CONSUMER-STYLE BUSINESS-TREND MARKETING DATABASE

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							                                                                                     00554
CONSUMER-STYLE & BUSINESS-TREND MARKETING DATABASE

             111,044,454 U.S. HOUSEHOLDS           $45.00/M
             224,284,778 U.S. CONSUMERS            $45.00/M
              14,272,860 U.S. BUSINESSES           $75.00/M     LIFESTYLE OPTIONS
                 305,844 WEEKLY NEW MOVERS         $95.00/M     GENDER SELECTABLE
              12,233,880 HISPANIC HOUSEHOLD        $45.00/M
              PHONE NUMBERS CONFIRMED
              ZIP+4 CODED QUARTERLY
              CR-RT CODED BI-MONTHLY
             **VOLUME PRICING AVAILABLE**                       ADDRESSING:
               6 MONTH HOTLINE        ADD           $5.00/M     SEE SELECTIONS
               3 MONTH HOTLINE        ADD          $10.00/M
               1 MONTH HOTLINE        ADD          $15.00/M     KEYING: $2.00/M

EFFECTIVELY PINPOINT YOUR MARKET, SELECTING FROM                MINIMUM ORDER:
HUNDREDS OF DEMOGRAPHIC, LIFESTYLE AND PURCHASE DATA            INQUIRE
VARIABLES INCLUDING BUSINESS SIC CODES AND CUSTOM
DESIGNED DATA MODELS.                                           SAMPLE REQUIRED

COMBINE ONE, TWO OR MANY OF THE SELECTABLE CRITERIA             UPDATED MONTHLY
TO BUILD YOUR OWN TARGETED LIST FOR DIRECT MAIL OR
TELEMARKETING CAMPAIGNS. SELECTABLE CRITERIA ARE
AVAILABLE FOR AN ADDITIONAL $10/M UNLESS OTHERWISE
NOTED.


DEMOGRAPHIC
AGE RANGE, EXACT AGE, CHILDREN AGE, SENIORS
CHILDREN - PRE-SCHOOL, GRADE SCHOOL, TEEN, COLLEGE
HISPANIC, ASIAN, CHINESE, JAPANESE, AFRICAN AMERICAN
RETIRED SENIORS, ACTIVE SENIORS, GRANDPARENTS
NUMBER OF PEOPLE IN HOUSEHOLD, MARITAL STATUS
INCOME SELECTABLE $15,000 TO $100,000+
LENGTH OF RESIDENCE - 1,2,3,4,5...+ YEARS
SINGLE FAMILY OR MULTI FAMILY DWELLING
HOMEOWNER, RENTER, VALUE OF HOME/MORTGAGE AMOUNT/
DATE OF MORTGAGE/TYPE
NEW MOVERS - NEW HOMEOWNERS (+20/M)
EDUCATION LEVEL = K-12 AND COLLEGE LEVELS
NEW BABY OR NEWLYWED COUPLE
PET OWNERS - DOG OR CAT

CONTRIBUTORS                             MAIL ORDER
POLITICAL                                FREQUENCY BY RECENCY
HEALTH                                   CATALOG BUYERS
RELIGIOUS                                MAIL ORDER BUYERS
ANIMAL                                   INTERNET BUYERS
VETERANS                                 MAGAZINE SUBSCRIBER
ENVIRONMENTAL/WILDLIFE ISSUES
COMMUNITY/CIVIC ACTIVITIES
DEMOCRATIC/REPUBLICAN
DONORS TO CHARITIES
OUR NATIONAL HERITAGE


(CONTINUED ON NEXT CARD)


                         Midwest Direct Marketing, Inc.
        501 N. Webster, Spring Hill, KS 66083 (913) 686-2220   Fax: (913) 686-2320
                                Email: info@midwestdm.com
CONSUMER-STYLE BUSINESS-TREND MARKETING D/B (CONT'D)

MUSIC PREFERENCE BY CATEGORY             TRAVEL & DINING
CLASSICAL                                AIRLINE CLUB/FREQUENT FLIER
CONTEMPORARY CHRISTIAN                   CASINO GAMBLING
COUNTRY MUSIC                            CRUISE SHIP
EASY LISTENING                           DINING/HOME COOKING
GOSPEL                                   FOREIGN TRAVEL
JAZZ                                     RECREATIONAL VEHICLES
R&B                                      TIME SHARE VACATION
RAP                                      TRAVEL FOR BUSINESS
ROCK MUSIC                               VACATION TRAVEL
                                         TRAVEL IN USA

MONEY & TECHNOLOGY                  VEHICLE OWNERS
BUY PRE-RECORDED VIDEOS             CAR OWNERS BY MAKE, MODEL, YEAR
CAREER ORIENTED ACTIVITIES          RV OWNERS
HAVE A SWIMMING POOL                BOAT OWNERS
HOME FURNISHINGS/DECORATING         SAILBOAT OWNERS
HOME IMPROVEMENT PROJECTS           TRUCK OWNERS
HOME STUDY COURSES
HOME VIDEO GAMES
HOME VIDEO RECORDING
HOME PERSONAL COMPUTERS
COMPUTER OWNERS BY TYPE - ONLINE SERVICE
ELECTRONICS: TV, DISH, CELLULAR, FAX, CD, CABLE, PHONE,
             COMPUTER, ON-LINE, PAGER, LONG DISTANCE
SCIENCE/NEW TECHNOLOGY
SURF THE INTERNET
MONEY MAKING OPPORTUNITIES
OWN VACATION HOME/PROPERTY
INVESTMENTS: CD'S, IRA, MUTUALS, STOCKS, ANNUITIES,
             REAL ESTATE
INSURANCE BY TYPE
CREDIT CARD HOLDERS
BANK OR TRAVEL CARDS

