Welcome to the City of Olomouc and Olomouc Region 2 The Olomouc Region constitutes a northern part of Central Moravia. In the north, it borders on Poland – the borderline is 104 Km long. Consisting of five districts (Olomouc, Prostějov, Přerov, Šumperk and Jeseník), the Region covers 6.5 per cent of the Czech Republic’s total area. It is the eighth largest and sixth most populated of 14 Czech regions. The age pattern of the population is slightly above a national average with more than 40 per cent of inhabitants in productive age. Secondary education establishments are numerous and diverse here, ranging from classical grammar schools to vocational schools with extensive language curricula (usually English, German and French). Palacký University, second oldest in the Czech Republic, has its home in Olomouc. While the northern part of the Region is hilly due to the Jeseníky Mountains (with the highest peek Praděd, 1492 m), the central and southern parts consist mostly of lowlands whose fertile soil and ample waters of the River Morava make them suitable for agriculture. The geographic profile of the area influenced its historical and economic development. The Olomouc Region is vastly industrialized. Most workers are employed in manufacturing and construction companies. Leading industrial sectors are: mechanical engineering, metalworking industry, and manufacturing of electrical and optical appliances. Other major companies manufacture textiles, glass, and building materials. Services for entrepreneurs have developed dynamically. Czech Republic According to the EU request, the Olomouc Region joined Capital: Prague (Praha) • Area: 78,864 km2 with the Zlín Region into a so-called Population (as of 30 June 2004): 10.213,480 • Population density: 130 inhabitants per km2 Nomenclature Unit of Territorial Statistic NUTS II – Central Moravia. Unemployment rate (as of 30 June 2004): 9.87% Such units can get grants and subsidies from the EU sources. Olomouc Region Area: 5 159 km2 • Population (as of 30 June 2004): 635,741 Development opportunities are ample. Medical establishments capitalize Population density (as of 30 June 2004): 123,9 inhabitants per km2 on skilled specialists and state-of-art equipment. Unemployment rate (as of 30 June 2004): 11,53 % Olomouc, the capital of the Region, is the second largest urban reservation area City of Olomouc next to Prague. Thanks to its geographic position, the Region Area: 103,36 km2 is an important crossroads of roads and railways. Population (as of 31 December 2003): 101,268 Cities of Olomouc and Přerov have always been major Important institutions: District, Regional and High Court; junctions of north-south and east-west mainlines. District and Regional Prosecutor’s Office; Palacký University; Seat of Archbishop of Olomouc and Metropolitan Bishop of Moravia; Headquarters of Land Forces of the Czech Republic; Regional Development Agency for Central Moravia; Regional Board of Commerce; Supreme Office of the Olomouc Region (since 1 January 2001) 1 Chrám Sv. Mořice 2 Panská ulice St. Maurice’s Church Panská Street A Place in the Heart of Europe 5 The City of Olomouc (101,000 inhabitants) is one of most important Czech cities. Thanks to its history, the ancient University, sophisticated culture and arts, and its geographic position in the very centre of Moravia, it has always attracted tourists, businessmen and entrepreneurs. Olomouc is easily accessible by road and rail. With the D11 motorway and R35 highway completed, the accessibility of the city will improve. Even better, Olomouc will become an important crossroads of two major international routes – the only Czech city after Prague to have such opportunity. From the point of view of economics, the City of Olomouc is an industrial city with emerging services. Its growth potential is vast due to its advantageous position, a long tradition of manufacturing and skilled workforce. Both the City and the Region are open to everyone willing to capitalize on its comparative advantage. 