The magazine and website for building design professionals
Ratecard & Media Information
Prospect Magazine - Media Information
Prospect is the leading quarterly magazine for architects, designers and building specifiers in Scotland. The magazine is supported by the website www.architecturescotland.co.uk and champions Scottish talent as well as encouraging high quality development. As the voice of the built environment in Scotland it provides a platform for the industry to debate the issues of the day as well as being a vital source of information on products and services.
Circulation
• Over 3,000 Royal Incorporation of Architects in Scotland (RIAS) members • 300 of the top Scottish building product suppliers. • Allied professions – chartered surveyors, structural engineers and contractors. • Developers & clients – leading developers, local planning authorities, housing associations and key private specifiers and opinion formers.
Prospect Scotland
Published since 1922, Prospect is the highly respected professional title for Scotland and its strengths lie in its Scottish national focus. It concentrates on the projects, issues and people that matter and is a champion for the architectural profession north of the border and the building profession at large. It is important for advertisers to remember that Scotland is a tightly defined market with national characteristics – companies can be a part of it by advertising in Prospect.
Advertising Options
• Display Advertising • Career Prospect: The only dedicated appointments section for architects wanting to work outside London. • Who’s Who: No copy, limited budget? Prospect runs a series of who’s who guides that enable you to publicise the good work of your key staff. • Products In Prospect: Open up Prospect’s lucrative readership by simply supplying a colour photograph, 50-60 words of text and your contact details. • Classified : An affordable way of reaching your target audience.
Prospect – more than just a magazine
Prospect and www.architecturescotland.co.uk are at the heart of the architectural community. We also produce the following additional architecture annuals and events: • Architecture Scotland Annual • Scottish Product Register • The Scottish Design & Architecture Awards • The Roses Design & Architecture Awards • Prospect Live debates
Magazine Statistics*
• 73% of readers are main decision makers • 57% have an annual income of more than £30K • 64% retain Prospect for reference and the remainder pass on their copies • 97% of readers agree it is important to have a dedicated magazine written from a non-London perspective
Opportunities at www.architecturescotland.co.uk
At www.architecturescotland.co.uk and Prospect we are able to offer you a two–pronged route to market through both our online and print mediums. We are happy to discuss package deals across these products and discounts are available on series and multiple bookings. Please speak to your account manager for further details.
WANT TO KNOW MORE? FOR MORE INFORMATION PLEASE CONTACT THE PROSPECT TEAM ON 0141 552 5858 OR EMAIL: PROSPECT@CARNYX.COM
*SOURCE RIAS MEMBERS SURVEY MAY 2005
www.architecturescotland.co.uk - Media Information
www.architecturescotland.co.uk is the new website for the building design industry in Scotland, from architects, quantity surveyors, structural engineers, interior designers to building and product suppliers. The interactive site provides an indispensable source of information and debate to its users. Its various sections include architect, supplier and product directories, Scotland’s best buildings, news, jobs, discussion forums, blogs and ASTV. Regularly updated content keeps the industry informed of the latest news as it happens as well as provoking debate through the interactive functions. The site has quickly become a hub for the Scottish architecture and design professions with a community that is growing all the time.
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Why advertise?
The website offers a comprehensive range of advertising solutions enabling you to put your advertising message across effectively and within your chosen budget. • • • • Increase your company / product awareness to our core audience of key industry specifiers Incredibly cost–effective route to your market, reaching thousands of potential customers Generate more business by driving potential customers towards your website Broad range of advertising opportunities tailored to suit your needs and meet your budget
Online Advertising
