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					TheConfident                                                                                                                        ThinkTank

                                                                                                                                                      Windows 7
  The Road to Recovery

                                                                                                                                                      Securing Growth
                                                                                                   Symantec Support for
                                                                                                   Microsoft Applications
  SMB Technology Spending Inches Back, Spurs New Hiring                                            Symantec backup and archiv-
                                                                                                   ing software solutions will

         MBs are holding                                                 New software              now support Microsoft
         on to their servers                                          purchases are                Exchange Server 2010 and
         and laptops longer                                           also on the                  other Microsoft applications.
                                                                                                   These enhancements round
  these days, according to a                                          horizon, with 51

                                                                                                                                                      Partner Case Study
                                                                                                   off the company’s comprehen-
  new survey by Spiceworks,                                           percent of SMBs              sive information management
  Inc. But most are also                                              budgeting for                portfolio.
  planning to invest in new                                           it. Security and                The new features include
                                                                                                   direct drag-and-drop access
  hardware and software                                               antispam solu-
                                                                                                   to Symantec Enterprise Vault
  over the next six months.                                           tions top the list,          archives from Outlook; as a
  The study, which covered                                            with 32 percent              result, users no longer have
  over 1,000 IT profession-                                           of SMBs plan-                to rely on “shortcut” links

                                                                                                                                                      Cover Story
  als, finds that even as 68                                          ning such pur-               from their mailbox. This is
                                                                                                   now available for previous
  percent of SMBs are plan-                                           chases within the            versions of Exchange and is
  ning hardware purchases,                                            next six months.             scheduled to be available for
  they are squeezing an                                               Cloud comput-                Exchange 2010 early next
  extra year out of their                                             ing is a growing             year. Available now, Syman-
  hardware. The average                                               trend, with 57
                                                                                                   tec Backup Exec System
                                                                                                   Recovery 2010 provides sys-                   Contents
  planned lifespan of hardware—desk-       percent currently using one or more cloud               tem backup and restore for
  tops, laptops, and servers—increased     computing services. Virtualization solu-                Microsoft Exchange 2010.
  26 percent, to 50 months. Nonetheless,   tions are also gaining momentum—44                         During the next several
                                                                                                   months, Symantec is scheduled
  hardware remains the biggest ticket      percent of SMBs are currently using these
                                                                                                   to deliver updated versions of
  item with SMBs expecting to spend 37     and 30 percent plan to deploy or expand                 NetBackup, Backup Exec, and
  percent of annual budgets refreshing     virtualization in their networks.                       Enterprise Vault, which can help
  and expanding their physical infra-         The most reassuring news: IT hiring                                       Continued on next page
  structure.                               among SMBs is poised to grow. While

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                                                                                                                                                                       Windows 7
                                                                                                                 Continued from previous page   SMBBEAT

  Continued from previous page                                 to reduce storage by deduplicating in-      margins and current protection

                                                                                                                                                                       Securing Growth
                                                               formation stored in Microsoft Exchange      > Enterprise Security Specializa-
  many are holding IT staff sizes steady, 22                   2010, as well as other applications such    tion—a specialization certification
  percent plan to hire additional full-time or                 as Microsoft SharePoint and Windows         that enables qualified partners to
  part-time staff, and only three percent plan                 Server 2008 R2. For more information,       receive advanced tools and incen-
  to further reduce staff over the next six                    click here.                                 tives for selling Symantec Enterprise
                                                                                                           Security Solutions
  months.                                                      Symantec Partner
                                                               Awards 2009                                 > Partner Community on Symantec
    For more information, check out                                                                        Connect—an online go-to resource
                                                               Symantec announced the 2009 North

                                                                                                                                                                       Partner Case Study
  Spiceworks’ survey. n                                                                                    for partners and customers
                                                               American Partner Award winners at
                                                               Symantec Partner Engage 2009, held             For more information on these
  Trends in SMB IT Spend                                       at the JW Marriott in Orlando, Florida      resources, click here.
                                                               from November 4–6. The Symantec
                       26% increase in hardware                Partner Awards recognize partners           norton Cyber Safe Challenge
                                                                                                           To encourage parents to be more in-
                                                               who successfully combine Symantec
                       life to 50 months                                                                   volved in their children’s online lives,
                                                               software with their own services to
                                                               solve customers’ most complex busi-         Symantec held the Norton Cyber
                       51% plan new software                   ness challenges. The winners of the         Safe Challenge on October 1. With

