UMMC and Social Media by pqp10557


									                                                                                                                        How Social Media is Changing the Web

                                                                                                                         • By 2010 Gen Y will outnumber Baby Boomers
                                                                                                                             – 96% of them have joined a social network
                                                                                                                         • Social Media is the #1 activity on the Web
                                                                                                                         • 1 out of 8 couples who married last year met via
                                                                                                                           social media
                              UMMC and Social Media                                                                      • The fastest growing segment on Facebook is 55-85
                                                                                                                           year-old females
                                                                                                                         • 80% of Twitter usage is on mobile devices
                                                                                                                             – People update anywhere, anytime
                                                                                                                         • 25% of search results for the world’s top brands
                                                                                                                           link to user-generated content

         Chris Lindsley, UMMC Web Site Editor

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          How UMMC is Using Social Media                                                                               The UMMC Social Media Program

         Customer Service                         Crisis Communications
         Another contact point for our            Take control of the message, and keep                                            Background                                      Goals
         customers                                community updated in real-time
                                                                                                                         Started in the Fall of 2008                Another channel to spread the
         Community Outreach                       Recruitment                                                                                                         word about UMMC
                                                  LinkedIn, Facebook and other tools are                                 Uses Twitter, Facebook,
         The people in our physical community
         are on these sites                       used to recruit Clinical and Administrative                             YouTube and a Blog                         Enhances & enables
                                                  staff                                                                  Conservative approach                       “Word of Mouth”
         A natural extension of our efforts to    Brand Monitoring                                                       Minimal investment                         UMMC brand & reputation
         reach & teach                            People are talking about us - What are they                                                                         monitoring
                                                  saying?                                                                                                            Media clarifications
         Public Relations
         The media is there looking for stories   Service Recovery                                                                                                   Puts UMMC “In the Room”
         & sources                                Step in to offer solutions / change attitudes
                                                                                                                                                                     Establishes UMMC as a
                                                                                                                                                                      trusted source in social media

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                                                                                                                                                                   • Over 2,400 Fans
                                                                                                                                                                   • Newsfeeds, Polls, Photo
                                                                                                                                                                     Galleries, Events, Videos

                                                                                                         "UMMC is the place I chose to go for treatment when I was diagnosed with breast cancer almost 2 years
                                                                                                         ago. From the very first time I met with the doctors at UMMC /The Greenebaum Cancer Center, I knew I
                                                                                                         was in good hands."
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                                                                                                         "What a great idea to have a FB page! UMMC is the ultimate in Healthcare!!"             January 11, 2010

                                                                                                                                                                                                                    Page 1
                                                                                                                                           • Over 3,800 Followers
                                                                                                                                             One of 11 Twitter accounts

                                                                           "Great honor to be followed ... this site offers incredible information & is an amazing resource ...
                                                                           Appreciated, needed"
                                                                           "Impressed with what you and some other healthcare organizations are doing here. I'm sure its part of a
Page 7                                                  January 11, 2010   larger strategy, but a good addition."
                                                                            Page 8                                                                                 January 11, 2010

                                                                                                                                           • Over 800 Subscribers
                                                                                                                                           • 1,000+ views each day

                                                                           "What a wonderful channel and resource.
                                                                           …the interviews are exceptional and very informative. Thank you!"
                                                                           "I really love how the interview style is warm & friendly, but without being corny. Great format of
                                                                           interview and questions, it's not patronizing and I am guessing both members of the public, and
Page 9                                                  January 11, 2010   healthcare professionals like myself will find it useful."
                                                                           Page 10                                                                                       January 11, 2010

          The UMMC YouTube Channel
                                                                                         UMMC YouTube Channel

                              Over 170 Videos
                              Duplicates the videos embedded on
                               our Web site
                              Core content from
                               Maryland Health Today
                              Adding 15 to 20 videos each month
                               Doctor Bios
                               Patient Testimonials
                               UMMC Events

                                                                                        The "Secret Sauce" for getting viewers:
                                                                                        Detailed Descriptions

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                                                                                                                                                                                              Page 2
             The UMMC YouTube Channel                            Dr. Morozov performed my
                                                                 surgery ...thirty days after                         UMMC Blog
                                                                 meeting him. My surgery was
                                                                 May of this year; its now
                                                                 September and I am doing

                                                                 I will not be going back to my                      Launched blog in
                                                                 old gynecologist; I will be                         December of 2009
                                                                 seeing Dr. Morozov from now
                                                                 to forever. He was easy to talk                     Centerpiece of
                                                                 to about my fears and oh was I
                                                                                                                     UMMC’s social media
                                                                 scared. This was my first
                                                                 surgery ever.                                       efforts

                                                                 He is honest and he is a                            Target Audiences:
                                                                 GREAT gynecologist.                                 Employees, patients
                                                                                                                     and friends of UMMC,
                                                                 If you're having pain or know
          Maryland Health Today video - Interview                                                                    and others interested
          with Dr. Morozov about minimally invasive
                                                                 someone I would suggest you
          treatment options for chronic pelvic pain              call his office. He'll listen & take                in health
                                                                 care of you

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                                               The UMMC iPhone App
                                               • Developed in-house
                                               • Launched on July 21, 2009
                                               • Accesses our Medical Reference

                                                      Direct access to the UMMC
                                                      encyclopedia and YouTube channel

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