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					2001edition
                       Fashion Institute of Design & Merchandising Alumni Newsletter • Fall Edition • Volume 1 • Issue Nine




                                                                                                                     issue
  fall                                                                                                                 9




   entertaining
   fashion
    the media
    is the message
    Sym.bi.o.sis - The relationship of two or more different organisms in a close
                   association that may be but is not necessarily of benefit to each
                                                                                                     there is a
    Syn.er.gy - The action of two or more substances, organs or organisms
                to achieve an effect of which each is individually incapable                         symbiotic
             Joan Crawford’s shoulder pads, Lucille Ball’s bandana and housedress, Katherine
                                                                                                  relationship
    Hepburn’s man-tailored slacks, Audrey Hepburn’s Sabrina dress, Sarah Jessica Parker’s              between
    fabric flowers—even Tom Selleck’s Magnum P.I. Hawaiian shirts—today’s fashion staples are
    trends derived from the silver screen. “Clothes influence the movies, and the movies                fashion
    influence clothes,” Miramax co-chair Harvey Weinstein is reported to have said.                     and the
    Clearly, there is a symbiotic relationship between fashion and the entertainment
   industry; but to understand its delicate balance we need a little history.                   entertainment
             In the introduction to her book StarStyle at the Academy Awards®, author Patty           industry.
   Fox ’73, internationally recognized authority on dressing and image, writes: “In
   Hollywood’s golden era, costume designers who made the clothes for the hundreds of               There is no
   films that were released every year, helped dress the stars, putting a studio’s stamp of
   approval on just about everything the stars wore in public. As celebrities became more
                                                                                                     doubt that
   independent, they took control of their offscreen wardrobes and made their marks or faux            they are
   pas on their own. By the 1990s, Hollywood’s glitterati were sought after by the world’s
   highest-priced retail fashion houses; companies all too cognizant of star power.”              intertwined,
             Costume designer Marlene Stewart ’77 has worked on both sides of the fence. Stewart,   but to what
   who has costumed 28 films, including Coyote Ugly and the highly anticipated Ali, started her
   design career in the garment business and spent eight years designing for Madonna’s videos and        extent?
   tours before she transitioned to film. “Fashion designers get their ideas from what they see in
   life. Traditionally, fashion has come from street life and culture. Today, our places of inspiration
   have gotten wider. There is a global awareness, and the global community comes to everyone
   through the media,” says Stewart.
               Fox concurs in Star Style at the Academy Awards. “It was no different in 1929, the year of
   the first Academy Awards ceremony; there were just fewer media types to blitz the world with who was
   wearing what… It wasn’t until the advent of television coverage of the ceremonies in 1953 that
   America fully appreciated the Oscar show as one huge fashion show. Until then, what the stars wore
   to the event was strictly the stuff of movie magazines and gossip columns, tales told after the fact
    to titillate and amuse.”
               Mary Walbridge ’85, costume supervisor on Will & Grace, believes that even today,
                                                                                                                      the sound
    fashion is created first. “We go through the magazines and follow the trends. We put
                                                                                                                   of style
    what is here and now on the characters on our show. Then, because we put such high-
     end pieces on our characters, they get knocked off. After we use it, we’ll see it
                                                                                                    flappers to rappers:...        3
                                                                                                                                   p
     knocked off in about two months in stores like ABS.”
               “In the Dynasty days, in the ‘80s, TV definitely influenced the designers,”                            &
                                                                                                               p.o.v.confessions
     she says, speaking of the power-shouldered Alexis suits, plunging sequined
      necklines and big jewelry that proliferated. “Today in television, we popularize
                                                                                                                                   4
                                                                                                                                   p

      fashion. We don’t create it.”
               Stewart puts it this way: “In fashion, you design for a demographic                                career
                                                                                                                      options p6
      group; in movies it’s for specific characters who are real people.” Valerie
       Brenci ‘01 is showroom manager of a company with an impressive roster of
       television and film clients: Distinctive Assets, the exclusive entertainment
       representative for over 50 top fashion and jewelry designers, sells clothing,
                                                                                                             the bomb!roads p
                                                                                                                   new      7
        jewelry and accessories to costumers, wardrobers, stylists and celebrities.
        According to Lash Fary, who founded the company two years ago with
                                                                                                             inside
                                                                                                                   this
         partner Jaimi Blakely, “Costuming really is an art. Costumers paint the
         characters through the clothes.”
               Fary thinks television currently has a more significant influence
        photo: Adieu Audrey, te Neues Press, 2000                                      continued on page 7
                                                                                                               issue
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                                                                                                                                                                                                                                                                                     jun-heon lee ‘93
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                                                                                                                                                                                                                     hong kong
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                                                                                                                                                            alumni
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                                                                                                                                                                                                                                                                                              mary_kate_winters@gap.com
                                                                                                                                                      fidm




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                                                                                                                                                                                                                                                                                              mary kate winters
                                                                           Access the Website Now
alumni opportunities




                                                                                                                                                                                                             june brokos‘81



                                                                                                                                                                                                                                                                                              san francisco
                                                                                                                                                                                                             734.458.7742




                                                                                                                                                                                                                                                                                              415.427.3632
                                     If you don't use your password to access the website by December 30,




                                                                                                                                                                                                             michigan
                        it will be deleted and you'll have to go back online and re-register as a new user.
                                                  That means you'll have to re-create your login information.
                                                                    Save yourself the trouble and log on today.




                                                                                                                                                                                                                                                              jody & david rodriguez ‘90, ‘88
                       Unsure of your student ID number? In most cases, it is your social security number.
                                                                   If you are unable to access Alumni Services,
                                                           or if you have forgotten your user name/password,




                                                                                                                                                                                                             jlbutters@aol.com
                                                     you can send an e-mail to webassist@fidm.com for help.




                                                                                                                                                                                                             jodie butters ‘85
                                                                                                                                                                                                             212.255.4365



                                                                                                                                                                                                                                                              212.989.0209
                                                                                                                       see you




                                                                                                                                                                                                             new york
                                                                                                                       soon in
                       New Textile PD Programs                                                                         cyberspace!
                       Beginning Fall 2002, alumni will have the opportunity to




                                                                                                                                                                                                                                                                                                                          janklein@mail.internet.com.mx
                       continue their education in two new Professional
                       Designation programs offered by the Textile Design
                       Department.




                                                                                                                                                                                                             jodi hamilton ‘76
                       Knit Design and Construction is the perfect program for




                                                                                                                                                                                                                                                              011.5523.5337
                                                                                                                                                                                                                                                              011.5523.8860
                                                                                                                                                                                                                                                              011.5523.5314
                                                                                                                                                                                                                                                              jannette klein
                                                                                         Mentor by E-mail




                                                                                                                                                                                                             480.464.5838
                       fashion alum who would like to work with knits and                Many alumni have expressed an interest in mentoring a
                       have the ability to design both the fabric and the                current FIDM student. If you would like to be involved, please e-mail




                                                                                                                                                                                                             arizona



                                                                                                                                                                                                                                                              mexico
                       garment. The curriculum includes three consecutive                Belinda Harding ’83 at bharding@fidm.com for more details.
                       quarters of knit instruction, with support classes in
                       Trend Analysis, Flat Sketching, Apparel Manufacturing                                                                                                                                         chapters
                       and Line Development. Students learn to design full               Guest Speakers Wanted




                                                                                                                                                                                                             san francisco campus
                       fashion garments and explore stitch structure through             Share your career experiences, challenges and solutions with FIDM




                                                                                                                                                                                                                                                                         kneilson@fidm.com
                                                                                         students by participating as a guest speaker for Student Activities.




                                                                                                                                                                                                                                                                         san diego campus
                       hand knitting and machine looming. They complete




                                                                                                                                                                                                             415.983.0453 - fax


                                                                                                                                                                                                                                                                         karen neilson ‘81
                                                                                         Programs increase students’ industry awareness, promote self-




                                                                                                                                                                                                             bhoo@fidm.com
                       their knitting education on a Shima Seiki industrial              development and networking, and expand learning opportunities outside




                                                                                                                                                                                                             415.675.5200




                                                                                                                                                                                                                                                                         619.235.2049
                                                                                                                                                                                                                                                                         619.696.8864
                                                                                                                                                                                                             barbara hoo
                       machine.                                                          the classroom. Programs are usually held at the following times: 11:15
                                                                                         a.m. – 12 noon,
                                                                                         4:30 – 5:45 p.m., 6 – 7 p.m. Does this fit your
                       Alumni interested in creating decorative patterns and
                                                                                         schedule? Please contact the Student Activities
                       surface textures for apparel, upholstery, rugs and                Coordinator at 213.624.1200, ext. 3250.
                       carpets, wall coverings, bed linens, dishware, party
                       goods and wrapping paper will find the Surface Design
                                                                                                                                                                                                             director, alumni relations




                                                                                                                                                                                                                                                                                                                                                    contacts
                                                                                                                                                                                                             213.624.1200, ext. 3295
                       program a worthwhile pursuit. The Surface Design

