form html help by markhardigan

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									 MSN Featured Offers – Content Submission Form (HTML)

Summary

This document outlines everything you need to supply to MSN in order to arrange
delivery of your Featured Offer. You must complete all sections marked in yellow.
Complete 1 table per Featured Offer mailing.


 Advertiser Name
 Name of MSN Account Manager
 Client/agency contact who will approve the
 test email



 Mailing Delivery Date
 Mailing Category e.g. Books & Magazines
 E-mail subject line 35 characters max
 HTML creative as per spec below. Total file size
 for HTML and images should be 25K or less, HTML size -
 max 500 width, no height restriction. READ GUIDELINES




Delivery date – Please allow 5 working days for your Featured Offer to be sent.

Category – Enter the category name for your Featured Offer. If you are sending your offer to multiple
categories you should select different mailing dates for each category or use different creative for
different categories if they are being delivered on the same day. This is because some users sign up
to multiple categories and as such this will improve the performance of your campaign.

Subject line - Insert your "suggested" subject line here. Acceptance of your suggested subject line is
subject to editorial and legal review by Microsoft. We can and will change capitalization, word order,
etc., per our editorial oversight. Needed for each mailing. If one is not provided, MSN will create one
for you.

Approval process and seed list: The email will be set up and sent to the client for approval. In
order to receive a live copy of the email, one must have opted in to the specific Featured Offer
category being targeted.

HTML Creative – Please read guidelines in Appendix 1. Also note that if your HTML code calls
images DO NOT send the images to MSN, you must store images on your servers. The images will
be referenced in your HTML code but called and served from your servers.
Multiple Categories


Are you scheduling more than 1 Featured Offer                                    NO (delete one)
(for example sending featured offers on multiple dates or
sending the same creative to multiple categories)


If yes, please complete 1 table below per Featured Offer

 Advertiser Name
 Name of MSN Account Manager
 Client/agency contact who will approve the
 test email



Mailing 2

 Mailing Delivery Date
 Mailing Category e.g. Books & Magazines
 E-mail subject line 35 characters max
 HTML creative as per spec below.        Total file size
 for HTML and images should be 25K or less, HTML size -
 max 500 width, no height restriction. READ GUIDELINES



Mailing 3
 Mailing Delivery Date
 Mailing Category e.g. Books & Magazines
 E-mail subject line 35 characters max
 HTML creative as per spec below.        Total file size   Copy and paste your HTML code here (See
 for HTML and images should be 25K or less, HTML size -    guidelines in appendix 1)
 max 500 width, no height restriction. READ GUIDELINES



Mailing 4
 Mailing Delivery Date
 Mailing Category e.g. Books & Magazines
 E-mail subject line 35 characters max
 HTML creative as per spec below.        Total file size   Copy and paste your HTML code here (See
 for HTML and images should be 25K or less, HTML size -    guidelines in appendix 1)
 max 500 width, no height restriction. READ GUIDELINES
Appendix 1 - HTML Guidelines
We need you to comply with some simple coding guidelines. The HTML code that you use to create
your content will appear within the Hotmail HTML code; therefore it must be very carefully formatted.
Some codes that may work in a browser alone may not be permissible in MSN Featured Offer
content.

Please validate the HTML: Provide error-free content that follows the MSN Featured Offers HTML
guidelines. Validate your HTML with the following free HTML validator:
http://www.htmlvalidator.com/lite


 Please use these guidelines when coding the HTML:

1   Include all of your HTML inside a fixed width table.
               <table width="500" border="0" cellspacing="0" cellpadding="0" align="center"
               bgcolor=white>

2   All HTML styles must be inline, i.e.:
             <font face="arial, helvetica, sans-serif" size="2" color="#FF0000">

3   Save your HTML to an ANSII (not UTF8) encoded notepad.exe text file

4   For security reasons we do NOT allow the following in your newsletter: (Hackers have been
    known to use these medias to illegally ask users for their usernames and passwords)

        a.     NO JavaScript
        b.     NO DHTML
        c.     NO iframes, or frames
        d.     NO rich media advertising

5   No animated gifs

6   No Relative Links. All images and hyperlinks must be ABSOLUTE.
              Correct (absolute links):
              <a href=”http://www.hotmail.com/hotmail.html”>
              <img src=”http://www.hotmail.com/hotmail/image.gif”>

               Incorrect (relative links):
               <a href=”/hotmail/link.html”>
               <img src=”../../../../hotmail/img.gif”>

               Hyperlinks must begin with the “a” and “href” together.
               Do not include attributes before “href.” Example: <a href=”http://www.url.com”
               class=”font”>
               No carriage returns should separate the hyperlink tag. All hyperlink tags should
               appear on one line.

7   Do not use: “target=_blank” or “target=_new” in href tags. Links should NOT open new browser
    windows in your content; Hotmail will add this to your newsletter for you.

8   If you are using a <FORM> we accept only the GET method instead of the POST method. All
    <FORM> tags must have “METHOD=GET”. Scripts receiving the <FORM> input must accept
    the “GET” method. There is a buffer limit of 4096 characters. Hotmail will change it to “POST”
    in your delivered newsletter, and then pass the info back in “GET” format.
 9    The Hotmail user interface restricts the width of your content due to the right-hand navigation
      bar. The width of the content cannot be specified to exceed 500 pixels. If your content is too
      wide, it will break the Hotmail UI and lead to a bad user experience.


 10   HTML code: try and keep to a maximum of 512 Latin characters per code line. A long block of
      code without carriage returns affects our HTML parser.

