Il modello in breve by tyndale


After more than twenty years the historical Campagnola is back. Italy‟s best loved Fiat
vehicle was originally produced in different versions from 1951 to 1987.
The new Campagnola is part of the Iveco brand and is derived from Massif, the 4x4
off-road vehicle launched last March. Iveco is one of the few global manufacturers to
offer a complete range of all-wheel-drive vehicles and with Massif the company has
entered a completely new sector of professional transport for the first time offering
two light off-road vehicles. Iveco Campagnola extends the range with a model
specifically for passenger transport, without sacrificing the authentic off-road features
behind the success of its ancestor: separate chassis, all-wheel-drive, high mobility
and exceptional off-road capability. In addition to offering the qualities of comfort and
driveability demanded by a modern off-road vehicle.


Heir to the Fiat tradition in this sector, the new Campagnola is a special numbered
version of the Iveco Massif conceived for professional off-road use.

As a people carrier, the Campagnola uses the original form of the sporty off-road
vehicle, reinventing the authentic spirit of the 4x4 with a modern twist. Its appearance,
designed by Giugiaro and the Fiat Centro Stile is very endearing and makes it
particularly attractive its front reflecting the family style of Iveco vehicles with its
charachteristic radiator grille.

Available only with 3 doors and 4 seats, Campagnola has a wheelbase of 2452mm, is
4248 mm long, 1750mm wide and 2050mm high. It is equipped with the Daily 3 litre
Euro 4 HPT 4-cylinder 16-valve turbodiesel range recognized as the best engine in its
class. With its Variable Geometry Turbocharger, it delivers 176hp (129.5kw) at 3,200-
3,500 rpm and a maximum torque of 400 Nm at 1,250-3000 rpm. It is combined with
6-speed FPT 2840 transmission.

Available in two historical colours, sage green and ivory with echoes of the past,
Campagnola offers equipment and features more often found in ordinary cars than
off-road vehicles. The interior has plenty to offer, with electric front windows, leather
upholstery even for the steering wheel and transmission controls, climate control,
radio/CD player with 4 speakers and optional GPS system. Outside the Campagnola
“Opening Edition” nameplate displays on both sides the vehicle‟s logo and number
indicating a limited production series. The wheel rims and the bodywork are in
matching colours while the bumper and mudguards are finished in matt. Campagnola
is equipped with a engageable rear differential lock, ABS, Immobilizer and anti-theft

Iveco Press Office
Via Puglia 35, 10156 Torino, Italia
With this vehicle Iveco puts an era-defining means of transport back on the road: “the
go-anywhere vehicle that doesn‟t need a road” as an advertising slogan put it in 1951,
the year the Fiat Campagnola was launched.
The memory of the legendary light military vehicles used during the second world
war still fresh in the memory: the Willys proved themselves an ideal means of support
and reconnaissance. Inspired by this formula, the Italian government ran a
competition for special-use vehicles. The history of Campagnola, an icon of Fiat off-
road vehicles, is linked, in post-war Italy with that of its „twin‟ Alfa Romeo. Fiat and
Alfa separately designed two analogous models, named in military terms AR 51 (the
abbreviation is short for „Autoveicoli da Ricognizione‟ and the number a reference to
its year of introduction of 1951) both with 1900 cm engines. For civilian use, Fiat
chose the less aggressive name of Campagnola and its Milanese „rival‟ was called
Matta (like the joker in a pack of cards). Only the Campagnola met with extraordinary
success, while the Alfa 4x4 was produced up to 1955 with only 2059 units produced.
The decisive factor in determining the preference for the Fiat model was its price, the
Alfa featured much more expensive technology, inaccessible to public bodies.

