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									           18 | 2008 Autumn           Oracle Korea Magazine
                     |
           *Trend 04 IT Trend                     PLM - Oracle Agile PLM
Trend 04




           IT Trend                                                                    PLM -
           Oracle Agile PLM
              _            PLM APAC




           PLM Trend                   Trend                             .
                         PLM                                  .                                           PLM
                           .                                                 ?   PLM                 PLM
                                        ? PLM                                                  ? Oracle
               PLM                     Agile                                                                    ?
                                                                     .
                                                                                                                                                                                                                                                    19




1.PLM                                                                                                                                                                                   PLM                        PLM
PLM                                                                                                                                             ,                                                          PLM                 3
PLM                      EDM(Engineering Data Management)                                                                                                                                             .
PDM, CPC, PLM                                                 .                                              90
                                                                                                                                        PLM                       3
                                                         CAD data                                                             EDM
                                               ,                                                                   PDM
                                                                                                                                                                                                      People
                         . 90
      (Time to Market)
                     .                ,                 Trend
 Right to Market                                                                      PLM                                ,                                                                           Product &
                                                                                                                                                                                                      Process
  /                              ,                           , ERP/                                                                                                                                  Innovation

                         .           2000                                                                      PLM               PLM                                    Technology                                          Process

                                 ,                                                                                        PLM
                                                                                                                             .
                                                                                                                PLM
                         .                         PI(Process Innovation)                                           CAD
                                                                                                                    .                   PLM vs. ERP

                                                                                                                 Enterprise PLM
                                                                                                                                        ERP(Enterprise Resource Planning)
   Connecting the Demand Chain, Supply Chain & Design Chain......                                                                                                 ,        ,             ,       ,
   Evolution of PLM                                                                                                                                                    .

                                                           Enterprise
                                                                                             Mechatronics                               PLM(Product Lifecycle management)
                                 Requirements              Application                 Portfolio Mgmt
                                 Traceability
                                 Management(RTM)
                                                           Integration
                                                                                   Analytics              2005+                                                                ,             ,   ,
                                                                                                                         NPDI
                                                                               Web Portals
                                                                   Project
              Image/Document
              Management
                                                                   Mgmt                                          Innovation Mgmt                                                                                        .
                                                     Product                     2000+                       Solutions & DMU
                                     Simulation &    Realization                                             Env                         PLM                                                                                          ERP
                                     Mock up                                                   PLM       EAI Tools
                                                        1995+                                            Applications                    Design                   Product Engineering                 Manufacturing Engineering       Operations
                         View & Mark up                                               Process Mgmt
      Product Data
                                                                        CPC           Web Architectures
                                 1990+                                       Configuration Mgmt                                         Source : CIMData Feb.2007
                                                                             Product Structure Mgmt
                                                           BOM
        1985+                                  PDM         Change Mgmt
                                               Basic Workflow
                         EDM   Data Mgmt       Multi-CAD                                                                                PLM             ?
                               File Vaulting                                                   EAI=Enterprise Application Integration
                                                                                                                                        PLM                                            (Product Lifecycle) 4                                ,                   ,
                                                                                                                                                          ,                                                                                             -
EDM : Engineering Data Management,
PDM : Product Data Management,                                                                                                                  ,             BOM,                     BOM,               BOM-
CPC : Collaborative Product Commerce,
PLM : Product Lifecycle management,
NPDI : New Product Development and Introduction,                                                                                                                                                                   . PLM


                                                                                                                                                                                         .                                                      ,           ,
PLM                                                                      (People),                             (Process),                       ,             ,                    ,                                                                        ,
  (Technology)                            .                                                                                                                                                                       PLM                               .
          .                                                                                                              PLM            (           : PLM                      BB                , 2008)
                                                                    .           , Lean                PLM
                                                                                                     ,
                                                                                                .
20 | 2008 Autumn                                     Oracle Korea Magazine
                            |
*Trend 04 IT Trend                                                  PLM - Oracle Agile PLM




                                                                                                                PLM
PLM Footprint (Source: AMR Research, 2007)

                                                                                                                      PLM                                            (Cost)
                                                                                                                                                     1                   (Time)
                                                                                                                                                                     (Quality)

                                                                                                                                                                                         ,         ,

                                                                                                                                                     2




                                                                                                                                                                                                                          ,




PLM
PLM 1990                                                                     1997 CIMData                                PLM                                                     ?
                                , 2002                     CIMData                               PLM            CIMData             Newsletter                                                                         CIMData
                    . PLM                                   ,                                                   Newsletter                               ,                      What is the primary driver for
                                                                                                                deploying PLM solutions within your business?                                             2004            2008
                    ,               ,                                                                                                                            .          4
                                                                                                                            ,                                                                             ,
                                                                                                                                       .
PLM                                                                      .
   Cash Flow




