Graphic The Value of Social Media

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Graphic The Value of Social Media Powered By Docstoc
					                     Broadcast                                                           Interactive                                          Social Media
   One-to-many. Value from authorative and high-quality                One-to-many & many-to-many. Value from customizable       Many-to-many. Value from creating an infrastructure
           content delivered to large audience.                         content for audience and more targeted advertising.   for active participation and nuturing trusted communities.
              Example: The New York Times                                              Example:                           Examples: &

                       Publisher                                                                 Publisher                                         Participation

 Advertisers           Newspaper                                      Advertisers        Magazines
                                                                                                                              Advertisers           Collaborative
                       Magazines                                                                                 Readers/                           Publications
                                                                                         Web Video
$$$                       TV
                                                                 $$$                                             Commentors   $$$
   Big                                                                    Big                         Forums                  $$$                  Revenue
                                                                                                     Comments                                         share
                                                                       $$$                            Ratings                 $$$               Pay-per-use   $

                  Passive Audience                                                        Passive Audience                                      Passive Audience

   Source: Adapted from a chart by Jim Faris at the Management Innovation Group (                                                       Graphic by Shayne Bowman and Chris Willis