                                                                                                                                                                       Cover Story
                       purchases                               2009 awards were Allen Informàtica,         school back in full swing, kids are
                                                               CDW, Forsythe Solutions Group, GTSI,        exploring new activities—both online
                       44% use virtualization with             Ingram Micro Canada, Lanworks Inc.,         and off. And with each new grade
                       more planned in the future              Precision Computer Service, and SHI.        level they’re not just getting older,
                                                                  At the event, Symantec also rein-        they’re getting more computer-savvy.
                       25% plan backup and                     forced its commitment to help part-
                                                               ners succeed and unveiled a variety of
                                                                                                           Yet, while parents are concerned
                                                                                                           their kids will come across Internet                               ç
                       recovery purchases                                                                                                                         Contents
                                                               new resources. These include:               dangers, they’re not talking to them
                                                                                                           about appropriate online behavior.
                       68% plan to buy                         > SymDemo—an online tool that
                                                               allows partners to demonstrate                 The challenge gave schools across
                       new hardware                            Symantec’s products anywhere, anytime       the country the opportunity to win
                                                                                                           cash awards totaling $35,000. More
                                                               > Enhanced Enterprise Authorized
                       57% use some sort of cloud              Renewals Program—a revised enter-
                                                                                                           than 500 schools participated in the
                       services                                                                            free challenge, and for families that
                                                               prise renewals program to help protect
                                                               partners’ investment with increased         took part Norton offered unlimited
  Source: “State of SMB IT Report,” Spiceworks, August 2008.
                                                                                                                                       Continued on next page *

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                                                                                                                                                                                  Windows 7

                                                                                                                                                                                  Securing Growth
                                                                                                                                    Continued from previous page

        Do You Have a Plan B?                                                                                                          free access to OnlineFamily.
        Disaster Preparedness Isn’t Something You                                                                                      Norton.
        Can Put Off Until Later
                                                                                                                                       Cyber Crime Surpasses

                  nything that can go wrong will go wrong—especially if you’re smaller                                                 Illegal Drug Trafficking
                  and more vulnerable! That’s the lesson small businesses can take away                                                as a Criminal Moneymaker
                                                                                                                                       A crime is committed on

                                                                                                                                                                                  Partner Case Study
                  from a recent market report on Small Business Data Protection Basics
                                                                                                                                       the streets of New York City
      by the Enterprise Strategy Group.1 The threat spectrum is wide—from cata-                                                        every three and a half min-
                                                                                                strophic natural disas-                utes. A crime is committed
                                                                                                ters, power outages, or                on the streets of Tokyo every
   For your most critical applications, how much application downtime can                                                              two and a half minutes. But
   your organization tolerate before you experience significant revenue loss                    even acts of terrorism
                                                                                                                                       identity is stolen online every
   or other adverse business impact?                                                            to more frequent, mun-                 three seconds—that’s nearly
                                       47%                          Small businesses (less than
                                                                                                dane nuisances such as                 10,512,000 identities each
                                                                    100 employees), N=64        accidents, errors, com-                year. Cyber crime is more

                                                                                                                                                                                  Cover Story
                                                                                                puter failure, burglary,               profitable, provides more
   30%                                                                                                                                 anonymity, and can be more
                                                      27%                                       and computer viruses.                  difficult to prosecute than off
   20%                                                                                          Yet, smaller companies                 line crimes. To arm Internet
                                                                                                have little cushion to                 users with the information
                                                                                                                                       they need to stay protected,
                           6%                                        9%             9%          ride out a prolonged
                                                                                                shutdown due to these                  Symantec has launched the             Contents
            None        Less than       1-4            5-12         13-24        More than                                             Norton Online Risk Calcu-
                        1 hour          Hours          Hours        Hours        24 Hours       threats. Often, such                   lator. An easy-to-use, free
    Lauren Whitehouse, “Small Business Data Protection Basics: What Small Business Owners

   Need to Know to Ensure Business Continuity,” Enterprise Strategy Group, November 2009.       security breaches could                tool to evaluate risk, it helps
                                                                                                lead to lost revenue, ad-              users estimate how much
                                                                                                verse effect on customer               their personal data would
                                                                                                                                       be worth to criminals in the
      service, downstream impact on suppliers and partners, and even damage to                                                         cyber underworld. For more
      the company’s reputation—not to mention legal liability.                                                                         information, click here.


