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					                                                                                                           CASE STUDY | ZYNGA
Cloud Computing. Delivered.




Zynga Grows to #1 Social Gaming Site with RightScale
                                                                                                              Key Highlights

                                                                                                                    Zynga is the poster child for high
                                                                                                                    growth social networking
Situation Overview
                                                                                                                    applications. Founded in 2007,
Zynga is the largest developer of social games on the Web, with hugely popular
titles such as FarmVille, Mafia Wars, Café World, Zynga Poker, YoVille, FishVille                                   Zynga is now the #1 social gaming
and PetVille. Zynga’s “freemium” business model is simple and effective – while                                     site on the Web, with more than 70
many of its online games can be enjoyed for free, the company sells virtual                                         million users playing Zynga games
goods – for real money – to its massive user base of gamers. The sale of these                                      every day.
virtual goods accounts for 90 percent of Zynga’s revenue. With the
skyrocketing popularity of Zynga games such as FarmVille – which is now the
                                                                                                                    Zynga’s game, FarmVille, is the
largest single application on Facebook – Zynga’s technology strategy has to be
                                                                                                                    single largest application on
as savvy as its business model. Zynga now relies on RightScale and cloud
services to manage its precipitous growth, maintain high availability, and keep                                     Facebook. FarmVille’s popularity
costs in check.                                                                                                     propelled the game from 0 to 10
                                                                                                                    million daily active users in the first
The Challenge:                                                                                                      six weeks after its release.
Manage a Massive Number of Servers in the Cloud
Zynga’s online games have experienced unprecedented popularity. Traffic for
                                                                                                                    Using the RightScale Cloud
the company’s FarmVille – a social game where players create and share their
virtual farm – grew from 0 to 10 million daily active users in the first six weeks                                  Management Platform, just a few
alone. Today, with over 70 million users, FarmVille is the biggest social game                                      Zynga system administrators easily
on the Internet, with twice as many users as the next most popular Facebook                                         manage thousands of Farmville
game. As demand for FarmVille grew at an unprecedented rate, it became                                              servers in a cloud infrastructure.
apparent that Zynga’s on-premise compute resources would not be able to
keep up. In response, the Zynga team made the strategic decision to put
                                                                                                                    Zynga has 4 of the top 10 Facebook
FarmVille on a cloud infrastructure to be able to rapidly and cost-effectively
                                                                                                                    applications hosted in the cloud and
scale on demand and keep up with the game’s growth.
                                                                                                                    managed using RightScale.


       It would have been nearly impossible to do what we’’ve done
without RightScale. It would take a large team of system                                                       Contact Us
administrators to manage this number of servers with this level of
control without RightScale.                                                                                        RightScale Inc.
                                                                                                                   136 West Canon Perdido Street
            Jayme Cox, Manager, Cloud Computing, Zynga Game Network Inc.                                           Santa Barbara, CA 93101 USA

                                                                                                                   Toll Free: 1 (866) 720 0208
                                                                                                                   Email: sales@RightScale.com
                                                                                                                   http://www.RightScale.com

RightScale is a registered trademark of RightScale, Inc. All other products and services may be trademarks or servicemarks of their respective owners.
                                              *Daily active user numbers as reported by Appdata 1/7/10
                                                                                                                                                CASE STUDY | ZYNGA
    Cloud Computing. Delivered.



    The Challenge (continued)                                                                        dynamic autoscaling and configurability have been key to
    The unparalleled popularity of Zynga’s games means that                                          managing Zynga’s large cloud deployments.
    the company uses a massive number of cloud servers –
    over a thousand for FarmVille alone!        The system                                           With dynamic autoscaling, Zynga can automatically scale
    administrators at Zynga found that the large number of                                           its application servers to respond to demand for a game,
    cloud servers and the manual management of scripts were                                          configuring factors such as the minimum and maximum
    consuming increasing amounts of time using basic cloud                                           number of servers in an array, what threshold needs to be
    tools. Zynga needed a way to take advantage of the cloud                                         exceeded to start scaling, and how fast the array scales.
    without having to hire a large team of highly-trained                                            The team at Zynga has fully utilized RightScale’s
    administrators to manage it.                                                                     autoscaling to bring new nodes online with limited human
                                                                                                     interaction. They create alerts in RightScale and add
    The solution they found was the RightScale Cloud                                                 capacity automatically, removing the need to manually
    Management Platform – a comprehensive cloud                                                      respond to traffic increases. “This is my favorite feature in
    management solution that provides an easy way to manage                                          RightScale because it off-loads such a huge amount of
    a massive number of cloud deployments with dynamic                                               sys-admin time,” noted Cox.
    automated scaling and the flexibility to configure cloud
    deployments to meet Zynga’s unique needs.                                                        In addition, Zynga system administrators have taken full
                                                                                                     advantage of RightScale’s pre-built cloud templates, called
    The RightScale Solution                                                                          ServerTemplates, to simplify deployments, while also
    The RightScale Cloud Management Platform lets any                                                customizing them to meet their unique requirements. Zynga
    organization tap the enormous power of cloud computing                                           has developed internal tools and best practices that
    for scalable, cost-effective IT infrastructure on demand, with                                   combine the use of ServerTemplates and the RightScale API
    complete control. RightScale reduces the complexity of                                           to manage functional groups of servers, facilitate change,
    cloud computing, enabling organizations to quickly deploy                                        and ensure consistency in the production environments.
    business-critical applications without the risk of lock-in at
    any level. Customers can easily deploy, manage and                                               “We stopped worrying about having to create full images,”
    dynamically scale even complex, multi-cloud applications                                         said Cox. “We have been able to easily layer our
    on the fully-automated RightScale platform.                                                      customized configurations on top of the standard
                                                                                                     RightScale RightScripts that allow us to fire up hundreds of
    “RightScale helped us get to where we are today,” said                                           databases at a time. The elegance and power of the
    Jayme Cox. “A small team of Zynga system administrators                                          ServerTemplates and the construction of RightScripts result
    are now able to manage all the cloud servers running                                             in huge, huge time savings. With RightScale, we can now
    FarmVille, as well as many other Zynga games. It would                                           launch hundreds of servers in minutes.”
    have been impossible to do what we’ve done without
    RightScale.    It would take a large team of system                                              RightScale has also allowed Zynga to codify best practices
    administrators to manage this number of servers with this                                        for server deployments, which has significantly eased team
    level of control without RightScale in a traditional data                                        collaboration. This, in turn, has assisted with change
    center.”                                                                                         management at Zynga. Zynga recently expanded its
                                                                                                     system administration team and the RightScale
    RightScale’s unique approach to managing complete cloud                                          ServerTemplates and RightScripts repositories have made
    deployments – comprising multiple servers and the                                                the need for training almost non-existent. “Being able to put
    connections between them – has been critical to Zynga’s                                          all configuration information into RightScripts is powerful
    success. Zynga’s deployments run smoothly, managed by                                            and allows for complete repeatability – we know that all
    an automation engine that adapts resource allocation as                                          servers are accurate replicas of each other,” added Cox.
    required by system demand, system failures or other events
    – all based on active monitoring to ensure real-time
    response to pre-defined triggers. In particular, RightScale’s