6 1 Caesarova kašna – detail Caesar’s Fountain – detail 7 2 Horní náměstí Upper Square 3 Herkulova kašna Hercules’ Fountain 4 Klášterní Hradisko ’Hradisko’ Monastery 5 Přemyslovský palác Palace of the Premyslides 6 Caesarova kašna Caesar’s Fountain 7 Arcidiecézní muzeum The Archdiocese Museum 8 Výstaviště Flora ’Flora’ Exhibition Area 9 Historické centrum The City Centre 8 9 More Than Nine Centuries of History 6 First written document mentioning Olomouc dates from 1055. As for its history and importance in the past, Olomouc can be compared only to Prague. It is the best-preserved historical city of Moravia, having the second largest urban reservation area, next to Prague. Beside a vast complex of historical buildings and monuments noted for their architectural and cultural values, a well-preserved pattern of medieval streets is protected, too. The city centre boasts a unique piece of monumental Baroque sculpture and architecture – the Trinity Column (the Honourable Column of the Most Holly Trinity). In 2000, the Column appeared on the UNESCO World Cultural Heritage List, being the 10th Czech monument to be honoured this way. Justifying his design, Václav Render, the stonemason and mastermind of the project, send a letter to the Fathers of the City saying: ‘To the glory of the Lord, Our Lady and saints, I wish to erect a column so splendid and high that it will have no match in any other town.’ Started by Václav Render, the tallest Baroque sculptural group in Central Europe was finished by his successors – Franz Thoneck, Jan Václav Ignác Rokycký and Augustin Scholz. Sculptures and decorations were made, among others, by Filip Sattler and Andreas Zahner. 35 metres high, the marvellous gallery of sculptures was constructed in 1716–54 and subsequently consecrated by Cardinal Troyer in the presence of the Empress Mary Theresa. www.olomouc-tourism.cz 7 Role of the Church The impact of the Roman-Catholic Church on the city life and its spiritual, political and economic development has always been immense. The Bishopric of Olomouc was founded as early as 1063 and the importance of the city grew after it was promoted to the Archbishopric in the 18th century. Numerous church buildings and monuments that attract thousands of tourists and visitors every year are a proof of this fact. (The City of Olomouc has the highest ‘per-capita’ rate of these buildings of all Czech towns and cities.) Even today, Olomouc is a religious centre of Moravia. During his visit in 1995 8 The Pope John Paul II promoted the Church of the Visitation at Svatý Kopeček to the rank of Basilica Minor. Centre of Education 3 Thanks to its University and a dense network of elementary and secondary school, the City of Olomouc plays a role of a major centre of education whose importance reaches far beyond borders of the Region. Olomouc is a home of the ancient Palacký University – one of ten Czech universities – and twenty-two secondary schools of different kinds. Founded as early as 1573, the University has currently seven faculties and more than fifteen thousand students. It is the biggest educational institution of the Central Moravia NUTS Region. Experts lecture European law at the ‘European Chair’ – a department of European law established by the EU at the University’s Faculty of Law. A regional level of education is above a national average, which makes a promising outlook for the future development of the Region. Language Teaching in Olomouc There are two elementary schools with extended language curricula in Olomouc. At the same time, Olomouc is the only Czech city to have as many as three bilingual secondary schools. Starting from the age of 11 or 12, pupils study certain subjects in English, French or Spanish. Foreign students can enrol at Palacký University and study medicine at its Faculty of Medicine for the MUDr degree (in English); attend a one-year Course of Central European Studies at the Philosophical Faculty (in English) or a one-year Course of Central European Law at the Faculty of law. The Faculty of Science offers a wide range of PhD studies in English. From the session of 2005/06 on, the Philosophical Faculty will start the Euroculture Programme prepared and implemented in cooperation with several renowned 4 European universities. Lectures will be held in English, too. An international elementary school was opened in September 2001 under the aegis Research Centre of the International School of Prague. The school was instigated by Philips and the Research activities of the University, its contacts in abroad, and participation City of Olomouc. It is currently attended by pupils of the age between 5 and 13. in international projects raise