                                                                                                                                       PLM                                  (                , CIMData (Aug. 31. 2008))
                                                           -    /    /
                                                           -
                                                                                                                No    Answers                                             2004               2008
                                                                                -
                                    -    -   ,        ,    -
                                    -
                                                                                -                -              1     Cost saving                                         32.14%               25%            -7.14%          2
                                                                                    RoHS, WEEE
                                    -            /                                                              2     Cycle time reductions                               21.43%               28%            +6.57%          1
                                                                                -

                                                                                                                3     New product introduction                            21.43%               16%            -5.43%          3
               -                                                                                     -          4     Manufacturability improvements                      3.57%                14%        +10.43%             4
               -                ,                                                                    -
                   NPD&I                                                                             -          5     Serviceability improvements                         10.71%                5%            -5.71%          6
               -
                                                                                                                6     Regulatory/compliance requirements                  3.57%                 7%            +3.43%          5
                                                                                                         Time
                                                                                                                7     other                                               7.14%                 5%            -2.14%          7


                        -
                        -
                                                                                                                2.PLM Trend
                        -
                                                                                                                2.1             PLM Trend
                                                                                                                Goal
                                                                                                                                                                      ,              ,                    ,        ,          ,
                                                                                                                                                                                                       (Needs)
                                                                                                                                                 .


                                                                                                                Benefits


                                                                                                                                                             ,             ,                   ,                              ,
                                                                                                                                                                                                                          .
                                                                                                                                                                                         21




                                                                                                                                            PLM
* Process Driven PLM Framework                                                                                                    CRM, SCM, ERP, HCM
* Drive to Lean                                                                                   (         : AMR Research 2008                 ).
* Codeless base on Configuration for Management
                                                                                                  PLM framework(source : AMR Research 2008)
* Base on Web Client

* Simple and Ease to use for end user



Process Drive PLM Framework
                                                  . PLM     Engineer(CAD                      )
                                         , CIMData                          , US Bureau of
Labor Statistics                   ,                                    (US Manufacturing)
              CAD                                     4%                                 96%
                CAD Data
          .
      (         )                                                                         ,
      PLM
                                         .                                                                              PLM
                                                                                                  *                 90%                .

                                                                                                  *                 2~5%
                                                                         Engineers with CAD
                                                                                                  *                 80%
                                                                4%
                                                                                                  * R&D             2%
                                                             6%          Engineers without CAD
     Other Employees     90%
                                                                                                  Drive to Lean
                                                                                                          (Lean)                                     ,               (           )
                                                                                                                        .                                                    ,            ,


On Average, 96% of Employees in US Manufacturing Companies Do Not Have Access to CAD Data             .     ,                                                                        .
(Source: US Bureau of Labor Statistics) - Source : CIMData March 2006
                                                                                                                                                ?                                         (TPS)
      , 2006-2011          PLM                                                                                      .                                        (TPS)
PLM Trend                         (       : AMR Research 2007                   ).                                                         .(        :                   )
Non-CAD PLM                                           (                                           PLM                                                    ,
                         ),                       CAD                                                                                                                ,
          PLM                                 .
                                                                                                      .                       ,
                                                                                                                    ,                                    (Agile)
                                                                                                      (Lean)                       ,                PLM Trend
                                                                                                                .


                                                                                                  Codeless base on Configuration for Management
                                                                                                  1990                      2000
22 | 2008 Autumn         Oracle Korea Magazine
          |
*Trend 04 IT Trend                                  PLM - Oracle Agile PLM




                                               In-house                                Simple and Ease to use for end user
                                                              .
                                       ,                                                  ?                                                                                     PLM
                                                                                                            .        Item                                                BOM      ,
                                                                  .                       ,                      ,                ,                                 ,                  ,
         , 2000                                 PLM                                       ,                                                                                            .


                               .                     PLM     configuration
                                                                                              .       ,                                        (Task, Project, Program)


                                                                      .                                                              .               Agile PLM                                   .


Web Base on Web Client                                                                 2.2            (CPG) PLM Trend
                                                                  .                    AberdeenGroup                                           , CPG
          Rich Client                  Web Client                             , Rich                                                  ,                                                     ,
Client                                                                         Web                ,                                                      .
                                                ,          CAD
                                                                                       Top 3 Challenges for CPG Innovation( Source : AberdeenGroup, December 2005)
                         .                          CAD
                                                                                                                                                                                      71%
                                           (Creative)                                     More demanding end customers
                                                                                                                                                                   57%
                                   .                PLM                                   Cost pressure from customer or channels
                                                                                                                                                                   57%
                                           .           PLM                         .      Increased competition
                                                                                                                                                     43%
                                                                                          Faster product commoditization
                                                                                          % Reporting among Their Top Three Challenges
    ,                                                                     .


