m-Commerce Survey Results by crr14257

VIEWS: 15 PAGES: 2

									Introduction                                                                       m-Commerce
For some time now, m-Commerce has been hyped as the
future of retail. From a retailer’s perspective, m-Commerce                        Survey Results
offers the potential to target and communicate with
customers more effectively, increase its profile and sales                         Winter 2009
and generate alternative sources of income. However, what
does m-Commerce mean to retailers, are they or consumers
ready to embrace it and do the costs of implementation
outweigh the potential benefits this new channel has to
offer? Olswang’s retail team carried out a survey of retailers
and their advisers to find out.




                                                                 www.olswang.com


Contacts




Amy Collins                       Amanda Bailey
Partner                           Associate
+44 (0) 20 7067 3363              +44 (0) 20 7067 3374
amy.collins@olswang.com           amanda.bailey@olswang.com




OLSWANG LLP, 90 High Holborn, London WC1V 6XX
www.olswang.com
                                                                                                                                                                                                                                                                                                                                                Us
                                                                                                                                                                                                                                                                                                                                                     e




                                                                                                                                                                                                                                                              50%
                                                                                                                                                                                                                                                                                                                                                          of
                                                                                                                                                                                                                                                                                                                                                               m                                                    14
                                                                                                                                                                                                                                                                                                                                                                   ob
                                                                                                                                                                                                                                                                                                                                                                           ile                                          %
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                                                                                                                                                                                                                                                                                                                       ile                                    ne                      m




                                                                                                                                                                                                                                                                                                                                                                             consumers for
                                                                                                                                                                                                                                                                                                    ph              so                  pu                         ra                    m                                                                   3%
                                                                                                                                                                                                                                                                                                          U
                                                                                                                                                                                                                                                                                                        Un Oth urc                          rc O                       tio                  un                                30
                                                                                                                                                                                                                                                                                                        os s                                                               n




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. What does
                                                                                                                                                                                                                                                                                                       Us e e e
                                                                                                                                                                                                                                                                                                        Us o o r m e o                         ha pp
                                                                                                                                                                                                                                                                                                                                                                                (e
                                                                                                                                                                                                                                                                                                                                                                                                ica
                                                                                                                                                                                                                                                                                                                                                                                                      te                            %




                                                                                                                                                                                                                                                                                                                                                                             a mobile phone to

                                                                                                                                                                                                                                                                                                                                                                             communicate with
                                                                                                                                                                                                                                                                                                    wi eeoto f                                     se or                            .g
                                                                                                                                                                                                                                                                                                       th of mm ob f in Off
                                                                                                                                                                                                                                                                                                                  pu                                           tu                      .t 2              wi




                                                                                                                                                                                                                                                                                                                                                                             means a number of
                                                                                                                                                                                                                                                                                               A                      ro
                                                                                                                                                                                                                                                                                                                                                          go n                                              th




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      90%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           100%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  0%
                                                                                                                                                                                                                                                                                                          it f fmoob b ile co e                                      it U                 h8                                                                     14 0%




                                                                                                                                                                                                                                                                                                                                                                             marketing purposes.
                                                                                                                                                                                                                                                                                                                                                                                                %




                                                                                                                                                                                                                                                                                                                                                                             consumers are most
                                                                                                                                                                                                                                                                                                                                                                             purchase goods and
                                                                                                                                                                                                                                                                                                                                                                                                                cu                                                   1




                                                                                                                                                                                                                                                                                                                                                                             m-Commerce clearly




                                                                                                                                                                                                                                                                                                                                                                             see m-Commerce as
                                                                                                                                                                                                                                                                                                                     bc l a                                                                                                                                          %4




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           mean to you?
                                                                                                                                                                                                                                                                                            pr ltern s cu mobiheile va me rs a ods y fo se roug                                                                     s.                                                  %




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           m-Commerce
                                                                                                                                                                                                                                                                                                                                                                                                     h




                                                                                                                                                                                                                                                                                                                                                                             an alternative channel
                                                                                                                                                                                                                                                                                               em a                      l sh                                                                                          ..                                                            3%
                                                                                                                                                                                                                                                                                       O                 t        st ilieeppeph lue




                                                                                                                                                                                                                                                                                                                                                                             readily associated with
                                                                                                                                                                                                                                                                                                                                                 g no 1 / c r ta of




                                                                                                                                                                                                                                                                                                                                                                             through which to target
                                                                                                                                                                                                                                                                                                                                   o                            7                                      pr




                                                                                                                                                                                                                                                                                                                                                                             the concept. Many also
                                                                                                                                                                                                                                                                                                                             hogo                                                                                                                                                         3%




                                                                                                                                                                                                                                                                                                                                                                             in the retail sector, but it
                                                                                                                                                                                                                                                                                          pp ium ive ome phon n ad ene ther% om rge m                                                                     em




                                                                                                                                                                                                                                                                                                                                                                             is evident that the use of
                                                                                                                                                                                                                                                                                                                                 neo e                                             m te ob




                                                                                                                                                                                                                                                                                                                                                                             things to those operating
                                                                                                                                                                                                                                                                                              or O ra so                  rs one dot ded ra ch
                                                                                                                                                                                                                                                                                                                                       ts o                                                                    iu
                                                                                                                                                                                                                                                                                O                tu t                                                                      A           un d ile                   m




                                                                                                m-Commerce to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  100%



                                                                                                                                                                                                                                                                                                                                    eto /O p s tio an l
                                                                                                                                                                                                                                                                                                                                                                   n            t




                                                                                                                                                                                                                                                              50%
                                                                                                                                                                                                                                                                                  ffe               nihe te t urceAlt
                                                                                                                                                                                                                                                                                                      ty r el                e              cp
                                                                                                                                                                                                                                                                                                                                       toppu u er                            nee icam8%             o ph             ra2                                                                       0%
                                                                                                                                                                                                                                                                                      rs                                                   urormrc
                                                                                                                                                                                                                                                                                                                                                ch                                                                       ..8%




                                                                                                you/your clients?
                                                                                                                                                                                                                                                                                                         fom        ep of rna              pucpomh vic (e l rtn                                  te bile o                  28                                                                   0%
                                                                                                                                                                                                                                                                        O                                              h i O




