newsletter07-09_ 07 by decree


									July-September, 2007

Pedaling for Energy Saving Hero
WWF unveiled its Efficiency Games with a
fun-hued pedaling contest on September 15 to
motivate the Chinese society to contribute to
China’ goal of reducing per GDP energy
consumption by 20% by 2010.

The pedaling contest pitted participants in a
race to light up different sets of light bulbs with
generated power, which clearly showed that
efficient light bulbs use less energy than the
incandescent ones. Representatives from
WWF, HSBC, National Development and
Reform Commission (NDRC), and the
Beijing Organizing Committee for the
                                                      Lucy Fu, vice president of Beijing Branch of HSBC
Games of the XXIX Olympiad (BOCOG)                    (left) and WWF China Country Representative Dermot
were present at the ceremony.                         O'Gorman pedaled to light up bulbs at the ceremony.

“The ’ Ways to 20%’    energy saving
campaign has been joined by an increasing number of partners since it was launched last
January,”said WWF China Country Representative Dermot O’       Gorman. ”With this new
Efficiency Games, we hope to facilitate a new tide of energy saving among the public and
make contribution to the Beijing Olympics.”

The Efficiency Games under the umbrella of the WWF-HSBC Climate Partnership is the
                           s 20
second phase of WWF’ “ Ways to 20%”campaign that runs through till the Beijing
Olympics next year in major cities like Beijing and Shanghai across the country. Individual
families and students from 40 communities and 60 schools in Beijing and Shanghai are
expected to take part in the competition, with college students across the country joining the
activity as well. In addition, people are encouraged to submit their stories on energy saving to
the official website of the campaign ( for an on-line competition. Winners of
the various competitions will be awarded as “  Energy Saving Heroes”and celebrated during
the Olympics.

Contact Cai Tao for above new, +86 10 6522 7100 ext. 3220,

WWF Launched a Joint Project to Protect the Yellow Sea
WWF and Panasonic have announced the agreement of the Yellow Sea Ecoregion Support
Project (YSESP) on September 7 to conserve the health of marine ecosystem of the Yellow
Sea, one of WWF’ Global 200 listed as regions to be conserved with priority.
Initiated at the beginning of this year, the 7-
year regional conservation project aims at
securing sufficient public concern,
appropriate protection, and effective
management of the critical habitats of the
Yellow Sea by supporting local communities’
sustainable conservation activities. The
project will be implemented in three phases
to render a successful Asian coexistence
model of marine ecosystem and human
living that can be deployed in other parts of
the world.

The Yellow Sea surrounded by China and            WWF China Country Representative Dermot
                                                  O'Gorman (left) with WWF Japan CEO Higuchi at
the Korean Peninsula is noted for the             the launch ceremony
extremely high biodiversity for its world-class
continental shelf. The area including the Yellow Sea and the Bohai Sea that covers about
460,000 square kilometers has been specified by WWF as the “        Yellow Sea Ecoregion (YSE)”
to be conserved with high priority. Last December, a map containing 23 Potential Priority
Areas (PPAs) jointly identified by WWF, Korean Ocean Research and Development Institute
(KORDI) and Korean Environment Institute (KEI) was published and adopted by UNDP as
reference to its environmental policies towards the Yellow Sea.

The YSESP will be implemented by WWF in China in close cooperation with the State
Oceanic Administration (SOA), while KORDI takes the primary responsibility in South Korea.
Meanwhile, WWF will also work with State Environmental Protection Administration (SEPA)
and State Forestry Administration (SFA) on other environmental issues. The recruitment of
application for the small grant was also announced at the launch ceremony.