PRODUCT* & SERVICE SUPPLIERS DIRECTORY 1 • Company logo, full contact information, email & web links, principle contact names, additional offices • Company overview including a company statement, profile of recent projects, awards, skills, links to and from the ArchitectureScotland Buildings database • Portfolio to display up to three projects. Each project can display up to three images and project information • Online profile is fully managed by you on a day-to-day basis using your login details • Most recently updated profile is displayed on the homepage ensuring a high volume of traffic • Easy to use search engine • We will send you regular website statistics COST: £395 (12 months) *Product Directories Profiles 2 Product Directories include profiles of up to 2 products and the function to add a downloadable brochure. To include more products please speak to your account manager. SKYSCRAPERS & BANNERS Banner: 480 wide x 60 deep Skyscraper: 120 wide x 600 deep 3 Please supply all files as animated GIF files or Flash, plus the URL you wish your ad to link to. Dimensions in pixels. COST: £295 (1 week)
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JOBS 4 1-3 Jobs - COST: £295 (4 weeks) 4-6 Jobs - COST: £495 (4 weeks) Job of the Month (highlighted at top of jobs section with company logo, 50 words and hyperlink) COST: £150 (4 weeks) Job Alerts (email subscribers receive details of your job as soon as it’s added to the website) COST: £150 DIARY/EVENT ENTRY Profiled in our diary section COST: £80 (each) ASTV SPONSORSHIP Sponsorship of the media clip section COST: £295 (12 months) E-NEWSLETTER SPONSORSHIP Includes logo, 60 words and web links COST: £350 (each/weekly) (Recipients: 1,840 as at January 2007)
Web Statistics*
MONTHLY PAGE IMPRESSIONS .................................... 96,699 MONTHLY UNIQUE USERS .......................................... 12,423
PRODUCT ALERTS Subscribers see details of your product as soon as it’s added to the website COST: £150 (each)
WANT TO KNOW MORE? FOR MORE INFORMATION PLEASE CONTACT THE ARCHITECTURESCOTLAND WEB TEAM ON 0141 552 5858 OR EMAIL: INFO@ARCHITECTURESCOTLAND.CO.UK
*AS AT JANUARY 2007
Prospect Magazine - Advertising Rates & T echnical Data
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Prospect Advertising Rates
DISPLAY
TYPE RATES DIMENSIONS (mm)
DPS
£2,500
Type Area: 284 x 440 Trim Area: 300 x 456 Bleed: 306 x 462 Type Area: 284 x 212 Trim Area: 300 x 228 Bleed: 306 x 234 Horizontal: 140 x 212 Vertical: 284 x 104 Horizontal: 68 x 212 Vertical: 140 x 104
FULL PAGE 1
£1,400
HALF PAGE 2 QUARTER PAGE
£750 £400
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Extras: RHP or Special Position + 15% Cover + 20% Series Discounts Available
CLASSIFIED Rates: £20 per scc (Colour + 10%) Products in Prospect panels: £125 3 Column width: 40mm 1/10 Page
RECRUITMENT 4
TYPE RATES DIMENSIONS (mm)
Full Page Half Page
4
£1,560 £780
Type Area: 268 x 212 Horizontal: 132 x 212 Vertical: 268 x 104
Other sizes available on request. Rates: £25 per scc (Colour + 10%) Who’s Who OTHER OPPORTUNITIES Inserts are available. Prices are based on weight. For more details on tipons, gatefolds and bellybands please contact your account manager. £200 1/6 Page
TECHNICAL SPECIFICATION
We can only accept files formatted for MAC. Files should be supplied as: Print-Ready PDF (PDFX-1A compliant) QuarkXPress v4 (All fonts & links supplied) Adobe Illustrator v9 (All fonts must be outlined) Adobe Photoshop v6 (at least 360dpi) Popular PC formats such as CorelDraw, MS Publisher or PageMaker are unacceptable, as are images taken from the internet. All images should be converted to CMYK at 360 dpi or 1200dpi for line art. We cannot be held responsible for any colour shift in conversion from RGB. ALL ADVERTS MUST BE SUPPLIED WITH GOOD QUALITY HARD COPY COLOUR PROOF. ALTHOUGH PROBLEMS ARE RARE, DIGITAL FILES (INCLUDING PDFS) CAN, ON OCCASION, GET CORRUPTED OR ENCOUNTER CONFLICTS WHICH CAUSE ERRORS. IF WE DO NOT HAVE A HARD COPY COLOUR PROOF, THESE ERRORS MAY ONLY COME TO LIGHT AFTER THE PUBLICATION HAS BEEN PRINTED. Copy must be sent to adcopy@carnyx.com or post on CD-ROM to: Adcopy, Prospect Magazine, Carnyx Group, 4th Floor, Mercat Building, 26 Gallowgate, Glasgow, G1 5AB. ALWAYS QUOTE THE URN YOU HAVE BEEN GIVEN IN ALL CORRESPONDENCE. If you have any problems please contact the production team on 0141 552 5858 or email adcopy@carnyx.com Carnyx Group will NOT be held responsible for any errors due to the set up of files supplied. We will assume all files are set up correctly for high resolution litho printing in 4-colour process. The publication will be printed in 16 page sections and perfect bound which may result in a slight colour shift within individual pages whilst achieving overall quality. Allowance should be made for the gutter. If you have any queries, assistance and advice is freely available from our production department.
WANT TO KNOW MORE?
For more information please contact the Prospect Sales Team on: 0141 552 5858 or email prospect@carnyx.com
COVER IMAGE: ROBIN HOUSE CHILDREN’S HOSPICE BY GARETH HOSKINS ARCHITECTS. PHOTOGRAPH BY ANDREW LEE PHOTOGRAPHY.