                                                                                                                                                                                                                                                                                                   No
                                                                                                                                                                                                                                                                                          an                r to                               rhartuas es .g. o ati                     r v w mne                             %




                                                                                                                                                                                                                                                                                                   No
                                                                                                                                                                                                                                                                                                               Yes
                                                                                                                                                                                                                                                                           th                                                                   c asn                                                                                                                                 30
                                                                                                                                                                                                                                                                                                                                                                                               e




                                                                                                                                                                                                                                                                                                               Yes
                                                                                                                                                                                                                                                                                              ot                abi O on ncoftfive   e                                                                                                                                                     %




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           90%




                                                                                                                                                                                                                                                                                                                                                    as e g
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               100%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  0%
                                                                                                                                                                                                                                                                                                                                                            t
                                                                                                                                                                                                                                                                                                                 rgle p e m r s hse eic Us (e. thr eac s ith arkto




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               42%
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                                                                                                                                                                                                                                                                  M              m                                     va                   o             goato e
                                                                                                                                                                                                                                                                                                    r c O eted porline es a urAl e wythed dg. a oug h you cus etin ur
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                                                                                                                                                                                                                                                                                                                            ue n Sg gn e A ood/w a r h urrce ... g ch
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                                                                                                                                                                                                                                                                                                                                                                                                                                                           10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        90%
                                                                                                                                                                                                                                                                                                                                                                                                                                      e

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          100%




                                                                                                                                                                                                                                                                                                                                                                                                                                               0%




                                                                                                                                                                                                                                            0%
                                                                                                                                                                                                                                                            O                                va                                  i                      r                  mce m  u




                                                                                             3. How high a priority is
                                                                                                                                                                                                                                                                            ba                                 el an balddy fMS prprtleerentnv /ocugmbileativ rem ustfoi
                                                                                                                                                                                                                                                                                                                                                 rA emin i
                                                                                                                                                                                                                                                              th                                lu                                                                 t                 e
                                                                                                                                                                                                                                                                                                                                                                                  t st                              n                    g                                                                                                                                                                                                            67%




                                                                                                                                                                                                                                                                                         33%
                                                                                                                                                                                                                                                                 er            rc
                                                                                                                                                                                                                                                                                  od               e               to ot e md r Ose menchctoeiv omotmd u he p iu mc 1
                                                                                                                                                                                                                                                                                                                                      e o Op e ito rna av s smumm p
                                                                                                                                                                                                                                                                                                                                                            (                                                                                                                                                                                                                                                                           30
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      100%




                                                                                                                                                                                                                                                                                                      ad              re he O ar stappro iumaaine e u Momuninion ay m eosm 7% ood
                                                                                                                                                                                                                                                                                                                                                Op v iu m o s n...
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                                                                                                                                                                                                                                                                                                                                             err po i t e mave e g c iieracaUse                                    ra r e                          s/                                                                                                                                                                                          3
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               %0
                                                                                                                                                                                                                                                                                         te              de
                                                                                                                                                                                                                                                                                                             d              h ch fer tivpptou n ) tetthl u ur le swi betUts en ..
                                                                                                                                                                                                                                                                                                                                      O s nic erdn it a sr tere c ibe ttwle oe t
                                                                                                                                                                                                                                                                                                                                      Of                t s                                  t                                 ge                      co                                                                                                                                                                                         %
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                                                                                                                                                                                                                                                                                                                se                         n                                            A              wf u                                                m 8%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      75%




                                                                                                                                                                                                                                                                                                                                                                              e re f                                                 ne




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    90%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                             0%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       100%




                                                                                                                                                                                                                                                                                               no                                                                                                                                                            m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    100%



                                                                                                                                                                                                                                                                                                                                           es
                                                                                                                                                                                                                                                                                                                                   ur O ferrean g estumy ffo teourlgere io arc itwimitofr sol
                                                                                                                                                                                                                                                                                                                                                              nyo lteu ee a ln e h thmo
                                                                                                                                                                                                                                                                                                   lo              rve                   f                                                                       m                        ra




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         90%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          100%




                                                                                                                                                                                                                                                                                                                    (ic O cufe sla ot r ue ityorr O pch acfiofeiro odsitic ah cb u..
                                                                                                                                                                                                                                                                                                                                                           ( n b t hp hot t An      er ic lt                 cucuio .
                                                                                                                                                                                                                                                                                                                                                                                                                  hla                                          un
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        42%
                                                                                                                                                                                                                                                                                                                                                 tn                                                                                           tio




                                                                                                                  47%
                                                                                                                                                                                                                                                                                                      gy               .e O s rs aoohe .ig iflota rh o eohncm e hs ske .es O
                                                                                                                                                                                                                                                                                                                        gs tht                                                                                                                                     ic
                                                                                                                                                                                                                                                                                                                                                     r                        r
                                                                                                                                                                                                                                                                                                                                                                               t opr cr tu rt




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      10% 10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         20% 20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   70% 80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     80% 90%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             100%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  0% 0%
                                                                                                                                                                                                                                                                                                                                    h
                                                                                                                                                                                                                                                                                                                          . p e tomn ote r ty. faeratOge neniey eoe teccuost.i..bipe p    f e a im
                                                                                                                                                                                                                                                                                                                                                                                          mn o tn
                                                                                                                                                                                                                                                                                                                                                                            mgper u o ma usmn e                       .                           n 1
                                                                                                                                                                                                                                                                                                                       M                r         n hec                           r
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                                                                                                                                                                                                                                                                                                                                                                                     te cliin eeiv
                                                                                                                                                                                                                                                                                                                                                                                                      ree
                                                                                                                                                                                                                                                                                                                                                                                                                                                     (e 7% ate




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             42%
                                                                                                                                                                                                                                                                                                                                           oo
                                                                                                                                                                                                                                                                                                                                  m mb rstherhcch nn tangtkotrd obesueac ggo Ool.emeoohed rtu
                                                                                                                                                                                                                                                                                                                                                                               r rrpepp m mms sne f .rs noo
                                                                                                                                                                                                                                                                                                                                                                                        dt                                                               .g 17%            wi
                                                                                                                                                                                                                                                                                                                         ob          en ilb                        o
                                                                                                                                                                                                                                                                                                                                                                  ha
                                                                                                                                                                                                                                                                                                                                                                   au                      m
                                                                                                                                                                                                                                                                                                                                                                                           o
                                                                                                                                                                                                                                                                                                                                                                                    at tinr o rmt rue uro o                       tse                      .t                 th
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  90%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 100%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 50% 0%