Contact Wang Songlin for above news, +86 10 6522 7100 ext. 3809,

Baiji Dolphin Spotted in the Yangtze River
A Yangtze River dolphin, or Baiji, was reported
to appear in the Tongling section of the river
on August 19, shedding new light for people to
protect the cetaceans in the Yangtze from

It is the first Baiji reportedly found in the
Yangtze since the scientific expedition last
year, during which no single Baiji was spotted.
The spotting stands a meaningful evidence
backing WWF’ thought that calls it still too
early to declare the species’     extinction though    File photo of the captive bred Baiji dolphin called
it was agreed that Baiji has been “     functionally   Qiqi

“WWF calls for immediate joint efforts to provide the last living space for this beautiful animal,
which is a flagship species indicating the health of its habitat – the Yangtze River,”said Dr.
Zhu Jiang, Senior Programme Officer at WWF China Wuhan Office.

WWF has been actively involved in the protection of cetaceans and their habitat in the
Yangtze River. Under the HSBC Climate Partnership, WWF cooperated with other
stakeholders to draft a protection strategy and action plan to improve the protection capacity
of nature reserves last year. "A multiple participation of various stakeholders including the
agriculture, water resources, transportation, environmental protection and sanitation should
be approached to reduce human disturbance to protect the cetaceans in the river” Zhu said.

New Guidelines Hailed for the Breakthrough
The issue of the Guideline on Sustainable Management of Overseas Forests for Chinese
Enterprises on August 28 was hailed by WWF as a positive move to direct Chinese
companies in sustainable development of forest plantation abroad.

The Guidelines jointly released by State Forestry Administration (SFA) and the Ministry of
Commerce is the first of such kind in the world that aims to guide relevant enterprises to
tackle difficulties in forest restoration and improve the livelihoods of local residents. The SFA
head Jia Zhibang said that the Chinese government would encourage and support domestic
enterprises to carry out forest cultivation activities in foreign countries in a manner that pays
attention to sustainability, bio-diversity and the development of local community.

Actively involved in the development process of the Guidelines, WWF is glad to see that
social and environmental concerns have been emphasized in the final version, which is rarely
seen in such type of guidelines normally focusing on technical issues in the past. It is a
breakthrough action by the Chinese Government that reflects the global attention on
sustainable forestry development, High Conservation Value Forests (HCVFs) protection, local
community’ participation, safety and capacity building of workers.

WWF China hopes that the Guidelines will be applied in key eco-regions, such as Asia-Pacific
region and Africa, where Chinese investment on forests is growing fast. We also welcome the
Chinese Government to strengthen efforts on developing overseas wood logging and timber
trade guidelines and regulations with encompassment of social development and ecological

WWF’ Poster Competition Concluded in Success
A total of 12 posters became the winners of
       s               20
WWF’ three-month “ Ways to 20%”poster
competition that ended with a simple awarding
ceremony on August 24 in Beijing.

With the purpose to promote the public
awareness on climate change through lively
public activities, the competition was initiated
                                  s 20
as a major component of WWF’ “ Ways to
20%”energy saving campaign during the first
phase. It gained wide attention as a total of
765 creative works by more than 200
indivi dual designers and professionals had          Li Lin (far left), Head of Conservation Strategies at
been submitted across the country.                   WWF China and Zhu Chuquan (far right), Head of
                                                     Conservation Operations at WWF China posed a
                                                     picture with three winners of the competition.
“ am personally concerned about
environmental issues in daily life and didn’ hesitate to take part in the competition the first
time I got to know it launched by WWF. I hope to share my view on energy saving with other
people through my artistic design that embedded the message of ‘     saving’ with a tradition
Chinese knot,”said Zhang Hongke, one of the winners present at the ceremony.

“The competition yielded a successful attempt in terms of the sound combination of publicity
and innovation on energy saving. It has received many outstanding creations, which will be
used in the future activities of our ’ to 20%’campaign to encourage wider action to save
energy and protect our environment,”said Li Lim, Head of Conservation Strategies at WWF
Contact Tan Rui for above news, +86 10 6522 7100 ext. 3813,

WWF Qinling Youth Ambassadors in Action
More than 200 college students participating in
the WWF Qinling Youth Ambassador activity
embarked on their 14-day missions on July 20,
when a special celebration was jointly held by
WWF, Northwest Agriculture and Forestry
University and other eight universities in
Shaanxi Province.

