related marketing 9
The Pump House 53 Chandos Place
Garnier Road London
Winchester WC2N 4HS
T: 01962 893 893 T: 020 7812 6490
F: 01962 893 883 F: 020 7812 6677
www.remarkablegroup.co.uk E: firstname.lastname@example.org E: email@example.com making communications a business asset
Cause Related Marketing (CRM) can increase your sales and brand awareness – it’s that simple.
During this economic downturn you need to spend your marketing and PR budgets smartly, but
don’t just stop – that’s fatal!
CRM can be mutually beneficial to your business and the charity. For the business it will have a
positive impact on sales, consumer behaviour, brand equity and ultimately your bottom line. For
the charity it provides resources, profile and partnership.
As the recession bites, it is crucial that, although faced with short term pressures, that business
is focused on the immediate and longer term commercial benefits that CRM provides – a win for
the charity, a win for your customers and stakeholders and ultimately a win for your business.
Remember also that CRM does much, much more. For Remarkable, its partnerships with the
NSPCC, The Global White Lions Protection Trust, Dreams Come True and the Rainbow Centre (to
name just a few) have not only enabled it to donate a considerable amount through donations
and pro bono work, but it also builds employee morale and loyalty, whilst improving productivity,
skills and teamwork; not to mention the PR opportunities it provides. Our commitment to CRM is
further highlighted by our dedicated website www.remarkableworld.co.uk.
We deliver smart marketing communications to our clients, with real commercial value and we
strongly believe a strategically planned CRM campaign as part of this can add to the bottom
line of a business.
I hope you enjoy reading this brochure and I would be very pleased to discuss how we can
support you in the future.
The Remarkable Group
About us – how we support you
Creative, Marketing & Design – We have planned strategic
marketing campaigns for charity events which have included
designing brochures, event material and fundraising packs.
PR – From event management to media relations, we have
achieved over £2m worth of editorial coverage for our charities
and clients supporting charities over the last few years.
Digital – Our digital division has helped support a number of
marketing initiatives for clients and charities building websites,
filming events and developing E-marketing campaigns.
01 02 03 04 05 06
Matt Le Tissier fronts the Cash Converters online Guests enjoy the Cash Converters charity ball Presenting Dreams Come True with £25,000 Swimming with dolphins – a dream come true Simon Cowell with nine year old Felicia Cantone Dame Kelly Holmes
auction for children’s charity Dreams Come True Dreams Comes True ambassador
Cash Converters – Dreams Come True
01 03 Dreams Come True
Working with Cash Converters, the UK’s number one retailer of pre-owned and The initial focus was on raising national awareness of Cash Converters’ online Dreams Come True fulfils the dreams of terminally and seriously ill children. PR support was focused on the charity’s 20th anniversary and securing national
nearly-new goods, Remarkable has been instructed to promote the company’s charity auction. Other fundraising initiatives for the charity include the sale of Remarkable worked on a regional and national campaign for the charity for interviews with high profile supporters such as Arsenal star, Theo Walcott, and
charity partnership with national children’s charity Dreams Come True, which Dreams Come True pin badges and reusable bags in Cash Converters’ stores over two years with the objectives of generating more dream referrals and double Olympic gold medalist, Dame Kelly Holmes.
fulfils the dreams of terminally and seriously ill children. around the country, an annual charity golf day and a glamorous charity ball. raising the profile of the charity. A direct mail campaign, Dreams Generation,
X Factor’s Simon Cowell even got in on the act with a special meeting with nine
was distributed to hospitals and children’s hospices inviting carers and relatives
Remarkable provides PR support for the charity partnership through media Remarkable secured England football legend, Matt Le Tissier, to front the year old Felisia Cantone, who was being treated at the Chase Children’s Hospice
to nominate a child for their dream come true.
relations, celebrity engagement and internal communications. national TV campaign, commissioned by Cash Converters, to promote the near Guildford
auction of donated goods from the franchised stores, as well as gather signed
memorabilia from celebrities
01 02 03 04 05 06
Children at the Helderberg Street People’s Centre Bishop Tutu visits the Centre Christmas dinner is served Cleaning up at the Winnall Estate HIPPOBAGTM put to good use at Roseland House Harry the HIPPOWASTETM mascot visits
The Rainbow Centre for children
Helderberg Street People’s Centre
01 03 HiPPoWASTe
Remarkable’s commitment to worldwide charity made a South African community’s Remarkable took great pleasure in supporting what we believe is an extremely Working with national waste management company HIPPOWASTETM – famous for The company’s ‘Grants up for Grabs’ committee have awarded hundreds of free
Christmas last year with generous donations from its employees. worthwhile cause its yellow HIPPOBAGSTM, Remarkable helped to develop and promote a UK wide HIPPOBAGS and collections to the most deserving applications that inspire respect
community project scheme called ‘Grants up for Grabs’. for the environment and make a positive contribution to the community.