                                                                                                                                                                                                                                                                                                                                                            r cyOn el geeeunoile/Se/eas nsra fe g rs noc nit
                                                                                                                                                                                                                                                                                                                             ile         t eile                         fnn
                                                                                                                                                                                                                                                                                                                                                                                           dgtiub MSMt netri r ye                    /p y                     hr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              100%




                                                                                                                                                                                                                                                                                                                                                                       fnee o itv my geeo cuo s                                                                                    cu8%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      67%




                                                                                                                                                                                                                                                                                                                O                                                          re                      i
                                                                                                                                                                                                                                                                                                                                                                                           d n le S rar o                              tou f                     ou
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  100%




                                                                                                                                                                                                                                                                                                                                                                             lf
                                                                                                                                                                                                                                                                                                                                 ba sol vavaOth hanrOcfstle r ee ptbolibva Sttenemeaicie an                    l s tn                    om o
                                                                                                                                                                                                                                                                                                                  th                 rc                   lu                      t                      m re n                              cu
                                                                                                                                                                                                                                                                                                                                                                                                                                           rpm r                     gh               s. 8%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ..
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                30% 100%




                                                                                                                                                                                                                                                                                                                                                                                  on
                                                                                                                                                                                                                                                                                                                                                ut luOO er Mneutsrooea moifeylrmluasetreaeroon o
                                                                                                                                                                                                                                                                                                                                                              e                                                                                hra ta




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             8%
                                                                                                                                                                                                                                                                                                                     er                                                           atsr c ay to eto e plhttr sfniofc t                           un
                                                                                                                                                                                                                                                                                                                                                              hdae o l ilo etae        m
                                                                                                                                                                                                                                                                                                                                        od M io e tath m ob t oe h bi f ar rkavicpn (en h
                                                                                                                                                                                                                                                                                                                                                                                       rn
                                                                                                                                                                                                                                                                                                                                                                                       ah            ml mk oohc io.m ei vi                        csi r
                                                                                                                                                                                                                                                                                                                                                                                                                                                    he g
                                                                                                                                                                                                                                                                                                                                                                                                                                                      as
                                                                                                                                                                                                                                                                                                                                                                                                                                                     ca e                pr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            em
                                                                                                                                                                                                                                                                                                                                            e o ns OOtddr b e r ae y i e n rgaeddesee g. r
                                                                                                                                                                                                                                                                                                                                                 b                                                            t t n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       42%


                                                                                                                                                                                                                                                                                                                                                                te me                      ccs
                                                                                                                                                                                                                                                                                                                                                                                           otr
                                                                                                                                                                                                                                                                                                                                              teMil , mhrhedm il b arhh ou maertgnne onis) coth ch                                  em                  gto te
                                                                                                                                                                                                                                                                                                                                                                                                                                                          eo
                                                                                                                                                                                                                                                                                                                                                                                                                                                          eg                     iu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           67% 42%



                                                                                                                                                                                                                                                                                                                                                 che               eredod e ea c yy r t arkieieggd) l ee gr a
                                                                                                                                                                                                                                                                                                                                                                         r so                                                                                                       m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             75%




                                                                                                                                                                                                                                                                                                                                                                                                co c sro edte n lis eo
                                                                                                                                                                                                                                                                                                                                                                                                 eho                                                         ds d m
                                                                                                                                                                                                                                                                                                                                                                                                                                                             oo




                                                                                                                                                                                                                                  50%
                                                                                                                                                                                                                                                                                                         17%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        100%




                                                                                                                                                                                                                                                                                                                                                                            beo
                                                                                                                                                                                                                                                                                                                                                   oMb ob mmibi va rch r uu u kl tin d s n/e n n
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 42%




                                                                                                                                                                                                                                                                                                                                                     no a
                                                                                                                                                                                                                                                                                                                                                      bio                        rl
                                                                                                                                                                                                                                                                                                                                                                                lsb r                an             u m e M ge h n          ug                 /ds o                   ra
                                                                                                                                                                                                                                                                                                                                                          lo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              17%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 co b
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                75%




                                                                                                                                                                                                                                                                                                                                         O                 bg o M c iviveic yeurcuu
                                                                                                                                                                                                                                                                                                                                                              ly
                                                                                                                                                                                                                                                                                                                                                             ibe d                   c
                                                                                                                                                                                                                                                                                                                                                         le rc ile obeeelvvlueodocrhncsto et.i.ngom rv Ss/S erne e
                                                                                                                                                                                                                                                                                                                                                                                                         aenln          . b le c                 a l                /m il
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     co e                  ..
                                                                                                                                                                                                                                                                                                                                                                                   le eal v
                                                                                                                                                                                                                                                                                                                                                                                          u                                                                            m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   67%




                                                                                                                                                                                                                                                                                                                                           thO                                                                st
                                                                                                                                                                                                                                                                                                                                                                 arb e o ou alseu ad tr c steme g iobiime SMS tiron to                                                  m m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                         um
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              67%




                                                                                                                                                                                                                                                                                                                                              etrh                  ca tMbil pvaasu ( deecusolortmrs
                                                                                                                                                                                                                                                                                                                                                                       ord ec e o lel eeae d hnt me                                 leas sers atio re                      niu a
                                                                                                                                                                                                                                                                                                                                                                                               a d                  oa
                                                                                                                                                                                                                                                                                                                                                                                                                    ee                  m (e vec (e.g ac
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                50%




                                                                                                                                                                                                                                                                                                                                                   er                     ce o bnue dd .                         o rre                  rka . i r n (e                       cn rk
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 67%




                                                                                                                                                                                                                                                                                                                                 2. Are you/your clients thinking about
                                                                                                                                                                                                                                                                                                                                                                                                       d
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   42%