hopes that a major international research centre might emerge in Olomouc. A project of a scientific park launched in June 2001 is an important Palacký University, Olomouc step in this direction. The park called ‘The Centre for Innovations and Transfer Integration into the EU To support the research, teaching and studying of issues of the integration, of Technologies’ is aimed at helping newly established companies focused on biotechnology. Currently, a Park is being extended. the University established the ‘European Documentation Centre’. It should serve www.cittup.cz teachers, researchers and the University students. Documents published by EU British Centre institutions will be available to other interested parties, too, namely to those The British Centre was established at Palacký University in January 2002. Its library who work for legislation bodies, financial institutions, industrial companies and multimedia study room are open to students and staff of the University, but not and private enterprise. only to them. The public and anyone interested in the English language are welcome. 1 Univerzitní knihovna 3 Předávání diplomů The University Library Students Getting Their Degree Certificates Britské centrum KUP, Křížkovského 14, 771 11 Olomouc, Tel.: +420 585 631 874 2 Ukončení studia – promoce 4 Posluchárna Lékařské fakulty Fax: +420 585 631 874, E-mail: email@example.com, www.tin.upol.cz A Graduation Ceremony The Faculty of Medecine – a Lecture Room Traditions, Culture, Sports 4 Olomouc has always been an important centre of learning and culture in Moravia. Many excellent artists and composers visited the city, including W. A. Mozart (who composed several pieces here, e.g., his 6th Symphony in F) and Gustav Mahler. The Moravian Theatre has four ensembles of drama, opera, operetta and ballet. Best organists from all quarters of the world can rise to the occasion at an annual International Organ Festival: concerts take place at St. Maurice’s Church where the largest Baroque organ by M. Engler survived to our days. Beside, Olomouc is a home of the Moravian Philharmonic Orchestra, Museum of Regional History, Musical Theatre, Museum of Arts, numerous choirs, chamber orchestras and bands, and many small galleries. Another major project – the Archdiocese Museum – is currently under construction. The abovementioned institutions prepare a wide range of cultural events every year. Sports and Leisure Time The City of Olomouc is an important sports centre. Thanks to first-league football, handball and basketball teams, local fans can enjoy extraordinary experiences. The whole Region offers a wide range of leisure-time activities from tennis, bowling, squash and mini-golf, to fitness centres, to biking and horse riding. In Olomouc, a football stadium, ice-hockey arena, swimming pool, sports hall and tennis courts are situated in an immediate neighbourhood of the City centre. Together, they form a vast sports complex that offers enjoyment of sport. Beside usual facilities (fitness centres, squash courts, bowling and ninepin alleys) a visitor can find here an exceptional facility – an outdoor climbing rope playground. The Olomouc ZOO hosting more than 200 animal species is situated in splendid surroundings at Svatý Kopeček. Visitors can stroll among rhesus 5 monkeys running at large in a newly built monkey safari, the only in Central Europe. (Another safari of this kind is in Denmark.) Those who like playing golf Folk Customs and Traditions can visit Dolany-Véska, about 10 km from Olomouc. Here, in a picturesque hilly Traditional folk culture is still alive in Olomouc and its vicinity. Country houses have landscape, a first part of an 18-hole golf course has been recently opened been carefully restored and preserved. Numerous examples of our ancestors’ skills to the public (see: www.golf-olomouc.cz). A visitor can see this – and much and craftsmanship can be seen at the Open-Air Museum in Příkazy (near Olomouc) more – during a sightseeing flight: planes start from the Olomouc airfield. and the Village Museum in Střelice (near Uničov). There are many folk choirs, bands As for the City itself, it offers a wide range of stylish restaurants, discotheques, and ensembles that perpetuate old traditions and give them new content. Local nightclubs, music clubs and hotels where every guest will find a home from home. costumes from the Haná countryside attract wide attention at folk festivals and traditional events like the King’s Ride, Shrovetide with a masked procession, country fairs, harvest festivals, folk weddings and other traditional feasts, now almost extinct. 