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SPECIAL EVENT FUNDRAISING WITH SOCIAL MEDIA by ebz12558

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									SPECIAL EVENT FUNDRAISING WITH
SOCIAL MEDIA      Event Expert Webinar Series
Q&A



       You can ask a question at any time using the
         Q&A chat box at the top of your screen.

 All questions will be answered at the end of the presentation.




                                                                  2
Meet your presenters



Jonathan Drennan,      Rebecca Temple,
 Senior Consultant,    Account Executive,
 Charity Dynamics      Charity Dynamics




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Event Expert Webinar Series
   Marketing Your Special Events
     Tue.   Oct 20th 1pm CT
   Special Event Fundraising with Social Media
     Wed.     Oct 28th 1pm CT
   Communication from Registration to Beyond the
    Finish Line
     Thurs.   Nov 05th 1pm CT
   Metrics to Watch: Analyzing the Results of Your
    Special Events
     Wed.     Nov 11th 1pm CT

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Special Event Fundraising with Social Media

     Agenda
       Why   use social media for your events?
       Choosing the right platform(s)

       Building event central
         Twitter
         Flickr
         YouTube
         Facebook

       Fundraising   applications
         Boundless   FundraisingTM for Facebook

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Why use social media for events
   Offer valuable additional channels of communication to
    support, promote, and build your event
   Because your participants are already there
   Everyone else is doing it
   Setting up a social media presence involves a few
    simple steps
     Build ‗event central‘
     Develop your network

     Cultivate your audience



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Why use social media


               Social       Event
             Networking   Participants



    •Update activities             •Active
  •Speak up for causes    •Proud of the organization
    •Express opinions         •Emotional stories
     •Influence others     •Reach friends & family


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Choosing the right platform(s)
   How to choose the right ones
     Find   out where your target demographics spend their
      time
     Remember that you‘re not building a network, you‘re
      tapping into what‘s already there
     Understand what‘s involved with
      monitoring/maintaining your event‘s presence on the
      platform
     Does the platform have the potential to grow the
      momentum for your event?

                                                              8
Building ―event central‖
   Virtual hub for your event, base of operations for the
    social network platform it‘s on
   Make it a source of information and engagement
       Information
         Event details
         Event updates
         Top fundraiser lists
       Engagement
         Quizzes
         Fundraising challenges
         Feedback/dialogue



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Building event central
   Provide a high-level event overview
     Keep   it simple, informative and engaging.
     Include the dates, locations, and promotions for your
      event.
     Include key information for participating.

     Include your mission to grab constituents with the reason
      they should participate.
     Include the link to register online!




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Event central




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Building event central
   Keep the buzz alive
     Maintain a constant drip of information to your fans
      through updates (We just reached 1,000 participants!),
      RSS feeds from an external site, photos, news stories.
     Ask questions of your fans, take polls—get the
      conversations flowing in your hub and across your
      participants‘ networks.




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Building event central
   Extend the invitations!
     The  biggest social network boon is the ability to tap into
      your constituents networks. So make sure you invite them
      to join you!
     Publicize your social network hub on email, websites
      and offline promotions.
     Let your constituents know what connections, tools and
      information are available—and ask them to involve
      their networks.


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Promote your social networks
   Give them visibility on your homepage!




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Building event central
   Talk amongst yourselves.
     Encourage    conversations among your fans—the more
      chatter, the bigger the reach. Consider asking
      questions, posting polls, soliciting ideas.
     Ask your fans to post information about your event in
      their status updates—one click by them and your event
      is broadcast to their entire network.
     At minimum be prepared to monitor comments, respond
      to questions and participate.


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Using social media
   So many networks, so little time!
   Choose wisely
   Weigh the effort/benefits of each platform
     Amount  of staff time required to create
     Amount of staff time required to maintain

     Level of value to constituents who engage




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Twitter
   Start a Twitter feed for your event!
     One of the most popular micro-blogs in existence (750%
      growth in 2008!), Twitter enables you to communicate with
      everyone who belongs to its community in short, focused
      bursts of 140 characters or less.
     You can use individual posts or ―tweets‖ to call attention to
      critical stages of your event, point to the registration page
      of your site or simply have ongoing one-on-one
      conversations with your constituents.
     Encourage your followers to use #hashtags to create
      groupings
           Ex: #komennyc


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Twitter




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Twitter
   Keep a constant drip of information to your
    followers
   Encourage fundraising with your tweets
     Postthe URL for your fundraising page in a tweet
     Encourage micro-fundraising pushes
       Ask your followers to help you raise $200 in 48 hours by
        donating just $10 each!
       They can use TinyURL and post their fundraising page in a
        tweet!


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Social media – Flickr
   Flickr is a powerful photo sharing and social
    networking tool with great application for events.
     The social network aspect of Flickr allows current and
      potential participants to see your event in action and
      be drawn further into your community.




                                                               20
Flickr




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Flickr
   Create a Flickr page or group for your event
   Invite your participants to upload to Flickr and build
    your presence on it
   Posting and sharing event photos allows your
    participants to share their individual experiences
    while communicating a sense of community to new
    and prospective participants



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YouTube
   Videos can convey the power and feeling of your
    event in ways that words cannot
   Use videos on your Website to connect with your
    participants and prospects
     Reminds  past participants of the event experience
     Introduces new participants to it

   Encourage them to use videos to share their
    experiences


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YouTube




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YouTube
   Advanced features
     YouTube channels
     Nonprofit program
       Additional  branding
       Call to action overlay
       Linkable annotations




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YouTube




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Videos
   It doesn‘t take a huge budget to make a compelling
    video
   It does take a compelling story
   Your event has many – use them!