                                                                                                                                                                                                                                                                                                                                                                            o t hn
                                                                                                                                                                                                                                                                                                                                                                           Mdebio as, aaege se olmesrh                                                  vc
                                                                                                                                                                                                                                                                                                                                                                                                                                            ertkg. eis . .tg h                 aitc e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           50%




                                                                                                                                                                                                                                                                                                                                                                                oectlelo rc d ddde v rs h
                                                                                                                                                                                                                                                                                                                                                                                   bih b o ig esda ic y ou p
                                                                                                                                                                                                                                                                                                                                                                                                       dd. d r ogc s c     ay                  in a )e h.r yo
                                                                                                                                                                                                                                                                                                                                                                                                                                                 eg l s o                         ea ti
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     te ng




                                                                                                                                                  a strategy quickly (within the next year) rather than waiting.
                                                                                                                                                                                                                                                                                                                                                                                                                                                   tin te ) th u
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    75%




                                                                                                                                                                                                                                                                                                                                                                                                                y
                                                                                                                                                                                                                                                                                                                                                                                                                e              yro




                                                                                                                                                                                                                                                             year
                                                                                                                                                                                                                                                                                                                                                                                      lenogy deit dess m e
                                                                                                                                                                                                                                                                                                                                                                                       echar                                                           g rn           urg r
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        oh c
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              75%




                                                                                                                                                                                                                                                                                                                                                                                            o
                                                                                                                                                                                                                                                                                                                                                                                          bla oco tel seec e s
                                                                                                                                                                                                                                                                                                                                                                                            n g a rvirvic                           cu
                                                                                                                                                                                                                                                                                                                                                                                                                                     ur                                   ug u




                                                                                                                                   13%
                                                                                                                                                                                                                                                                                                                                                                                                                                                             at




                                                                                                                                                                                                                                                             months
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                75%




                                                                                                                                                                                                                                                                                                                                                                                                                                        stu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 8%


                                                                                                                                                                                                                                                                                                                                                                                               rcly de ch arveisets
                                                                                                                                                                                                                                                                                                                                                                                                  og w rv n                              co                     ive          h sto
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             67%




                                                                                                                                                                                                                                                                                                                                                                                                                                                             8%
                                                                                                                                                                                                                                                                                                                                                                                     O            ody t n ll icce so    e                    st
                                                                                                                                                                                                                                                                                                                                                                                                                                             mo                                       m
                                                                                                                                                                                                                                                                                                                                                                                         th            e ec olets ss lu                         emM                   pa
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            50%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         er




                                                                                                                                                                                                                                                                                                                                    implementing an m-Commerce strategy?
                                                                                                                                                                                                                                                                                                                                                                                            er           te hn og )              tio               rse o                 ym                  s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               50%




                                                                                                                                                                                                                                                                                                                                                                                                            ch o y                    ns               rsbil
                                                                                                                                                                                                                                                                                                                                                                                                                                                             e




                                                                                                                                                                                                                                        Have already
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             en




                                                                                                                                                                                                                                       Have already
                                                                                                                                                                                                                                                                                                                                                                                                                nolog
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 50%




                                                                                                                                                                                                                                                              Over one year
                                                                                                                                                                                                                                                                                                                                                                                                                          y




                                                                                                                                                                                                                                     implemented one
                                                                                                                                                                                                                                                               Over one year
                                                                                                                                                                                                                                                                                                                                                                                                                                           ,m




                                                                                            40%
                                                                                                                                                                                                                                                               Within next six
                                                                                                                                                                                                                                                                                                                                                                                                                                                               ba                 ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   17%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                            17%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                75%




                                                                                                                                                                                                                                                                                                                                                                                                                O logy                           ob                rc                ol
                                                                                                                                                                                                                                                                                                                                                                                                                   th




                                                                                                                                                  Whilst only 50% of respondents were supportive of implementing an
                                                                                                                                                                                                                                       implemented one
                                                                                                                                                                                                                                                               Six months to one
                                                                                                                                                                                                                                                                                                                                                                                                                                                     ile               od               u.




        other, more pressing, demands on their time and financial resources.
                                                                                                                                                                                                                                                                                                                                                                                                                  O er                                                    e                 ..




                                                                                                                        Quite




        Again, views seem to be split. Whilst retailers are clearly aware of the
        potential opportunities presented by m-Commerce, there are currently
                                                                                                                                                                                                                                                                                                                                                                                                                                                          co




                                                                                                                         Quite
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            te
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         8% 8% 8%




                                                                                                                                                                                                                                                                                                                                                                                                                  Othe                                       up




                                                                                                                                                                                                                                                              Within next six months




                                                                                                                         Not all
                                                                                                                                                                                                                                                                                                                                                                                                                     th r                                                      ch




                                                                                                                                                                                                                                                              Six months One year




                                                                                                                        Extremely
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 on




                                                                                                                        Not atat all
                                                                                                                                                                                                                                                                                                                                                                                                                        er
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   50%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    no




                                                                                                                                                  m-Commerce strategy, the results suggest a trend towards implementing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     s




                                                                                                                         Extremely
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       l
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   m-Commerce Survey Results




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ,d           og
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        17%17%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ig            y
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             17%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ita
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           lw
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 8%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             al
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                le
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     )
                                                                                                                                                                                                                                                                                                                                   Us
                                                                                                                                                                                                                                                                                                                                        e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    17%




                                                                                                                                                                                                                                                                                                                                             of                                                          14
                                                                                                                                                                                                                                                                                                                                                  m                                                           %
                                                                                                                                                                                                                                                                                                                                                      ob                                                                       3%
                                                                                                                                                                                                                                                                                                                                   Al                      ile
                                                                                                                                                                                                                                                                                                                                       te                         ph
                                                                                                                                                                                                                                                                                                                                           rn                           on
                                                                                                                                                                                                                                                                                                                                               at                            e
                                                                                                                                                                                                                                                                                                                     Us                            ive                           to
                                                                                                                                                                                                                                                                                                                          e                     28 s                                  pu                                                0%
                                                                                                                                                                                                                                                                                                                              of                  % ou                                     rc
                                                                                                                                                                                                                                                                                                                                   m                               rc
                                                                                                                                                                                                                                                                                                                                                                       e                      ha
                                                                                                                                                                                                                                                                                                                                        ob                                  of                      se
                                                                                                                                                                                                                                                                          Us                                                                  ile                                in                      go
                                                                                                                                                                                                                                                                            e                                        Al                                                            co




