MANAGING YOUR SCHOOL'S REPUTATION

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					Reputation Matters                                             Seminar Presenter

So what does managing your school’s reputation really          Stephen Holmes BEd, MEd, MBA, PhD Managing
mean?                                                          Partner, The Knowledge Partnership (Aust) Pty Ltd               CENTRE FOR CONTINUING EDUCATION &
                                                               s.holmes@theknowledgepartnership.com                            ANU COLLEGE PRESENT:
   Reputation is determined as a result of accumulated
   activity (“runs on the board”)                              “Stephen Holmes has credentials that place him at the
                                                               vanguard of modern educational management. His
    What we do (action), not what we say (rhetoric).           scholarly expertise in processes of educational marketing
    Reputation is a measure or metaphor for intrinsic          is unique and his practical, entrepreneurial talent is
    quality in a school – real substance or authenticity.      similarly outstanding”.
                                                                                                                               MANAGING YOUR
Our 15 years of research with schools internationally           Professor Frank Crowther, Executive Dean of Education,
have led us to conclude that nothing is more valuable to        Pro Vice-Chancellor, University of Southern Queensland,
                                                                Past President Australian Council for Educational
                                                                                                                               SCHOOL’S REPUTATION
a school than a positive and clear reputation. It is perhaps
a school’s most critical asset. But how do manage it            Administration (ACEA).
rather than it managing us?                                    With an extensive background in teaching, school and uni-
Is reputation something that you actively manage? How          versity senior management, Stephen is a world leader in re-
                                                               orientating education institutions toward a culture that is
                                                                                                                               Dr Stephen Holmes
do you protect the reputation that you have and build it
in line with your school’s objectives and values?              evidence based, responsive, and directed at building reputa-    Managing Partner, The Knowledge Partnership
                                                               tion with various interest holders. Stephen is one of very
Are you clear about the values you are communicating           few in the world with a PhD in the specific field of market-
through your school’s behaviour and that of your                                                                               Fee: $250
                                                               ing schools.
students, parents, staff and alumni?
                                                               Stephen’s academic partnerships have included being visit-      Monday 29 October, 2:30 – 8pm
What measures do you have in place to attract the con-         ing specialist in education marketing at both The University
fidence of interest holders such as parents, students and                                                                      at ANU
                                                               of Queensland and the University of Southern Queensland
the community?                                                 in Australia including development and delivery of higher
How do you assess the reputation of your school to             degree courses in education marketing for students world-       This intensive program features information sessions,
better understand, compare and communicate its                 wide.                                                           interactive discussion and breakout work group
purpose?                                                                                                                       evaluations. Major themes are to discover and apply
                                                               He is a Director of the internationally renowned MaXimizE
                                                                                                                               authentic (sustainable and based on proof) approaches to
                                                               (Excellence in Education) benchmarking and evaluation
                                                                                                                               building the reputation of your school:
                                                               project adopted by a range of school systems, colleges and
                                                               universities in Australia, New Zealand, UK, and Canada.
                                                               Stephen is also the founder of The Reputation Assessor evalu-     1 Market positioning - methods to gaining
                                                               ation and benchmarking research process for schools (refer        understanding and insight into parent and student
ANU Centre for Continuing Education                            www.theknowledgepartnership.com).                                 motivations, preferences and expectations.
         www.anu.edu.au                                                                                                          2 Reputation management- enhancing understanding
                                                                                                                                 of this key concept for 21st century school management.
Who Should Attend?                                         Seminar Program                                               Enrolment Form
                                                                                                                         Return by 24 October 2007

The event is designed for those with responsibility for:   2.30 – 3.00 Registration and Coffee                           Name:
    • principals, senior managers
                                                           3.00-3.30 Session 1 :International trends- marketing          Position:
    • student services personnel                                    and reputation management in education
                                                                                                                         Institution/School:
    • marketing personnel, and                             3.30-4.30 Session 2: Managing reputation in education
    • community relations personnel.                                                                                     Postal Address:
                                                           4.30-5.30 Session 3: Self assessment- Market oriented
                                                                                                                         Email:
                                                                    processes – building and integrated approaches
Registration                                                        to reputation management
                                                                                                                         Phone:
                                                           5.30-6.15 Dinner break
Registration: $250 including a light meal                                                                                Payment Details
                                                           6.15-7.15 Session 4: Workshop breakout session-
Closing date Wednesday 24 October 2007                              evaluating your school’s reputation                              Please send me an invoice
10% discount for two or more delegates from the one        7.15-8.00 Session 5: Question and answer forum                            Cheque made out to ANU
organisation.                                                       (questions prepared by delegates pre workshop)
                                                                                                                         Credit Card
The workshop is limited to a maximum of 30.                8.00 Close
                                                                                                                                     Bankcard           MasterCard        Visa

Enquiries                                                  Participants are asked to prepare one question prior to the   Card Number:
                                                           event that you would like a response to or discussion
                                                                                                                         Expiry date:       /
                                                           around (Session 5). All other questions will be addressed
For further information or registration details contact:   via email.                                                    Cardholder’s name:

Centre for Continuing Education                                                                                          Cardholder’s signature:
The Australian National University
Canberra ACT 0200                                          The Organisers                                                            Mail to
T:6125 2892                                                                                                                          Centre for Continuing Education,
E: enrolments.cce@anu.edu.au                                                                                                         The Australian National University,
F: 6125 5938
                                                           The ANU Centre for Continuing Education and ANU
                                                                                                                                     CANBERRA ACT 0200
                                                           College have joined with the Knowledge Partnership
W: www.anu.edu.au/cce                                                                                                                T: 6125 2892 or F: 6125 5938
                                                           to present this seminar to the ACT education
                                                                                                                                     E: enrolments.cce@anu.edu.au
                                                           community.                                                                or call at the
                                                                                                                                      Centre for Continuing Education
                                                                                                                                     first floor, Fulton Muir Building, cnr North and
                                                                                                                                     Daley Roads (ANU Campus) ACTON

				
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