The Business of Social Media

							The Business of
 Social Media


    Presented by
  J. Paul Duplantis
     Co-Founder
     Quired.com
             Who is Quired
   Build Dynamic Websites optimized
    for social media
   Build microsites for specific products,
    services or events
   Create video and audio to share your
    message
   Help broaden your reach through
    social media and blogging
What is Social Media
A combination of online tools and social interactions to help
communicate ideas, information, goods and services.

How
Blogging
Video
Audio
Text

Where
Facebook
Twitter
Linked In
YouTube
Websites with integrated social media
       Why Social Media
• We are rapidly moving from the information age into the
  communication age where the rewards go to “effective
  communicators”

• The behavior of the consumer is changing from recipient to
  participant.

• You no longer control your message, your customer does.

• Consumers are making decisions based on credibility,
  reliability, and trust before talking to the provider.

• The new online world is about relationships not campaigns

• You want to be where your customers are. They are online
  and they are increasingly on social networks.
                  The growth of social media
• Christmas 2009: (45%) of web users use social networks to research
  items, compare prices and look for offers. – Nielsen

• Global consumers increased the amount of time they spent on social
  networking sites like Facebook and Twitter by 82% in December 2009
  compared to December 2008, according to The Nielsen Company.

• Usage of social networking and blog sites by those 65 and older has
  increased 53% in the past two years - Nielsen Wire

• In 2010 Gen Y will outnumber Baby Boomers….96% of them have
  joined a social network

• Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years),
  Internet (4 Years), iPod (3 Years)…Facebook added 100 million users
  in less than 9 months…iPhone applications hit 1 billion in 9 months.

• The fastest growing segment on Facebook is 55-65 year-old females

• The #2 largest search engine in the world is YouTube

• 25% of search results for the World’s Top 20 largest brands are links to
  user-generated content
    Quired Case Studies




Increase in sales by 700%. Now a $100 million business



              More case studies

            www.Quired.com/casestudies
How could you use Social Media
Gain Feedback on your offering
Research and Interact
Qualify New Employees, Vendors, and Partners
Learn from Blogs
Grow Your Network
Share your message to build trust, establish credibility & build
an audience

            Write and share blogs



            Build a network of friends and partners



            Share your message and conduct research


            Participate in discussions and connect with professionals



            Build an audience around your message through video



            Build an audience around your message through audio
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