1 Činohra Moravského divadla 4 Zoo na Svatém Kopečku The Moravian Theatre The ZOO at Svatý Kopeček 2 Chrám Sv. Mořice – interiér 5 Areál golfového hřiště Véska St. Maurice’s Church – Interior The Golf Course at Véska The Information Centre of the Statutory City of Olomouc 3 Folklorní soubor www.olomouc-tourism.cz, e-mail: firstname.lastname@example.org A Folk Ensemble Environment and Agriculture The Olomouc Region has a beautiful countryside. Its protection and environmental planning has been emphasized in last years. The area where the Jeseníky foothills merge into the plain of the River Morava offers wonderful leisure-time opportunities. The historical centre of Olomouc is encircled by 47 hectares of green parks – a real treasure of the City. International flower exhibitions (FLORA) take place there every year. The ‘Litovelské pomoraví’ Natural Park – 9,600 hectares of floodplain forests – lies nearby. It is not too vast but famous because of its unique nature and a good state of preservation. The Park was entered into an international list of protected fenlands (so-called Ramsar Convention). It is interwoven with cycling routes that will soon become a part of a proposed Moravian Route running alongside the River Morava and connecting Moravia to the Danubian Route in Austria. 1 2 Výstaviště Flora Olomouc ‘Flora Olomouc’ Exhibition Area 3 4 5 Litovelské Pomoraví ‘Litovelské pomoraví’ Natural park Important Agricultural Area 5 Farming and agriculture have a long tradition in the Region that belongs to most fertile areas of the Czech Republic. Totally, 79,100 hectares of land is used for agricultural purposes; arable land covers 86 per cent of this area. Virtually all farmland is privately owned. Due to a favourable climate local farmers grow wheat, brewing barley and fodder cereals. Beside, all kinds of vegetables are grown, as well as hops. First-rate meat and milk come from here, too. Meat and dairy cattle are crossbred with stock from EU and Canada. Major Industrial Area 6 Major Olomouc – Based Companies With a Long Manufacturing Tradition A long tradition of manufacturing industry goes back to the 19th century. Company Field of Activity Established / History / Trends Although traditional sectors like food processing industry and machinery FARMAK a.s. Production of pharmaceutical Production started in 1934; The company have always prevailed, there are other important plants that manufacture substances, semi-finished products established in 1992 as a successor and pure chemicals to Farmakon state-owned company; chemicals, electric appliances, plastics and building materials. Thanks Participates in the Responsible Care Programme. to investments from abroad, new plants have grown in industrial zones, Hanácký masokombinát a.s. Production of meat products City abattoir founded in the early 1900s; The company established in 1994; producing mostly machinery and electronics. A new printing plant started Produces pork, beef and ostrich meat. to work recently. ISH a.s. Production of casting and modelling Established in 1907; devices. Since 1997 divided into two legal entities; ISH - Čerpadla a.s. Production of pumps and irrigators. EN ISO 9001 Certificate of Quality. Moravské železárny a.s. Production of parts of machinery Its history goes back to 1st quarter of 19th (casts, forgings, pressed pieces) century; The company established in 1994; and fittings EN ISO 9002 Certificate of Quality. Nestlé Česko s.r.o Production of chocolate More than a 100 years’ tradition; In 1999 ‘ZORA’ detached plant and chocolate candies bought by Nestlé food concern (Switzerland) Obráběcí stroje Olomouc s.r.o. Production of machine tools Established in 1922; Current legal status since 1993. OLMA a.s. Processing of raw cow milk, Dairy established in 1970; production of dairy products New bottling line for PET bottles put into service in 2002 (in cooperation with Alopak, Norway); EN ISO 9001 Certificate of Quality. Solné mlýny a.s. Production and sale of salt Production started in 1924; and salt products The company established in 1992; EN ISO 9001 Certificate of Quality. 