                                                                                                                                                                                                                                                                     strategy?
                                                                                                                                                                                                                                                                                    of                                 te                            ph                                m                   od
                                                                                                                                                                                                                                                                                                                            rn                          s/                                  e
                                                                                                                                                                                                                                                                                                   m                           at                          on                                                       14
                                                                                                                                                                                                                                                                                                    ob                               ive                    co
                                                                                                                                                                                                                                                                                                                                                                me                               ge
                                                                                                                                                                                                                                                                                                                                                                                                     ne                 %
                                                                                                                                                                                                                                                                              ile                                                             ra                   m  to                                                                     3%
                                                                                                                                                                                                                                                                                                                     pu                                                un                                  30
                                                                                                                                                                                                                                                                              UspU Oth sou
                                                                                                                                                                                                                                                                                     ho
                                                                                                                                                                                                                                                                                      sn e rc                             rc Op                    tio
                                                                                                                                                                                                                                                                                                                                                       n                    ica                               %




                        posed by trading in
                                                                                                                                                                                                                                                                           wi eU ee r                                                                      (e                    te
                                                                                                                                                                                                                                                                                            f
                                                                                                                                                                                                                                                                              th osfe ot m e o O has por                                                      .g




                        multiple jurisdictions.
                        raised concerns over
                                                                                                                                                                                                                                                                      Al                                                                                         .t                  wi                                                     14
                                                                                                                                                                                                                                                                                  its moo p obi f in ffe e g tun
                                                                                                                                                                                                                                                                                          of mo                                                                      h 2                th
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    90%




                                                                                                                                                                                                                                                                                                                                                                                                                                                 1
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            100%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                   0%




                                                                                                                                                                                                                                                                   pr tern                    bi u U le                                         it                                                                                               %4 0%
                                                                                                                                                                                                                                                                                                l b                                                                         8%             cu                                                       %




                        seems to be of primary
                                                                                                                                                                                                                                                                      em a cus me brice se va com rs a ood y foUs roug                                                                                                                                             3%
                                                                                                                                                                                                                                                                                                                                                         r
                                                                                                                                                                                                                                                                                                                                                                                                                                                             to retailers’ businesses.




                                                                                                                                                                                                                                                              O                  t         t o pl h p l                            n1                                          h               s.




                        to embrace it. Concerns
                                                                                                                                                                                                                                                                                                                                                                                                  ..




                        the lack of technological
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       3%
                                                                                                                                                                                                                                                                                                      e ho                             h                       r




                        concern but respondents
                                                                                                                                                                                                                                                                 pp ium ive ome ilhoaseof ue a e g ot7% s/ c tae o                                                                pr




                        The cost of implementing
                        an m-Commerce strategy




                        international platform and
                                                                                                                                                                                                                                                                     an m-Commerce
                                                                                                                                                                                                                                                                     or                                  ne g                                                                        em
                                                                                                                                                                                                                                                                                                                o
                                                                                                                                                                                                                                                                     to implementing




                        development and whether
                                                                                                                                                                                                                                                                        tu        ra sou rs photnemo dde ene er c om getfem




                        were also raised about the
                                                                                                                                                                                                                                                       O                                                                                                                                  iu




                        use of m-Commerce on an
                                                                                                                                                                                                                                                                                                                                                                                                                                                             These results indicate that,




                                                                                                                                                                                                                                                                                                              ne oo bi d
                                                                                                                                                                                                                                                                                                              o td l                   ra ha                   m d ob                        m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         4. What elements of




                                                                                                                                                                                                                                                                           ni O te t rce                              p                                                      8i




                        the potential legal problems
                        or not consumers are ready
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   100%




                                                                                                                                                                                                                                                         ffe
                                                                                                                                                                                                                                                                                                                                                                                                                                                             as a trading platform and as




                                                                                                                                                                                                                                                                                                                 ptu s/O se tio nn
                                                                                                                                                                                                                                                                     the key challenges


                                                                                                                                                                                                                                                             rs              ty th el                  Al          orc ue p rv                           Al uni m%le           ob p             r28
                                                                                                                                                                                                                                                                                                                                                                                                 a. %                                                                       0%
                                                                                                                                                                                                                                                                                                                            c
                                                                                                                                                                                                                                                                  5. What do you see as



                                                                                                                                                                                                                                                                                 fo e ep of i te                      phcrppho ic n ( elter ca il h                                                   . 28                                                                     0%
                                                                                                                                                                                                                                               O
                                                                                                                                                                                                                                                                                                                                                                                                                                                             a means to communicate with




                                                                                                                                                                                                                                                                 an                 r t r m ho nc rn                     uaoma n e                                                                          %
                                                                                                                                                                                                                                                                                                               a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            particular interest/




                                                                                                                                                                                                                                                  th                                                                       rchom e s e. tona te e mo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            relevance for your/




                                                                                                                                                                                                                                                                     ot                ar o n o O t
                                                                                                                                                                                                                                                                                                     e
                                                                                                                                                                                                                                                                                                                            se rse                                      t
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            m-Commerce are of




       Le                                                                                                                                                                                                                                            er                 he                ge b O m ffive hagtun to (e. g. t reaic e wit ank t                                                                                                                            30
                                                                                                                                                                                                                                                                                                       l                                                                               h
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           42%




                                                                                                                                                                                                                                                        m                                                                                                                                   re o                                                                              %
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 90%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     100%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                       0%




           ga          La                                                                                                                                                                                                                M                                 rc                                 e er s A so gc Up g. hr vh
                                                                                                                                                                                                                                                                                              te ile pip e g s lt eo i oy s
                                                                                                                                                                                                                                                                                                                          o                t
                                                                                                                                                                                                                                                                                                                                                                                 o
                                                                                                                                                                                                                                                                                                                                                                                                                                                             consumers are of most relevance




                                                                                                                                                                                                                                                           ob                                    d v no s e a u e goiatd er al ou ysou cu etin pu
                                                                                                                                                                                                                                                                                                                                         wso feu o t
                                                                                                                                                                                                                                           ob                                   ha                                                                s
                                                                                                                                                                                                                                                                                                                                                                                                                                                             currently, the use of m-Commerce




         L l/re            ck                                                                                                                                                                                                                                  ile                                     a r / ( n nrA r d t/c o wc
                                                                                                                                                                                                                                                                                                                       g
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            your clients’ business?