These young ambassadors had received a
series of trainings before setting out for 18
giant panda nature reserves and Houzhenzi
Town, where they are expected to offer
technical services to the local communities.        Onsite training given by professors from Northwest
                                                    Agriculture & Forestry University
With the theme of supporting Qinling nature
conservation, the activity encourages the
students to build a bridge between the universities and the Qinling area to promote
sustainable development, better protect the Qinling giant panda habitat and ease the
pressure from human disturbances. In addition, these college students will play active roles
increasing environmental awareness and education among their peers when they return to

“Today will be a memorable day as it commemorated the start of a series of annual youth
events dedicated to the Qinling nature conservation and community development. WWF is
very happy to facilitate the development of Qinling nature conservation with our partners,”
said WWF China Country Representative Dermot O’      Gorman.

The inaugural activity has gained volunteer support from eight universities in the province and
11 professors from Northwest Agriculture and Forestry University. It has drawn active
participation from college students when introduced early this year, attracting more than 1,000
volunteers in Northwest Agriculture and Forestry University alone.

Giant Panda Habitat in Qinling Extended
The giant panda habitat in Qinling Mountains has improved in size and quality than what it
used to be during the Third National Giant Panda Survey (1999 -2003), according to the
Report of Qinling Giant Panda and Its Habitat Monitoring and Patrolling in 2006 jointly
released by WWF and Shaanxi Forestry Department on July 20.

The report shows that the giant panda habitat in Qinling has extended in four directions by 26
kilometers to the east, 39 kilometers to the west, four kilometers to the south and north
respectively, resulting from the implementation of China’ Natural Forest Protection Project
that has halted logging completely and effectively mitigated human disturbances in the area.

In addition, five panda corridors supported by WWF in Houzhenzi, Dashuping, Jiuchihe,
Caiziping and Erlangba have helped reconnect the fragmented populations in the areas,
reinforced by the newly-planted corridor above the Qinling Tunnel along the 108 national road
that bridged the separated panda populations.

The report was compiled from the results of two monitoring and patrolling activities in 2006
that covered 10 counties and 19 panda nature reserves in Qinling area, where WWF has
helped effectively mitigate human disturbance by implementing alternative livelihoods
programmes among local communities. As a co-organizer of the monitoring and patrol
activities, WWF also provided support to Shaanxi Forestry Department to compile Technical
Handbook for Shaanxi Giant Panda and Its Habitat Monitoring and File Collection of Shaanxi
Giant Panda and Its Habitat Monitoring and Patrolling. Four technical trainings for rangers
were also organized to improve their capacity for field work.

Contact Zhao Jinna for above two new, +86 29 8781 8602,

Just 400 Days to Go for Energy Gold, WWF Tells Athletes
Offsetting carbon emissions caused by flying to the 2008 Olympic Games just takes a few
mouse clicks on a climate calculator, said WWF on July 5.

With just 400 days to go until the 2008 Games, athletes can put the equivalent of the carbon
cost of their flight towards projects from wind turbines in New Zealand, Alaska, Madagascar
or Turkey, to solar projects in the US, Eritrea or Costa Rica, to a dairy farm methane project
or to a biomass project in India.

“ s as simple as clicking a button on the website to add the environmental costs of your flight.
An average investment of around US$100 means a double win, as an immediate boost to
some worthwhile projects and as a push to the clean energy market,”said Dermot O’    Gorman,
head of the WWF China Programme Office.

WWF is recommending the following sales points for Olympic travellers as trustworthy:,,, and Moreover, WWF is working with the wholesale and retail offset
business to develop an opportunity for athletes, supporters, the media, and anyone else
planning to travel to the Games so they can easily enter their journey details, calculate the
relevant CO2 emission through the carbon calculator and donate to a high-quality offset
project such as a wind farm, solar power station or other energy efficiency projects.

Acted for a Live Earth
The widely-anticipated Shanghai leg of the
intercontinental Live Earth concert ended in
success on July 7, during which WWF staged
a series of awareness-enhancing activities as
one of the seven official partner of the event.

