PRLog Org Global Press Release Distribution Reps Save Gas Increase

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                                   Reps Save Gas, Increase Sales With Technology

       By My Point...Exactly, LLC
       Dated: Jun 20, 2008

       Computer Mapping and GPS Helps Sales Reps Plan Efficient Trips, See More Prospects and Save Gas.

       As gas prices and airfares continue to climb, sales managers around the country are looking for new ways
       to control the rising costs of sales travel, while at the same time trying to increase profits in a slower
       economy. Laptop mapping software and GPS technology is helping their sales reps see more prospects
       while driving less miles and taking fewer flights, reducing their overall cost of sales.

        “It’s like the old adage says: Fail to plan, Plan to Fail” Says Keith O’Brien, President of My
       Point…Exactly, LLC, a company that trains sales forces how to use mapping and GPS to increase sales.
       “With the national average price of gas over $4 a gallon and the cost of airfare rising, sales managers are
       finding that it just makes sense to make sure their reps are planning efficient trips” says O’Brien. More
       efficient trips mean less driving and fewer airfare purchases – directly reducing the cost of sales and
       helping business increase profits.

        With this technology, sales reps plot their prospects on a map down to street level. Each prospect has its
       own unique ‘pushpin’ that shows the potential value of that prospect to the sales rep. When setting up
       appointments, reps concentrate in a particular travel area and group their meetings together. They then
       have the computer generate the most direct route to their meetings. When driving to their accounts, they use
       a GPS receiver with their laptop to receive spoken, turn by turn directions that let them keep their eyes on
       the road and be guided right to the account.

        “There’s a term for driving from account to account in sales – it’s called Windshield Time” says O’Brien
       “and it’s not productive – in sales, you don’t make money driving – you make it selling. This technology
       helps sales people spend more time in front of their prospect selling, instead of behind the windshield
       driving.”

        Mapping technology let’s the rep use analysis tools that help them find the best prospects in a particular
       area, for instance, a benefits services rep can have the map show all companies with over 50 employees
       within 15 minutes driving distance of a location. “Having this kind of detailed territory information means
       that a sales rep can see more prospects in the same amount of time and travel that they are spending now”
       according to O’Brien “And since they see all of their best prospects right on the map – they make sure
       they’ve set all the appointments they can – reducing the chance that they’ll have to schedule a special trip
       later to cover an opportunity that they missed.”

        Beyond the ability to reduce costs and increase sales, mapping and GPS is making the life of beleaguered
       sales travelers just a little bit easier. They can view the location of business travel services right on their
       laptop, and with an internet connection, see an aerial view of their prospect’s location helping them to even
       know which door to walk through for their meeting. “Having this kind of intelligence, knowing where
       everything is and where you are all the time simply makes travelling less stressful for the sales
       professional” says O’Brien.

        Depending on the industry – the average face to face customer sales visit can run into a few hundred
       dollars. That figure continues to rise right along with fuel and airfare costs and sales managers are
       scrambling to make sure they squeeze every bit of productivity they can out of their travel dollars.



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 My Point…Exactly, LLC Trains sales forces how to use mapping, GPS and other technologies to increase
their sales, while making travel more efficient and reducing the overall cost of sales. They have recently
released a self paced online training program that sales professionals can access 24 hours a day. Learn
more at www.mypointsales.com

Category          Business, Marketing, Travel
Tags              Sales, Gas, Airfare, Cost Of Sales, Productivity, Mapping, Gps, Prospects, Sales Call, Sales Manager
, Travel, Business
Email             Click to email author
Phone             603-635-4328
Fax               206-222-1622
Address           25 Collins Way
City/Town         Manchester
State/Province New Hampshire
Zip               03076
Country           United States




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