Search_Engine_Optimisation___To_Rank_or_not_to_Rank

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Search_Engine_Optimisation___To_Rank_or_not_to_Rank Powered By Docstoc
					Search Engine Optimisation – To Rank or not to Rank

Word Count:
435

Summary:
To have an online presence today is the only way to survive in this
highly competitive world. And once a company or individual creates a
website, they need to make sure it is Search Engine Optimisation(SEO)
friendly. There needs to be certain key words and phrases which are
inserted which will help get the listed in the major search engines and
bring in more business. Internet marketing is the term used by almost
everyone today. This is the method by which you market your company,
products and s


Keywords:
Search Engine Optimisation, Search Engine Marketing, SEO, Pay Per Click
Management, Optimization, Internet Marketing


Article Body:
To have an online presence today is the only way to survive in this
highly competitive world. And once a company or individual creates a
website, they need to make sure it is Search Engine Optimisation(SEO)
friendly. There needs to be certain key words and phrases which are
inserted which will help get the listed in the major search engines and
bring in more business. Internet marketing is the term used by almost
everyone today. This is the method by which you market your company,
products and services online. Optimization of the net is essential to
beat the competition and get up on top in your industry.

Search engine optimization becomes effective when your website is ranked
high. That is, when a user types in a keyword, the list displayed as
search results must include your site as well. Only then will there be
increase in targeted traffic to your site. You can also have pay per
click management system on other related sites which will divert traffic
to your portal. Being visible in the search engines is the bottom line
for any site to succeed and serve its purpose. Else it will be one among
the billions of web pages going unnoticed everyday and useless to the
company or person who has created it.

Having unique content on your page will also mean you need to adopt a
search engine marketing strategy. It becomes all the more important to
gain ranking and visibility on the search engines. It’s one thing to get
people to visit your site; it’s a whole different ball game trying to
keep them coming back for more. This means, not only should your site be
interesting, it should also contain all possible optimisation techniques,
to draw the same people over and over. There are some sites that people
visit repeatedly and it is only because it comes up on top of the organic
search engine listings when a specific keyword is typed in the search
bar.
Back links help you increase your sites ranking and page rank. The more
links you have, the higher the ranking you will gain. And if anyone tells
you links don’t rank your site, they probably are ignorant of how
valuable the rank status is in boosting your site’s popularity and aiding
business. Through internet marketing and search engine optimization, you
can increase ROI, overall revenue and build your business within no time.
Keep in mind the content of the site should be the key factor luring
people to your web page, therefore it needs to be fresh, and unique.

				
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