                                                                                                                                                                                                             nholtzman@fidm.com
                                                                                                                                                                                                             nathalie holtzman ‘88
                                                                                         Join the FIDM Faculty
                                                                                                                                                                                                             los angeles campus


                       curriculum has been expanded to include Trend                                                                                                                                         213.624.2844 - fax
                                                                                         Have you ever had a secret desire to teach? Would you like to help
                       Analysis, two quarters of Computer-Aided Design and               someone avoid the career mistakes you may have made? Now is your
                       two quarters of Line Development.                                 chance to inspire future generations and put your professional
                                                                                         experience to noble use! We’ll “teach you to teach” and help you
                                                                                         influence a whole new era of successful FIDM graduates – who knows,
                       Both programs are 48 units, begin in the fall and                 you may even be training your future staff. FIDM offers day, evening and
                       continue for three consecutive quarters. These                    Saturday classes that can work into your personal schedule. We are
                       programs offer alums the opportunity to expand their              looking for instructors in all majors, all campuses (Los Angeles, Orange
                       skills and create new career opportunities.                       County, San Francisco & San Diego), but especially in the areas of Retail
                       For more information, contact MariBeth Baloga,
                       Textile Department Chair at 213.624.1200 ext. 3013.
                                                                                         Environment (all formats and channels of distribution), Planning &
                                                                                         Allocation, Website Design, Graphics and E-Commerce. Contact Kathy
                                                                                         Bailon at 213.627.2787 or kbailon@fidm.com.
                                                                                                                                                                                                             alumni
                                                                                                                                                                                                                                                                                          carlos "pepe" sayan '98
                                                                                                                                                                                                                                 janene zakrajsek '98




                                                                                                                                                                                                                                                                                          janene zakrajsek '98
                                                                                                                                                                                                             beau lawrence '99




                       Resource and Research Center
                                                                                                                                                                                                                                                                                          carlos jones '98
                                                                                                                                                                                                                                                         mary goodstein




                       Did you know that, as a FIDM alum, you have access to the
                                                                                                                                                                                                                                                         julie baurley




                       largest fashion-related library in the Western United States?
                       At the Resource & Research Center, you can explore our
                                                                                                                                                                                                             editorial




                       continually expanding book collection, as well as the
                                                                                                                                                                                                                                                                                          design




                       following special resources:

                       • Over 200 periodicals on fashion, interior design, graphic       MARK YOUR CALENDARS
                         design, business and general news                               ALUMNI TOUR 2002
                                                                                                                                                                                                             nholtzman@fidm.com
                                                                                                                                                                                                             nathalie holtzman ‘88




                       • Designer Files with archival articles and photographs
                                                                                                                                                                                                                                                        jacquiwou@aol.com




                                                                                         A FIDM View of Paris
                       • Textile Division that includes fabric swatch cards, three
                                                                                                                                                                                                                                                        creative director




                         yard cuts, and trimmings & findings collection                  June 22 - June 29
                                                                                                                                                                                                                                                                                                                    staff
                                                                                                                                                                                                             editor-in-chief



                                                                                                                                                                                                                                                        jacqui wou '83




                       • Interior Design Workroom featuring upholstery swatches          See Paris in a special way.
                         and laminate, rug and wallpaper samples
                       • International Fashion Video Division with over 4,000 videos,    To reserve your place, please contact Nathalie Holtzman,
                         DVDs and slides                                                 213.624.1200 or nholtzman@fidm.com.
                       • Directories and Sourcebooks for textile and apparel
                         manufacturers around the world
                       • Visual Communications catalogs and resource directories
                       • Scanners, color photocopiers, and internet access                                                                          los angeles
                       • Research tools training in our Feature of the Week series                                                                            san francisco                                    editorial
                       • Special events and exhibitions                                                                                                  san diego
                       • Research Assistance with the R&RC Cybrarian, accessible
                         on the "Kool Connections" portion of the FIDM website

                       Resources are available for research and reference in the
                       library. Our experienced Reference Staff will be happy to
                       assist you at any time. Please call: 213.624.1200, ext. 3361.                                                                                                                     w w w. f i d m . e d u / a l u m n i

                       Resource & Research Center hours:                                                                                                         singapore                          k orea
                       Monday – Thursday 7:30 p.m. to 9p.m.
                                                                                                                                                                                              hong kong
                       Friday 7:30 a.m. to 6 p.m.
                       Saturday 9 a.m. to 4 p.m.
                                                                                                                                             new york                                      new england
                                                                                                                                                             arizona
                                                                                                                                                                                                  mexico
                                                                                                                                                                        michigan
the sound of style
flappers to rappers: music and fashion through the ages
    Music has always had a tremendous influence on fashion, maybe never more so than in the last century. In 1909,
director Serge Diaghilev brought the famous Ballets Russes (Russian Ballet) to Paris, the capital of fashion. The
troupe's opulent musical performances inspired Parisian designer Paul Poiret, a fashion legend known for liberating
women from restrictive Victorian corsets and frills, to incorporate exotic details and silhouettes into his clothes. He
merged music and fashion to create vibrant-colored robes, gowns, and turbans dripping with feathers, jewels, and
fur. Parisians embraced this stage costume-to-high fashion crossover and donned Poiret's creations. A passionate
love affair between fashion and music ensued. Flappers in the twenties danced the Charleston and shimmied across
the dance floor in fashions inspired by jazz. Music has been making fashion happen ever since; from sixties mods
and seventies disco queens to eighties punks and nineties rappers.
    Here in the 21st century, we tap music's vein by watching MTV and the market most influenced by music–teens.
In the fifties, teens all over the world starting wearing rolled-up tee shirts, black leather jackets, and Levi's to look
like their rock star idol, Elvis Presley. Five decades later, look no further than the outfits worn by teen sensations
Britney Spears, JLo, Lil' Kim, Dream, N Sync, and Jessica Simpson for evidence of music's major influence on the
fashions of teen girls. It is the most practical and wearable of trends that trickle down from the runways to the
stores; music-inspired trends also know real-world limits. In Women's Wear Daily's "Lifestyle Monitor", trend analyst
Irma Zandl explains, "while teens do look to their favorite stars for fashion inspiration, they generally shy away
from styles that are over the top; for a music-inspired trend to take hold, it must be something that's
accessible to the average girl" (WWD April 5,2001). That means the music is in the details: recent trends like
rhinestone belt buckles taken from Madonna's cowgirl chic; the camouflage craze inspired by the sexy ensembles of
Destiny's Child; and lace-up everything as seen on Christina Aguilera's barely-there jeans.
    The rock star as muse is a fashion story we've all read. Awards shows, especially, offer designers an attractive                          A person's style should reflect themselves as
advertising avenue. Gwen Stefani attended her first Grammy Awards show in pretty floral Dolce & Gabbana. Icelandic
                                                                                                                                              a person. Clothes should be fun–not take over
pop pixie Björk catapulted designer Marjan Pejoski's name into press heaven when she wore the Serbian fashion
designer's white "swan" dress at last year's Academy Awards show. In fact, the most anticipated annual fashion                                the music.
awards aren't held by Vogue or Paris, they're hosted by VH1! Sometimes fashion makes the music. Funky wild-child                               – Dream (interview at Macy's Passport '01)
singer Nikka Costa's recent rise to rock-stardom was launched by a television commercial for Tommy Hilfiger jeans
that featured her catchy song, "Like a Feather." With their mutual power to evoke a range of emotions and express a
state of mind and body, the lines between music and fashion continue to blur.




international
alumni news
    Sherry Lee (’96 Fashion Design) produces
elegant leather crafts with a Chinese flair. She
                                                              Sherry Lee '96 has been interested in art since she was a little girl growing up in Taiwan.
founded Lee’s Design Leather Craft Workshop in
1999. Her work, which includes framed
paintings, leather bags, wallets, notebooks,
lampshades, baskets, bottle holders, and mobile
phone and sunglass cases, has received high
marks from the local Taipei media and the
                                                             impact
                                                          mary walbridge'85 fashion merchandising
National Taiwan Craft Research Institute. Her
intricate designs feature everything from crabs                    Mary Walbridge, Costume Supervisor on the hit
and lotuses to plum blossoms, orchids, bamboo                 show Will & Grace, came to FIDM thinking she wanted
stalks, chrysanthemums and elegantly carved                   to be a buyer for a department store; hence, she
ladies. In 2000, she was honored as the most                  majored in Fashion Merchandising. While the
outstanding leather craft artist and won the                  television sitcom world does involve shopping “off the
“Dimensions in Leather 2000” championship at
                                                              rack,” most of Mary’s job involves detail work and
the International Leather Craft Conference in
                                                              managing the wardrobe department—no easy feat.
Brisbane, Australia.
    Sherry has been interested in art since she                    “I read the script, break down the script to the
was a little girl growing up in Taiwan. Deeply                number and type of costume change each character                                 Mary (front left, in red) with a couple of the

impressed by an elderly man’s Chinese painting,               has, do a budget for the producer, schedule fittings,                            girls from the wardrobe department of Will &

she began to practice freehanded painting and at                                                                                               Grace–and of course, that's Debra Messing
                                                              delegate to the rest of the costumers in our
University joined the Western painting club to                                                                                                 (Grace) in the pink.
                                                              department who is going where to shop, and notify the
improve her craft. Today, she dabbles in
                                                              designer of any costume changes,” Mary explains.
Chinese ink painting.
                                                              “Because the Costume Supervisor is in charge of
    After graduating from the English department
of National Sun Yat-sen University in                         keeping the budget under control, my job also involves
Kaohsiung, southern Taiwan, Sherry came to Los                a lot of paperwork (emphasis on a lot).”
Angeles to study fashion design at FIDM, fully                     According to Mary, the first step was actually the
intending to pursue a career in fashion design.               most difficult—getting into the Costumer’s Union.
    “The making of leather goods started out as a                  “I managed to get a rare job at a union costume
hobby for me in 1996,” says the homemaker and
                                                              house. After that, I started working on the set of
mother of an 11-year old boy. “However, I must
                                                              Dallas. A lot of grunt work later, I managed to get
add that it’s been a hobby requiring substantial
investment and effort. Leather is not cheap.                  another set job on Family Matters. This job led to a
And once I got hooked, I could not stop, even                 brief job as a set liaison/shopper on Melrose Place.
though working with leather can be rough on                   After that, I realized that television sitcoms allowed me
the hands.”                                                   to have a life outside of work—the hours are less
    Lee did not abandon fashion design                        crazy.”
altogether.
                                                                   Five years ago, Mary started working with the
                                                              designer she still works with today. “We did a show
                                    continued on page 6
                                                              called Boston Common, which led to the pilot of Will &
                                                              Grace,” she says. She has been the Supervisor on Will
                                                              & Grace since its inception. Between seasons, she
                                                              does television pilots, including The Steven Weber
                                                              Show, The Ellen Show, and Emeril.
                                                                   The most important message Mary gleaned from
                                                              her FIDM education was the importance of teamwork,