The Campagnola D, designed by Dante Giacosa and constructed according to the
Willys mould, debuted at the Fiera del Levante show in Bari in 1951 at a price of
1,600,000 lire. It had a front mounted engine, 4 driven wheels with disengagable front
driven wheels and a transfer box. In November 1951 it crossed Africa from Cape
Town to Algiers in 11 days, 4 hours and 54 minutes, overcoming every possible
adversity and establishing the world record. The Campagnola, with petrol engine
rated at 53hp at 5,300 rpm, 4 speed and reverse transmission, (II, III and IV
synchronized), lockable rear differential, central gearshift lever and top speed of
100km/h. with a gradeability of 90% (in first gear) and consumed an average of 12.1
litres per 100km. The body was 3.64m long and 1.48 wide and weighed 1,250kg. The
front suspension was independent with wishbones, helical springs, hydraulic dampers
and stabilizing bar. In short, the best available at that time. The rear suspension was
by leaf springs with a rigid axle and hydraulic dampers. The AR 51 military version
was also adopted by the Carabinieri.
1953 saw the appearance of the 40hp 3200 rpm diesel version (still 1.9) offering
85km/h at a price of 1,792,000 lire.
In 1955 came the Campagnola A (AR 55) with more powerful 63hp (116 km/h) petrol
engine and 43hp diesel model, in 1960 the Campagnola B with 47hp diesel engine,
reaching 95 km/h. The Fiat off-road was able to carry 6 people with more than 60kg
of luggage, or one person with 410kg of luggage.
1968 was the turn of the C Diesel: a 1895cc, 47 hp engine developing at 3,800 rpm,
96 km/h. The production of the first Campagnola ceased in 1973, following the
production of 39,086 models, of which 7,783 models were diesel.
The summer 1974 saw the debut of the new Campagnola, manufactured until 1979.
Much more technically advanced it was also a much more comfortable model: it could
transport up to 7 people. It was launched at the Belgrade Show and retained only the
name of its predecessor. It was a modern vehicle with engines already proven on the
Fiat 132, independent four wheel suspension and automotive bodywork. Optional
features included locking differentials on both axles and improved tyres, dual-joint
front driveshafts rear seats and a ventilation system. The engine had 4 cylinders
inline of 1,995 cm3 swept volume rated at 80hp at 4,600rpm, 4 speed and reverse
transmission, (fully synchronized), central gearshift lever and a top speed of 115 km/h. The
new Campagnola was 3.77m long and 1.58 wide and weighed 1,570kg when empty.
It had a selling prico of 4,076,000 lire. The „Torpedo Corta‟ version features roof and
sides in removable fabric.
In 1976 the „Lunga‟ (with an increased rear of 25cm overhang) and „Hardtop‟ (with
completely metallic bodywork) versions were introduced.
In autumn 1979 Fiat replaced the engine of the new Campagnola with a new diesel
engine more suited for off-road use: the 2-litre SOFIM provided 60hp at 4,200 rpm
and guaranteed a top speed of 120km/h. There have been numerous enhancements
to its bodywork and interior. The list price ranged from 14,018,000 to 15,198,000 lire
according to the version. Production of Campagnola ceased in 1987.
The Campagnola held particular significance for post-war Italy and during the
reconstruction of the 1950s. It was a means of transport that defined an era in a
country still lacking an adequate road infrastructure and is still alive in the memories
of Italians. Used by the Carabinieri, the Italian army and the Civil Defence Corps and
also became famous as the Popemobile, the white livery model featuring the Vatican
insignia. The one used by Benedict XVI for his first official outing in the crowds of the
Piazza San Pietro is the same one that was donated to John Paul II on the occasion
of his visit to Turin in 1980 and accompanied the public appearances of Karol Wojtyla
who introduced - also thanks to this vehicle – a new way of communicating with
people. Also in white, but with the UN logo, the Campagnola has participated on
numerous international peace missions throughout the continents,

Created in 1951.
September 1951: debut at Bari‟s Fiera del Levante show.
Dec. 1951 – Jan 1952: record vertical crossing of Africa.
1951: the AR military model created the 51 – Autovettura Ricognizione 1951.
1953: launch of the diesel version.
1974: the new Campagnola debut.
1976: appearance of the “ Lunga” and “Hardtop” versions.

1979: 2 litre 60hp diesel engine version.

1987 : Campagnola production ceases.

Campagnola has adopted the Massif off-road cutting-edge technology, with a strong
impression that sets it apart from the Sports Utility Vehicle used mainly on metalled
roads. A return to the origins of 4x4 that makes compromising between road and off-
road vehicles a thing of the past. Like Massif, the new Campagnola is suitable for all
terrains, capable of offering specific optimal performance and tackling extreme off-
road routes with confidence. The gradeability at full-load is 100%, with an approach
angle of 50°, a departure angle of 34° and a ramp angle of 33°. The standard fording
depth is 500m, the all-wheel-drive is disengageable – with traction on the rear axle –
to ensure considerably reduced fuel consumption.

The transmission

The 6-speed FPT 2840 with overdrive is linked to the transfer case allowing a choice
of 4x2 or 4x4 traction. It has 12 forward gears and 2 in reverse. The excellent
combination of components takes its inspiration from the Daily range, the transfer box
is linked to the front and rear axles via the transmission shafts. This provides a drive
ratio of approximately 1:1 and the engagement of all-wheel-drive is selectable when
the vehicle is in high range. In low range only all-wheel-drive is available. The parking
brake is mounted on the rear axle output flange of the transfer box, resulting in a
more powerful braking torque since it is multiplied by the drive axle ratio. This is an
extremely important feature because it means that the vehicle can be held by its
parking brake in all the impressive gradients it can climb.

