Harlem Globetrotters Set All-Time Revenue
Record During 2010 North American Tour
World’s Most Famous Team Sets 72 Box Office Records, Draws Over 2 Million Fans for Third Straight
May 05, 2010 01:35 PM Eastern Daylight Time
PHOENIX--(EON: Enhanced Online News)--The Harlem Globetrotterswrapped up the North American leg of
their 2010 “Magical Memories” World Tour on Sunday by grossing the highest tour revenue in the 84-year
history of the team, additionally setting 72 local box office records and drawing more than 2 million fans to their
shows in the U.S., Canada and Puerto Rico for the third straight year.
The 215-city tour visited 44 U.S. states, the District of Columbia, five Canadian provinces and Puerto Rico between
Dec. 26 and May 2.
Ticket sales revenue increased by 12 percent during the 2010 tour, double-digit growth over last year’s previous all-
time high. The Globetrotters set team local box office records in more than one-third of the markets they visited,
including major markets such as Baltimore, Charlotte, Chicago, Cincinnati, Cleveland, Houston, Los Angeles,
Louisville, Orlando, Portland, San Jose, Seattle and Toronto. The 72 local box office records is an all-time high for
the franchise in 84 years of touring, eclipsing its previous high of 62 set just last year.
“Having the best year in our eight-decade history during one of the worst economic downturns in nearly a century is
a tribute to our fans,” said Globetrotters CEO Kurt Schneider. “They know that they can count on the Harlem
Globetrotters to deliver amazing, fun and wholesome entertainment that will thrill the entire family, and we are proud
and grateful to have the opportunity to be ‘America’s Home Team.’”
In addition to their box office success, the Globetrotters also enjoyed major business success off the court this
season, partnering with Howard Johnson Hotels in a new agreement that made HoJo the official hotel chain of the
Harlem Globetrotters. HoJo joined a growing family of Globetrotter sponsors, which includes longtime partner
Campbell Soup Company, Spalding and America’s Best Contacts & Eyeglasses.
The team also entered into a partnership with Cookie Jar Group, an industry leader in consumer products and
entertainment, that made Cookie Jar the exclusive global licensing agent and developer of kids television
programming for the Globetrotters, and includes plans that could bring the Globetrotters back to animated television
for the first time in 30 years in the very near future.
The Globetrotters also continued their strategic international partnership with the National Basketball Association
(NBA), which this year saw the team perform to near capacity crowds in Shanghai, Beijing and throughout China.
The Original Harlem Globetrotters have played in 120 countries and territories on six continents, entertaining over
130 million fans and crossing barriers between cultures, societies and people from all walks of life. For the latest
news and information, visit www.harlemglobetrotters.com.
Harlem Globetrotters, Phoenix
Brett Meister, VP of Communications
602-258-0000, ext. 104