                                                     3
                                                     p        wherever you are, whatever your job is.
                                                                  quotes from l.a.                                                                                                                                                                             impact                              visual communications




                                          p.o.v. & confessions:
                                                                           Call her Mother—the one I’ve never met. She is shocking. She is dominant. She is a maverick. From her early
                                                                  days as the Material Girl to the New Millennium Madonna, she is forever an icon. I’ve waited my whole life for an                                                                                                  carrie baker ‘01
                                                                                                                                                                                                                                                                      Recent grad Carrie Baker is the assistant to the director of public relations for Beyond PR, a company that does celebrity
                                                                  opportunity to see Madonna perform live and finally had my chance at the recent Drowned World Tour 2001.
                            P.O.V. and                                                                                                                                                                                                                     relations for clothing designers. "We dress celebrities for any public appearances, magazine shoots, or press events in Los
                                                                           What could I possibly wear worthy of the moment? How could I just settle on one flavor of an outfit to
                          Confessions
                                                                                                                                                                                                                                                           Angeles," says Carrie. "We mostly work with stylists, and have great relationships with almost every stylist in L.A. Our major
                                                                  represent the best of all her styles? After some effort, I proudly put together a crystallized crucifix and a rhinestone                                                                 clients are Chanel and Escada." (Yes, the job lead did come through FIDM’s Placement Center!) Carrie’s company wardrobes lots
                          compiled by                             cowboy belt and wore them to complement my studded denim pants—a sort of Punk, Virgin, cyber Cowboy-look worn                                                                            of famous names, including Jennifer Lopez, Catherine Zeta Jones, Kirstin Dunst, Sarah Michelle Gellar, and Kate Beckinsale, to
                                                                  with the confidence Mother has taught me over the years. I was definitely not alone. The fans all had their own                                                                          name a few.
               Janene Zakrajsek '98.
                                                                  version of personal expression happening that night, too. I mean, what a pre-show! From the ticket line outside all                                                                                 Carrie’s long-term career goal is to take her talents directly to a designer, where she hopes to become director of PR.
                                                                  the way to my seat, pure entertainment, one person at a time! I saw everything from the fashionistas to the super                                                                        "In the meantime, I’m working on becoming the perfect assistant," she says. "I want to gain the complete trust and respect of my
                                                                  fashion-challenged—good, bad, sexy, funky, or whatever...and plenty of cowboy chic. But bottom-line, to look around                                                                      employers."
                                                                  the room, we were all influenced in some way beyond the fashion and the music—some part of who we are today came                                                                                    While at FIDM, Carrie did an internship at E! Entertainment, where she worked on various fashion shows, including
                                                                  from our own individual Madonna experience.                                                                                                                                              production and dressing. "I made great contacts and friends," says the L.A. native.
"Any of the highly rated                                                   Madonna’s ambition has always been a personal journey of self-discovery and self-expression. I’ve been                                                                                                                                                                                                                                     After a 10-hour day, Carrie's
(television) shows have
                                                                                                                                                                                                                                                                          alex gárdos
                                                                                                                                                                                                                                                                                                                impact
                                                                  there with her through all the different looks, the controversial issues and styles of music. Her influence lends                                                                                                                                                                                                                                   dropping off clothes to all her
something that people                                                                                                                                                                                                                                                                                                                                                                                                 clients. Keep smilin", Carrie!
                                                                  itself to lessons on tolerance and prejudice, individuality and liberation. Even now, as she embraces her newest role
say, "I have to have it!"                                         in motherhood, she does so with style and ease. I still have hope that someday I will meet the symbol of strength,
                                                                                                                                                                                                                                                                                                    faculty                                       graphic design
When a large group of                                             spirit and style that has so influenced my life. She’s the Mother of reinvention–I can’t wait to see what’s next!
people have to have the                                                                                                                                                                                                                                               When explaining his philosophy of design, FIDM graphic design instructor Alex Gárdos likes to quote a designer named
                                                                                                                                                                                                     "The entertainment industry
same thing is when                                                "Fashion is very important to an                                                                                                                                                         Lucy Tenazaf. "Between the two extremes of fine art and science, in the middle lies design."
                                                                                                                                  "I was born at the right time for the                              definitely sets style trends. Just
                                                                                                                                                                                                                                      t
designers, buyers & store                                         entertainer. It’s what everyone talks about.                                                                                                                                                        Alex has brought real world experience to his two years with the College. This freelance designer does a lot of work for
                                                                                                                                 thing I turned into—this new kind of                                look at the corset craze since
owners all jump on the                                                                                                                                                                                                                                     the music and service industries. "I help a lot of start-ups appeal to their client bases, and I also function as a creative consultant
                                                                  …With magazines like InStyle, fashion                                                                      "A little               Moulin Rouge, or last year, the
                                                                                                                                  woman who wanted to wear pants."                                                                                         between design studios and corporations," he says. "I was never a student in a vocational environment. I know the importance of
same band wagon and get                                           reviews on E! Entetainment and the Style
                                                                                                                                                 –Katherine Hepburn
                                                                                                                                                                             bad taste is            flower craze from Sex in the                          developing a professional outlook; I know what’s required."
it out to the public."                                            channel, the audience is more connected
                                                                                                                                                                             like a nice             City. One of the best examples of
                                                                                                                                                                                                                                     f                                "Graphic design is a visual medium—it’s a visual language, really. Students need to learn how to develop this visual
Best Dressed—                                                     than ever."                                                                                                                        that, I think, is the cut off                         language for their clients. This involves several things: attention to details, the ability to write well, the ability to speak and
Charlize Theron
                                                                                                                                                                             splash of
                                                                  Best Dressed—Sophia Coppola                                                                                                        sweatshirt from Flash Dance.                          present yourself well, and an understanding of who your client is and who the audience is.
Worst Dressed—                                                                                        "They should put expiration                                            paprika.                Who didn’t cut out the neck of                                   The Santa Monica/Venice area native and magna cum laude graduate of San Francisco State University has three things
                                                                  Worst Dressed—Kate Hudson
Jennifer Lopez                                                                                                                                                               What I                  their sweatshirts after that?"                        going for him: he’s a good public speaker, he communicates well, and he is passionate about his subject. What’s more, he feels                                Alex, ahh, Alex, in tune
                                                                  –April Lindsey '98
–Alison Stein '99                                                                                     dates on clothes so we would                                           object to is            Best/Worst Dressed—I love the
                                                                                                                                                                                                                                                           he is in tune with both student and faculty needs.                                                                                                            with himself!




                                                                                                                                                                                                                                                                 impact
                                                                                                                                                                             no taste."              variety. A lot of people hated
                                                                                                      know when they go out of style."                                                               Bjork’s swan dress form the
                                                                                                                                                                                                                                                                            new alumni                                                            interior design
                                                                                                                                                                             –Diana

                                                                                                      –Gary Shandling
                                                                                                                                                                             Vreeland
                                                                                                                                                                                                     Academy Awards®, but I loved
                                                                                                                                                                                                     that she was different and
                                                                                                                                                                                                                                                                                                        lisa kantor ’02
                                                                                                                                                                                                                                                                      She is not your typical FIDM undergrad. Lisa Kantor is a marriage, family and child counselor. In her day job as a

                                                                   a    day in kamila brown washington '87                                                                                           didn’t follow the status quo.
                                                                                                                                                                                                     –Kelli Stallings ‘86
                                                                                                                                                                                                                                                           mental health specialist with Star View Community Services, she deals with adolescents referred by the Department of Children’s
                                                                                                                                                                                                                                                           Services.
                                                                                                                                                                                                                                                                      So how did she get to FIDM? “I knew I wanted to go back to school, and I’ve always been interested in interior design.