                     .                         PLM        Web                      ,          ,                                           CPG                                   PLM
    Web 2.0                                                                                                                 ,                        ,                                               .
                             (Voice of Customer).
                                                                                       Benefits of Improved Product Innovation in CPG(Source : AberdeenGroup, December 2005)
                                                                                       Benefit                                                   CPG Average              Manufacturing Average
                                                                                       Increase Product Revenue                                              18%                                19%
                                                                                       Decrease Product Cost                                                 13%                                15%
                                                                                       Decrease Product Development Cost                                     12%                                16%



                                                                                              30                     CPG                                                          (                  ,
                                                                                                            ,                    )
                                                                                          .           , 1990
                                                                                                                                                                                                     .
                                                                                                            ,                              ,




                                                                                                                                          CPG                                                        .
                                                                                                                                                                                                                       23




      CPG PLM Trend                                                                     CPG                                                      (Food & Beverage)
                                                                                                         .                               PLM                                                               ,


                                                                                                                                                 (                                ),                   &              ,
                                                                                                         .

                                                                                        Food & Beverage
                                                                                  CPG
                                                                                                                         New Product Development Portfolios

                      ,                                                                    Strategies
                                                                                                 Consumer Insights
                                                                                                                         New Product Development Metrics

                                                                                                                                                   Concept           Product
                                                                                                                             Ideation                                                   Market Testing             Launch
                                                                                                             Platforms                           Development       Development
                                                         .                        ,                                      Ideas
                                                                                                                         New Product Development Projects
                ,                                                                                                            Concept Brief
                                                                                                                                        Customer Requirements
                                                                                                                                             Product Brief
                                                                                                                                                                 Finished Products
                                                                                                                                                                 Manufacturing Processes
                                                                                                                                                                 Formulations/BOMs
                                                                                                                                                                 Ingredients
                                                                                                                                                                 Packging Materials
CPG
                                                                                                                                                                 Labels and Artwork
(        2007   SCM                                                           )                                                                                  Suppliers and Co-Packers
                                                                                                                                                                 Compliance, Quality and Safety Data
                                                                                                                                                                 Nutrition Data
                          1 CPG       Segments
CPG Industry
(       ,       )
                             1 Food and Kinderd Products
                               CPG              Target
                                                                                        CPG                       Contents, Packaging, Labels                                                     ,
                               CPG        38%
                             2 Pakaged Goods                                                                                                                 .
                               CPG                 Target
                               CPG        28%
                                                                                        CPG Product Architecture(Source : AberdeenGroup, December 2005)
                             3 Wholesale / Grocery Distribution
                             4 Beverages

                          2 CPG

                             1
                                  1
                                  2
                                  3
                                  4
                                  5 Promotion      Demand
                             2
                                  1
                                  2 Make to Stock
                                    (   Private Brand        Make to Order)
                             3
                                  1     (          )
                                  2



                                                                                        3. Agile                                             ,
                                                                                             (Vision)
                                                                                        Oracle Agile PLM                                                                                                   .
                                                                                             , SOA                                                                                                             PLM
                                                                                             .
                                                                                                                                                                               PLM                             ,                ,
                                                                                                                         ,                                                                                                  .


                                                                                                                             , CAD(MCAD/ECAD)                                        ERP(SAP/ORACLE)
                                                                                                                         .
24 | 2008 Autumn                               Oracle Korea Magazine
                   |
*Trend 04 IT Trend                                                               PLM - Oracle Agile PLM




         ,                       PLM                           Agile                                                  .
                                                                                                                              PLM - Extending the Product Record
                                                                             PLM                             PLM
                       .                                                                                                                      M-CAD                 E-CAD



                                                                                                                                                                                                     Items &
                                                                                                                                                                                                     Attributes           Single Source of Truth
         ,                       High tech                                  x10 (700+ )                                   ,                           Design Data                                                         - Cost
                                                                                                                                                                                                                          - Risk
                                                                                                                                                                                                                          - Mfg BOM
                                               ,                ERP              Legacy                 , SAP, Peoplesoft                                                                                                 - Configuration
                                                                                                                                                                                                                          - Items
                                                                                                                                                                                                                          - Attributes
                           ERP                                          ,                                                                                                   Single Source of Truth
                                                                                                                                                                                                                          - AVL/PSL


         .                                                                                                                                                                  Workflow Management
                                                                                                                                                                            - Part Data
                                                                                                                                                                            - Technical Documents
              (Supply chain),                                   ,            ,           ,          /             ,                                       Project
                                                                                                                                                          Schedules
                                                                                                                                                                            - Revisions
                                                                                                                                                                            - ECO
                                                                                                                                                          Tasks             - Program/Schedules                           BOM Management
                                                                                              PLM                                                         Resources
                                                                                                                                                          Phase Gates
                                                                                                                                                                            - Activities
                                                                                                                                                                            - Viewables
                                                                                                                                                                                                          BOM             - CUP
                                                                                                                                                                                                                          - GECO
                                                                                                                                                          EOL                                                             - LECO
                                                                                              .