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Other Social Media to consider
   LinkedIn
       Over 40 million members in over 200 countries and territories
        around the world
       A new member joins every second
       Great for events with corporate teams
   MySpace
       More than 110 million active users
       85% of MySpace users are 18 yrs or older
   MyLife (formerly Reunion)
       Offers access to more than 750 million profiles with advanced
        search and filtering options, all in one place
   Blogs


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   And of course….Facebook
      Strong network with tools built for you
         More  than 300 million active users
         More than 150 million users log on to Facebook at least
          once each day
         More than two-thirds of Facebook users are outside of
          college
         The fastest growing demographic is those 35 years old
          and older

http://www.facebook.com/press/info.php?statistics#/press/info.php?statistics



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Facebook
   Average user has 130 friends on the site
     50%   of whom log into Facebook every day
   More than 20 million status updates each day
   More than 10 million users become fans of Pages
    each day
   There are more than 65 million active users
    currently accessing Facebook through their mobile
    devices.


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Facebook – Pages and Groups
   Facebook Pages are similar to individual profile pages,
    and allow users to become ―fans‖
       Facebook Groups allow users to join them and become
        ―members‖
   Content is similar on each
       Photos
       Videos
       Links
       Status updates
       Wall posts
   Both require Admins to maintain content
   Pages are more searchable outside of Facebook (i.e. on
    Google)

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Facebook Pages
   Each time you add content to a Page, fans will see
    that an update has been made if they have chosen to
    receive these updates on their profiles
     They can comment on it
     Share it

     ―Like‖ it

…..all of which shares it with their networks of friends!




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Facebook applications
   boundless Fundraising™
       Application developed by Charity Dynamics to fold
        fundraising requests, event updates, organization
        information, status updates and news feeds seamlessly into
        individual profile pages
www.boundlessfundraising.com




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Facebook – boundless Fundraising™

   Participants who download the
    application can:
     Inviteand link their networks to
      donate or register for your event
     Show progress on individual and team
      fundraising goals
     Share key dates, locations and other
      event information
     Drive awareness with up-to-the-minute
      news feeds

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Facebook – boundless Fundraising™

   Organization controls brand and messaging

   Organization selects the look and feel of the application
   Ability to use any of the fields supported via the Convio Open API
    or Kintera Connect API & Gadget Technology
       TeamRaiser: Event date, event status, location
       Thon: Event date, event status, location
       Fundraising Results: personal goal, amount raised
       Fundraising Results: personal goal, amount raised

   Participants using application are not available as a public
    list/group
   After the event
       Organization can rotate the message to cross market for other ways to get involved
        with the organization


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    Easy Participants >> Fundraisers
   Seamless integration
    between TeamRaiser
    or Thon event and
    Facebook

   Control over
    removing and adding
    the application

   Notifications to the
    Participant during the
    event

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        Easy to fundraise
   Hourly updates of the Facebook application
       Progress thermometer
       Days to event
       % of goal reached
       Change action request based on event status –
        registration/fundraising/closed event

   News feed updates to increase
    outreach/fundraising




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Easy to donate
   Donation buttons/links go to the donation form (on
    behalf of the participant)
   Source codes track all donations that come in via
    boundless FundraisingTM




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Promoting boundless FundraisingTM
   Use as a participant recruiting tool
   Let your participants know they‘ll have some of the
    most up to date tools for fundraising




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    Promoting boundless FundraisingTM
   Placement in the
    Thon/TeamRaiser application
       Thank you page
       HQ/Participant center page
       Auto-responders
           Thank you for forming a team
           Thank you for registering
           Someone made a donation on your
            behalf
           Someone joined your team
   Email Marketing
       Recurring coaching email (s)
        to participants
   Integrate into event
    eCommunication


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Focus on retention
   Year round communications
   Cross-program engagements
               fundraising pushes
     Additional

     Other ways to get involved




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What we know so far…
   More people are aware of users participation in the event
       Typically participants have Facebook friends they would not send a
        direct email

   boundless FundraisingTM Participants
       More likely to reach their goal by 2:1
       Raises up to 40% more than those without the application
       On average across events 75% or more of donations sourced through
        the app are new donors to the organization

   Direct measurable results
       Avg. participant with the application up to $16 directly through the
        application
       Participants using boundless FundraisingTM are more active fundraisers –
        they send more than twice as many emails to their contacts and receive
        up to 50% more donations per participant
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2009 results
   Over 46 organizations are using the application in
    over 6,000 events.
   Over 255,000 individual participants have
    installed boundless FundraisingTM application on
    their Facebook pages to fundraise, recruit, and
    promote the events they‘re participating in.




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2009 Results



         Our clients have
     raised over $8 million
          in 9 months

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boundless FundraisingTM
   DEMO




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Event Expert Webinar Series
   Marketing Your Special Events
     Tue.   Oct 20th 1pm CT
   Special Event Fundraising with Social Media
     Wed.    Oct 28th 1pm CT
   Communication from Registration to Beyond the
    Finish Line
     Thurs.   Nov 05th 1pm CT
   Metrics to Watch: Analyzing the Results of Your
    Special Events
     Wed.     Nov 11th 1pm CT

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Thanks!

      For more information, contact us at
           info@charitydynamics.com
              Or 512-241-0561




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