                               There is more to a career
                                                                    the   life of...                                                                                                                                                                       When I was in my 20s, I worked for an interior designer. I’ve also been involved with art for as long as I can remember. I got my
                                                                                                                                                                                                                                                           B.A. in Fine Art and went to Cal State LA for their Masters program in art therapy. I wanted to work with kids and then transitioned
                                                                                                                                                                                                                                                           into marriage and family counseling. But art has always been my release—art and school. I chose FIDM because of its flexible
                                                                                                                                                                                                                                                           scheduling. I love being here, and I’ve met fantastic people. I can sit down at my drafting table and eight hours just fly by. It’s
                    than a job title and description. With                 5:00 a.m.                             8:45 a.m.                                                                         Jackson, Magic Johnson, Will
                                                                                                                                                                                                                                                           therapeutic—that’s why I studied art in the first place,” explains Lisa.
                    this issue, dialogues is pleased to                    I wake up, partake in my              My clients have not arrived, so I                                                 Smith, and Denzel Washington
                                                                                                                                                                                                                                                                      Looking forward to her Business Management class, she wants a job in the field—preferably as someone’s
                    introduce a new column devoted to                      spiritual reflection, and go          begin jotting notes for the news                                                  have agreed to give well-wishes   s
                                                                                                                                                                                                                                                           assistant—and ultimately to work on her own. “If I had tried this 10 years ago, I wouldn’t have been able to stick with it. You
                    a day in the life of a FIDM alum. We                   running with my dog. If it’s cold     release regarding the African                                                     either in person or via satellite.
                                                                                                                                                                                                                                                           definitely need people skills to deal with the clientele in this industry.”
                    hope it will add some dimension                        outside, I pop in a Tae-bo tape       client’s senatorial candidacy to                                                  Dick Clark Productions has                                                                                                                                                                                           Lisa takes a break
                    and provide some behind-the-                           (guaranteed to work up a sweat).      be distributed throughout the                                                     agreed to partner in producing                                                                                                                                                                                       between work and school.
                    scenes insight into what your fellow                                                         continent of Africa.                                                              the live performances. I suggest  st
                                                                           6:00 a.m.                                                                                                                                                      illustrator, would like me to pick       concept is to educate and inform          squeeze in some time to meet
                    alumni really do for a living!                                                                                                                                                 having the celebration at the                                                                                                                                       6:00 p.m.
                                                                           Shower. Mentally, I am                9:00 a.m.                                                                                                                up lunch. They accept and I take         Freshman females and their                with the representative from Bad
                               We inaugurate this                                                                                                                                                  Hollywood Palladium because of     f                                                                                                                                I start getting ready—I’m going
                                                                           reviewing all the last-minute         Clients arrive. We discuss the                                                                                           their orders.                            mothers about the life skills             Boy Entertainment to discuss the
                    column with a feature on Atlanta                                                                                                                                               its rich history (she loves                                                                                                                                         for the glamour look.
                                                                           details for the fundraising dinner    status of five of their cases and I                                                                                                                               required to leverage their college        details for the Relief Fundraiser.
                    event producer and corporate
                    publicist Kamila Brown Washington
                                                                           party I am throwing this evening
                                                                           at my home for relief efforts in
                                                                                                                 advise them on publicity
                                                                                                                 strategies. They tell me about a
                                                                                                                                                                                                   anything vintage) and hosting
                                                                                                                                                                                                   the after-party at the Sunset
                                                                                                                                                                                                                                          1:15 p.m.
                                                                                                                                                                                                                                          I arrive at the office and give
                                                                                                                                                                                                                                                                                   experience into success. We are
                                                                                                                                                                                                                                                                                   looking to secure sponsors for
                                                                                                                                                                                                                                                                                                                             4:45 p.m.
                                                                                                                                                                                                                                                                                                                                                                       6:45 p.m.
                                                                                                                                                                                                                                                                                                                                                                       My stylist arrives early to do my          5
                                                                                                                                                                                                                                                                                                                                                                                                                  p
                    (’87 Fashion Merchandising/                                                                                                                                                    Room. We agree to pursue E!            Sandra and Kelly a hug. As I flip                                                  Robin Chase, MTV Productions,             hair and makeup.
                                                                           New York and Washington, D.C.         company conference/retreat they                                                                                                                                   prize give-aways (e.g. a new car,
                    Marketing Management), Chairman                                                                                                                                                Entertainment as our media             through my messages, they                                                          returns my call. I go into "pitch
                                                                           7:30 a.m.                             would like to hold in either Las         Kamila Brown Washington '87,                                                                                             scholarship, laptop computer and                                                    7:30 p.m.
                    and Chief Executive Officer,                                                                                                                                                   sponsor.                               update me on the status of their                                                   mode."
                                                                           I go into my home office and          Vegas or the Bahamas. Guess              Event Producer and Coporate                                                                                              printer, Palm Pilot, makeover,                                                      It’s Fundraising Time! Which
                    Kamileon Management Group, LLC.                                                                                                                                                12:00 p.m.                             current projects. While they eat, I
                                                                           review notes to prepare for a         which has my vote?                       Publicist makes Atlanta her home.                                                                                        shopping spree, calling cards,            5:00 p.m.                                 means that, like any good host, I
                    "Just like fashion, producing events                                                                                                                                           I make a quick stop at                 tell them about my conversation
                                                                           conference call with a client in                                                                                                                                                                        etc.). I begin making calls and           Sandra and I briefly discuss and          work the room, introducing
                    is about developing a concept and                                                            10:30 a.m.                                                                                                               with Kim Fields. We decide to
                                                                                                                                                        11:00 a.m.                                 Nordstrom to purchase a pair of  f                                              pitching concepts.                        review my notes for this                  people and giving them a reason
                    turning it into reality," says Kamila,                 Africa who is announcing his          I am on my way to do a site                                                                                              conference call two of our event
                                                                                                                                                        As I am touring the hotel, Sandra          to-die-for shoes for tonight.                                                                                             newsletter. This leads to a               to talk to each other. I see myself
                    whose clients have included The                        candidacy for Senator and is          inspection at the Omni Hotel at                                                                                          contractors, so we end up having         3:45 p.m.
                                                                                                                                                        calls to tell me a local radio             While shopping, I call Eric, my                                                                                           discussion about my first                 as the ringleader, who is
                    Coca-Cola Company, 1996                                being interviewed by a reporter.      CNN and the Westin Peachtree                                                                                             an impromptu production                  Kelly shows me the final mock-
                                                                                                                                                        station would like to interview            husband, to check on the                                                                                                  passion, the fashion industry. I          spinning many plates. It’s fun,
                    Centennial Olympic Games, Kim                          8:00 a.m.                             Hotel for a Mother & Daughter                                                                                            meeting.                                 up for our new promotional
                                                                                                                                                        me regarding a fundraising                 contractors who promised to                                                                                               decide that when I return from            and I never get stuck talking to
                    Fields ("Tootie," The Facts of Life;                   Sandra, my assistant, calls my        Freshman Conference we are                                                                                                                                        materials.
                                                                                                                                                        concert Bad Boy Entertainment              complete the repairs to our            2:00 p.m.                                                                          New York we will schedule time            one person for long. I just make
                    "Regine," Livin’ Single), Arista                       cell phone to let me know I have      producing in August 2002.
                                                                                                                                                        is sponsoring in Atlanta. She              house before 5 p.m. He hasn’t          I call Eric to check on the              4:00 p.m.                                 to brainstorm on a strategy to            introductions, so everyone else
                    Records, Robert Griffith (Minnesota                    messages on my voicemail at           Sandra calls me on my cell to
                                                                                                                                                        puts the call through.                     heard from them. I’m not               contractor… no show! I’m still           Eric calls to tell me the                 establish relationships in the            can have long, meaningful
                    Vikings), NBC, The Wall Street                         the office. She reminds me about      see how the breakfast meeting
                                                                                                                                                                                                   worried yet. I call the bartender,     not worried. I put on my headset         contractors just left and                 industry, beginning with my alma          conversations!
                    Group, HBO, and Turner                                                                       went (she hates to be out of the       11:35 a.m.
                                                                           an 8:30 breakfast meeting at the                                                                                        chef, and party rental vendor to       to begin returning phone calls.          everything is complete. I was             mater, FIDM.
                    Broadcasting.                                                                                loop!) and to remind me to keep        Kim Fields calls my cell phone.                                                                                                                                                                                11:30 pm.
                                                                           Ritz-Carlton with the partners of                                                                                       confirm their arrival times and                                                 never worried (yeah, right!).
                               Prior to establishing her                                                         accurate notes for my feature in       She wants to discuss the status                                                   2:30 p.m.                                                                          5:15 p.m.                                 We raised over $12,000! I’d say
                                                                           a local law firm. I wrap up the                                                                                         repeat directions.                                                              Sandra and I review the checklist
                    own company, Kamila served as                                                                this newsletter. I ask her to pull     of her 25-year (in entertainment)                                                 I continue my campaign for                                                                                                   the party was a huge success!
                                                                           conference call and quickly                                                                                                                                                                             for the party to make sure we             We all leave the office.
                    Director of Marketing and Publicity                                                          our vendor list for the Bahamas        anniversary party. She confirms            12:45 p.m                              sponsorship pertaining to the
                                                                           check voicemail. On the way to                                                                                                                                                                          have everything. We discuss my                                                      Midnight
                    for the Georgia Music Hall of Fame.                                                          and begin checking rates, dates        that Halle Berry has agreed to             I call Sandra to let her know I am
                                                                                                                                                                                                                                    m     Mother & Daughter Freshman                                                         5:30 p.m.
                                                                           the hotel, I return any necessary                                                                                                                                                                       next week’s travel arrangements                                                     I turn into a pumpkin and
                                                                                                                 and accommodations for the law         host it. I inform her that Samuel          on my way into the office and to       Conference next summer. The                                                        The vendors arrive. I show them
                    Here, she describes what she does                      calls.                                                                                                                                                                                                  to New York to see if I can                                                         collapse.
                                                                                                                 firm’s conference.                                                                ask if she and Kelly, our graphicc                                                                                        where to set up.
                    on a typical day:




                                                                         sd fidm's most la
                                                                                wanted                                                                                                                                                                                                                 la fidm's most az
                                                                                                                                                                                                                                                                                                              wanted
                                                                     San Diego Trend Presentation                                          Fred Segal Visits FIDM                                                                             Shoe Wizard Andrea Pfister At FIDM                                                                        Arizona Workshop
                                                                     The San Diego Alumni Chapter should look fabulous                     Fashion fanatics, celebrities, and stylists alike frequent Fred Segal, California's hottest        Sequins, multicolored pearls, and lavish embroidery are just a few of the                                 Over 20 FIDM alumni in Arizona recently learned
                                                                     this Fall, thanks to a special evening of trend                       department store. FIDM recently welcomed Mr. Fred Segal himself to the Los Angeles                 sumptuous embellishments Andrea Pfister uses to adorn his footwear fashions.                              the ins and outs of Starting & Marketing Your Own
                                                                     presentations. After a slide show of the American and                 campus for an inspiring visit. Michael A. Baruch, CEO of Fred Segal Beauty, provided               Internationally recognized as a master shoe designer, Pfister has pursued a flawless                      Business and Business Etiquette at a workshop and
                                                                     European Fall 2001 Ready-to-Wear Collections,                         a warm introduction to the man behind the shopping legend. Forty-five years ago,                   career creating innovative shoes that have adorned the feet of some of the world's                        dinner held by the Arizona Alumni Chapter. Angela
                                                                     Connie Castro '83, Makeup Artist with Bobbie Brown                    Fred had an idea about fashion: he believed people should be able to dress in a                    most known celebrities. Pfister helped to develop the curriculum of FIDM's                                Johnson ’95, owner of MonkeyWench clothing,
                                                                     Cosmetics, discussed Fall cosmetics trends. Lookin’                   relaxed, casual manner and that clothing should reflect their personalities. As Fred               Advanced Study Program in Footwear Design and he welcomes students to his                                 spoke about the trials and tribulations of starting her
                                                                     good, girls!                                                          looked around at the crowd of eclectically dressed FIDM students, he said, "You are                design studio in Italy on study tours. Straight from the fashionable streets of                           own company. Cindy Patino ’88, President, Alumni
                                                                                                                                           the realization of my idea!" Fred is known as the original creator of fashion jeans, an            Positano, Italy, Pfister recently visited FIDM to speak about the footwear industry.                      Board of Directors, flew in from LA to discuss
                                                                                                                                           idea that launched the huge jean sportswear industry we know–and love to indulge                   Students jumped at the opportunity to ask Pfister questions about his life and design                     business etiquette techniques, including meeting,
                                                                                                                                           in–today. He was dreaming up indigo-dyed, studded, sequined, painted, embellished,                 inspirations. The audience was captivated as Pfister explained how he first trained                       greeting and building connections.
                                                                                                                                           low-slung, high-fashion jeans back in the 1960s! Throughout his presentation, Fred                 as an apprentice and eventually took the leap on his own as a shoe designer to find
                                                                                                                                           focused on the importance of balancing the creative side of fashion with spirituality              huge success. Copies of Pfister's book were raffled and autographed by the
                                                                                                                                           and health. It was clear that Fred's success in life and business is in direct relation to         designer. The glossy book features beautiful full-color images of Pfister's exquisitely
                                                                                                                                           the interest and compassion he holds for the world around him.                                     designed shoes.
                      We're pleased to announce that Career Opportunities...
                                          has been renamed
                                                                                     career
                                                                                          options
       Career Options is a section which will offer you a list of position titles and their descriptions. You will now have the ability to see
       the various positions you can apply for within a specific major. Since the focus of this newsletter is the entertainment industry,
       the position titles are for positions in that industry. Every newsletter has a different focus, so therefore we will adjust this
       section appropriately and include positions that are relevant.



        Major: FASHION DESIGN                                                                                                       Major: MERCHANDISE MARKETING
                  COSTUME DESIGNER
    Creates the costumes used in film,    Major: MERCHANDISE PRODUCT                                                                BUYER
         theater, or television, and is   DEVELOPMENT                                                                               Maximizes sales and profitability of a
     responsible for all aspects of the                                                                                             given area of business through
   those costumes. Works closely with                                                                                               development and implementation of a
                                          LICENSING COORDINATOR                      Major: INTERIOR DESIGN & VISUAL                strategy, analysis, and appropriate
  the Director and production team to     Acts as a liaison between the licensor
create wardrobes, color sketches and                                                                COMMUNICATIONS                  reaction to a sales trend. Overall,
                                          (owner of a brand /name ) and the                                                         supports the company sales, gross
 detailed drawings, including apparel,    licensee (company that pays for rights
shoes, jewelry, accessories, wigs/hair                                                                        ART DIRECTOR          margins, and turnover objectives.
                                          to use the brand/name). Involves                                                          Works closely with account executives
    and makeup for the cast members.      companies such as Disney, Warner            Supervises construction and budgeting
Involves historical research to ensure                                                    and expedites plans to satisfy the        and store managers to select
                                          Bros. and Universal City Studios.                                                         appropriate merchandise to sell in
     authenticity. Oversees the design                                                  overall creative vision for the entire
 team and all the fittings with actors.                                                                          production.        stores. Becomes knowledgeable about
                                          PRODUCT MANAGER/ BRAND MANAGER                                                            current and future trends by traveling
                                          Involves all aspects of product                                                           to national and international markets.
                 HEAD OF WARDROBE         development. Develops the prototype                                PROP DESIGNER
 Heads the wardrobe department and        for the garment and determines the            Designs and creates accessory pieces
        works closely with Designer or                                                 to be used in theatrical, television or      SPECIAL EVENTS DIRECTOR
                                          manufacturing specifications including
 Assistant Designer to plot out where                                                                     movie productions.        Responsible for creating special
                                          the requirements for fabrication,
      and when costume changes take                                                                                                 events such as fashion shows and
                                          style, and actual cost. Also,
        place, supervises all changes,                                                                                              celebrity appearances. Responsible
                                          responsible for the integrity and                                  SET DECORATOR
    oversees a staff of dressers, and                                                                                               for press releases and community
                                          continuity of a brand. Develops               Fills space created by the Production
   makes emergency costume repairs.                                                                                                 announcements by communicating
                                          innovative ways to promote a                 Designer by selecting furnishings, art
    Involves overall coordination and                                                                                               notable news regarding a fashion
                                          brand/product through packaging,             and accents to create and convey the
   maintenance of the wardrobes for                                                                                                 company or fashion event to the press
                                          advertising, and marketing.                            character of an environment.
             cast members on the set.                                                                                               and the industry.

                                          Major: TEXTILES                                                         SET STYLIST
      ASSISTANT COSTUME DESIGNER                                                                  Creates a visual message by       EVENT COORDINATOR
   The Costume Designer’s right hand                                                                   accessorizing the set.       Responsible for coordinating and
        person. Assists in creation of    ARTIST/STYLIST                                                                            organizing events such as fashion
      wardrobe to meet script needs.      Creates the designs and repeat                                                            shows, trade shows and gallery
                                          prints for commercially produced
                                                                                                        PROP SALES/ RENTAL
          Involves costume research,                                                                                                openings. Often involves a diverse
                                                                                     Processes sales and/or rentals of large
     sketching, snatching, sourcing,      fabrics used in many industries in                                                        clientele and the opportunity to
                                                                                     and small scale props for entertainment
 costuming of extras, and budgeting.      fashion and home products. Textile                                                        travel.
                                                                                                                productions.
                                          Designers can be surface designers,
                                          knitters, weavers, or embroiderers
          WARDROBER/COSTUMER/STYLIST
                                          involved with products that                                          SET DESIGNER         Major: GRAPHIC DESIGN
    Works with advertising and special                                               Draftsperson who creates architectural
                                          directly relate to the major
       events professionals to select                                                              drawings for craftsmen.
                                          entertainment companies. Two                                                              ART DIRECTOR
 appropriate props and accessories to
                                          companies that employ Textile                                                             The leader of a design department,
be used in photos, videos, television,                                                                PRODUCTION DESIGNER
                                          Designers involving licensing are Jerry                                                   who creates the image of a client
 movies or live performances. May also                                                  Chooses elements for the permanent
                                          Leigh and Fortune Fashions.                                                               through a visual language. The Art
   organize and direct fashion shows.                                                    structure (walls and floors) and has       Director manages other Graphic
Coordinates wardrobe, making certain                                                   overall vision of the creative concept.
                                          STYLIST                                                                                   Designers to ensure their graphics are
   costumes are on the set, cleaned,
                                          Translates the designer’s ideas into                                                      consistent with the client’s image.
pressed and ready for production use.
    Can also rent or purchase apparel     fabrics for production. Stylists are
             according to script needs.   knowledgeable in both design and                                                          GRAPHIC DESIGNER/ARTIST
                                          manufacturing processes. Involves                                                         Creates the designs that are applied
                                          research and travel to national and                                                       to fashion. May create original
                                          international markets. Assists                                                            artwork but frequently designs with
                                          designer with color trends and                                                            existing logos and graphics from movie
                                          research for line development,                                                            studios, sports teams and other well-
                                          presentation boards and marketing.                                                        known industries.