 FPT 2840         Gear     Gear 2     Gear 3      Gear 4     Gear 5     Gear 6      Reverse
 Transmission     5.373:   3.154:1    2.041:1     1.365:1    1.000:1    0.791:1     4.838:1
 ratios           1

 Transfer case                                  High                          Low
 Transfer case                               1.003:1                         2.300:1


The separate chassis with axles mounted on parabolic leaf springs is a no-
compromise choice: the separate chassis ensures the high structural stresses of off-
road use avoid being transmitted to the body structure, preserving longevity. The leaf
springs provide axle location and body suspension without the need for extra drive- or
braking-force reaction members or axle location links to the vehicle chassis. The
parabolic leaf springs serve a double role of suspension of the chassis and axle
location. The suspension layout facilitates the reactions to the drive and braking
torque without the need for additional links or forks: a definite advantage for off-road
vehicles. The front axle is equipped with double-acting hydraulic dampers, the rear
axle with double acting gas dampers. The system is completed by front and rear
antiroll stabilizing bars. The maximum load of the front and rear axle is respectively
1175kg and 1750kg with the maximum vehicle load of 2650kg.

The braking system

The braking system incorporates a double hydraulic circuit with a vacuum servo-
assistance circuit which actuates the disc brakes all round, ventilated on the front
axle. The parking brake is a cable-actuated drum brake, mounted on the transfer box
for improved braking torque with a multiplication factor matching the drive axle ratio.

State-of-the-art engine

The heart of the Campagnola is its 3 litre HPT engine originating from the Daily
range, a 4-cylinder 16-valve turbocharged diesel engine with technologically
advanced common rail fuel injection system offering superb performance and
consistent fuel economy. The engine is certified according to Euro 4 emission
standards, using Exhaust Gas Recirculation (EGR) to reduce production of nitrogen
oxide and an oxidizing catalyst. With its variable geometry turbocharger, the engine
delivers 176hp at 3,200-3,500 rpm and a maximum torque of 400 Nm at 1250-3000
rpm. It is a power unit unique in its category,


Campagnola is designed to reflect the fundamental values of Iveco excellence:
determination, reliability, performance and team spirit. These values are shared by
the New Zealand rugby squad, the All Blacks, that have won more matches than any
other team in history. The same team spirit serves as inspiration for Massif and
Campagnola: it means working alongside clients for the entire vehicle‟s life, starting
with the product development phase, through work of specialist engineers and Iveco
R&D centres which involve clients from the planning stage and then during the
purchase, with the help of professionals ready to offer technical assistance and
financial solutions to cater for every necessity. The same high service is offered to
clients during vehicle activity, with a call centre open 7 days a week, 24 hours a day,
365 days a year and a efficient and widespread network (more than 4,600 specialist
centres in 100 countries).

Iveco – the complete range of all-wheel-drive vehicles

The Iveco Campagnola is one of the Massif passenger-carrying models, forming part
of a small but important niche in the market for all-wheel-drive work vehicles. Massif
is produced with conjunction with the Spanish manufacturer Santana, whose original
vehicle has been completely redesigned by Iveco experts with considerable use of
technology and solutions derived from the Daily. The fruit of this profound re-
engineering is a vehicle suitable for genuine „off-road truck‟ missions. Iveco‟s
authority in the 4x4 sector extends to the entire range of commercial vehicles, from
light to heavy models – Daily, Eurocargo and Trakker, not to mention the Iveco Astra
range and the advanced technology products developed by the Iveco defence
division – providing an appropriate response to all types of mission and all work
conditions. These all-wheel-drive vehicles are remarkably sturdy, ideal to transport
people and equipment wherever they are needed, often in emergency conditions.
The reliability of these vehicles is second to none in extreme as well as normal
conditions. The numerous demands of the off-road have no negative impact on driver
comfort which remains as enjoyable as it would imagine to be.


Front and rear drive axles

Drive axles are positioned at the front and rear of the vehicle with a final drive ratio of
3,909:1. The final drive gearing used on the front axle is helicoidal while that on the
rear axle is a hypoid gear set to provide improved ground clearance for the centrally-
mounted differential housing.

Wheels and tyres

235/85R16 tyres suitable for all surfaces are included in the base vehicle specification
with the choice of specific off-road tyres mountable on the standard steel rims or on
optional aluminium rims.

Technical specifications

Model                           Campagnola
Version                          3-door SW
Wheelbase (mm)                      2452
Overall length (mm)                 4248
Overall width (mm)                   1750
Overall height (mm)                  2050
Approach angle                       50°
Ramp angle                           33°
Departure angle                      34°
Gradeability                        100%
Side slope                          40°
Fording depth (mm)                  500
Maximum mass (kg)                   2650
Tare (kg)                           2110
Gross vehicle mass (kg)             5650

Engine characteristics

Model                                       3.0 HPT
Rated power (kw / hp)                       130 / 176
Engine speed at max. power (rpm)           3200 – 3500
Max. torque (Nm)                              400
Engine speed at max. torque (rpm)          1250 - 3000
Co2 emissions (g/km)                          294
Fuel consumption (l/km)                     11,1/100

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