Lunch-time facelift

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					                                       Sunshine Coast Daily                                     Brief: BOTOX
                                       Tuesday 3/4/2007                                         Page 1 of 3
                                       Page: 17
                                       Section: General News
                                       Region: Maroochydore QLD Circulation: 22,685
                                       Type: Regional
                                       Size: 832.89 sq.cms.
                                       Published: MTWTFS-

   Lunch-time facelift
    Nikki Pcirkirison
    LIFEStyle Editor

     COULDN'T help it. No sooner        ing out for the night. Not so good if   Alison Jamieson aims to achieve
    had I sat down in the car, I        you're impatient (like me) to see       for her patients.
    pulled down the sun visor and       the results.                               "A big thing with Botox is that
    checked my reflection in the           I'd been told that it would take     people don't want it to look like
mirror.                                 about a week to work, but three         they've had Botox. The look is
   Not a sign.                          nights later while relaxing over a      natural so that no-one suspects
   Not that there should have been      Cosmopolitan or two at a friend's       you've had anything done," said
My doctor had only minutes be-          house, it kicked in.                    Dr Jamieson.
fore told me NOT to look in the            I'd smile and there was smooth          Botox is just one of the many
mirror every hour as I wouldn't be      skin around the corner of my eyes       injectables available on the Aus-
able to see a difference for days.      where once it wrinkled. My eyes         tralian market today (see next
   That's how Botox works.              looked more open and my right           page). All have specific applica-
   In my case, you spend 10 mi-         brow that has always sat below the      tions and can be used in a combi-
nutes in the chair and walk out         left was noticeably higher.             nation to suit your needs.
with not the slightest indication          It felt and looked different -          Dr Jamieson said it was a com-
that numerous tiny needles have         more youthful - but not so dramat-      bination of the four types of anti-
just been used to inject a highly       ic that a stranger would do a dou-      wrinkle injections that helped to
purified protein into your brow         ble take.                               achieve a non-surgical facelift.
line. This is of course a good thing       That "natural" look is some-                          CONTINUED ON PACE 18
if you're on a lunch break or head-     thing that cosmetic physician

                                                                                      FACING BEAUTY: OrAlisan
                                                                                      Jamieson is an expert in
                                                                                      non-surgical facelifts.
                                                                                      a+cro rOe-o,l.s !COyER,i 4:W

                                       Copyright Agency Limited (CAL) licensed copy                                  Ref: 27226040
                                       Sunshine Coast Daily                                     Brief: BOTOX
                                       Tuesday 3/4/2007                                         Page 2 of 3
                                       Page: 17
                                       Section: General News
                                       Region: Maroochydore QLD Circulation: 22,685
                                       Type: Regional
                                       Size: 832.89 sq.cms.
                                       Published: MTWTFS-