7 1 2 Farmak a. s. 3 MILO, Hanácký masokombinát 4 Solné mlýny a. s. 5 Obráběcí stroje Olomouc s. r. o. 6 ISH - Čerpadla a. s. 7 OLMA a. s. 8 Moravské železárny a. s. 9 Nestlé Česko s. r. o., závod Zora ‘Zora’ Detached Plant 8 9 Current Economic Development 5 Besides supporting the competitiveness of traditional manufacturers, the City of Olomouc tries to attract new companies and industries. Services and retail trade have experienced massive boom, too. Olomouc has become a real shopping centre of the Region, as most important hypermarket chains (Globus, OBI, Carrefour, Ahold, Makro, Olympia etc.) built their stores in the City and surroundings. Logistic companies came in their wake. The fact that new investors – both Czech and foreign – keep coming suggests that they find favourable conditions here. Skilled workforce, an advantageous geographic position of the City, its rich history, romantic ambience and quality of life undoubtedly contribute to its attractiveness. The City’s Ambitious Design A vast are near the Olomouc railway station is currently being reconstructed. A new building of the Olomouc Region’s Supreme Office is situated in the immediate neighbourhood, and so is the Olomouc Regional Centre, a complex of office and commercial accommodation that is to become a new dominant feature of the City’s skyline. First two stages of the reconstruction were completed in 2002, including a City-operated underground 6 car park for 341 cars – a part of the Park-and-Ride system. Accommodated with a congress hall, galleries, clubs and leisure-time facilities and situated 1 McDonald’s nearby the main station, the Regional Centre has the makings of a major congress centre. 2 Snímek přednádražního prostranství The front area of the main railway station in Olomouc Due to its latest equipment, strategic position and high-grade traffic infrastructure, 3 Přednádražní prostor – podzemní garáže the Centre will become a perfect place for congresses, educational activities and social events. Underground car park 4 ’Globus’ Hypermarket 5 Prostranství před budovou Olomouckého kraje The Square in Front of the Supreme Office Building 6 Budova Olomouckého kraje The Supreme Office of the Region Investors From Abroad 7 Foreign Investors in Olomouc New Plant Foreign investors capitalize on well-prepared industrial zones. Company Field of Activity Owner / Co-owner Opened in: Two zones had been prepared – with a government aid – after 1998. Pavelkova Industrial Zone in Hodolany Currently, they are completely built-up and used, mostly by investors SIWE a.s. Production of forming, WEBA tool manufacturer (Austria) 1998 cutting and bending tools from abroad. The City attracts big companies but also does its best to support small and medium-sized local enterprises and the Scientific RAF Armatury s.r.o. Manufacturing of taps RAF RUBINETTERIE (Italy) 1999 and Technical Park of Palacký University. For this purpose, Sucker-Müller-Hacoba s.r.o. Assembling of textile machines Partly owned by German capital: 2000 the City of Olomouc will draw financial means from the EU funds. MOENUS Textilmaschinen AG MAFRA a.s. Printing of local newspapers Czech-German company partly June 2001 In addition to new development zones, the City is planning and regional mutations owned by Rheinische Post of national papers regional publishing house (Germany) to reconvert old unused ‘brownfield’ areas. (notably MF Dnes) TIMKEN Manufacturing of needle and roller An American company, part of the Autumn 2001 Česká republika s.r.o. bearings for automotive industry Timken Co., leading global manufacturer of bearings and alloy steels Keplerova Industrial Zone in Holice FARDIS CZ s.r.o. Production of polyethylene Subsidiary company of FARDIS NV Spring 2000 materials (Belgium) M.L.S. Holice spol. s r.o. Production of alternators, sale, French company Leroy Somer SA Autumn 2001 Group Leroy Somer maintenance and repairs (division of Emerson Electric Co. of rotating electric motors multinational corporation) is a 100-per-cent owner of M.L.S. Holice s.r.o. since 1994 Senior Automotive Production of aluminium and steel British division Autumn 2001 Czech s.r.o. pipes for automotive industry of SENIOR Flexonics Inc Czech Republic Onamba s.r.o. Manufacturing of cable harnesses ONAMBA Co., Ltd. (Japan) Winter 2001 for electronic industry 8 