Starbucks Corporation SWOT Analysis & Company Profile by WMIntelligence

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									Starbucks Corporation: SWOT Analysis
& Company Profile

Reference Code: WMRT0436CP
Published Date: APR-2010




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Starbucks Corporation: SWOT Analysis & Company Profile                                        Published April 2010
© World Market Intelligence. This report is a licensed product and is not to be photocopied               Page 1
1     COMPANY OVERVIEW.......................................................................................................4
2     BUSINESS DESCRIPTION .................................................................................................5
2.1     Key Employees ............................................................................................................................................... 7
      2.1.1     Key Employee Biographies........................................................................................................................................................ 9
2.2     Locations & Subsidiaries .............................................................................................................................. 10
3     SWOT ANALYSIS ............................................................................................................. 12
3.1     Overview ....................................................................................................................................................... 12
3.2     Strengths ....................................................................................................................................................... 12
3.3     Weaknesses ................................................................................................................................................. 14
3.4     Opportunities................................................................................................................................................. 15
3.5     Threats ......................................................................................................................................................... 17
4     FINANCIAL DEALS ........................................................................................................... 18
4.1     5-Year Deal Analysis .................................................................................................................................... 18
5     NEWS AND EVENTS ........................................................................................................ 19
5.1     News        ......................................................................................................................................................... 19
5.2     Company History .......................................................................................................................................... 28
6     APPENDIX ......................................................................................................................... 30
6.1     Research Methodology ................................................................................................................................. 30
6.2     Additional Notes ............................................................................................................................................ 30
6.3     About World Market Intelligence ................................................................................................................... 31




Starbucks Corporation: SWOT Analysis & Company Profile                                                                                                              Published April 2010
© World Market Intelligence. This report is a licensed product and is not to be photocopied                                                                                     Page 2
List of Tables
Table 1: Starbucks Corporation Key Facts ................................................................................................................ 4
Table 2: Starbucks Corporation Key Employees ....................................................................................................... 7
Table 3: Starbucks Corporation Key Employee Biographies ..................................................................................... 9
Table 4: Starbucks Corporation Locations and Subsidiaries ................................................................................... 10
Table 5: Starbucks Corporation SWOT Analysis ..................................................................................................... 12
Table 6: Financial Deals........................................................................................................................................... 18
Table 7: Starbucks Corporation History ................................................................................................................... 28




Starbucks Corporation: SWOT Analysis & Company Profile                                                                                       Published April 2010
© World Market Intelligence. This report is a licensed product and is not to be photocopied                                                              Page 3
1 COMPANY OVERVIEW
Table 1: Starbucks Corporation Key Facts

 Corporate Address             2401 Utah Avenue South,        Ticker Symbol,            SBUX [NASDAQ]
                               Seattle, WA, 98134,            Exchange
                               United States
 Telephone                     +1 206 4471575                 No. of Employees          142,000
 Fax                           NA                             Fiscal Year End           September
 URL                           www.starbucks.com              Revenue (in USD           9,774.60
                                                              Million)
 Industry                      Consumer Packaged
                               Goods, Retailing
 Locations                     Australia, Canada, China, France, Germany, Greece, Indonesia, Japan, Kuwait,
                               Malaysia, Mexico, New Zealand, Philippines, Republic of Korea, Saudi Arabia,
                               Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates,
                               United Kingdom, United States
Source: Annual Report, Company Website, Primary and Secondary Research/                       © World Market Intelligence




Starbucks Corporation: SWOT Analysis & Company Profile                                             Published April 2010
© World Market Intelligence. This report is a licensed product and is not to be photocopied                    Page 4
2 BUSINESS DESCRIPTION

Starbucks Corporation (Starbucks) is one of the world’s leading roasters and retailers of specialty coffee. It is
engaged in purchasing, roasting and marketing whole bean coffees. The company also sells Italian-style espresso
beverages, cold blended beverages, a variety of complementary food items, a selection of premium teas, and
coffee-related accessories and equipment, primarily through company operated retail stores. Starbucks also sells
coffee and tea products and licenses its trademark through other channels such as licensed retail stores and,
through certain of its equity investees and licensees. As of September 27, 2009, it had 142,000 employees.

The company produces and sells ready-to-drink beverages such as Starbucks DoubleShot espresso drinks, bottled
Frappuccino beverages and a line of wide range of superpremium ice creams. All channels outside the company-
operated retail stores are collectively known as specialty operations. Starbucks brand portfolio includes Starbucks
Hear Music compact discs, Seattle’s Best Coffee, superpremium Tazo teas and Torrefazione Italia coffee.

Starbucks operates through three reportable segments, namely, United States, International and Global Consum
								
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