With a conspicuous booth set at the concert
venue, WWF managed to warm up the concert
goers with knowledge on climate change
before they entered the venue, echoing the
utmost signal the concert was organized to
address worldwide. Just two days ago, WWF
                                                   WWF booth at the Live Earth concert
also presented a stunning display of a huge
black balloon at Fudan University to
encourage people to take action cutting their energy consumption as advocated by its “ 20
Ways to 20%”energy saving campaign.

Founded by Kevin Wall, the Live Earth is to bring together more than 100 of the world’ top
music acts to educate people about the climate crisis. Live Earth seeks to inspire its global
audience to make meaningful and lasting changes in their lives and spur action to turn the
tide on global warming.

The 24-hour Live Earth concert series began in Sydney, Australia on July 7, 2007 and
continued across all 7 continents with events in Tokyo, Japan; Shanghai, China; Istanbul,
Turkey; Johannesburg, South Africa; London, United Kingdom; Hamburg, Germany; and Rio
de Janeiro, Brazil, before concluding in New York, United States.
Action Plan for Tiger Conservation Issued
The WWF/TRAFFIC Asian Big Cats
Strategic Action Plan for China was released
in September as new guidance to the
conservation of tiger and other Asian Big
Cats (ABC) like the snow leopard, the
common leopard and clouded leopard that
are severely threatened and endangered in

Based on the ABC work that WWF and
TRAFFIC are engaged in China, the plan
was developed following a workshop jointly
held by WWF and TRAFFIC last November. Workshop participants had discussion during the
With the participation of experts from the
government and non-government organizations, the workshop identified major issues of
ABCs conservation as habitat loss and increasing market demand in China, outlining three
key areas for the strategic action to address, including Amur-Heilong region in Northeast
China, Tibetan Plateau and Xinjiang regions in West China and the ABCs trade.

China is home to at least four of the sub species of the tiger, and thus regarded as an
important role in the survival of Asian big cats in the world. There are major opportunities for
the habitat conservation of these big cats in the country that would help to conserve the
important natural landscape and ecosystems, which can provide both ecological and
economic gains.

WWF China has put priority to the ABC conservation as a key programme. Working closely
with the local people and governments, WWF is helping establish protected areas, improve
their management, develop sustainable use to benefit local communities, integrate High
Conservation Value Forests (HCVFs) identification into government regulations and promote
the Forest Stewardship Council (FSC) certification among the forestry sectors.

Contact Tan Rui for above news, +86 10 6522 7100 ext. 3813,

Conservation strategy for Jialing and Min            projects in different landscapes will be
rivers formulated                                    integrated into an overall conservation practice.
Conservation strategy for the watershed of
Jialing and Min rivers was formulated at a           Eco-tourism showed in Beijing
workshop held by WWF in Chengdu on August            Three nature reserves in Sichuan Province
30 and 31. Participating stakeholders                where offer eco-tourism supported by WWF
acknowledged that there are impending threats        were presented at the International Business
and challenges, agreeing that clean and free         Awarded Tour Exhibition held in Beijing from
flow of the rivers can be realized if relevant                             s
                                                     July 3 to 5. With WWF’ support, the three
conservation measures adopted. As important          reserves have successfully developed different
sources of the Yangtze River, both rivers are of     eco-tourism with unique characteristics that
critical meaning to the conservation of China’ s     have become a travel attraction to tourists from
“mother river.”                                      home and abroad.

