CASE STUDY | ZYNGA Cloud Computing. Delivered. Zynga Grows to #1 Social Gaming Site with RightScale Key Highlights Zynga is the poster child for high growth social networking Situation Overview applications. Founded in 2007, Zynga is the largest developer of social games on the Web, with hugely popular titles such as FarmVille, Mafia Wars, Café World, Zynga Poker, YoVille, FishVille Zynga is now the #1 social gaming and PetVille. Zynga’s “freemium” business model is simple and effective – while site on the Web, with more than 70 many of its online games can be enjoyed for free, the company sells virtual million users playing Zynga games goods – for real money – to its massive user base of gamers. The sale of these every day. virtual goods accounts for 90 percent of Zynga’s revenue. With the skyrocketing popularity of Zynga games such as FarmVille – which is now the Zynga’s game, FarmVille, is the largest single application on Facebook – Zynga’s technology strategy has to be single largest application on as savvy as its business model. Zynga now relies on RightScale and cloud services to manage its precipitous growth, maintain high availability, and keep Facebook. FarmVille’s popularity costs in check. propelled the game from 0 to 10 million daily active users in the first The Challenge: six weeks after its release. Manage a Massive Number of Servers in the Cloud Zynga’s online games have experienced unprecedented popularity. Traffic for Using the RightScale Cloud the company’s FarmVille – a social game where players create and share their virtual farm – grew from 0 to 10 million daily active users in the first six weeks Management Platform, just a few alone. Today, with over 70 million users, FarmVille is the biggest social game Zynga system administrators easily on the Internet, with twice as many users as the next most popular Facebook manage thousands of Farmville game. As demand for FarmVille grew at an unprecedented rate, it became servers in a cloud infrastructure. apparent that Zynga’s on-premise compute resources would not be able to keep up. In response, the Zynga team made the strategic decision to put Zynga has 4 of the top 10 Facebook FarmVille on a cloud infrastructure to be able to rapidly and cost-effectively applications hosted in the cloud and scale on demand and keep up with the game’s growth. managed using RightScale. It would have been nearly impossible to do what we’ve done without RightScale. It would take a large team of system Contact Us administrators to manage this number of servers with this level of control without RightScale. RightScale Inc. 136 West Canon Perdido Street Jayme Cox, Manager, Cloud Computing, Zynga Game Network Inc. Santa Barbara, CA 93101 USA Toll Free: 1 (866) 720 0208 Email: sales@RightScale.com http://www.RightScale.com RightScale is a registered trademark of RightScale, Inc. All other products and services may be trademarks or servicemarks of their respective owners. *Daily active user numbers as reported by Appdata 1/7/10 CASE STUDY | ZYNGA Cloud Computing. Delivered. The Challenge (continued) dynamic autoscaling and configurability have been key to The unparalleled popularity of Zynga’s games means that managing Zynga’s large cloud deployments. the company uses a massive number of cloud servers – over a thousand for FarmVille alone! The system With dynamic autoscaling, Zynga can automatically scale administrators at Zynga found that the large number of its application servers to respond to demand for a game, cloud servers and the manual management of scripts were configuring factors such as the minimum and maximum consuming increasing amounts of time using basic cloud number of servers in an array, what threshold needs to be tools. Zynga needed a way to take advantage of the cloud exceeded to start scaling, and how fast the array scales. without having to hire a large team of highly-trained The team at Zynga has fully utilized RightScale’s administrators to manage it. autoscaling to bring new nodes online with limited human interaction. They create alerts in RightScale and add The solution they found was the RightScale Cloud capacity automatically, removing the need to manually Management Platform – a comprehensive cloud respond to traffic increases. “This is my favorite feature in management solution that provides an easy way to manage RightScale because it off-loads such a huge amount of a massive number of cloud deployments with dynamic sys-admin time,” noted Cox. automated scaling and the flexibility to configure cloud deployments to meet Zynga’s unique needs. In addition, Zynga system administrators have taken full advantage of RightScale’s pre-built cloud templates, called The RightScale Solution ServerTemplates, to simplify deployments, while also The RightScale Cloud Management Platform lets any customizing them to meet their unique requirements. Zynga organization tap the enormous power of cloud computing has developed internal tools and best practices that for scalable, cost-effective IT infrastructure on demand, with combine the use of ServerTemplates and the RightScale API complete control. RightScale reduces the complexity of to manage functional groups of servers, facilitate change, cloud computing, enabling organizations to quickly deploy and ensure consistency in the production environments. business-critical applications without the risk of lock-in at any level. Customers can easily deploy, manage and “We stopped worrying about having to create full images,” dynamically scale even complex, multi-cloud