                                                                                                                                                                                                                                              ile                                   nn Offe mobluetuSM e.e.ra ocena oho r/ tcfhmern gh ur rc e s... g rch
                                                                                                                                                                                                                                                                                                                               tl A            d i ia a                                c
        La ega gul L of                                                                                                                                                                                                            O               ba               va                 el         r                        p p te   o
                                                                                                                                                                                                                                                                                                          i anit S OptriAlherlttive stmmrms b at p u     h
                                                                                                                                                                                                                                                                                                                                                    /s to co                                                   as
                                                                                                                                                                                                                                                                                                                                                                                             o
                                                                                                                                                                                                                                                                                                                                                                                                                                                    10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           90%




                                                                                                                                                                                                                                                                       lu                                                                                                                                          e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              100%




                                                                                                                                                                                                                                                                                                                                                                                                                                        0%




                                                                                                                                                                                                                                     th                                                                                s one er  rt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       67%




                                                                                                                                                                                                                                                                                                                     90%




                                                                                                                                                                                                                                                                          e
                                                                                                                                                                                                                                                                                                                                        100%




           ck l/re ato ac int                                                                                                                                                                                                           er            rc                                  to s an le mddy fo e pemerrfniatn s ccugee igeive rem stofm    ou m l
                                                                                                                                                                                                                                                                                                                                                           m ut u
              of gu ry k o ere                                                                                                                                                                                                                           od                  ad                re                           r un a
                                                                                                                                                                                                                                                                                                         ot Ofar ed rOvorti(m.cncveiou MstmstdoU pa iu inco 1 go
                                                                                                                                                                                                                                                                                                                                              o v o cmni pd               o                                                                                                                                                                                                                                                  30
                                            Co                                                                                                                                                                                                              e                                     ac                        O ic ue iahiia tm r nioe...c h y
                                                                                                                                                                                                                                                                                                            he feke stap e mgt.mn se c b u mso m m ers m 7% od                                                                                                                                                                                                                                                                  3
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               %0
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            100%




          La a l u f                                                                                                                                                                                                                                                                                                                                                          U
                                               st                                                                                                                                                                                                               te               de
                                                                                                                                                                                                                                                                                     d               h                      e
                                                                                                                                                                                                                                                                                                                    rsti Oprppesniuravh neou e ianecaoenc e ra e
                                                                                                                                                                                                                                                                                                                               go t t e e g leteir t s/se            wi e o                                                                                                                                                                                                                                                       %




                                                                                                                                     10%10%
                                                                                                                                                 20%20%
                                                                                                                                                                                 30%30%
                                                                                                                                                                                                                   40%40%
                                                                                                                                                                                                                                  50%50%
                                                                                                                                                                                                                                                         60%60%
                                                                                                                                                                                                                                                                     70%70%
                                                                                                                                                                                                                                                                               80%80%
                                                                                                                                                                                                                                                                                                                        90%




                                                                                                                        0% 0%
                                                                                                                                                                                                                                                                                                                                           100%




            ck v ato nc in st i                                                                                                                                                                                                                                                                                                                                                                                                 s/
                                                                                                                                                                                                                                                                   ch                  se                        O ng vi rt)
                                                                                                                                                                                                                                                                                                                                   o ud
                                                                                                                                                                                                                                                                                                                                                 r o ro
                                                                                                                                                                                                                                                                                                       yo r chf an rppotre y tera ol secuof bts biwe tmnt
                                                                                                                                                                                                                                                                                                                                                    st                     w
                                                                                                                                                                                                                                                                                                                                                                           a f
                                                                                                                                                                                                                                                                                                                                                                           htie l o o s ..                    ge                    co
                                                                                                                                                                                                                                                                                                                                         n            uu er
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       75%




No         La of aila ry ert tere nte Co                                                                                                                                                                                                                              no                                          Ofn
                                                                                                                                                                                                                                                                                                            ur O ae o cetunmforteegtronAc in arcth eth fo o                         i p
                                                                                                                                                                                                                                                                                          rv
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    100%




                                                                                                                                                                                                                                                                                                                                                                                                                  ne                    m 8%
                                                                                                                                                                                                                                                                          lo                                                                                e f                            b                                               m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   100%




   tc                                                                                                                                                                                                                                                                                                                 ers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          90%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            100%




              ck av bil un ain st rna st
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    0%




                                                                                                                                                                                                                                                                                              ice (e                                   u ( o le h reoe c swtu cm r
                                                                                                                                                                                                                                                                                                              cu ffffernea therts nitityy ta tpcrleelrtatrlo o odicitsmmuio lu..
                                                                                                                                                                                                                                                                                                                                                           p At                                                       ra
                                                                                                                                                                                                                                                                             gy                                                                                                                c
                                                                                                                                                                                                                                                                                      75%




                                                                                                                                                                                                                                                                                                                          slt                i ffoi rghenra ofaim causei.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           42%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     10% 10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         20% 20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      80% 90%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          90%100%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                  0% 0%




 No onv La of aila ity o cert ty/cinte lly                                                                                                                                                                                                                                                                                   ano                                 me hn
                                                                                                                                                                                                                                                                                                  s .g O O sto rs ano r chet.ygborlreOthopoeciineroi ee hstcorklnbh.la. O
                                                                                                                                                                                                                                                                                                                                                                    fi o c
                                                                                                                                                                                                                                                                                                                                                     Otta eephunc tnm gtecumte.tipes p   us . .h                          tio 1 un
                                                                                                                                                                                                                                                                                                        . p th th m n otrh a f.oa par te mcy ve hs .i o                                                                        n 7% ica
    t c in ck tec bili f e ain on rna                                                                                                                                                                                                                                                                                               ha                      rg
                                                                                                                                                                                                                                                                                                                                                           Oo l niu utev
                                                                                                                                                                                                                                                                                                                   er er otteerc nn r lt mgp rdmimeooaoimen nomngpng po
                                                                                                                                                                                                                                                                                                                                                           p ae ne m s                       tte eh                               (e 17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                50%




