Nutiteq mapping application example Mobile mapping application for mobile operator

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							Nutiteq mapping application example
Mobile mapping application for mobile operator (B2C)


Functionality
Mobile mapping application is simple, still powerful application what any citizen or visitor can download
to his mobile to view local maps and find local information. Features and what end-user problems the
feature could help to solve:

        View interactive map
            o Zooming, panning of map (street map or aerial/satellite images)
            o Map data is usually read on-line (using mobile data connection),
            o Some maps can be also be stored to application package, depending on phone
                limitations)
            o Nutiteq solution can use maps also from phone storage card.
        Find addresses
            o Search streets by names and addresses, also post codes, landmarks, villages
            o View found place-names/addresses on the map
        Find Directions
            o Set start and endpoint, find quickest route, show step-by-step directions
            o Depends whether navigable map data and server for that is available, routing
                calculations are done in the server
        Points of Interest (POI)
            o View different categories POI-s on map, as special icons
            o Search nearest POIs by name and/or type, get listing
            o View POI details (address, description), search directions to the POI, initiate voice call to
                the POI contact number
            o New POI categories can be added later by service provider, without updating mobile
                client
        Positioning
            o User can use phone internal GPS or external (Bluetooth) GPS
            o Mobile positioning (e.g. cell-id based triangulation) can be used, if mobile operator
                supports it
        Friend positioning
            o Friends, family or company fleet can be tracked and viewed on the map
            o Depending on solution mobile positioning or GPS tracking devices are required
        Other features
           o User can save favorite locations
           o User can send location to other mobiles, using SMS

Screenshots
Following are screenshots for EMT Map of Estonia commercial application:




Main map screen with     List of available POI     Application main menu        Map with route and one
some POI categories      categories                                             instruction centered
and objects




Route directions as      Map with mobile           List of friends for mobile   User’s GPS location on
step-by-step listing     positioning result (in    (or GPS-based)               map
                         3G/WCDMA network)         positioning




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Benefits
Benefits for the service provider / mobile operator:

        Revenue from data traffic (GPRS, 3G), especially when maps are downloaded on-line
        Some application actions can be charged events. E.g. friend/family positioning and tracking.
        Service can be subscription-based, with monthly fee, and/or initial download fee


Technical solution
Nutiteq mapping toolkit
Nutiteq has developed mobile mapping software package MGMaps Lib SDK, which enables rapid
development of new location-based downloadable on-line mobile applications. The toolkit enables using
different sources of base maps and integration of maps with different kinds of other on-line and offline
services. In addition to the MGMaps SDK Nutiteq uses also other best-of-the breed mobile development
platforms to provide applications which provide positive user experience for widest possible audience.
The software is based on J2ME technology, which on most modern mobile phones from practically all
brands; including not only smart-phones (Windows and Symbian phones), but also wide range of feature-
phones (Nokia, Sony-Ericsson, Samsung and others).

Map content
Nutiteq uses by default open source data content from OpenStreetMap.org, which has already decent
global coverage of street level maps, especially good coverage is for major regions of the Western
Europe. If other local map data sources are available (e.g. customer own data), then also this could be
used in the Nutiteq applications.

Requirements for data content:

        Digital maps. Typically tile-based map servers are used, similar or same as for standard web
        mapping.
        Placename/address data
        POI data: names, categories, descriptions, locations
        Route data: clean well classified street network, with one-way traffic information




About Nutiteq
Nutiteq is a mobile software development company. Our focus is on customized mobile mapping
applications, these are made for service providers in all over the world.


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Nutiteq services
Nutiteq provides following products and services:

        Licensing of mapping toolkits
        Custom implementation of applications, end-to-end service solutions
        Technical support
        Consultancy for mobile mapping application development and integration

References
EMT map of Estonia (www.emt.ee) is a commercial mobile mapping application which is integrated with
mobile positioning (LBS) infrastructure of a mobile operator (using Ericsson Mobile Positioning System),
and provided as operator service. Application is available for about one million subscribers of EMT, the
largest mobile operator in Estonia (subsidiary of TeliaSonera).

Mobile GMaps (www.mgmaps.com) is a free mobile mapping application for general public. It is
probably most popular independent 3rd party free Java mapping client, with over 1 500 000 downloads
globally so far.

Connect2Car (www.connect2car.com) provides personal car control and security kits, mainly for US
market. For mapping and remote control of the cars in Java mobiles they will use MGMaps based client.

Teeme Ära (www.teeme2008.ee) was a NGO project with an outrageous plan - to clean whole country of
Estonia from illegally dumped or littered waste! And they did it, in a single day (May, 3rd 2008), engaging
over 40 000 volunteers from all over the country. Before the big day, there were tens of volunteers who
made pictures of waste spots with their Nokia N95 phones with GPS, and uploaded the images with
specific additional data fields to the on-line database. They used customized Nutiteq software to do the
mobile mapping.

Contacts
Nutiteq LLC
Phone: (+372) 777 8800
Address: Riia 181A, Tartu Science Park
51041 Tartu, Estonia
Skype: nutiteq
E-mail sales@nutiteq.com
 www.nutiteq.com




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