               Introducing Career Center Web Pages                                                           alumni services
                                                                                                             Want career advice? Looking for a job? Tired of the one you
               The FIDM Career Center is pleased to announce our                                             have? Need to fill a position at your company? Contact a
               new WebPages for students, alumni, employers and                                              career advisor in the Career Development & Placement Center
               the overall public...providing a vital connection to the                                      at a campus near you.
               industry. Job hunting takes time, research,                                                   Los Angeles
               scheduling and of course, a plan of action. You need                                          213.627.2787
               to have a clear picture of what you want before you                                           Apparel Manufacturing • Textile Design
               begin your search. Our Career Center WebPages will                                             Rossana de Freitas • Doug Haverty
               provide you with the valuable tools such as resumes,                                          Fashion Design • Theatre Costume Design
               cover letters, interviewing tips, networking ideas and                                          Maril Delly • Kevin Keele • Sabrina Wood
               how to market yourself. Our Career Advisors are also                                          Graphic Design
                                                                                                               Rossana de Freitas • Doug Haverty
               available to assist you.
                                                                                                             Interior Design • Visual Communications
               You may access the site by signing on to www.fidm.com                                           Gail Brooks • Cindy Patino
               and entering the Career Center through the                                                    International Manufacturing & Product Development • Footwear Design
                                                                                                               Kathy Bailon
               "Students Services" area or the "College Overview"
                                                                                                             Merchandise Marketing • Cosmetics & Fragrance Merchandising
               link. Future alumni services planned include the                                               Eliza Bakmazian • Becky Gonzales
               ability to search actual job openings and post your                                           Merchandise Product Development
               personal resume. Good luck with your job search!                                               Eliza Bakmazian • Becky Gonzales • Kevin Keele


                                                                                                             San Francisco        San Diego            Orange County
international alumni:... > (continued from page 1)                                                           415.675.5200         619.2352049          714.546.0930
  In addition to designing her personal wardrobe, she incorporates the patterns for items of clothing        All Majors           All Majors           All Majors
into her leather works, many of which represent women–Chinese and Western–with a sense of dignity               Barbara Hoo          Karen Neilson        Michelle Palty
and grace.
  In 2000, Lee's works were exhibited at the Banker's Club in downtown Taipei. The judges were
overwhelmed by her work depicting a Chinese princess of the Ching Dynasty (1744-1911). Lee described
the figure in the winning piece as "a lady, born of a fallen noble family, who still puts on airs of
elegance."
  My works are new designs based on the traditional Chinese style," says Lee. Artistic originality is what
she strives for in each piece.
                       alumni                                                                          resources
                                                                                                                                  GRAPHIC DESIGN
Los Angeles                          T3 Dezigns                          Ikon Group Graphic             Orange County
                                     Gabrielle Emanuel ’93               Design
Triffet Design Group                 Specializing in Screen              Andy Doan ’99                  Grafixwest
Carrie Triffet ’86                   Graphics for the                    323.464.4244                   Rita Swanson ’88
Specializing in Clothing             Apparel Industry                                                   Graphic Designer Specializing
and Graphic Design                   562.427.4600                                                       in Logos & Newsletters
818.902.9279                         purplesox@t3dezign.com                                             714.542.2826
                                     www.t3dezign.com




                                                                                                                                               SERVICES:
                                                                            SALES & MARKETING/EVENT PLANNING/PUBLIC RELATIONS/
                                                                                      VISUAL DISPLAY/MERCHANDISING & CONSULTING
Los Angeles                          Sphere Display & Design             Traveling Notary               Karina Marie                      Longaberger
                                     Kristy Corwin ’84                   Kelleigh Wilson ’94            Diaz Photography                  Candi Salazar ’90
Trends 2000                          Specializing in Window Display,     909.391.0084                   Karina Marie Diaz ’97             Independent
Kevin Keele ’84                      Cart, Kiosk & Store                 kelleighwilson@yahoo.com       Wedding & Portrait                Sales Consultant
Trend, Color &                       Design Merchandising                                               Photography                       619.523.8997
Silhouette Direction                 818.874.9778                        Connie Bereny & Associates     415.550.1509                      salazarohana@msn.com
Merchandising Expertise,             spheredisplaydzn@email.msn.com      Connie Bereny ’87              www.kmdphoto.com
Buying Consultant                                                        Full-Service Marketing                                           Louisiana
626.455.4114                         Linda Smith Sales                   Communications Firm,           Freelance Window Dresser
trends2k@yahoo.com                   Linda Smith ’73                     Web Development & Custom       Janay Rose ’93                    Clutter Busters
                                     Independent Sales Rep for           Software Applications          510.652.4962                      Tami Hills ’88
Global Entertainment Link            Better & Updated Missy Clothing     818.597.9650                                                     Professional Organizer for
Cecilia Reinig ’96                   & Accessories                       cbereny@yahoo.com              Freelance Photo Stylist           the Business & Home
Production Coordinator               213.489.7586                                                       Peggi Jeung ’90                   504.897.0051
for Music Videos/Recordings                                              Sandra’s Gifts to Go           415.305.8493                      taminian@earthlink.net
818.783.7725                         Heavenly Choice                     Sandra Guzman ’86              peggijane@earthlink.net
crgel@earthlink.net                  Denise Hagopian ’74                 Specializing in Custom-Made                                      Ann Arbor
                                     Unique Event Decorating             Gifts for all Occasions
Brown & Dutch                        Specializing in Weddings &          310.204.4311                   Orange County                     Marketing Paradigm, Inc.
Public Relations                     Special Occasions                                                                                    June Brokos ’81
Alyson Dutch ’84                     323.728.2728                        San Francisco                  Eventfully Yours                  Marketing Consultation Services
Broad-Based, Full-Service            www.heavenlychoice.com                                             Jennifer D’Oliveira ’93           734.458.7742
Communications Company                                                   Designer/Fabricator in         Full-Service Wedding,             djmpi@quixnet.net
310.456.7151                         Freelance Photo Stylist             Glass & Metals                 Event Production
bdpr@mindspring.com                  Peggi Jeung ’90                     Karen Carston ’87              & Coordination                    Hawaii
www.bdpr.com                         415.305.8493                        707.265.0879                   949.857.6620
                                     peggijane@earthlink.net             eyepopglass@hotmail.com                                          Wedding Coordinator &
La Mart Travel Agency                                                                                   San Diego                         Note Card Designer
Audrey Friedman ’80                  Freelance Producer                  Simply The Best                                                  Connie Hovland ’73
Specializing in Corporate            Mirjam Kositchek ’87                Sandy Simpkins ’83             Lawmarkets.com                    808.689.4118
Groups, Incentives &                 Specializing in Commercials         Corporate Event Planning       Susan Ty Anderson ’97
Personal Travel                      & Feature Films                     408.259.9534                   Marketing Consultant &            Maine
818.708.6030                         310.315.9465                        sandra.simpkins@               Website Design
Tvlmavn@aol.com                      laalien@earthlink.net               worldnet.att.net               619.460.7700                      Interior Designer/Space Planner
www.eztn.com/lamart                                                                                     st00@usa.net                      Bree Clark ’92
                                     Freelance Visual                    Couture Events                                                   Specializing in Finish & Furnishing
Everything But The Groom             Merchandiser                        Suzana Moreno ’99              Freelance Office                  Selections & Space Planning
Holly Lefevre ’91                    Valohna Wynn ’84                    Special Events Stylist         Administrator                     207.967.9119
Complete Wedding Design &            Specializing in                     408.683.9046                   Charlice Arnold ’97               breewclark@hotmail.com
Event Coordination                   Retail Development                  408.682.8399                   Specializing in Marketing,
310.640.8856                         310.441.4595                        gogochann@aol.com              Forecasting, Planning &
ebtg@ix.netcom.com                   valohnaw@aol.com                                                   Product Research
                                                                                                        619.246.2070
                                                                                                        charlice@hotmail.com




December 2001                                 January 2002                                   February 2002                              March 2002
December Four thru Six                        January One                                    February Three                             March Ninth thru Tenth
Expofil                                       New Year’s Day Pasadena Tournament             Great Bridal Expo                          Plano Bridal Show
Leading Yarn & Fabric Show                    of Roses 113th Annual Rose Parade              Adam’s Mark Dallas, Texas                  www.foleysweddings.com
Parc des Expositions de Paris Nord            8 a.m., Colorado Boulevard, Pasadena           www.foleysweddings.com                     Plano Convention Center
Villepinte, Paris, France                     For more info, call 626.449.4100                                                          Dallas, Texas
www.expofil.com
                                                                                             February Two thru Four
                                              January Eleven thru Nineteen                   Action Sports Retailer Trade Show          March Nineteen thru Twenty
December Four thru Six                        Slamdance, Inc.                                Long Beach Convention Center, CA           ASR Back2Skool
@d:tech                                       Eighth Annual Slamdance Film Festival.         www.asrbiz.com                             Huntington Beach, CA
The world's leading event for                 Competition and awards for new filmmakers                                                 www.asrbiz.com
interactive advertising, marketing            Park City, Utah,
                                                                                             February Fourteen thru Seventeen
and commerce                                  For more info, call 323.466.1786                                                          March Twenty-Two
                                                                                             International Leather
Jacob Javits Convention Center, NYC,                                                         Goods Trade Fair                           FIDM’s L.A. Fashion Gala – Debut 2002
For more info, call 800.677.6278              January Eleven thru Fifteen                                                               Alumni Cocktail Reception. For more
                                                                                             Madrid, Spain
www.ad-tech.com                               Los Angeles Fashion Week                                                                  info, contact Nathalie Holtzman
                                                                                             www.ifema.es
                                              – Summer ’02 Womenswear,                                                                  213.624.1200, ext.3295 or
December Eleven thru Thirteen                 Childrenswear & Accessories                                                               nholtzman@fidm.com
                                                                                             February Seventeen
Internet World Expo                           CaliforniaMart, Los Angeles
                                                                                             The 10th Annual Art of
Internet World Expo is where                  For more info, call 213.630.3710                                                          March Twenty-Three thru Twenty-Six
                                                                                             Motion Picture Costume Design
cutting-edge internet business                www.californiamart.com                                                                    StyleMax Fashion Trade Show
solutions take center stage at the                                                           Exhibit & Alumni Cocktail
                                                                                             Reception, FIDM Gallery –                  Women's and Children's Apparel
world's largest event dedicated to            Janaury Thirteen thru Fourteen                                                            and Accessory Trade Show
e-business and internet technology                                                           LA Campus. For more info, contact




