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farzad kamyar - Product Activati

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					Product Activation

   Farzad Kamyar
    July 12, 2004
            Introduction
• Company Background

• Problem Overview

• Project Summary

• Lessons Learned
      Company Background
• Intuit Inc. established in 1984.
• Specializes in accounting and tax
  preparation software.

• Accounting             Tax
  – Quicken              - TurboTax
  – QuickBooks           - ProSeries
  – MasterBuilder
          Problem Overview
• Software Piracy is on the rise.

• Reasons for increase:
  – CD burners are everywhere.
  – Broadband connections are getting cheaper
    and becoming widely available.
  – Disk space is not a factor anymore.
           Project Summary
• Product Activation for TurboTax 2002

  – Software is “unlocked” with 18 digit code.
  – Each copy can only be installed on 1
    machine.
  – User may unlock via Internet, Customer
    Service Representative, or Touch Tone
    System.
           Lessons Learned
• Public relations is essential.

• Educate the customer.

• Comprehensive Customer Service
  Representative Training.

• Technology can be too restrictive.

• Know everything about your vendor!
Questions?

				
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posted:5/8/2010
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