Pixel Advertising Comes of Age Word Count: 210 Summary: When pixel advertising started, the intent was profit. Cashing in on the hottest Internet trend, webmasters maximized profits by driving traffic to their sites, generating traffic for advertisers who posted their links. Keywords: advertising, banner ads, pixel ads, online marketing, marketing, web site marketing, charity, charities. Article Body: A pixel ad page is comprised of a grid of one million pixels. Advertisers purchase pixels in minimum 10x10 blocks for $1.00 per pixel, creating banners that link to their websites. Visitors spend hours checking out the links and generating advertiser traffic. In the process, they raise the ranking of the pixel advertising web page, generating a continuing stream of visitors who click through to advertisers. There are dozens of pixel advertising websites. To try to set themselves apart from others with mercenary motives, some pixel advertising sites offered to devote part of their revenues to charity. But most made only small pledges – typically around 10% of their revenue – to charitable causes. They also didn’t specify the charities they would support. In a breakthrough that suggests pixel advertising is coming of age, PromoteCharity.com/indexadv.php has committed to donating 40% of its advertising revenues to Foster Parents Plan, an international humanitarian, child-centered, development organization that has been making a difference in the lives of children, their families and communities since 1937. PromoteCharity.com/indexadv.php is sponsored by Hopscotch Technologies Ltd., a decision support software provider for the financial industry. Sponsors receive their advertising space for a full five years, promoting their idea or business while improving the lives of children worldwide.