 11   Fill out the height and width tags for images, this helps accommodate faster load time.
 12   Ex: <img src="http://www.test.com/images/test.gif" height="15" width="30">

 13   Weight of the HTML and images must not exceed 25K.


 Note:
 It is common for some HTML editors to automatically convert all ampersands (&) into “&amp;”.
 Unfortunately it also converts the ampersands in hyperlinks. If you have “&amp;” in hyperlinks in
 your submitted content, this will more than likely break links when the newsletter is delivered.
 Please double-check the HTML code to make sure the ampersands are correct in hyperlinks.


NB: HTML code to be submitted does NOT require page or header tags, these
are generated by the Hotmail Newsletter Tool, ONLY layout HTML is required.

Example Code Requirements:

NOT REQUIRED!
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">

<html>
<head>
<title>Untitled</title>
</head>
<body>

REQUIRED!
<table width="500" border="0" cellspacing="0" cellpadding="0" align="center" bgcolor=white>
<tr><td>

Client Content

</td></tr>
</table>

NOT REQUIRED!
</body>
</html>
Appendix 2 – Subject line guidelines


      Subject Line Creation

      Basic Do’s and Don’ts in Subject Line Creation

      DO
              Do promote substantial bargains with substantial savings and seasonal offers
              Do use numbers and lists in copy
              Do promote a page featuring a range of products rather than only one product

      DON’T
         Don’t use vague wording or refer to lesser-known brand names
         Don’t promote small discounts ($ amounts or percentages)
         Don’t promote a single item unless it is a hot new product or is substantially
            discounted
         Don’t use exclamation points!


      Tips for Creating a Compelling Subject Line

      What works:

      List-oriented content                           “Top 10 weight loss tips”
      Breaking news, gossip/entertainment             “JFK Jr. crash report released”
      Money-saving/money-making content               “Summer hotel bargains”, OR
                                                      “Net bargain-hunter tips”
      Specific, immediately useful information        “3 ways to make a better lunch”
      “Fantasy” content                               “Latest luxury car ratings”
                                                      “Guilt-free chocolate cake and
                                                      more”, NOT “Guilt-Free Chocolate
      Lower case words are easier to read             Cake and more”
      Stuff about love/romance                        “What's his romantic style?”
      Stuff about dogs                                “Best breed for your lifestyle”
                                                      “Latest space station details
      Stuff about space                               revealed”
      List-oriented content                           “Top 10 weight loss tips”
      Breaking news, gossip/entertainment             “JFK Jr. crash report released”
      Money-saving/money-making content               “Summer hotel bargains”, OR
                                                      “Net bargain-hunter tips”
      Specific, immediately useful information        “3 ways to make a better lunch”
      “Fantasy” content                               “Latest luxury car ratings”
                                                      “Guilt-free chocolate cake and
                                                      more”, NOT “Guilt-Free Chocolate
      Lower case words are easier to read             Cake and more”
      Stuff about love/romance                        “What's his romantic style?”
      Stuff about dogs                                “Best breed for your lifestyle”
                                                      “Latest space station details
      Stuff about space                               revealed”
      List-oriented content                           “Top 10 weight loss tips”
      Breaking news, gossip/entertainment             “JFK Jr. crash report released”
      Money-saving/money-making content               “Summer hotel bargains”, OR
                                                      “Net bargain-hunter tips”
      Specific, immediately useful information        “3 ways to make a better lunch”
      “Fantasy” content                               “Latest luxury car ratings”
                                                      “Guilt-free chocolate cake and
                                                      more”, NOT “Guilt-Free Chocolate
    Lower case words are easier to read               Cake and more”
    Stuff about love/romance                          “What's his romantic style?”
    Stuff about dogs                                  “Best breed for your lifestyle”
                                                      “Latest space station details
    Stuff about space                                 revealed”


    What doesn’t work:

    Generic-sounding         “Do it better on MSN”
    promos
    Alarmist information     “What you need to know about
                             bioterrorism”
    Deals that don’t seem    “PDA – only $499.95”
    to be deals
    General information      “Care for your car”
    Things that sound like   “5 things to do to save money”
    “work”
    The word “smart”         “Smart ways to save”


    Good words:
     Hot – “10 hot fashion tips”
     Sexy – “Sexy cars of 2001”
     #1, the best – “Find the best restaurant in your city”
     Fat, losing weight – “Can fidgeting help you lose weight?”

    Helpful Tips:

    Good:                     Bad:

    Good:                    Bad:
    “Track your own          “Track your portfolio”
    stocks”
    “Turn $1 a day into      “Smart ways to save”
    $67,815”
    “12 hot Hollywood        “A century of fine scandals”
    scandals”
    George W. Bush:          George W. Bush: crazy
    crazy?


     Do not entice clicks with teasers. Your subject should have something directly to do with
      the content of your newsletter.
     Use a short abstract of your content to help your user relate to the newsletter.
     Vary your newsletter subjects.
      Start with an important, information-carrying first word, for example, the name of the
      company, person, or concept         discussed in the newsletter.
     Do not make all your newsletters start with the same word.
     Try using a question as a teaser. It limits your liability while expanding your verbiage and
      making your subject catchy
Tips on creating compelling creative
      Use colors pleasing to the eye
      Make the call to action clear
      Make sure that the creative is similar in style to the destination page
      Keep the format simple
      Lead in matters – A short snappy beginning will pull better than a long wind-up
      Getting to “yes”: position yourself as the solution through price, value, quality, status
       or uniqueness
      Take a problem/solution approach
      Use paragraphs and white spaces as needed – Avoid crowded content
      Point responders to the destination page easily and through multiple links

								
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