Lesson Plan Template
English : Designing a brochure
Stage 1 : Desired Results Established Goals / Learning Objectives :
Students will be able to design a brochure using descriptive vocabulary related to tourism to promote their choice destination.
Students will understand that :
Tourist brochures have their own distinct design Descriptive vocabulary is important in evoking certain images about the destination.
Essential Questions :
Content – Which country are we promoting? What type of attractions are we highlighting? Choice of language / vocabulary – what type of words have been used by tourism websites and newspapers to describe the attractions. Would the impact be strong? Layout – What type of colours, design, pictures and layout would attract interested tourists?
Students will know that :
The use of vocabulary (choice of words) has an effect on the image of the place. A good brochure requires excellent content, descriptive language and attractive layout.
Students of differing abilities will be able to;
Look at different sources of information and work towards the collaborative development
Stage 2 : Assessment Evidence
Research on allocated locations – content, vocabulary and design. Presentation of their planned brochure with emphasis on the selection of appropriate words to attract tourists to the destinations.
Other Evidence :
Final tourist brochure Reflective journal of how they have used vocabulary highlighted in their brochure in their conversation with another individual.
Stage 3 : Learning Plan
Tuning in Activity : (10mins) Quick discussion on the annual Travel Fair in Singapore. Students talk about experience at Travel Fairs. Teacher highlights exemplars of the type of descriptive language used in travel brochures and pays special attention to the image it evokes. Learning Activity (30mins) Students work in groups and are randomly assigned a country to work. They are to decide on 1 attraction to highlight and work together in highlighting suitable descriptive language to describe the location. They will write a description and could even select a piece of music to accompany their description of the attraction. The team could also select pictures on their choice selections and make a sketch of their layout using MINDBOOK. Groups provided with travel magazines, newspaper clippings (e version), websites. Teacher monitors group discussions using Virtual Classroom and facilitates groups who may have difficulty. Students share their group discussions and the description of their attraction with a sketch of the proposed brochure. Students vote the group with the most imaginative layout and most exciting description which motivates them to visit the place. Voting is done using the FWC software – and voting results are tabulated. Celebration – awards given to the top team which displays the most potential in the brochure design. Extension activity : Students use the vocabulary to good use by : Designing a tourist brochure for a country of their choice. – product – Students vote on the tourism brochure of their choice using the Microsoft Learning Gateway. Awards given out to the Best Use of Descriptive Language, Best Content and Best Layout and Design for the final product. Attachment to Singapore Tourism Board as Tourism Ambassadors and the conscious use of the descriptive vocabulary.