FOR IMMEDIATE RELEASE RED ROOF INN MEDIA CONTACT: Jay Hickman Elmore Public Relations 713-524-0661 jay@elmorepr.com 360i MEDIA CONTACT: Amanda Bird 360i Public Relations 212-991-4346 abird@innovationinteractive.com
Red Roof Inn Names 360i as Digital Agency of Record Red Roof Inn to increase brand awareness through strategic online campaign COLUMBUS, OHIO — (January 29, 2008) — Red Roof Inn, an innovative leader in the economy lodging segment, announced today that it has retained 360i, a leading independent digital agency, as its agency of record (AOR). Red Roof Inn selected 360i to help generate greater online visibility for their brand and increase customer reach through an integrated digital marketing campaign. “360i’s wide range of online services, including its strategic marketing, search engine optimization, online advertisement and creative capabilities, align perfectly with our marketing objectives,” said Joe Wheeling, chief executive officer for Red Roof Inn. “Digital marketing is a vital component to our marketing strategy moving forward. Our goal is to integrate our on-line and off-line among value-conscious travelers and we feel 360i is perfectly positioned to help us accomplish just that.” 360i will be responsible for optimizing search results and producing online creative for Red Roof Inn, as well as managing and analyzing behavioral marketing and social media for the brand. By tapping into 360i’s expertise and ability to execute leading-edge marketing initiatives, Red Roof Inn plans to increase brand awareness among its target audience and reach new consumers through emerging Internet vehicles. “We’re proud to add Red Roof Inn to our core group of clients in the travel sector and apply vertical best practices across the digital landscape to ensure the best results for Red Roof Inn,” said John Ragals, COO of 360i. “We look forward to leveraging our expertise to develop innovative digital solutions that drive visibility and increase stays at Red Roof Inn.” Red Roof Inn was impressed with 360i’s scope of online services, the agency’s cutting-edge creative, and its proven track record of success. Recently, Google awarded 360i with the prestigious “Marketing Machine” honor, and Advertising Age named them “one of the hottest independent digital agencies around.” OMMA, a magazine for online media, marketing and advertising, also selected 360i as the 2007 “Search Agency of the Year.” Red Roof Inn currently has more than 325 properties nationwide and is working to strategically grow through franchising, acquisitions and new development. For more information on Red Roof Inn, please visit www.RedRoof.com.
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About Red Roof Inn Red Roof Inn has more than 325 locations nationwide. Smart by Design® amenities include free local phone calls, complimentary gourmet coffee and USA Today in the lobby, rooms equipped with clock radios, voicemail, and an enhanced in-room entertainment package with video games and more than 14 channels, including HBO, HBO2 and HBO Signature. Red Roof Inn provides pet friendly accommodations, snack centers and photocopy and facsimile services. Most Red Roof Inn locations are equipped with T-Mobile HotSpot wi-fi service in guestrooms and lobbies. RediCard® Preferred Members enjoy faster reservations via a dedicated toll-free number, express check-in, complimentary room delivery of USA Today, priority room requests and free faxes, along with a generous awards program for free room nights, Delta SkyMiles, or a free TMobile day pass. For more information or reservations call 1-800-RED-ROOF (800-733-7663) or visit www.redroof.com.
About 360i 360i is a digital agency with circles of excellence in search, behavioral marketing and social media. Started in 1998, 360i has emerged as one of the leading digital agencies with a core focus on concepting, producing, executing, analyzing and optimizing integrated digital marketing campaigns for large brand advertisers with a foundation in search marketing. Understanding and analyzing user behavior online across search and social media provides the insights to engage and attract 360i’s clients’ target audience. 360i maintains a select group of premier clients such as NBC Universal, Scripps Networks, Discovery Networks, Office Depot and H&R Block, employing a combination of strategy, service and technology to ensure optimal campaign performance. 360i is part of Innovation Interactive, a digital marketing services company. For more information, please visit www.360i.com.