Design Worksheet Name _________________________________________ Partner _________________________________________ Bell ________
Directions Below is the genome for the corn product you wish to develop. Genetic engineers have developed modifications for 5 genes, as shown below. Based on the information you have been provided on the Information About Modified Genes Worksheet, select two modified genes that you wish to incorporate into your product. List the pros and cons for the modified genes you have selected. Name your product.
Available Genes
Grow-hi
Growfast
Pestfree
Super vitamin
Ultrasweet
Selection 1 Gene Name: Pros: Cons:
Selection 2 Gene Name: Pros: Cons:
Product Name __________________________________________________________
Information About Modified Genes
Grow-hi Genetic engineers at ABC Corp. have altered a gene that results in corn that grows 50% higher than organically grown corn. Thus each corn stalk that is grown contains much more corn than regular corn, allowing growth of more corn per square mile, which will help reduce the food shortage around the world. It has been observed that the higher growing corn uses more nutrients from the soil, causing the land to become infertile quickly. To avoid this, some farmers have been buying more land and rotating their crops on a yearly basis, although this requires them to own more land than they normally have. The alternative to crop rotation is a 50% increase in the use of chemical fertilizers, which increases their production costs and requires increased commercial production of fertilizers. Grow-fast Genetic engineers at ABC Corp. have altered a gene that results in corn that grows to maturity in two months less time than organically grown corn. Thus the corn is available to be harvested in a much shorter time than regular corn, reducing the likelihood that the crop will be lost to weather extremes of flooding or draught, which will help reduce the food shortage around the world. It has been observed that the faster growing plants are less tolerant of fluctuations in water availability, requiring the farmers to increase and carefully regulate the amount of water that reaches the plants on a daily basis. This has resulted in increased costs related to irrigation. Pest-Free Genetic engineers at ABC Corp. have altered a gene that results in corn that has far greater resistance to pest organisms than organically grown corn. Thus there is an increase in the amount of corn available due to a reduction in the amount lost to pest damage, which will help reduce the food shortage around the world. It has been observed that, due to a drop in the population of the pest organisms, there is also a drop in the populations of several species of birds that are dependent on the pest organisms for food. The Environmental Protection Agency is concerned that one species may face extinction. Super-Vitamin Genetic engineers at ABC Corp. have altered a gene that results in corn that has a greatly increased vitamin content compared to organically grown corn. Thus the same amount of corn results in an increased level of nutrition available per serving, which will help reduce the incidence of malnutrition around the world. It has been observed that the vitamin enriched corn uses more nutrients from the soil, causing the land to become infertile quickly. To avoid this, some farmers have been buying more land and rotating their crops on a yearly basis, although this requires them to own more land than they normally have. The alternative to crop rotation is a 50% increase in the use of chemical fertilizers, which increases their production costs and requires increased commercial production of fertilizers. Ultra-Sweet Genetic engineers at ABC Corp. have altered a gene that that has a greatly increased sugar content compared to organically grown corn. Thus the enhanced corn has a much sweeter taste than regular corn. This has no impact on food availability around the world, but initial market research shows that consumers prefer the sweeter tasting corn over organically grown corn. This consumer preference could cause ultra-sweet corn to dominate the market and lead to a monoculture which could be highly susceptible to diseases and climate changes.
Name __________________________
Bell _____
Grade _____
Project Directions and Grading Criteria
Points Earned Possible Points 5 5 5 Project Component Criteria Instructions
Completion of Design Worksheet Rough draft of marketing campaign Final draft of marketing campaign
35 15
Presentation of marketing campaign Assessment of presentations Post test
35
Day 1, 15 minute deadline Shared responsibility. Day 1, 30 minute deadline Shared responsibility. Day 2, 45 minute deadline. Power point, flyer, or poster. Prepared prompt cards. Shared responsibility. Day 3, 2-minute presentation. Shared responsibility. Day 3, Assess each presentation, based on assigned persona. Individual responsibility. Day 4, Respond to written test questions. Individual responsibility.
See attached document See below. See below.
See below. See attached document.
Marketing Campaign Directions Based on your genetic modification selections on the Design Worksheet, create a marketing campaign to sell your product. Remember, you want to convince others that your genetically modified corn is the best, so that people will buy it. Your presentation must meet the following requirements: Must use PowerPoint presentation, or a poster display large enough to be read by the class, or a flyer to distribute to the class. Must have a product name that reflects the modifications. Must describe the genes you modified and why you modified them. Must identify the advantages of your modifications. Must describe why people should buy your product. Must give a 2-minute presentation, each group member speaking for 1 minute. Marketing Campaign Rubric 28-30 pts. 21-27 pts. 1-20 pts. Clear and easy Understandable, Unclear; to understand, but clarity is technical errors with very few missing in serious distract minor errors. places. audience from Technical errors understanding may exist but message. do not prevent audience from understanding message.
31-35 pts. No technical errors. Accomplishes level 3 and enhances communication in some significant way.
0 pts. Missing, or contains no evidence related to task.