         (value)                 (Strategy)                                                                                   Agile Product Lifecycle Management
PLM                                                                                                           ,                                                                                                                                            .
                                                   .                    PLM                                  Agile            Agile Product Lifecycle Management
                                                                                     .                  PLM
                             .                                                                                                                                                                                             .
                                           1
Agile PLM
                                                                                                                              2)
                                           2
                                                   1                                                                                                                                                                                              PLM
                                                   2
                                                   3                                                                                                                                        .         ,
                                                   4
                                                   5

                                           3               /
                                                                                                                                                                                                                                                   .
                                                                                                                              Agile Product Lifecycle Management
                                           4                                         PLM
                                                   1                                                                                                                                                                                          .
                                                   2                                         UI
                                                                                                                                                                                    Agile Product Lifecycle Management


1)                                                                                                                                 . Agile Product Lifecycle Management
                                                           ,                                                                                                                  ,                                   ,                                        ,
     .                                                                                                                                    ,                             ,
                                                                                                         .                                        .
                             ,         ,               ,            ,            ,
                             .
                                                                                                                                                                                                                                                           .
                                                                                                                              Agile Product Lifecycle Management
                                                                                                                                                                                            ,
                                                                                                                                                                                                                                   .                   ,


                                                                                                                                                                                                                      .
                                                                                                                                                                 25




                                                                          Product Lifecycle Management
          . Agile Product Lifecycle Management                                 ,
                                                                                               .
             . Rick Tattersfield(Fargo Electronics, Inc.
      )                                                                                                    .


                                                                          3)       /


          . Agile Product Lifecycle Management                                                                             /
                                                                                                               . Agile Product Lifecycle Management
               ,                                                                           ,                               ,
                                          . Agile Product Lifecycle
Management                                                                                                                                             .
                        ,                                                 Agile Product Lifecycle Management
               ,                                                                                                                       ,
               .                                                                                           . Agile Product Lifecycle Management
                                                                                                   ,               ,
                                                                                                           /                               . Agile Product Lifecycle
                                                                          Management                                                                       ,
                                                        . Agile Product                                                                        . Agile Product Lifecycle
Lifecycle Management                                                      Management                                               ,
                                     .     , Agile Product Lifecycle                               ,
Management                                                                                                                                 .
                               ,                                                           , Agile Product Lifecycle Management
                                                    .
                                                                                                                                   . Agile Product Lifecycle
                                                                          Management                                                               ,
PLM                                                                                                                    ,
                                                                                                                                                                   .
                               . Agile Product Lifecycle Management
                                                                          4)                                   PLM
                                   . Agile Product Lifecycle Management   Agile Product Lifecycle Management
                                                                                                               ,               ,           ,
                                                                                       .
               .                                                                                                                                                         .
                                                                                                                                                           Agile Product
                                                                          Lifecycle Management                                                                         PLM
                                                                . Agile                                .
Product Lifecycle Management
                                                               . Agile
26 | 2008 Autumn                                 Oracle Korea Magazine
                  |
*Trend 04 IT Trend                                                     PLM - Oracle Agile PLM




                                                                                                                               CPG                                  Agile PLM for Process                       CPG
                                         56%                                             56%                                                                                                                                  CPG
       . (                : Gartner and AMR Research)                                                                                                                                                                               .

                                                                                                                                   CPG          Landscape - Innovation & Differentiation Solution Framework
CPG                                                                                                                                                                           Intelligence
                                                                                                                                                                        Enterprise Performance
                                                                                     PLM                                   ,       Business Intelligence
                                                                                                                                                                             Management
                                                                                                                                                                                                              Demand Signal Repository

                      (                             ) PLM                                      ,                                                                                                                Drive Operational
                                                                                                                                      Grow Brand Equity              Optimize Trade Relations
                                                                                                                                                                                                                   Excellence
                           ,             (             )       ,                                       ,               /
                                                                                                                                      Product Lifecycle
                                                                                                                                                                     Advanced Trade Planning            Sales and Operations Planning
                                             ,               PLM For Process                                                            Management

                                                                                                                                     Consumer Marketing           Trade Promotion Management             Manufacturing Optimization
                                                             No. 1                             .
                                                                                     , CPG                        Oracle              Brand Marketing                        Store Execution            Global Logistics Management

   11                          5                                                                            ,                                                            Corporate Functions