applications said Cox. “We have been able to easily layer our on the fully-automated RightScale platform. customized configurations on top of the standard RightScale RightScripts that allow us to fire up hundreds of “RightScale helped us get to where we are today,” said databases at a time. The elegance and power of the Jayme Cox. “A small team of Zynga system administrators ServerTemplates and the construction of RightScripts result are now able to manage all the cloud servers running in huge, huge time savings. With RightScale, we can now FarmVille, as well as many other Zynga games. It would launch hundreds of servers in minutes.” have been impossible to do what we’ve done without RightScale. It would take a large team of system RightScale has also allowed Zynga to codify best practices administrators to manage this number of servers with this for server deployments, which has significantly eased team level of control without RightScale in a traditional data collaboration. This, in turn, has assisted with change center.” management at Zynga. Zynga recently expanded its system administration team and the RightScale RightScale’s unique approach to managing complete cloud ServerTemplates and RightScripts repositories have made deployments – comprising multiple servers and the the need for training almost non-existent. “Being able to put connections between them – has been critical to Zynga’s all configuration information into RightScripts is powerful success. Zynga’s deployments run smoothly, managed by and allows for complete repeatability – we know that all an automation engine that adapts resource allocation as servers are accurate replicas of each other,” added Cox. required by system demand, system failures or other events – all based on active monitoring to ensure real-time response to pre-defined triggers. In particular, RightScale’s RightScale Inc. Toll Free: 1 (866) 720 0208 About RightScale: RightScale is the leader in cloud computing management. Founded in 2006, the company offers a fully automated cloud 136 West Canon Perdido Street Email: Sales@RightScale.com management platform that enables organizations to easily deploy and manage business critical applications across multiple clouds with Santa Barbara, CA 93101 USA http://www.RightScale.com complete control and portability. The RightScale Cloud Management Platform is delivered as "software as a service" (SAAS) and is available in a range of editions, from the free Developer Edition to Enterprise Editions. To date, thousands of deployments and nearly one million servers have been launched on the RightScale platform for leading organizations such as Sony Music, Harvard University, Zynga, Elsevier 2 and Sling Media. To learn more about RightScale, please go to http://www.RightScale.com. CASE STUDY | ZYNGA Cloud Computing. Delivered. The RightScale Solution (continued) Zynga runs the majority of its production servers in the cloud with RightScale. The RightScale solution has been so successful that Zynga has now launched six games in the cloud and thousands of nodes – and continues to grow very, very fast. For instance, traffic for Zynga’s Café World went up to 6 million active daily users in the first two weeks alone. Cox added, “RightScale has played a major role in Zynga’s success, and we look forward to continuing to work with the sophisticated RightScale platform to manage our dynamic and growing cloud deployments.” About Zynga We are a social games developer on the web. Our mission is to connect you with your friends through games. Everyday millions of people interact with their friends and express their unique personalities through our games, which range from harvesting plants to slicing apples to playing poker. Zynga was founded in April 2007 by Mark Pincus and named for his former American bulldog, Zinga. Loyal and spirited, Zinga’s name is a nod to a legendary African warrior queen. Top Games: • FarmVille – Grow fruits and veggies and raise animals on your very own farm. • Café World – Slice, mix, and grill your way to building the hottest restaurant on the block. • Zynga Poker – Go all in. There’s a table waiting for you and your friends in this Texas Hold’Em game. • FishVille – Create a nautical wonderland with exotic fish and rare sea plants. • Mafia Wars – Start a crime family. Run your mob businesses. Then take over the world. • PetVille – Raise a pet, dress it in style, and play with your friends’ pets. • YoVille – Create the coolest virtual world and explore with your friends. Game Portals: • Facebook • MySpace • iPhone • Farmville.com • MSN Games • MyYahoo • Tagged RightScale Inc. Toll Free: 1 (866) 720 0208 About RightScale: RightScale is the leader in cloud computing management. Founded in 2006, the company offers a fully automated cloud 136 West Canon Perdido Street Email: Sales@RightScale.com management platform that enables organizations to easily deploy and manage business critical applications across multiple clouds with Santa Barbara, CA 93101 USA http://www.RightScale.com complete control and portability. The RightScale Cloud Management Platform is delivered as "software as a service" (SAAS) and is available in a range of editions, from the free Developer Edition to Enterprise Editions. To date, thousands of deployments and nearly one million servers have been launched on the RightScale platform for leading organizations such as Sony Music, Harvard University, Zynga, Elsevier 3 and Sling Media. To learn more about RightScale, please go to http://www.RightScale.com.