                                                                                                                                                                                                                                                                                                             ay er                                                                    o
                                                                                                                                                                                                                                                                                         75%




                                                                                                                                                                                                                                                                                                                                      eh    c             e ek o san r ge e o. .                            on                        .g % te w
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 42%




        on ce of hn ty xte ty/ ce lly                                                                                                                                                                                                                                                                                                                                         l/i e s
           vin d o te ol of rn co rn                                                                                                                                                                                                                                                                M          m o                                               tu
                                                                                                                                                                                                                                                                                                                    m mo s herrOhy el argrpte mormSe ceug rOl.roser eoo rtu
                                                                                                                                                                                                                                                                                                                                             ch o                  od b r n a g
                                                                                                                                                                                                                                                                                                                                                                   et  d m e re                                                          .t                 ith 8
                                                                                                                                                                                                                                                                                                                                                 a
                                                                                                                                                                                                                                                                                                                  en b b Ot chfan to nettentiium biteatgusoee tfife ys t edts ni
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       92%




                                                                                                                                                                                                                                                                                                      ob                                                                 t
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               10%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        20%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                30%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            40%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      70%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          80%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            90%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        100%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       0%




                                                                                                                                                                                                                                                                                                                                                 e                                    /e r                       po/ ty                     hr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                100%




                                                                                                                                                                                                                                                                                                                                                 On r a rdnn o MteSnc raeo r                                                                                      cu %8
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          67%




              ce f th ch ogi ext al nce s                                                                                                                                                                                                                                                                 ile                                        f
                                                                                                                                                                                                                                                                                                                      t s ileile he f anunec re iveygoilelevsSee teunce ns                                         uco                         ou
                                                                                                                                                                                                                                                                                           O
                                                                                                                                                                                                                                                                                                                                                     sne u                     y           p
                                                                                                                                                                                                                                                                                                                                                                                           e rm f t                 rpu fo
                                                                                                                                                                                                                                                                                                                                                                                                                      ch

                                                                                                                                      8% 8%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   100%




                 d e no ca er fun rn                                                                                                                                                                                                                                                                                                                 nea l s
                                                                                                                                                                                                                                                                                                                           ol vOvaO r mrfMerlsto ac mifobriill allatMoe oeani an
                                                                                                                                                                                                                                                                                                                                  a l                                       ptob e m serlSattiroio                      mc r                       gh                s. %
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            8%




                                                                                                                                                                                                                                                                                               th             ba                                                                   te                                    ram t                                          ..
                   of m lo l d na d s                                                                                                                                                                                                                                                                                                hO h                     or
                                                                                                                                                                                                                                                                                                                                                             ao                     a h co n n                              se a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              67%




   La                                                                                                                                                                                                                                                                                                                                                                                                                        ha r
                                                                                                                                                                                                                                                                                                  er             rc M utioltuOute e obontottneah y abifmrmuekaosihen foiomoth          t                                        us g                    pr
                                                                                                                                                                        25%


                      th er gic e l f in                                                                                                                                                                                                                                                                                               et a il bto h m o y lo rmar vipnerrs c n ce e
                                                                                                                                                                                                                                                                                                                                       ea
                                                                                                                                                                                                                                                                                                                    od o ns rth rd leilere e u eegarr edieov ( o r                                                               ne e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               25%




       ck                                                                                                                                                                                                                                                                                                                                    he m                     a
                                                                                                                                                                                                                                                                                                                                                                   etrch                    ek          ln g                      gio                      em
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         42%




                                                                                                                                                                                                                                                                                                                        e bi , med e          dr d vr oah rs r metget ds)nie e.m. c                                                  co te
                                                                                                                                                                                                                                                                                                                                                                                                                                       ad
      La of         La e m its al d velo und g                                                                                                                                                                                                                                                                           Mt le moe o abachy c nark dtt ne ceis get h
                                                                                                                                                                                                                                                                                                                                                 rm d                                            in
                                                                                                                                                                                                                                                                                                                                                                                                                                       gto d
                                                                                                                                                                                                                                                                                                                                                                                                                                          s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 iu
                                                                                                                                                                                                                                                                                                                                                                       cer o u t s e engd l n n a                                        eo                        m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              75%




                                                                                                                                                                                                                                                                                                                             eb
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           42%




                                                                                                                                                                           25%



                                                                                                                                                                                                                                                                                                                            oM b o bdo bi lu rh a u s ko im
                                                                                                                                                                                                                                                                                                                                                                                                     g
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               100%




                       ck er of ev pm ing                                                                                                                                                                                                                                                                                     cio a bmlos se ec yyn r t eltudo s /)es heo n
                                                                                                                                                                                                                                                                                                                                                      ib
                               i m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 17%




         ck ap                                                                                                                                                                                                                                                                                                                  hb
                                                                                                                                                                                                                                                                                                                                le r ile el                                      hau
                                                                                                                                                                                                                                                                                                                                                    M ebivl erv ocoon c o ingm er SM gr rn ne /ds mo                    eu                  co                        ra
                                                                                                                                                                                                                                                                                                                                                                                                                                                /m b
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                75%




                                                                                                                                                                                                                                                                                                                                   nio c o ile v a du e u m ..gbi v /S ae
            of pr Lac of t ts o -C elop en                                                                                                                                                                                                                                                                      O                      l                       v
                                                                                                                                                                                                                                                                                                                                     beo o b relv acu dd rncc s e . ob ic SM tgo l t                      l                   ira                co i                     ..
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        50%




                                                                                                                                                                                                                                                                                                                                     l a d cia u i l                              e rlne                                                           m le
               ap op k im f m om m t                                                                                                                                                                                                                                                                               thOetrh                 gy                       a                    o
                                                                                                                                                                                                                                                                                                                                          rba eM oeivallsee eteuulsom rs e im es sS hnio o r
                                                                                                                                                                                                                                                                                                                                                                    eu
                                                                                                                                                                                                                                                                                                                                            co t l uce u s a d tcstrt                                         lea        e t                        m um m
                                                                                                                                      8% 8%