   4                                                               .                                                            Financial
                                                                                                                               Management
                                                                                                                                            Human Capital
                                                                                                                                                             Capital Asset
                                                                                                                                                             Management
                                                                                                                                                                              Order Mgt and
                                                                                                                                                                              Procurement
                                                                                                                                                                                               Supply Chain
                                                                                                                                                                                               Management
                                                                                                                                                                                                                 Safety and
                                                                                                                                                                                                                 Compliance
                                                                                                                                                                                                                              Manufacturing


                                                                                                                                                                             Infrastructure
CPG PLM                                            (Source : Gartner Feb. 2008)
                                                                                                                                                                                      Application Integration           Master Data
                                                                                                                                     Database               Fusion Middleware
                                                                                                                                                                                           Architecture                 Management
                               La



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                                                                                                                                                                    ,
 Agentrics
 Aspen Technology
 Conformia Software                                                                                                                                                                                                                      .
 Enginuity PLM
 Infor
 Lascom
 Oracle
 SAP                                                                                                                                                                Product and portfolio management
 Selerant                                                                                                                                                           Specification management
                                                                                                                                                                    Supplier management
 Siemens
                                                                                                                                                                    Formulation and BOM management
     Strongly validated.                Functional and                 Formative. Has some          "Blank" Not
                                                                                                                                                                    Packaging and labeling management
     Customers report it                evolving. it shows             functionality but is not a   available                                                       Compliance and quality management
     delivers value                     promise to become              key factor in the vendor's
                                        strongly validated             value proposition                                                                            Data syndication
  Source : Gartner(February 2008)
                                                                                                                                                                                      Best-In-Class




                                                                                                                                                                                                   &




                                                                                                                                                                                  ,            ,                               /
                                                                                                                                                                                                            27




4. Agile                                                                                                 1) Agile Product Collaboration :
Agile                   Enterprise PLM                         Agile PLM        CPG               Food
                                                                                                                                                 1
& Beverage                                             Agile PLM for Process                                                                                                         (        BOM)
                                                                                                                                                                                 /               ,
     .


                                                                                                                                                 2
4.1 Enterprise PLM                 Agile PLM solution
                                                                                                                                                               &
Agile PLM                7                                                  ,                Product
                                                                                                                                                                           BOM
Collaboration                      Product Portfolio Management, Engineering                                                                         BOM                                 ,

Collaboration, Product Cost management, Product Governance &                                                                                     3

Compliance, Quality Management, Enterprise Visualization
     .                                                                                                                                                                                   ,
                                                                                                                                                                   /                     /

Agile PLM solution Landscape
                                                                                                                                                 4
                                        Product Portfolio                                                                                            BOM,              (CAD              ),
                                        Management
                                                ,    ,
                                                                                                                                                                              ECO
   Product Governance                                                             Engineering                                                                                                     ECO
   & Compliance                                                                   Collaboration
                                                                                  CAD


                                                                                                                                                 5

   Quality Management                                                             Enterprise
         ,                                                                        Visualization
                                                                                                                                                        BOM




                                                                                                         Agile Product Collaboration


                                                                                                                                        .        , BOM(Bills-Of-Materials),                                  ,       ,
                                                                                                                ,

                              Product Cost                  Product
                              Management                    Collaboration
                                       ,                                                                                                    .
                                         ,


                                                                                                         Item           (Title Block,   , BOM,             ,           ,             ,        ,         ,        ,
                                                                                                                    )
28 | 2008 Autumn       Oracle Korea Magazine
            |
*Trend 04 IT Trend                        PLM - Oracle Agile PLM




Agile Product Collaboration




    . Agile Product Collaboration
                /                                                                        .


2) Agile Product Portfolio Management :
Agile Product Portfolio Management




                                   .          ,                                              (phase-
and-gate)
                              .

                                  WBS                                                                             -                            (   ,     )


                                                          (                          )
                                                              /
                                       MS-Projects

                                       WBS

                                        Gantt chart
                                          &         ,                       &
                                                                             /
                                                      ,           vs.                ,




                                          /       /
                                                                                                       Agile Product Cost Management                   , BOM
                                                                                                                      ,
                                                                                                                                       .                         Agile
Agile Product Portfolio Management                                                                     Product Cost Management
                                                                                                                          TCO
                                                                  .              ,                                                         ,
                                                                                                                                .(   : Tim Minahan, Aberdeen Group
                                                                                                                                )
        .                          ,                                    ,                          ,
                         /                                                                             Agile Product Lifecycle Management
    .
                                                                                                                            .