Horní lán-Nová Ulice Grundfos s.r.o. Sale and maintenance Division of Grundfos multinational Head office for of pumps corporation (Denmark) Czech Rep. Founded in Olomouc in 1999 Kappa Packaging Czech s.r.o. Manufacturing of corrugated Division of Kappa Packaging 1994 Kappa Empack plant cardboard packing (Netherlands) Other foreign investors in Olomouc DRUMORA spol. s r.o. Manufacturing of metal Kendrion PT Holding B.V. 1998 frame structures and (Netherlands) functional modules Česká drožďárenská Manufacturing and sale of yeast Subsidiary company of SELIKO a.s., 1999 společnost a.s. partly owned by French capital; Old yeast factory division of LESAFFRE Group estd. in 1976 Prominent Facilities for water treatment, Partly owned by German capital; 1992 9 Dosiertechnik CS s. r. o. dosing devices and chemical Division of ProMinent Group pumps 1 Slavnostní otevření Torrington ČR s.r.o. 6 TIMKEN ČR s.r.o. (TIMKEN) Torrington (TIMKEN) 7 TIMKEN ČR s.r.o. – Opening Ceremony 8 Czech Republic Onamba s.r.o. 2 Senior Automotive Czech s.r.o. 9 Grundfos s.r.o. 3 SIWE a.s. 10 M.L.S. Holice s.r.o. 4 Mafra a.s. Moteurs Leroy Somer 5 RAF Armatury s.r.o. 11 Fardis CZ s.r.o. 10 11 Support to Investors 2 Clearly, Olomouc has a vast growth potential. The City attracts investors – both manufacturing companies and those active in the tertiary sector – thanks to its tradition, skilled workforce and good accessibility by road and rail. Pursuant to the Programme Proclamation of the City Council, the Statutory City of Olomouc responds to the demand by preparing favourable conditions for the investors. Detailed measures were stipulated in the ‘Development Strategy of the City of Olomouc and its Micro-Region’ approved by the Olomouc City Government in 2001. (www.olomoucko.cz/forinvestors) Strategic Vision Olomouc and its vicinity should become an agglomeration of regional importance. At the same time, it should: • Rise to an European level, capitalize on its best traditions, inspire and be inspired • Strengthen its position in Central Moravia and be a good neighbour and partner • Increase a level of skills and education and improve quality of life in all aspects • Create attractive entrepreneurial environment; boost the local economy, involve it in international cooperation and make it a new driving force of the Moravian economics • Be an open and easily accessible crossroad for people, products and ideas Rules and Preferences As concerns supporting investors from abroad, the City has rules of its own that follow 4 similar lines as the government system of incentives and subsidies. Since Olomouc is a home of the University, the City prefers investors focused on research, Olomouc City Hall, Dept. of Economic Development light manufacturing industry, sophisticated technologies and strategic services. Horní nám. 1, Olomouc, E-mail: email@example.com First and foremost, the City is willing to support: Regional Development Agency for Central Moravia • Development of latest technologies and bio-technologies • Investments from abroad Horní náměstí 5, Olomouc, www.rarsm.cz, E-mail: firstname.lastname@example.org • Development of services (tertiary sector) • Development of applied industries Centre for Innovations and Transfer of Technologies, Palacký University • Restructuring and transformation of traditional industries Šlechtitelů 27, Olomouc–Holice, E-mail: email@example.com, www.cittup.cz The Regional Development Agency for Central Moravia (RARSM) has been active Other enterprise-supporting institutions: in the Olomouc Region since 1996. It was founded by the Association of Central Moravian Supreme Office of the Olomouc Region, Dept. of Strategic Development Towns and Villages and by the City of Olomouc. Thanks to its effort, the Region could finance Jeremenkova 40a, Olomouc, www.kr-olomoucky.cz several dozens of development projects from EU funds. The CzechInvest uses the Agency District Chamber of Commerce, Opletalova 1, Olomouc as its information office. The Agency cooperates with the City Hall’s Department of Economic www.hkol.cz, E-mail: firstname.lastname@example.org Development in assisting investors that come to the City. Investors are also assisted by the Olomouc Labour Office, Vejdovského 4, Olomouc, www.upoc.cz District Chamber of Commerce and the newly established Regional Chamber of Commerce. Both the Chambers