The injectable lowdown
In the same time that it takes to eat a couple
    of sandwiches you could change the
 way that you - and others - see your face
FROM PAGE 17                           when their crows' feet aren't deep,     products for your skin, and other
  "Some cases might need a             they're not going to need as much.      therapies such as laser and photo
combination of all and some cases         "Then we have the patient who        therapy.
might just need one.                   looks in the mirror and says, `Oh          "It's about helping people not
  "It really comes down to sitting     that's not me' and wants to do          age as quickly as they need to."
with the patient and assessing         something about it. They tend to           The end result is clearly evident
what their basic needs are and         be in their early 40s.                  but the first question anybody
giving them all their options, a bit      "But we've got ladies in their 80s   asks is, "Does it hurt?"
of a budget, finding out about         still getting benefits from these          It's also the first question my
their lifestyle, what down time        procedures," she said.                  friends asked me after I confessed
they have, and give them a                "The key is letting people know      to no longer being a Botox virgin.
program to rejuvenate without          what they can achieve and not              "Everyone has a natural
surgery."                              under-delivering."                      aversion to needles and that can
  The demand for these                   Dr Jamieson is founder/director       be a barrier to the procedures.
non-invasive facial treatments is      of Cozmedics, the Australian            The initial consultation tends to
up 800% worldwide, compared            Cosmetic Medical Group, which           be the one where you get a
with only a 183% jump in surgical      has six cosmetic medicine and           patient's confidence up," she said.
options.                               surgical centres across Brisbane           "For Botox we use tiny little
  "We're a very aesthetically          and the Sunshine Coast.                 needles that feel like little pin
orientated society. Generally             She's also a national trainer for    pricks (yes, they really do).
women want to look how they feel       injectables and on the advisory            "For the fillers we use topical or
and generally that's 10 years          board for Botox practitioners.          regional anaesthesia.
younger than their chronological         This quietly spoken mother of            "Most people who are scared
age.                                   four looks about 35.                    comment that they thought it was
  "There has been a marked               She tells me she's 45 and says        not as scary as they thought it
increase in demand in the last five    she regularly has a combination of      was going to be."
years and within that time frame,      these procedures.                          I was one of those people.
the big surge has been in the last       "You've got to believe in what           Let's just say on a pain register
one to two years," Dr Jamieson         you do," she said.                      that has childbirth at the top and
said.                                    "A huge part of my job is about       bikini waxing just underneath,
  "Women from the age of 30 and        giving people the advice they need      Botox hardly registers a blip.
up are coming in for their first       to take their skin to the gym. It's
treatment. A lot of the girls are      not about coming here once and          Cozmedics has Sunshine Coast
very educated about the                going away.                             offices at Noosa and Cotton Tree.
preventative aspects.                    "We talk about sun protection,        Ph 5409 4400 or visit
   "They know if they come in          using the right medical-grade 

                                       Copyright Agency Limited (CAL) licensed copy                            Ref: 27226040
                   Sunshine Coast Daily                                    Brief: BOTOX
                   Tuesday 3/4/2007                                        Page 3 of 3
                   Page: 17
                   Section: General News
                   Region: Maroochydore QLD Circulation: 22,685
                   Type: Regional
                   Size: 832.89 sq.cms.
                   Published: MTWTFS-

                                      THE two used in this group are
THIS is the most popular
                                      Restylane and, more recently,
non-surgical facial treatment.
                                      Juvederm. These are basically
It's a highly purified protein
                                      sugar-based molecules which
injected into a muscle to soften
                                      are very natural. They give skin
the muscle's movement. Its aim
                                      the plumpness, filling or
is to soften or diminish dynamic
                                      plumping static lines.
lines caused by muscle
                                      Juverderm is really soft and
movement. The look is natural ...
                                      pliable, so the end result seems
no-one suspects you've had
                                      to be a softer lip.
anything done.
                                      With Restylane you need a day
                                      or two where you're not really
complex; crows feet, marionette.
                                      going out because you will have
RISKS: You could get a bruise, a
                                      swelling. With Juvederm you
lid droop (which is rare) or a
                                      can go out that night.
brow that is heavier if you get a
                                      AREAS IT TARGETS: Deep frown
little too much in the forehead.
                                      line, upper lip line, or if you
COST: $260-$800, depending on
                                      wanted to achieve a fuller or
how much you want done.
                                      more augmented lip, nasal lines
LASTS: 3-4 months.
                                      between the nose and the
                                      mouth, the marionette.
        Oil] U i :TA                  COST: $300-600.
ITS role is to add volume.            LASTS: 6-9 months.
Sculptra stimulates your own
collagen formation.
                                      BOVINE collagen has been on
cheeks - it adds more volume,
like blowing up a balloon. The        market for 25 years. Now
                                      there's a human-derived
face is exactly the same but it
                                      collagen called CosmoDerm or
looks younger.
COST: $690 per treatment
                                      CosmoPlast. Its role is for really
                                      fine lines.
LASTS: You need a few
                                      AREAS IT TARGETS: It's
treatments over a three to six
month period, and the gradual
                                      fantastic for crow's feet.
                                      CosmoPlast is good for lip
onset is due to your own inherent
collagen production. It's a
                                      COST: $500 on average.
natural look, very slow working.
                                      LASTS: 4-6 months.
You need a top-up once a year.

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