Panda workshop held in Beijing                       Traditional weaving show begins at
WWF Panda Club that reviews WWF’ pandas              Jiuzhaigou
protection work was held in Beijing on August 1      An on-spot demonstration of traditional
and 2. Participants from WWF-NL, WWF-UK,             weaving skills by a dozen of aged Tibetan
WWF-US, WWF-Germany and CPO took part                women started on August 12 at Jiuzhaigou, a
in the workshop that summarized the                  noted scenic site in Sichuan Province. The
evaluations of panda projects in the past and                                              s
                                                     demonstration is a revelation of WWF’ efforts
explored the prospect in which all the panda         to conserve the indigenous culture during
environmental conservation. Up to date, WWF                  September 16 to address the rapid declining
has developed a series of such culture                       trend of aquatic organisms in the Yangtze
conservation in Minshan since 2004, including                River. Under the framework, both sides will
Qiang embroidery in Mao County, traditional                  cooperate closely in the next five years to
agriculture in Laohegou forest farm.                         promote the protection and sustainable yield of
                                                             aquatic ecological resources in the Yangtze
Community projects progressed in Mao                         valley, where the aquatic organisms has
County                                                       become fairly urgent.
WWF’ community development projects saw
progresses in August when WWF helped a                       Contact Tan Lulu for above news, +86 731 5110607,
primary school in Shuiruo Village purchase         
books, bookshelves and other teaching
facilities. With Carrefour’ support, WWF                     Preparatory meeting paved the way for
carried out a series of community development                action plan
projects this year. Currently, it plans to                   A preparatory meeting for the strategic action
implement environmental education in the                     plan workshop for the Upper Mekong Basin
school that is close to the panda in Baodinggou              Project was held in Kunming from September
Nature Reserve.                                              12 to 14. Participants from related offices in
                                                             WWF network convened at the meeting to
Contact Yang Ming for above news, +86 28 6800                              s
                                                             review WWF’ past progresses and discuss the
                                                             prospect of the action workshop. A follow-up
                                                             plan was made to further prepare for the
Project movie from Qinling coming soon                       workshop of the Upper Mekong Basin project
A special movie featuring WWF’ Qinling
                                                             that will be held from November 14 to 16 in
project is undergoing the final production for
the scheduled distribution in October. An
overall summary of what WWF has done in
Qinling over past six years, the movie was shot              Contact Wu Yusong, +86 871 5031665,
by a crew who spent half a month in the
mountains interviewing rangers, villagers as
well as management teams and experts from                                      WWF People
Shaanxi Forestry Department and panda
reserves. It will be circulated among WWF                          New employees
network, donors, partners and those interested                     ♦ Zheng Ping has joined as Industry
learning WWF’ panda conservation work.
                 s                                                 Efficiency Officer
                                                                   ♦ Li Nan has joined as Trade and
Conservation efforts pictured                                      Investment Programme Officer
WWF was invited to a Photographing Camp                            ♦ Guo Ran has joined as Forest
organized by Wild China and China                                  Programme Officer
Endangered Species Imports and Exports                             ♦ Zeng Ming has joined as Yangtze
Administration Office from September 1 to 6.                       Programme Communications Officer
The first photographing training ever held in
Shaanxi Province, the purpose of this camp is                      Appointments
to promote the development of wildlife                             ♦ Lei Gang has been promoted to be Head
photographing and documentary movie as a                           of Wuhan Office
way to raise the public awareness on nature                        ♦ Zhu Jiang and Shen Liping have been
conservation and wildlife protection thorough                      promoted to be Senior Programme officer
truthful yet powerful images .                                     and Programme Coordinator in Wuhan
Contact Zhao Jinna for above news, +86 29 8781                     ♦ Wang Limin has been promoted as the
                                                                   Programme Leader of WWF-HSBC Climate
                                                                   Partnership China Programme based in
Cooperation reached to protect aquatic                             Shanghai
animals in the Yangtze
                                                                   ♦ Li Dongqun and Mu Yazhao became full-
A cooperation framework between WWF and
                                                                   time staffs in Xi’ Office
the Management Committee of Changjiang
River Fishery Resources of the Ministry of                         ♦ Wang Jing became full-time staff in
                                                                   Harbin Office
Agriculture in Shanghai was signed on

                             Published by Communications Department, WWF China
                                      Room 1609, Wen Hua Gong, Beijing
                                        Working People’ Culture Palace
                          (Laodong Renmin Wenhuagong Dongmen), Beijing, P.R. China

                                                 Editor: Tan Rui
                                       Tel: +86 10 6522 7100 ext. 3813

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