do their best to prepare favourable conditions for businessmen. The Centre of Palacký University for Innovations and Transfer of Technologies (CITT UP) 1 Základní kámen MLS Holice s.r.o. 3 Slavnostní otevření Torrington ČR s.r.o. M.L.S. Holice s.r.o. – The Headstone Ceremony (TIMKEN) encourages research activities and sees to it that results of research work have commercial Torrington (TIMKEN) – Opening Ceremony 2 Jednání na RARSM Meeting in RDA 4 TIMKEN Česká republika s.r.o. effects. Hopefully, new companies focused on sophisticated technologies will emerge. ‘Olomoucko’ Micro-Region 4 Area: 356 km2 Population (incl. the City of Olomouc): 133,250 The Micro-Region called ‘Olomoucko’ (i.e., Olomouc Country) consists of the City of Olomouc and 25 neighbouring villages largely depending on the City. Inhabitants of the villages come to the City in search of jobs, health care, secondary and higher education, shopping and other services, and – partly – cultural and sports events. On the other hand, citizens of Olomouc come to the villages to spend their leisure time, do sports, relax and sometimes look for building plots for houses or business premises. The City cooperates with the villages in development planning to enhance the competitiveness of the Micro-Region on Czech and European market. The villages of the Micro-Region abound in sights and prepare numerous cultural activities to attract visitors every year. www.olomoucko.cz/microregion 5 1 Kartouzka, Dolany Ruins of the ‘Kartouzka’ Monastery in Dolany 2 Litovelské Pomoraví ‘Litovelské Pomoraví’ Natural Park 3 Příkazy, Hanácký skanzen The Open-Air Museum of Haná in Příkazy 4 Bohuňovice The Village of Bohuňovice 5 Hanácká svatba ve Velké Bystřici A Costumed Wedding in Velká Bystřice 6 Pouť ve Štěpánově A Village Fair in Štěpánov 7 Přírodní koupaliště Poděbrady ‘Poděbrady’ Natural Swimming Pool 6 7 Tourism 6 In 2004, the Statutory City of Olomouc updated its 2005–2008 Tourism Development Programme. The programme has proceeded from a previous ten years’ project prepared by the Viennese University of Economy in 1998. The City has emphasized several strategic objectives targeted on building awareness about the destination, improving its image, promoting tourism products efficiently, and cooperating with other similar subjects. From 1996 on, the City of Olomouc has participated in the European Cities Tourism (an association of tourist agencies of European cities) – the only existing professional organization to promote interests of the cities in the field of tourism and to coordinate their efforts. This network comprises more than 92 big cities of 30 countries. Olomouc has been active namely in compiling tourism statistics, public relations, and City Card programmes. Based on the experience shared by other members of the Association, the City of Olomouc introduced a so-called ‘Olomouc Card’ in 2001, that is currently being transformed into a ‘Olomouc Region Card’. Thus, the European Cities Tourism helps its member Cities thrive in the face of great competition. In October 2000, Olomouc together with other four European cities became a founding member of the AVEC (Alliance of Cultural Cities of Europe). Currently, the Alliance unites 30 European cities whose enormous historical heritage, when properly preserved and sustained, can contribute to their further development. To this end, member cities prepare studies, share know-how, organize educational stays, and implement cultural heritage programmes. On a local level, each city closely cooperates with universities, associations, experts, and all key players who play active part in this field. 5 www.olomouc-tourism.cz www.europeancitiestourism.com, www.avecnet.net, www.avecnet.com Hotels and Accommodation Facilities Number of Facilities Number of Beds 1 Kašna Tritonů Triton Fountain Four-star hotels 4 241 2 3 4 Horní náměstí Three-star hotels 9 679 Upper Square Two-star hotels 2 108 5 Bronzový model města Olomouc Motels 3 101 Bronze Model of Olomouc Boarding houses 13 333 6 Výstaviště Flora Olomouc Hostels* 10 434 Flora Olomouc Exhibition Area Bed & breakfast 1 2 CELKEM 42 1 898 * Student hostels: + 700 beds from 1 July to 15 September The number of overnight stays at Olomouc’s hotels and accommodation facilities averages 207 thousand a year.
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