AIRLINE MANAGEMENT AVM 373
Southern Illinois University at Carbondale College of Applied Sciences and Arts Office of Off-Campus Academic Programs INSTRUCTOR: David A. Hanahan 3090 Maple Drive Prior Lake, MN 55372 Summer, 2008
(952) 250-8554 - C dahanahan@AOL.COM
TERM:
COURSE DESCRIPTION: The course is designed to furnish a broad overview of the general nature and characteristics of the airline business. Study of administrative aspects of airline operation and management practices, including a detailed study of airline organizational structure, coalesce to provide familiarity with organizational and economic characteristics of the industry. REQUIRED TEXTBOOK: Wensveen, John G., AIR TRANSPORTATION: A Management Perspective, Sixth Edition, (2007), Ashgate Publishing Limited. CALCULATOR: Please bring a calculator to class. Only basic functions are needed.
RECOMMENDED: Air Transport Association of America. (1996). 1996 state of the airline industry. Washington, DC: Air Transport Association of America. McGuire, P.J., & Putzell, S.M. (1988). Airline Marketing and Management (3rd ed.). Orlando, FL: Harcourt Brace Jovanovich, Publishers. Periodicals; Aviation Week and Space Technology; Air Transport World; Business and Commercial Aviation; Airline Executive; The Wall Street Journal. COURSE OBJECTIVES AND OUTCOMES: 1) The student will be able to understand and identify the concepts and relationships of airline management and its organizational structure. 2) The student will be able to identify and describe the process of planning and organizing in the airline industry. 3) The student will be able to identify key market indicators of market share, load factor analysis and limited yield management procedures. 4) The student will be able to understand the 4P's of an airline marketing strategy. 5) Students will understand the oligopolistic nature of the industry and the intricate financial complexities a highly leveraged industry incurs. 6) The student will be able to define and describe the key issues of the airline industry.
TOPICAL COVERAGE AND PERCENTAGES: I. History of Airline Operation A. Airline Growth B. Importance of airlines to the world and the nation II. Airline Categories A. Historical - trunks, local service, etc. B. Majors, nationals, large regionals and medium regionals III. Airline Organization and Structure A. Marketing B. Finance C. Customer Service D. Fight Operations E. In-Flight Services F. Maintenance & Engineering G. Industrial Relations H. Scheduling I. Fleet Planning J. Forecasting IV. Key Issues A. Fuel B. Labor C. Money and Equipment D. Economy E. Environment V. Factors Affecting the Industry A. Deregulation B. Noise C. Outside Groups and Agencies D. Labor Environment VI. The Future 3%
4%
40%
35%
15%
3%
COURSE REQUIREMENTS: Text Reading: It will be expected of all students to read and study the text and simulation material assigned prior to each weekend. The schedule below shows which chapters will be covered. Tests: Tests will be given in accordance with the schedule below, with weight given as shown in the grading section. The format of the tests will be a mix of True/False, Multiple Choice, and Essay questions. You are allowed one 8”X11.5” page, one side, hand written note sheet for each test (must be turned in with test). Sorry, NO photocopies, NO computer printed material, ONLY one side and HAND WRITTEN note sheet.
Participation / Attendance: Attendance is required in accordance with university policy and participation will be graded each weekend. Students are required to give advance notice of any scheduling conflicts except in emergency situations. If your personal or work schedule will conflict with a large part of this class schedule, it is highly recommended to discuss this subject with the instructor due to the strict participation / attendance policy. Active discussion regarding the text material, current aviation events, and the simulation is required for participation points to be earned by the students. Failure to attend classes and actively participate will result in participation points to be lowered. Each day, participation equals 2.5% of your final grade (5% per weekend, 15% total). Airline Simulation: This class will be conducting an airline simulation using the instructor's computer. Please read over "The Decision Making Process" prior to the first day of classes. The airline simulation program, and the student's participation in such, will be a large part of the participation grade. Absence from class during the simulation will result in participation grades to be lowered. SCHEDULE: Saturday May 3rd. Sunday May 4th. Saturday May 17th. Sunday May 18th. Saturday May 31st. Sunday June 1st. AM: Introduction, Simulation PM: Lecture; Chapter's 1, 2, and 3, Test Review AM: TEST 1 (Chapter's 1, 2, 3) PM: Simulation AM: Lecture; Chapter's 5, 6, and 7 PM: Lecture; Chapter's 8, and 9, Test Review AM: TEST 2 (Chapter's 5, 6, 7, 8, 9) PM: Simulation & discussions. AM: Lecture; Chapter's 10, 12, and 13 PM: Lecture; Chapter's 15 and 16, Test Review AM: TEST 3 (Chapter's 10, 12, 13, 15, 16) PM: Simulation, Evaluations.
GRADING CRITERIA: Weights TEST 1 = TEST 2 = TEST 3 = PARTICIPATION = Scale 91 - 100% 81 - 90% 71 - 80% 61 - 70% 0 - 60%
15% 35% 35% 15%
A= B= C= D= F=
*** Extra credit and/or grade "curving" are not available in this class ***