DRAFT 12/18/08
National Investor Relations Institute
Introduction to Investor Relations
With Service Providers Showcase
Loews Santa Monica Beach Hotel 1700 Ocean Ave., Santa Monica, CA Arcadia Foyer and Arcadia Ballroom, 5th Floor January 4-7, 2009
AGENDA
SUNDAY, JANUARY 4
6:00 – 7:00 p.m.
Welcoming Reception – Sponsored by Laurel Hill Advisory Group Registration and Service Providers Showcase Arcadia Foyer, 5th floor Get acquainted Pick up your seminar notebook for preview Preview the Exhibitor Showcase
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DRAFT 12/18/08
DAY ONE – Monday, January 5 8:00 – 8:30 a.m. Registration / Continental Breakfast / Exhibitor Showcase Arcadia Foyer, 5th floor 8:30 a.m. Orientation, Welcome and Introductions Arcadia Ballroom, 5th floor Katherine Philipp Director of Professional Development National Investor Relations Institute, Vienna, VA Moderator for the Day: Serena Ehrlich Director of Marketing Docstoc, Santa Monica, CA and President, Los Angeles Chapter, NIRI 8:45 – 10:00 a.m. The Big Picture: Investor Relations Today Arcadia Ballroom
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Major job responsibilities Evolution of the role of investor relations Investor relations as a career Demonstrating results and evaluating performance Leonard Griehs Vice President, Investor Relations Campbell Soup Company, Camden, NJ
10:00 – 10:30 a.m. Break and Exhibitor Showcase Arcadia Foyer
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10:30 – 11:30 a.m. Understanding Equity Markets • Market Mechanics: How Stocks are Traded • Market Centers – Exchanges, Market Makers and ECNs • Auction Markets and the Role of the Specialist • Dealer Markets and the Role of the Market Maker How prices are determined Understanding key market indicators for your company’s stock Steve Minihan Principal Westlake Financial Advisors, Westlake Village, CA
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11:30 a.m. – 12 noon •
Who is NIRI? and Other Resources for You
Meet NIRI’s CEO Jeffrey Morgan President and CEO National Investor Relations Institute, Vienna,VA Meet the Service Providers
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12 – 1 p.m. Buffet Lunch (Seating by Industry) Poolside (weather permitting)
1 - 2 p.m.
Communication Tools • • • • Who are your audiences? External & Internal Written Materials – annual and interim reports, fact sheets, web site Oral communications – security analyst presentations, one-on-one analyst meetings, field trips, conference calls Internal Communication -- providing feedback to senior management and the Board of Directors David K. Erickson Vice President, Investor Relations Edwards Lifesciences Corp., Irvine, CA
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2 – 3 p.m. • • •
The Value of Targeting What is targeting? Why is it important to your stock's valuation? Theory – basic concepts And Practice – how it works Resources and tools Mickey Foster Vice President, Investor Relations FedEx Corporation, Memphis, TN
3:00 – 3:30 p.m.
Break & Exhibitor Showcase Arcadia Foyer Understanding the Work of Sell Side Analysts
3:30 – 3:50 p.m.
The Sell Side • Definition and function of the sell-side • Relationship to the buy-side • How sell-side analysts make investment decisions • How sell-side analysts view the investor relations role • What information and techniques can help you to enlarge your following by analysts Michael Pachter Managing Director, Research Wedbush Morgan Securities, Los Angeles, CA 3:50 – 4:10 p.m. Understanding the Work of Buy Side Analysts
The Buy Side • Definition and function of the institutional marketplace • Relationship to the sell-side • How buy-side analysts make an investment decision • How portfolio managers view the investor relations role • What information and techniques can help you to enlarge your following by analysts Victor F. Hawley, CFA Principal Reed, Conner & Birdwell, Santa Monica, CA
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4:10 – 4:50 p.m. •
Discussion with Financial Analysts Ask Your Questions about analyst communication Moderator, Analysts and Attendees
4:50 – 5:00 p.m. 5:00 - 6:00 p.m.
Summary / Wrap-up of the day Sunset Networking Reception – Sponsored by Georgeson Arcadia Foyer, 5th floor
Dinner on Your Own OR Optional Chapter Dinner - See the flier for more information.
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DAY TWO – Tuesday, January 6 8:00 – 8:30 a.m. Continental Breakfast & Exhibitor Showcase Arcadia Foyer
8:30 a.m.