                                                                                                        .(    : Nicolas Barthelemy, Invitrogen
                                                                                                              )
                                                                                                                                                                 29




                   35,000                                                           ,                 4) Agile Product Quality Management -
80%                                                                         . PLM                     Agile Product Quality Management
                                                                                                        ,       ,                                    .       ,
  (    : Financial Times. Benefits of Being Streamlined, 2007).
                                                                                                                                              .
3) Agile Product Cost Management -
                                                                                                                                     1
Agile Product Cost Management                       ,           ,           ,


                                                                                                                                     2

                                .       ,                                                                                                                ,



                                                                                                                                     3
        .

                                    1



                                                                        ,
                                                                                                      Agile Product Quality Management
                                    2

                                                                                                        . Agile Product Quality Management


                                    3                                                                                                                .
                                                        (   ,       ,       )



                                    4                                                                 5) Agile Product Governance and Compliance -
                                            ,           ,       (               )
                                                                                                      Agile Product Governance and Compliance
                                                                                                        /
                                    5



                                                                                                            .       ,


Oracle Agile Product Lifecycle Management                                           ISO                                                                      .
                                                ,
                                    . Agile Product Lifecycle Management
                            ,                                                                 ,


        . Tracy McGovern(Global Electronics, Inc.                               CEO)


Agile Product Cost Management


                                                                                                  .
                                                                    ,                     ,
                                                    .
30 | 2008 Autumn         Oracle Korea Magazine
             |
*Trend 04 IT Trend                               PLM - Oracle Agile PLM




                                                                                                          Agile Engineering Collaboration                                -
                                         1
                                                                                              /
                                                                                                                                                            .   ,
                                                           (BOM,                  ,       ,
                                                       ,                      )                               ,     ,       ,
                                         2                                                                                                    .                               ,
                                                                                                                                          ,

                                         3
                                                                                                                        .
                                             REACH
                                                                                                          eCAD / mCAD Engineering Collaboration Flow


                                         4



                                                                                                                                                                       mCAD

                                         5
                                             BOM

                                                                      ,



Agile Product Governance and Compliance                             FDA(Food and Drug
                                                                                                                                eCAD
Administration)                                                               13485(Quality
System Regulations and International Organization for Standardization
13485)                EU       WEEE(Waste Electrical and Electronic                                       7) AutoVue Enterprise Visualization for Agile
Equipment)       RoHS(Restriction of Hazardous Substances)                                                Oracle AutoVue Electro-Mechanical Professional for Agile
                                                                                                          Agile Product Lifecycle Management
                                 .           ,               ,                                        ,           450                                  /
                                     .                                                                                                .                    2-D CAD(Computer-
                                                                                                          Aided Design), MCAD(Mechanical CAD), ECAD(Electronic CAD)
6) Agile Engineering Collaboration                                                                                 Microsoft Office                             .
Agile Engineering Collaboration
                                                                                                          *


                                                                                                          *
         .       ,                                                                                        *
                                                                                                          *
                                                                                                  .

                                                                                                          *         CAD
                                         1         CAD                    /
                                             2               /3
                                             PCB

                                         2 Agile PLM
                                              CAD                  BOM
                                              BOM/
                                              CAD                         BOM

         CAD Data Management
                                         3
                                             Agile PLM                 /              ,
                                             CAD                   Agile PLM
                                                                                                                                                                                                     31




                                                                                      Agile PLM for Process solution Landscape
                                 1 PLM
                                     Agile PLM   SAP PLM, MatrixOne,
                                                                                        A Single "Version of the Truth"
                                     SmarTeam, SSAGlobal, Think3, Epicor, Exact
                                          OEM                                                                                              BOM
                                                                                                                                            ,
                                 2
                                     Office    (Word, Excel, PPT), PDF,                                       ,                                                                  (           )

                                              2D/3D CAD                                                       ,
                                                                                              ,
                                 3




                                                      PC


                                                                                                      ,
                                 4      ,                                                         ,


                                                                                                                                                                                                              ,
                                                                                                                                                                                                 ,



                                                                                                                                               ,            ,
                                                                                                                  Data Synch




                                                                                      1) Project and Portfolio Management(                                                                       )
                                                                                                                     ,                                                                                            ,




                                                                                                                                                                ,            ,       ,                    ,
                                                                                                                                                   ,

                                                                                                                                                           Stage-gate

4.2 CPG                Agile PLM for Process solution
                                                                                                                                           (           ->               ->           )
CPG                (Food & Beverage)                                      Agile
PLM for Process(Prodika)
                                                                                                                                                       (            )
(Project and Portfolio Management)                                  ,                                                                                      ,

(Specification Management)                     7                                  .
                             .