  200 1-2002
                                              Los Angeles Shoe Show                                                                     Chicago, Illinois
Jacob Javits Convention Center, NYC                                                          Nathalie Holtzman 213.624.1200, ext.3295
                                              Women’s, Men’s & Children’s                                                               www.merchandisemart.com
For more info, call 800.677.6278                                                             or nholtzman@fidm.com
                                              CaliforniaMart, Los Angeles
www.pentonevents.com                          For more info call 213.630.3710                                                           March Twenty-Four
                                                                                             February Nineteen thru
                                              www.californiamart.com                         Twenty-Two                                 74th Annual Academy Awards
December Twenty-Six thru                                                                                                                5 p.m.,Kodak Theatre
Twenty-Nine                                                                                  Magic International
                                              January Eighteen thru Twenty                   Apparel Show                               at Hollywood & Highland, Los Angeles, CA
Beach & Bikini Show                           Imprinted Sportswear Show                                                                 For more info, call 310.247.3000
Streetwear & Skate Show                                                                      Las Vegas, Nevada
                                              Screen Print, Sportswear,                      www.magiconline.com
Surf & Beach Show                             Embroidery, Apparel Show
Sao Paulo, Brazil                             Long Beach, California
www.apparelnews.net                           For more info, call 800.527.0207

                                              January Eighteen thru Twenty-One
                                              International Leather Fashion
                                              Exhibition Barcelona, Spain                              event
                                              www.pielespana.com

                                              January Twenty
                                              59th Annual Golden Globe Awards
                                              Beverly Hilton Hotel, 8 p.m.
                                              Beverly Hills, California
                                                                                                         calendar
                                              For more info, call 310.939.9024
                       alumni                                                                resources
                                                                                              FASHION DESIGN/STYLIST
Los Angeles                    Freelance Milliner             Freelance Wardrober            Freelance CAD Artist            San Diego
                               Lynda Burdick ’73              Alison Stein ’99               Jennifer Field ’85
Freelance Fashion Stylist      For Adults & Children          818.903.0365                   209.296.5386                    Next Century
Marsha Pacifiar ’00            323.662.7612                   Angelbeby@aol.com                                              Terry Liang Vuong ’90
Specializing in Fashion Show                                                                 Anjoma                          Specializing in Patternmaking
Coordination & Photo Shoots    Freelance Fashion Designer     Freelance Fashion              Kim Sanchez-Data ’76            & Custom Design
909.948.5408                   & Patternmaker                 Stylist & Designer             Couture Bridal Gowns & Veils,   619.579.3732
mpeacemake8@aol.com            Victoria Tsarukyan ’91         Louise Wallis ’85              Christening Gowns &             nextcentury@worldnet.att.net
                               Specializing in Contemporary   Louisewallis@cs.com            First Communion Dresses
Freelance Costume              & Junior Lines                                                650.364.0854
Designer/Stylist               818.241.5143                   Freelance Costumer             kim@anjoma.com                  Orange County
Lin Sanders ’82                vtsarukyan@yahoo.com           Lori Sacks ’83                 www.anjoma.com
312.218.9063                                                  323.254.9012                                                   Freelance Surface
ldzgn@aol.com                  Freelance Fashion                                             Freelance Illustrator           Designer
                               Illustrator                    Teri Anne Design               Tina Cash ’80                   Monica Lee ’95
Women’s Fashion Designer       & Costume Designer             Teresa Esteban ’96             415.457.0698                    949.653.2894
& Fashion Illustration         Emilio Anorve ’92              Specializing in Custom         cash-walsh@worldnet.att.net     whollymolee@home.com
Ludovic Marchand ’00           626.799.7294                   Wedding Gowns
818.997.7207                   310.353.2917                   661.295.8938
                               www.applythex.com                                             Arizona                         Minneapolis
Fashion Consultant
Leslie Adler ’80               Freelance Fashion Stylist      San Francisco                  Stefania Designs
                                                                                             Stephanie Edge ’94
310.398.1444                   April Lindsey ’98                                                                             Freelance Fashion
lmadler@earthlink.net          323.460.4808                   Dori Anne Veils                Specializing in Day &           Stylist
                               genxms@aol.com                 Debra Goldwater ’76            Eveningwear and                 Shannon Gale ’87
Freelance Costume Designer                                    Specializing in Custom         Bridal Gowns                    952.404.0462
Annette Czagany Mignano ’93    Freelance Costume              Wedding Veils &                480.250.6309
818.345.1542                   Designer/Stylist               Representative of
                               Heather Goodwin-Mitchell ’91   Discount Bridal Service        Mariamne Designs
Jewelry & Clothing Designer    562.900.8432                   510.531.7540                   Mariamne Moore ’91
Lili Clever ’81                highmountainanchor@hotmail.com 877.DAVEILS                    Specializing in Vintage
805 545.9689                                                  www.dorianneveils.com          Clothing & Custom Hats
liliclever@yahoo.com           Designs By Chae                                               602.840.7743
www.liliclever.com             Chae Du Part ’97              Compositional Stylist           mariamne@home.com
                               310.408.2368                  Chelsea Cooper ’90
                               designsbychaedupart@yahoo.com 415.672.1482
                                                             littlefeather@earthlink.net




                                                                                       MANUFACTURING/PRODUCTION
Los Angeles                    On The Surface Design          Freelance Textile              Independent Contractor          Orange County
                               Mary Jane Mitchell ’81         Designer                       Jonathan Emory ’88
Todd Thompson, Inc.            Textile Design for Infants,    Sherra Niday ’85               Consultant/Production           BM Design & Consulting
Todd Thompson ’87              Childrens & Adult              562.627.8856                   Patternmaker                    Betty Margolis ’88
Private Label Manufacturer     Home Fashion                                                  415.255.0953                    Specializing in Apparel Design
213.688.1596                   323.224.8377                   San Francisco                  Jonathanemory@webtv.net         & Production Consulting
                               dsignclimb@aol.com                                                                            949.858.1192
Freelance Patternmaker                                        Marker Express, Inc.           Freelance Patternmaker
Cindy Gotts ’79                                               Mary Ann Parker ’82            & Technical Designer            New Jersey
714.879.2069                   Elevee                         Marking & Grading Services     Kathleen Joynes ’91
cindygotts@sbc.global.net      Samirah Schaefer ’95           707.259.5201                   650.325.7087                    Project Studio
                               Custom Clothing & Shoes        maryann                                                        Michelle Evans ’91
Lawrence Atelier               for Athletes                   @markerexpress.com             San Diego                       Offering Complete Apparel
Beau Lawrence ’99              & Entertainers                                                                                Merchandising & Design
Custom Apparel                 818.501.5868                   Freelance                      Design To Cut                   Services from Concept
Manufacturer for the                                          Patternmaker & CAD             Irva Alvarado ’87               through Production
Film Industry                                                 Stephanie Scranton ’98         Computerized Patterns,          201.418.8146
213.422.2018                                                  510.436.6635                   Grading & Marking               msmje@aol.com
                                                                                             619.426.1235




                                                                                                                     INTERIOR DESIGN
Los Angeles                    Art Consultant                 Maria Cara Mezzetia, Inc.      New York                        Maine
                               Laura Brown ’99                Maria Mezzetia ’93
Newman/Jacobs                  Specializing in                Specializing in Residential,   Interior Design Consultant Interior Designer/
Interior Design                Hospitality &                  Commercial Interiors &         Dawn Pintauro ’98          Space Planner
Carol Jacobs ’78               Residential                    Television Set Design          718.474.3310                    Bree Clark ’92
Specializing in                310.815.8746                   415.457.3700                   dmsl993@yahoo.com               Specializing in Finish & Furnishing
Commercial Interiors                                                                                                         Selections & Space Planning
818.985.8961                   San Francisco                  Orange County                  Sacramento                      207.967.9119
                                                                                                                             breewclark@hotmail.com
Accentric Interiors            Betsy Eisenberg Interiors      Austin Johnson                 Concept Candie
Lisa Vander Meulen ’95         Betsy Eisenberg ’89            Interior Design                Candie Hernandez ’91
Space Planning &               Specializing in Residential,   Ellen Johnson ’83              Interior Consultant &
Residential Interiors          Children’s Rooms and           Specializing in                Store Merchandiser
909.226.1160                   Home Offices                   Commercial Interiors           916.939.6502
                               510.654.8230                   949.635.0500                   conceptcandie@hotmail.com
A-19, Inc.                     betsyray1@aol.com
Cinnamon Barilotti ’92                                        Arizona                        Seattle
Ceramic Wall Sconces &         Naturally For Your Home
Pendant Lighting               Lynn Moore ’89                 Interior Statements            Green Concerns
Manufacturer                   Residential Interior Design    Nancy Schmierbach ’81          Landscape Design
909.391.4208                   760.345.8081                   602.749.0695                   Nicola Whaley ’81
a19inc@yahoo.com                                              N-Dschmier@msn.com             Landscape Design
                               Exquisite                                                     & Installation
Ro-che-et Designs              Abeer Haddad ’88               San Diego                      206.439.6848
Lee Rochette ’88               Facility Management                                           greenconcerns@juno.com
Specializing in                650.344.0678                   Bear Paw Paints
Residential Interiors                                         Christy Remsen ’80             Utah
626.585.8227                   Freelance Painter              760.202.3196
leerochette@aol.com            Diane Tachis ’88               crdsgns@gte.net                Steinau Communications
                               Specializing in Decorative                                    Ronda Landa–Steinau ’81
Darling Interiors              Painted Finishes                                              Interior Design Consultation
Kelly Spadoni ’87              415.924.7312                                                  801.583.6435
818.880.8852                                                                                 rondasteinau@aol.com
the                                                                                                                                                                      p7


  bomb!                                                                                                                                     new
                                                                                                                                              roads
                                                                                                                                                           Elizabeth Troffer ’99
                                                                                                                                                               Jonathan Martin
                                                                                                                                                            Assistant Designer