Day Two Orientation, Welcome and Introductions Arcadia Ballroom Moderator for the Day: Roger S. Pondel President PondelWilkinson, Inc. Los Angeles CA
8:35 – 10:00 a.m. • • • • •
Corporate Disclosure: Issues and Answers
Introduction and background Determining when and what you must disclose SEC Regulation FD What you can and cannot say in unusual situations, (mergers, takeover rumors, earnings declines, estimates, etc.) Using Safe Harbors
Stephen D. Cooke Partner Paul, Hastings, Janofsky & Walker LLP, Costa Mesa, CA 10:00 – 10:30 a.m. Break and Exhibitor Showcase Arcadia Foyer 10:30 a.m. – 12:00 Corporate Disclosure – Practical Applications for IROs • • A panel discussion with experienced IROs and a counselor Applying the theory of regulation to the practice of investor relations Panelists: Gaston Kent Vice President, Investor Relations Northrop Grumman Corporation, Los Angeles, CA Julie MacMedan Vice President, Investor Relations and Corporate Communications THQ Inc., Agoura Hills, CA
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12:00 – 1:00 p.m. – Lunch (Seating by Cap Size) Poolside (weather permitting) 1:00 – 2:30 p.m. • • Using Technology and other IR Resources Overview of types of services that are available and are most used by NIRI members Off-the-shelf products and services to automate your office, disseminate and retrieve information and increase your productivity Tania Jernigan Vice President, Investor Relations Core Realty Holdings, LLC, Newport Beach, CA Lisa Riordan President StelL-R Communications 2:30 – 3:00 p.m. Break and Exhibitor Showcase Arcadia Foyer
3:00 – 5:00 p.m. – Best Practices – New on the Job Blueprint for Success – Planning Your IR Program • Key elements in your IR plan • Building a budget • Strategies and tactics for implementation • Measuring Success Sara L. Wilkins Vice President of Investor Relations and Corporate Communications Joy Global, Inc., Milwaukee, WI Writing the Earnings Release • NIRI Standards of Practice – Earnings Release Content 4:50 – 5:00 p.m. Dinner on Your Own. ** Homework Assignment ** Read the case study in your notebook on Trifecta Corporation for tomorrow afternoon’s group activity.
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Summary and Wrap-up of the day
DRAFT 12/18/08
DAY THREE – Wednesday, January 7 8:00 – 8:30 a.m. Continental Breakfast & Exhibitor Showcase Arcadia Foyer
8:30 a.m. -- Day Three Orientation, Welcome and Introductions Arcadia Ballroom Moderator for the Day: James Lucas Managing Director The Abernathy MacGregor Group, Los Angeles, CA 8:30 – 10:00 a.m. • • • How IROs Use Financial Information
Determine which metrics are important for your company Where can you find the financial metrics you need to know? Communicating your financial story and answering tough financial questions Erik Randerson, CFA Vice President, Investor Relations United Online, Inc., Woodland Hills, CA Mary C. Jensen Vice President - Investor Relations Douglas Emmett, Inc., Santa Monica, CA
10:00 – 10:30 p.m. Break and Exhibitor Showcase Arcadia Foyer 10:30 – 12:00 noon IR in Turbulent Times • Crises Communication David Olson Senior Counselor The Abernathy MacGregor Group, Los Angeles, CA IR Advisor: Practicing Sound Investor Relations in Turbulent Times
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12:00 – 1:00 p.m. – Buffet Lunch Poolside (weather permitting)
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This will be your last opportunity to visit the vendors. After this break the Exhibitor Showcase portion of this seminar ends. Putting It All Together 1:00 – 2:15 p.m. Developing an Investor Relations Plan • Guidelines on developing a workable plan for your company • The role intangibles play in your value proposition • Optimizing the appropriateshareholder base for your company’s stock • Delivering on the IR strategy • Measuring results and corporate governance impacts Keith Mabee Vice Chairman Dix & Eaton, Cleveland, OH 2:15 – 2:30 p.m. 2:30 – 4:00 p.m. • • • Ice Cream Break Developing an IR Plan / A Case Study Approach Review “Trifecta” case study Small group exercise - creating an investor relations plan Report results of small group activity and discussion Facilitator: Keith Mabee
4:00 p.m. – Wrap-Up and Adjourn • Collect Seminar Evaluations
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