Remarkable’s staff raised funds for the Helderberg Street People’s Centre in Cape
Town, South Africa, which is one of the poorest areas in the region. It helped Waste removal and disposal can often be a very expensive and time-consuming One such initiative saw free help awarded to Roseland House in Brighton, a
over 800 people at the centre enjoy a very special Christmas lunch. The money activity so the company decided to launch a scheme that offers charities, residential home for disabled children. HIPPOWASTE joined forces with The Princes
was also used to buy gifts, including toys and sweets, for the children who community groups and organisations free help with their waste disposal needs. Trust Team Programme to decorate two of the resident’s bedrooms and renovate
attend the centre. both the front and back gardens for the children to enjoy
01 02 03 04 05 06
The Ghost of Africa Celebrating Rainbow Day HRH The Countess of Wessex Local businesses support the NSPCC Hampshire Esther Rantzen CBE Oakley Hall, the venue for
visits The Rainbow Centre the Enchanted Childline Ball
The Global White Lions Protection Trust
03 The NSPCC
Tradition and legend regard the White lions as the most sacred animals on the The Rainbow Centre for Conductive Education in Fareham helps children with Remarkable has chosen national children’s charity the NSPCC as its charity of the The NSPCC and ChildLine aim to raise £50 million in the next year to transform the
African continent. Their colour is due to a genetic rarity in the Timbavati region. cerebral palsy from all over the south learn to help themselves and join year after staff at the company voted to take part in a number of fundraising ChildLine service. Currently ChildLine can only answer two thirds of the 2.3 million
The Global White Lion Protection Trust was founded in 2002 to protect the lions mainstream schools. initiatives for the organisation that works to bring an end to cruelty to children. calls it receives each year.
and the indigenous knowledge that holds them sacred.
Remarkable has been involved with the charity for many years and has supported As part of its partnership, Remarkable has provided pro bono PR support for the Remarkable is also providing media relations support and has designed a website
Remarkable has supported the efforts to protect the species with some high the centre with its goal of raising £1m for a new state of the art centre. Remarkable NSPCC in Hampshire, as well as staff fundraising initiatives including a Valentine’s all about the Enchanted Ball, through which people can purchase tickets on-line
profile PR and event management, as well as the development of a UK website. also played a key role in raising the profile of the Rainbow Centre in the region’s Day chocolate heart hunt, a company-run tuck shop and a sponsored slim.
Due to the fantastic efforts of the Trust, White Lions, known as the Ghosts of Africa media and attracted corporate and public fundraisers.
Remarkable is also working with recent star of ‘I’m a Celebrity Get Me Out of
are being slowly reintroduced into their natural habitat
This is a charity that makes a real difference to the many families across the region Here’, Esther Rantzen, to put on an Enchanted Ball in aid of the NSPCC Child’s
white-lions.co.uk and yet, each year the centre has to find £500,000 to continue this valuable service. Voice Appeal
The centre is entirely reliant on the help of its fundraisers and supporters
01 02 03 04 05 06
CooperVision staff go pink for Breast Cancer Care Breast Cancer Care’s Ribbon Walk CooperVision raised £100,000 Taking steps to support Breast Cancer Care Dorset wildlife trust sea Dinosaur footprints saved
for the charity in 2008 mapping project underway thanks to Viridor Credit funding
01 03 Remarkable staff walk for charity
CooperVision was keen to partner up with a charity that not only shared its caring Over the past year, CooperVision launched a series of fundraising campaigns for Supporting its client CooperVision’s ongoing partnership with Breast Cancer Care, Established in 2002, Viridor Credits is charged with distributing the landfill tax that
ethos and drive for clinical excellence, but one for which staff would be ready to the charity, which included donating £1 from every sale of one month’s supply (60 Remarkable staff supported the charity’s 2008 ‘Ribbon Walks’ by taking up the 10K Viridor is allowed to retain in order to support environmental, conservation and
embrace fundraising events. lenses) of Proclear 1 Day daily disposable lenses. This increased to £2 during Breast challenge as well as encouraging opticians nationwide to join them and take part community projects.
Cancer Awareness month in October. in these fantastic and hugely popular fundraising challenges.
Breast Cancer Care seemed a natural fit with its work focused on providing Remarkable works with Viridor Credits to raise awareness of its ‘Cash for
information, practical assistance and emotional support for anyone affected by CooperVision also sponsored the champagne reception at Breast Cancer Care’s The walking events, which took place throughout May and June last summer, saw Communities’, campaign by publicising the initiative to local communities through
breast cancer. And there are startling statistics which mean it is a topic close to London Fashion Show, a star-studded affair bringing together recovering cancer thousands of participants complete walks in beautiful countryside to raise money a media, marketing and direct mail campaign.
many people’s hearts and a disease many members of staff have been affected by patients, charity ambassadors and celebrities such as Geri Halliwell. for those affected by breast cancer
£300,000 of Viridor Credits funding has helped Dorset Wildlife Trust (DWT) to
or they know people who have.
Remarkable has been working closely with its client CooperVision to maximise the undertake a pioneering and comprehensive seabed survey to identify the region’s
impact of its partnership with the charity with a PR and direct marketing campaign most important marine features, putting Dorset’s coastline at the forefront of marine
mapping in the UK
A cause related marketing campaign needs to be carefully planned. There is a duty
to ensure the messages of the charitable partner are expressed correctly and you are
not perceived to be exploiting the partnership but that both sides are benefiting -
issues that don’t arise in a typical advertising or marketing campaign.
Done well however and the results can be extremely satisfying. Campaigns not
only help to raise a considerable amount of money and awareness for important
charities, but encourage interaction between consumers and increase levels of
motivation amongst employees. The collaboration can often pay huge dividends
in sales and brand awareness
We would relish the opportunity to
work with your company to support
you with a cause related marketing
strategy. For more information contact
Carla or Jo on 01962 893893 or email