✰ Thailand native Koihas two
Fashion Merchandising)
                       (’94                                                                        ✰ Kudos to the design firm of
                                                                                                   Angela Alex, which was chosen                           Melissa Garriott ’01
                                                                                                                                                                   Bodywaves
very successful clothing lines. The                                                                by HGTV to participate on the show
                                                                                                                                                           Assistant Designer
eponymous Koi, a line of recycled                                                                  “Designer’s Challenge,” which airs
cashmere affectionately dubbed                                                                     in Los Angeles on Thursdays at                            Rene Martinez ’99
“street couture,” is sold at Ron                                                                   6:30 p.m. and 9:30 p.m. One of                              Rocket Trading
Herman, Language and Henri                                                                         three firms selected to redo a ‘30s-                       Wholesale Sales
Bendel. A line of cotton T-shirts,                                                                 style home in Westwood, Alex ’83,
called DD by Koi, is sold at Emma                                                                  ASID and associate Jessica Imel                             Ruby Anaya ’01
Gold, Amy Chan (New York),                                                                         ’00, Allied ASID, remodeled the                    Frederick's of Hollywood
Henri Bendel, Diavolina and Arrow.                                                                 kitchen, adding an Italian flare to                     Assistant Designer
Koi’s celebrity customers include:                                                                 their updates of the ‘30s style, at
Minnie Driver, Nicole Kidman and                                                                   the client’s request. The segment                      Amalia Eisenhart ’01
Kirsten Dunst.                                                                                     aired on October 18th. Hopefully,                          Traders Alliance
                                                                                                   we’ll get to see it when it repeats!          Import Production Coordinator


✰ Keep up the good’95! A
                    work,                                                                                                                                     Nicole Papay ’01
Christina Villareal
freelance wardrobe/fashion stylist
                                                                                                   ✰     Magda Berliner ’88 has
                                                                                                   been a freelance wardrobe stylist
                                                                                                                                                               Live Mechanics
                                                                                                                                                   Freelance Graphic Designer
for the past four years, this Visual                                                               for the past six years. Her focus is
Presentation major got herself a                                                                   editorial and TV commercials, and                             Kim Koch ’01
great gig. Her last position was                                                                   her regular clientele includes                                        Torrid
                                                                                                                                                               Assistant Buyer
wardrobe assistant for the U.S.                                                                    many celebrities. Some of the
tour of Destiny’s Child, with                                                                      publications Magda has styled for
responsibilities that included                                                                     include the Los Angeles Times,
                                                                                                                                                         Sarah McCandless ’00
contacting vendors and negotiating                                                                 Australian Harper’s Bazaar, Pre-
                                                                                                                                                                          Gap
sponsorships for the band’s                                                                        miere and Rolling Stone. Magda,                            Visual Specialist
wardrobe and the dancers’ shoes,                                                                   who brings years of retail experi-
as well as helping maintain the                                                                    ence (Theodore, Jona, Fred Segal,                         Alexis Dittmer ’01
clothes while out on the road. Says                                                                Shauna Stein) to her position, says                             Prada Sport
Christina, who wants to do more                                                                    it’s not an easy job. She offers this                       PR Coordinator
work in the music biz, “The work                                                                   advice to aspiring stylists: “If
I’ve done in visual presentation has                                                               you’re going to wear this title, then                   Kelley Denison ’01
opened opportunities for me that                                                                   you need to work hard and have                                      BCBG
have led to what I am now doing.                                                                   the integrity to back it up.”                      Merchandise Coordinator
The talent and skills I’m using—
sewing and being resourceful—                                                                                                                                  Lia Ramsey ’00
came from my mom and grandma,                                                                                                                                        Northface
the two women I have admired and                                                                                                                            Assistant Designer
learned from since I was a kid.”
                                                                                                                                                            Alissa Bogetti ’99
                                                                                                                                                                 Levi Strauss
                                                                                                                                                      Merchandise Coordinator


                                                                      Scholarship Winners                                                                    Alicia Garbett ’00
                                                                                                                                                                 Mendocino SF
                                                                                                                                                            Assistant Designer
entertaining fashion:... > (continued                           Rachel Domingo, Denshai Lee (Fashion Design) and
from page 1)                                                 Vanessa Martin (Textile Design) are thrilled and thankful for
on fashion. “People identify more with TV.                                                                                                                   Patricia Farias ’01
The characters are part of their lives; they                the support of the Alumni Association. Each received a $3,500                                                 Koret
are their friends. In the last decade, the TV              alumni scholarship this past quarter, thanks to the hard work                                      Design Assistant
actress has replaced the supermodel in
terms of media exposure.”                                 and fundraising efforts of our alumni.
    He, too, feels that fashion influences
                                                                                                                                                          DesNeiges Amon ’01
entertainment, not the reverse. “Today it’s
harder and harder to escape fashion. What                Each of the more than 20 student applicants had to write a 500-                                     American Design
the designers put out there is what we have                                                                                                                 Intelligence Group
                                                         word essay and make a presentation to the Board. “It was a                                           Design Assistant
to choose from.”
    According to Giovanna Ottobre-                        difficult decision,” says Cindy Patino, Alumni Board President.
Melton’79, costume designer on the NBC
show Providence, “Audiences identify with
                                                           “All the students did a great job. I wish we could have given                                           Lok Bui ’01
                                                                                                                                                                        IKEA
particular actors, and in order to mimic                     them all a
                                                                                                                                                          Visual Merchandiser
them they take on pieces that they’re
wearing. People want to re-create the
                                                                scholarship.”
moment, the mood of a certain scene.                                                                                                                  Rosemarie Malandro ’00
That’s when you get a lot of letters and                                                                                                                           Mervyn’s
calls.”                                                                                                                                                    Brand Coordinator
    Says Walbridge, “When our show airs on
Thursday, on Friday I get anywhere from 12
                                                                                                                                                       Leigh Adeboi Wolter '01
to 60 calls from all over the country.”
     “The fashion is already out there; it’s    collection this year came from                  audiences the possibilities. The stars and                    Assistant Buyer
who’s up there on the front page wearing        the 1992 film Indochine, starring Catherine     their adoring fans shared the fantasy of                     Pacific Eyes & T's
it,” says Stewart.                              Deneuve. Nicole Miller’s last collection paid   fashion.”
     “The stuff is out there; put it on a       tribute to “those incredible houndstooth            “But these days, fashion seems to be                    Cynthia Steele '01
famous person and it becomes more               suits” of two 40s-era movies starring Lauren    what the Awards are for,” noted Harvey
                                                                                                                                                            Showroom Sales/
popular—it’s seen by Middle America,”           Bacall: The Big Sleep and To Have and Have      Weinstein. While he was speaking of the
                                                                                                Oscars, today there is certainly a                        Designer Apprentice
echoes Claire Schmitz, ’96, one of three set    Not. Director Luchino Visconti’s Death in
costumers on the cable series Strong            Venice was the inspiration for the 1998         proliferation of awards shows during which                 Display Warehouse
Medicine. “Back in the ‘20s, all the way to     ready-to-wear collections of Gianfranco         the stars can strut their stuff—all of them
the ‘60s, designers created the look. Now       Ferré, and Custo Dalmau of Custo Barcelona      fueled by the media.                                         Janice Burns '01
there is very little time to design. It’s all   claims “Hollywood and the movies have               A consistent look may have been easier            Merchandise Coordinator
there in the stores, but it’s a matter of       always played a part in our creative ideas.”    to achieve when the stars were dressed both
                                                                                                                                                                    Cosabella
putting it together. We all have visions in         Fox would agree. In her first book,         on-screen and off by the studios;
our heads.”                                     StarStyle, she writes: “Armani’s carefully      nonetheless, celebrity still means a great
                                                tailored suits look to be borrowed from         deal to consumers, as evidenced by the                       Becky Abbate '99
    Those visions are a constant topic.
Witness the September 2001 issue of             Dietrich. Isaac Mizrahi once claimed that       number of magazines whose editorial focus                   Assistant Manager
Movieline, which contained an article           Lucille Ball was his muse. And Calvin Klein     is celebrity-driven. “Magazines like                               Limited Too
entitled, “Movies as Muse,” in which five       calls Kate Hepburn the inspiration for          InStyle, Cosmo Girl, Teen People, Teen
designers reveal which films have               America’s casual chic. As if to come full       Vogue and Lucky—a magazine devoted to
influenced their collections. Eduardo           circle, today’s well-dressed stars turn to      shopping—are a huge influence,” says
Lucero’s current direction looks back to        these well-known ready-to-wear designers        Schmitz. “People like to see what the stars
dresses by Orry-Kelly for Marilyn Monroe in     to clothe them off-screen.”                     are wearing and where to get it.”
Some Like It Hot and by Edith Head for              Costume designer Edith Head once                “What does create trends is advertising,”
Shirley MacLaine and Chita Rivera in Sweet      acknowledged that glamour and having a          says Stewart. “We usually don’t know
Charity. Max Azria claims that part of the      consistent look mean something to the           something is a trend until it is advertised as
inspiration for his spring BCBG Max Azria       public. Fox writes, “In those glamorous         such—and that’s what the magazines do.”
                                                days, stars dressed for the audiences, taught   Let’s just call it media synergy.
                                                their audiences by example, showed those
                   "there 's so much plasti c


                             in this cultur e


                    that vinyl leopa rd skin


                               is becom ing


                 an endan gered synth etic."


                                  — Lily Tomlin




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