                                                                                                                          (            ,                                                                          )
                                                                                                                                   .                                , Agile Product Lifecycle
                                                                                      Management                                           ,                                             ,
                                                                                                                               (deliverables)                                                                     .
                                                                                          ,               ,                        Agile Product Lifecycle Management


                                                                                                                               .
32 | 2008 Autumn                Oracle Korea Magazine
                |
*Trend 04 IT Trend                                                PLM - Oracle Agile PLM




                                                                                                                               CPG                                    Agile Product Lifecycle Management                                                                                 ,
                                                                                                                                                                             ,             ,             ,                                                                                        .
                                                                 Portfolio Management
    Templates
                                      Ideation                                                                                            ,                                                                                                                   /
                                     Management
    Strategic
      Brief
                    Strategic
                      Brief
                                                                 Configurable Stages and Gates                                                                                                               (                                                             ).
    Template
                                                         CONCEPT                PRODUCT         MARKET
                                     IDEATION                                                                  LAUNCH            -         (Pallet)
                                                       QUALIFICATION          QUALIFICATION   QUALIFICATION                                                                                                                                                 Process Spec
     Project                                                                                                                     -            (Shrink Wrap)                                                   TU
                                                                                                                                                                                                                                                             5080463-001
                                                                                                                                 -       (Banding)                                                        5110423-001                                                                 Process
    Template                                                                                                                                                            TU                                   Pallet
                                                                                                                                                                                                                                                              Coca Cola
                                                                                                                                                                                                                                                                                     199027-001
                                     STAGE 1               STAGE 2             STAGE 3         STAGE 4        STAGE 5                                              5080486-001                                                                                                          Co2
                                                                                                                                                                   Pallet, Mixed
                                                                                                                                 -
                                                                                                                                                                                                              TU             TU
                                                                                                                                     (Trade Unit Label)
                                                                                                                                                                                                          5080478-001    5080472-001
     Activity                                                    Project                                                         -         (Case)
                                                                                                                                                                                                             Case           Keg
                                                                                                                                                                                                                                                         Process            Ingredient
    Template                                                                                                                                                                                                                                           2743452-001         2900422-001
                                     Activities            Activities          Activities      Activities     Activities         -                                   CU                                       CU                                          Syrup                Cola
                                                                                                                                   (Consumer Unit Label)        5080480-001                              5081179-001
                                                   G




                                                                      G




                                                                                       ON




                                                                                                        T




                                                                                                                      IT
                                                                                                                                 -     (Carton)                 Fridge Pack
                                                                                                      DI
                                               IN




                                                                  IN




                                                                                                                                                                                                         6 Pack Bottle

                                                                                                                    UD
                                                                                     TI




                                                                                                    AU
                                              EN




                                                                 EN




                                                                                                                  -A
                                                                                   DA




                                                                                                                                                                                                                                          Process
                                          RE




                                                             RE




                                                                                                                ST
                                                                                 LI
                                         SC




                                                            SC




                                                                                                                                                                                                                                        1746805-001
                                                                               VA




                                                                                                              PO

                                                                                                                                                                                       CU                     CU             Pkg                                     Ingredient
                                     E-




                                                                                                                                                                                                                                       Treated Water
                                    PR




                                                                                                                                                                                   5080222-001            5080464-001    3380229-001                                 314464-001
                                                                                                                                                              CU                    Coke Can              Coke Bottle       Bottle                                     Sugar
                                                                                                                                                          5080479-001
                                                                                                                                                          6 Pack Can
                                                                                                                                                                                                 Process Spec
                                                                                                                                                                                                  5080463-001
                                                                                                                                                                                                   Coca Cola                             Ingredient
                                                                                                                                                                                                                                        411-329-001
                                                                                                                                                                                                                                           Water




CPG                 Agile Product Lifecycle Management


                                .                                                                                              3) Formulation and BOM Management(                                                                       BOM                      )
                                                                                                                                                                         ,         ,                                                                                                     ,
                                                                                                                                 ,                          ,


                                                                                                                                                                                                                                        BOM

                                                                                                                                                                                                                                                  ,          ,                  ,
                                                                                                                                                                                                                                                                            ,




                                                                                                                                                                          BOM




2) Specification Management(                                                   )
                    ,       ,                          ,              ,




                                                                                                                               Formulation
                                                                                                   One version of the truth"




                                                                              ( One version of the truth )



                                                                          ,         ,
                                                                                                                                                                                                        33




4) Packaging and Labeling Management(                                                             )                 6) Supplier Management(                      )


         /                                         ,
                                                                                                                                                                                                    one version
                                                                                                                                                               of the truth
                                                             version of the truth
                                                                                                                                                                       (Approved Supplier List:ASL)

                                                   3D




                                                             version of the truth

                                                         ,             ,

                                                                       ,


                                                                                                                    Agile Product Lifecycle Management                        CPG


Agile Product Lifecycle Management                            CPG                                                       (     ,             ,        ,
                                                                                                                                           ).    ,
                                                              .                            , Agile Product                        (                        )                         .
Lifecycle Management                                                                                 (
    ,                                   )                                                                       (   7) Data Syndication
  FDA 21 CFR Part 11                               )                                                        .