HEALTH & HABITS
AILMENT SUFFERER BY CATEGORY (+80/M)
SMOKERS BY BRAND (+$80/M)
ALCOHOLIC BEVERAGE CONSUMERS BY BRAND (+$80/M)
DIET/WEIGHT CONTROL
HEALTH/NATURAL FOODS
HEALTH/LOW-FAT COOKING
IMPROVING YOUR HEALTH
PHYSICAL FITNESS/EXERCISE
SELF IMPROVEMENT
WALK FOR HEALTH

HOBBIES
ASTROLOGY, AUTO REPAIR, BIBLE READING, BICYCLING, BOATING, BOOKS, CABLE TV
VIEWING, CAMPING, CASINO, CD’S, COIN, COLLECTIBLES, COOKING, CRAFTS,
CULTURE/ARTS, DVD’S, EXTREME SPORTS, FINE ART/ANTIQUES, FISHING, GAMBLING,
GARDENING, GOLF, HIKING, HORSEBACK RIDING, HOUSE PLANTS, HUNTING,
MOTORCYCLING, MOUNTAIN BIKING, MUSIC, NASCAR ENTHUSIAST, NEEDLEWORK,
PARTICIPATE IN SPORTS, PERFORMING ARTS, PHOTOGRAPHY, POWER BOATING, QUILTING,
                         Midwest Direct Marketing, Inc.
        501 N. Webster, Spring Hill, KS 66083 (913) 686-2220   Fax: (913) 686-2320
                                Email: info@midwestdm.com
RECORDS, ROLLER BLADE, RUNNING/JOGGING, SAILING, SCIENCE FICTION, SEWING,
SKATEBOARDING, SKIING, SOCCER, SPORTS, STAMPS, SWEEPSTAKES, TAPES, TENNIS,
WATCHING SPORTS, WINE, WOODWORKING
(CONTINUED ON NEXT CARD)


CONSUMER-STYLE BUSINESS-TREND MARKETING D/B (CONT'D

BUSINESS RELATED SELECTIONS
EMPLOYMENT - PROFESSIONAL, TECHNICAL, BLUE COLLAR
OCCUPATION BY TYPE
MILITARY STATUS
BUSINESS BY FORTUNE 1000, 500, 100 RANKINGS
COMPANIES BY SIZE, TYPE, GROSS SALES, EMPLOYEES
MEDICAL, LEGAL, EDUCATIONAL, SOCIAL SERVICES
SALES, MARKETING, FINANCIAL
MEMBERSHIP ORGANIZATIONS, GOVERNMENT OFFICES
EXECUTIVES AND EMPLOYEES BY TITLE (EXTRA CHARGE)

ALL LISTS ARE RENTED FOR A ONE-TIME USE AND MAY NOT
BE USED AGAIN WITHOUT WRITTEN CONSENT BY LIST OWNER.
LISTS ARE SEEDED WITH DECOY NAMES FOR PROTECTION.
ALL NAMES ARE VERIFIED BY AT LEAST TWO SOURCES AND
PHONES ARE VERIFIED.

INQUIRE FOR QUOTES REGARDING NCOA SERVICES, MODELING
SERVICES AND MERGE/PURGE - PRESORT SERVICES.
ALL ORDERS CANCELLED AFTER THE MAIL DATE OR MERGE
ARE REQUIRED TO BE PAID IN FULL.
ALL CANCELLED ORDERS, WHETHER RUN OR NOT, WILL BE
SUBJECT TO A MINIMUM $50.00 CANCELLATION FEE.
END-USERS REQUIRING TELEPHONE NUMBERS MUST SIGN A
"WAIVER OF LIABILITY AND INDEMNIFICATION AGREEMENT"
AND MAY BE REQUIRED TO OBTAIN A SANS NUMBER FROM THE
FTC WEB SITE: www.telemarketing.donotcall.com

SOURCE:      CO-OP QUESTIONNAIRE, DIRECT MAIL, PHONE
             COMPILATION, VOTER REGISTRATION, BIRTH
             RECORDS, CENSUS DATA PREDICTIVE MODELING

SELECTIONS: STATE, SCF, ZIP, CO                       $6.00/M
            ZIP TAPE SET UP FEE                      $25.00
            INCOME, AGE, DEMOGRAPHICS                $10.00/M
            GENDER                                    $6.00/M
            TELEPHONE NUMBERS                        $30.00/M
            CARRIER ROUTE PRESORT                     $6.00/M
            TITLE (PLUG) INSERTION                    $6.00/M
            MORTGAGE DATA                            $40.00/M
            PROSPECT LIST / GALLEY                   $10.00/M
            BUSINESS SIC CODE                         $6.00/M
            RADIUS MAPPING    LAT/LONG                $8.50/M
            BUSINESS CONTACT NAME                    $15.00/M
            DISKETTE                                 $25.00
            P/S LABELS                               $10.00/M
            CD ROM                                   $50.00
            EDT (MODEM) TRANSFER                      $5.00/M
            ELECTRONIC DELIVERY                      $50.00

CONTACT LIST MANAGER: scott@midwestdm.com

                           Midwest Direct Marketing, Inc.
          501 N. Webster, Spring Hill, KS 66083 (913) 686-2220   Fax: (913) 686-2320
                                  Email: info@midwestdm.com

						
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