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                                                                                                                                          Windows 7
  The Business Case for IT Investments

                                                                                                                                          Securing Growth
  Research Presents Compelling Reasons for New Investments in IT
  Security and Data Retention Technologies

         hree new Business Value                                                         large enterprises to standard-
         Analysis Market Research                                                        ize device control and intru-
         Reports produced by The                                                         sion prevention on the same

                                                                                                                                          Partner Case Study
  Alchemy Solutions Group high-                                                          infrastructure; it’s simply a less
  light interesting trends in the                                                        critical issue for smaller organi-
  decision-making and evaluation                                                         zations.
  process for investments in key                                                            Surprisingly, the report on
  IT areas—backup and recovery,                                                          archiving and e-discovery found
  endpoint security, and archiving                                                       that SMBs do a slightly bet-
  and e-discovery.                                                                       ter job than their larger coun-
     The need to contain labor                                                           terparts in providing their IT

                                                                                                                                          Cover Story
  costs and boost employee pro-                                                          groups with validation resourc-
  ductivity was cited by more than 30 percent of respon-      es to evaluate results. Addressing the growth of data
  dents as a key factor for planned future purchases of       storage, the report finds that growth in stored Microsoft
  backup-and-recovery solutions. Among SMBs (less             SharePoint Server data is slowest among SMBs, with
  than 500 employees) this rises to 46 percent, perhaps       75 percent of those respondents indicating SharePoint
  indicating a smaller firm’s greater urgency to make the     Server data growth of 20 percent or less.
  most of its limited resources.                                The reports draw on data gathered by worldwide
     Limiting IT risk exposure is also the most significant   Symantec surveys and Business Value Analysis studies
  issue for SMBs investing in endpoint security. The end-     produced by The Alchemy Solutions Group.
  point security study found that firms tend to standard-       Check out the three Business Value Analysis Market
  ize endpoint security solutions on a common platform,       Research Reports at the following:
  component by component. For instance, antivirus and
  antispyware software are standardized much faster than
  others. However, SMBs are significantly less likely than                                        <7>

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                                                                                                                                                            Windows 7

                                                                                                                                                            Securing Growth
                                          Can You Afford an Email
  Small Business Backup and
  Recovery Basics: Are You Pre-
                                          Outage? Best Practices to                                                SUCCESS
                                          Ensure 100% Uptime
  pared for Downtime or Disaster?
                                          The causes of email downtime and                                         in ACTIon
  What you need to know to protect
                                          how implementing a hosted email      Crop Quest                            Sunnyland Furniture
  your data and systems
                                          continuity service can help ensure   Technology solutions yield            Casual furnishings kicks
                                          100% uptime                          bountiful harvest                     security into high gear
  Why Breaches Happen…

                                                                                                                                                            Partner Case Study
  And What to Do About It?                                                     GPD Group                             McVey and Murricane
  Learn the causes of data breaches       oFFERS                               Storage savings drive                 Guilty of achieving security
  and find out what industry-leading      Symantec Backup Exec System          down costs                            and data protection ambitions
  security teams are doing to safe-       Recovery 2010 Small Business
  guard their organizations               Server Edition Trialware             Direct Agents                         Colorado Capital Bank
                                          Simple, cost-effective backup-       Endpoint protection delivers          Banks on Symantec solutions to
  Why Hosted Security Services            and-recovery solution for            first line of defense                 secure and protect its data
  Makes Budget and Security               Microsoft Windows Servers
  Sense in Today’s Economy

                                                                                                                                                            Cover Story
  Why more midmarket                      3-for-2 Endpoint
  organizations are considering           Security Offering
  Hosted Security in today’s              Get a three-year maintenance
  business climate                        license for the price of two

      An easy to use, all-in-one suite to protect your

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      Calculate the cost of a system outage
      to your business.“Risk Calculator.”                                               “Now, which one did the IT manager tell

                                                                                                 me NOT to unplug?”

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                                                                                                                                                                  Windows 7
                                                                                                                                                                  Securing Growth
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