                                                                  (Promotion)               (Branding)
        (Label)
                  (Cap)
                                                                                                                                                                                                 GDSN
                                                                                                                                                                      Sync.

                                                                                                                                                                                                   Sync
                                     (Nutrition)       (Recycling)                              (Serving)
                                                                           (Ingredients)
                                                                                                                                                               Syndication


                                                                                                                              Data Syndication
                                                                                                                                                                                         Sync.
                                                                                                                                                                      go-to-market
                          (Bottle)




5) Compliance and Quality Management(                                                            )
                                                                                                                    5. Agile PLM
                                                                                                                    Agile Product Lifecycle Management
                                                                                                                                                     .
                                                                                                                    *                 (Aerospace & Defense)
                                                                                                                    *       (Automotive)
                                                                                                                    *       (Consumer Packaged Goods)
                                                                                                                    *         (Electronics & Hi-tech)
                                                         ,                                                          *         (Industrial manufacturing)
                                                                                                                    *         (Life sciences)
34 | 2008 Autumn                                                        Oracle Korea Magazine
                                                |
*Trend 04 IT Trend                                                                                 PLM - Oracle Agile PLM



                                                                                                                                                            CPG
    :                                           Agile
                                                                                                                                                                                                                    ,            ,       ,           ,   ,
                                                                                                                                                                   ,        ,
                                                                                                                                                                           (2006) : 90
    Consumer                                            High                 Industrial           Automotive          Aerospace &       Life Sciences                         (2006) : 33,000
     Goods                                           Technology                 Mfg                                     Defense

                                                                                                                                                                  PLM
        PLM for Process
                          (form erly Prodika)




                                                    Product Lifecycle Managemet
                                                    (formerly A9 and e6)

                                                    Suitable for Large, Multi-National plus Small & Medium Business




                                                    AutoVue - Enterprise Visualization                                                                            SOLUTIONS
                                                    (also for E&C, Oil&Gas, Utilities, Process Industries)                                                        Agile Product Lifecycle Management for Process
                                                                                                                                                                  Agile Product Data Management for Process
                                                                                                                                                                  Agile Formulation and Compliance for Process
                                                                                                                                                                  Agile Product Supplier Collaboration for Process
Agile Product Lifecycle Management                                                                                                                                Agile New Product Development and Introduction for Process
                                                                                                                                                                  2000            Viper
                                                     ,                        ,                   ,                                                               4,500                  , 21    / ,          175

                                                         .                                                                                 PLM
                                                                                                                                                                  Agile Prodika(                         )                   ,
                                                                                                                                                                                        .
                                                                                                                 .                                                                                           .
                                                                                                                                                                  Deb Crosby


3Com, Acer, Bayer, Broadcom, CooperVision, Dell Inc., Flextronics,
Foxconn, GE Medical Systems, Harris Corporation, Heinz, Johnson &                                                                                                                                                        (
                                                                                                                                                                                                )
Johnson, JohnsonDiversey, Lockheed Martin, McAfee, McDonald s,                                                                                                    SKU                                   (SKU 30%   )
                                                                                                                                                                                                    (               45               7           )
Micron, Philips, Qualcomm, Sharp, Siemens, Tyco Healthcare                                                                                          ZF
Friedrichshafen                                                                                              ,            ,         ,                   ,
                                                                                     1,300                                     Agile Product
                                                                                                                                                                                            .                100                         ,
Lifecycle Management                                                                                                                                                   /        /     /                              .
                                                                                                                                                                           (2006) : 216
           .                                                                                                                                                                  (2006) : 465,000


Industry                                                                                                                                                          PLM



                                                                                                                                                                               ,            ,                                ,

                                                                                                                                                                  SOLUTIONS
                                                                                                                                                                  Agile Product Lifecycle Management for Process
                                                                                                                                                                  Agile Product Data Management for Process
                                                                                                                                                                  Agile Formulation and Compliance for Process
                                                                                                                                                                  Agile Product Supplier Collaboration for Process
                                                                                                                                                                  Agile New Product Development and Introduction for Process
                                                                                                                                                                  2005            Merlin
                                                                                                                                                                      ,    ,           400



                                                                                                                                                                  Merlin                                                                     ,
                                                                                                                                                                    ,
                                                                                                                                                                                     . Prodika(             )
                                                                                                                                                                                           .
                                                                                                                                                                               .      Prodika                                                            .
                                                                                                                                                                  Catherine Adams, Food Safety and Nutrition
                                                                                                                                                                  Worldwide Quality




                                                                                                                                                                           ,        ,

								
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