    RightScale Inc.                 Toll Free: 1 (866) 720 0208   About RightScale: RightScale is the leader in cloud computing management. Founded in 2006, the company offers a fully automated cloud
    136 West Canon Perdido Street   Email: Sales@RightScale.com   management platform that enables organizations to easily deploy and manage business critical applications across multiple clouds with
    Santa Barbara, CA 93101 USA     http://www.RightScale.com     complete control and portability. The RightScale Cloud Management Platform is delivered as "software as a service" (SAAS) and is available
                                                                  in a range of editions, from the free Developer Edition to Enterprise Editions. To date, thousands of deployments and nearly one million
                                                                  servers have been launched on the RightScale platform for leading organizations such as Sony Music, Harvard University, Zynga, Elsevier
2                                                                 and Sling Media. To learn more about RightScale, please go to http://www.RightScale.com.
                                                                                                                                                CASE STUDY | ZYNGA
    Cloud Computing. Delivered.


    The RightScale Solution (continued)
    Zynga runs the majority of its production servers in the
    cloud with RightScale. The RightScale solution has been so
    successful that Zynga has now launched six games in the
    cloud and thousands of nodes – and continues to grow very,
    very fast. For instance, traffic for Zynga’s Café World went
    up to 6 million active daily users in the first two weeks alone.

    Cox added, “RightScale has played a major role in Zynga’s
    success, and we look forward to continuing to work with the
    sophisticated RightScale platform to manage our dynamic
    and growing cloud deployments.”

    About Zynga
    We are a social games developer on the web. Our mission is
    to connect you with your friends through games. Everyday
    millions of people interact with their friends and express
    their unique personalities through our games, which range
    from harvesting plants to slicing apples to playing poker.
    Zynga was founded in April 2007 by Mark Pincus and
    named for his former American bulldog, Zinga. Loyal and
    spirited, Zinga’s name is a nod to a legendary African
    warrior queen.

    Top Games:
    • FarmVille – Grow fruits and veggies and raise animals on
      your very own farm.
    • Café World – Slice, mix, and grill your way to building the
      hottest restaurant on the block.
    • Zynga Poker – Go all in. There’s a table waiting for you and
      your friends in this Texas Hold’Em game.
    • FishVille – Create a nautical wonderland with exotic fish
      and rare sea plants.
    • Mafia Wars – Start a crime family. Run your mob
      businesses. Then take over the world.
    • PetVille – Raise a pet, dress it in style, and play with your
      friends’ pets.
     • YoVille – Create the coolest virtual world and explore with
      your friends.

    Game Portals:
    • Facebook
    • MySpace
    • iPhone
    • Farmville.com
    • MSN Games
    • MyYahoo
    • Tagged

    RightScale Inc.                 Toll Free: 1 (866) 720 0208   About RightScale: RightScale is the leader in cloud computing management. Founded in 2006, the company offers a fully automated cloud
    136 West Canon Perdido Street   Email: Sales@RightScale.com   management platform that enables organizations to easily deploy and manage business critical applications across multiple clouds with
    Santa Barbara, CA 93101 USA     http://www.RightScale.com     complete control and portability. The RightScale Cloud Management Platform is delivered as "software as a service" (SAAS) and is available
                                                                  in a range of editions, from the free Developer Edition to Enterprise Editions. To date, thousands of deployments and nearly one million
                                                                  servers have been launched on the RightScale platform for leading organizations such as Sony Music, Harvard University, Zynga, Elsevier
3                                                                 and Sling Media. To learn more about RightScale, please go to http://www.RightScale.com.

				
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