                                                                                                                                                                                                                                                                                                                                               rde ec poae (e shtnoa e     e                 em                   m (ersec (e.g ea
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  67%




                  pr ria of e/o -C m en                                                                                                                                                                                                                                                                                    er                    co Mob bandd dd eomc r                                           rka vi r n (e c niun ar                 ca
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               67%50%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          42%




                    op te tim th o e t                                                                                                                                                                                                                                                                                                                de o hin rcoaed .ed rv lroers              ea                               vc
                                                                                                                                                                                                                                                                                                                                                                                                                     ertk .g eis . .tg h                      itca ke
                                                                                                                                                                                                                                                                                                                                                       t e b leo s,addd g. o ehsc d                 r                                                           e t
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               50%




                        ria de e/ er mm rce                                                                                                                                                                                                                                                                                                               cth il b de e p ic gsyh                                       in . a )e h.r y
                                                                                                                                                                                                                                                                                                                                                                                                                          eg                                       te in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    83%




                           te ve oth p e                                                                                                                                                                                                                                                                                                                     ene log digsd say es ou
                                                                                                                                                                                                                                                                                                                                                                co bary teers erv y yro                                     tin lt s) oh ou      tu
                                                                                                                                                                                                                                                                                                                                                                                                                                                   rg r                     g
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               75%




                              de lo er rio rce                                                                                                                                                                                                                                                                                                                    hln a co iea ve m
                                                                                                                                                                                                                                                                                                                                                                     oo rc d t clhic v ice                    cu
                                                                                                                                                                                                                                                                                                                                                                                                               ur                g ern               oh c
                                                                                                                                                                                                                                                                                                                                                                                                                                                       ug u
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 75%




                                                                                                                                                                                                                                                                                                                                                                       gly o e wrei en                             co                      at             h st
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  8%




                                ve pm p riti                                                                                                                                                                                                                                                                                                                               og d t na s st
                                                                                                                                                                                                                                    50% 50%




                                                                                                                                                                                                                                                                                                                                                                                             ol ce s stus                                     ive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      67%




                                                                                                                                                                                                                                                                                                                                                                                                                                                      8%




                                                                                                                                                                                                                                                                                                                                                                  O                                                   mo                                            om
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 42%




                                  lo en rio es                                                                                                                                                                                                                                                                                                                                 y e ec logs o                            te M
                                    pm t rit                                                                                                                                                                                                                                                                                                                          th             te hn ets lu                          mrse o                   pa                  er
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           50%




                                                                                                                                                                                                                                      50% 50%




                                                                                                                                                                                                                                                                                                                                                                          er            ch o y)                 tio                                     ym
                                      en par ies                                                                                                                                                                                                                                                                                                                                           nolog                   ns            rs bi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             50%




                                        t p tn                                                                                                                                                                                                                                                                                                                                                                                            le                en
                                                                                                                                                                                                                          42%




                                                                                                                                                                                                                                                                                                                                                                                            O logy                     ,m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        8%




                                                                                                                                                                                                                                                                                                                                                                                                                                             ba                   ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       17%




                                                                                                                                                                                                                                                                                                                                                                                               th y
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 17%




                                           ar er
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    75%




                                             tn                                                                                                                                                                                                                                                                                                                                                    er                        ob                   rc                 ol
                                                                                                                                                                                                                            42%




                                           O er                                                                                                                                                                                                                                                                                                                                              O                                    ile                od                 u.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ..
                                                                                                                                                                                                                                                                                                                                                                                                                                                        e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          8% 8%




                                            th                                                                                                                                                                                                                                                                                                                                               Othe                                      co                  te
                                                                                                                                                                                                                                                                                                                                                                                                th r
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        0%




                                           O er                                                                                                                                                                                                                                                                                                                                                    er                                      up                   ch
                                             th                                                                                                                                                                                                                                                                                                                                                                                                on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         50%




                                                er                                                                                                                                                                                                                                                                                                                                                                                                                 no
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     s,                  lo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         17%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           di               gy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           17%




                                                                                                                                                                        25% 25%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              gi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 ta
                                                                                                                                                                          25% 25%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   lw
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     8%




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      al
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         le
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              )
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       17%




                                                                                                                                                                                                                                                                  67%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             33%




                                                                                                                                                                                                   Summary




                  hesitate to contact us.
                                                                                           increasingly competitive sector.
                                                                                                                                                                                                                                                                                                                               33%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    67%




                                                                                                                                                                                                                                                                                                                                                              is it the future of retail?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          No
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Yes




                                                                                                                                                                                                                                                                                                       Passing fad
                                                                                                                                                                                                                                                                                Future of retail
                                                                                                                                                                                                                                                                                                                                                           7. Is m-Commerce just a passing fad or
                                                                                                                                                                                                                                                                                                                                                                                                                   laws and the potential for increased privacy and security risks.
                                                                                                                                                                                                                                                                                                                                                                                                                   generated through the channel would be sufficient to justify the




                                                                                           but the lack of technological development, the substantial costs
                                                                                                                                                                                                                                                                                                                                                                                                                   strategy. Respondents queried whether or not the volume of sales




                                                                                           at the current time. Notwithstanding this, those that think it is the

                                                                                           relatively short period of time to gain competitive advantage in an


                  If you would like to discuss the results of this survey further or any
                                                                                           way forward are looking to enter the m-Commerce market within a
                                                                                           associated with creating an m-Commerce trading platform and the
                                                                                                                                                                                                                                                                                                                                                                                                                   Retailers clearly have concerns about implementing an m-Commerce




                                                                                           It seems that many consider that m-Commerce is the future of retail,
                                                                                                                                                                                                                                                                                                                                                                                                                   a risk of backing the wrong technology and devices – making mistakes




                                                                                           uncertainty of consumer response make it a risky strategy to embrace




                  element of your m-Commerce or multi-channel strategy, please do not
                                                                                                                                                                                                                                                                                                                                                                                                                   very costly. Other risks cited included the unpredictability of international
                                                                                                                                                                                                                                                                                                                                                                                                                   Others felt that the business model was still unproven and that there was
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 to implementing an m-Commerce strategy?




                                                                                                                                                                                                                                                                                                                                                                                                                   considerable costs associated with establishing an m-Commerce platform.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              6. Do you see that there are any downsides/risks

								
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