investment for beginner
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Investing
Feed It Early and Often Don’t be Your Own Worst Enemy
If there is any one single thing you can The best time to buy stocks is when everyone
do to boost your profits in stocks, it’s to is so scared it seems like the worst thing
for start early in a tax-deferred account like
an Individual Retirement Account or a
to do. This is when they are the cheapest.
But this advice is impossible to follow,
Beginners
avoid the classic mistakes
company 401(k). This way, you let the
magic of compounding work for you
— meaning you earn money on your
reinvested earnings.
because your gut will be screaming to stay
away from stocks. To solve this problem,
follow a neat little trick called “dollar
cost averaging.” Put the same amount of
If you put $100 a month in a tax- money in the market on the same day of
of playing the stock market. deferred account starting at age 35, you each month, every year, no matter what.
By Michael Brush will have $280,000 at age 65, assuming This robot-like approach means that at
11 percent annual gains. Start at 25, and least some of the time you will be buying
you will have $860,000. Get the point? stocks when they are dirt cheap — and
One exception: If you carry credit card boosting your returns.
debt, pay that off first because your mar-
ket gains will be no match for enormous Take the Free Money
interest-rate charges. If your company matches your 401(k) contri-
bution, always kick in the max. That company
Have reasonable Expectations match represents an instant 30 percent to 50
One of my favorite stock pundits, the percent gain — returns that would be the
author Martin Pring, likes to say that the envy of even the best market pros.
market exists to exploit the character flaws
of investors. If you bring a sense of greed if you bring a sense of greed to the
to the market — say you dream of hitting market — say you dream of hitting it
it big to buy a new flat screen TV — your
big to buy a new flat screen tV — your
judgment will be clouded, and you will
make some expensive mistakes. On aver- judgment will be clouded.
age, the stock market returns about 12
percent annually over the long term. This Be in for the Long Term
is your goal. You “save” money for near-term goals like
buying a new car. “Invest” money you
Put Your Eggs in Many Baskets won’t need to touch for five years or more.
Another common mistake is loading up on That way, you won’t be forced to pull out
a single stock because you are wowed by a of stocks at the worst time to fund some
story or because you accumulate a lot of short-term need.
your company stock in your 401(k). This is I may not have instructed you on how to
a sure path to disaster. Just ask anyone who “strike it rich” in the stock market, but by
worked at Enron. To diversify, buy mutual following these rules, in the long run, you
funds, especially broad market index funds will do better than the desperate gamblers
that hold hundreds of stocks. who inevitably wind up making all the
W
ho hasn’t turned green with sooner or later. But you won’t hear that classic mistakes.
envy as some market brag- part of the story. Be Cheap
gadocio at a party spins out a Instead of trying to strike it rich on a With mutual funds, keep expenses low. Michael Brush is an award-winning New York–based fi-
tale of spectacular gains in a stock? Now single stock, the smart way to win with Studies show you don’t need to pay extra nancial writer who has covered business and investing for
let me tell you a little secret I’ve learned stocks is to avoid the classic mistakes by fees to get better performance. Avoid “load” The New York Times, Money, and the Economist Group. He
in my 20 years of writing about the stock following seven basic rules. They won’t funds that charge you money for getting in is the author of Lessons from the Front Line, a book offer-
market: The overnight success typically make you an instant millionaire, but slow or out, and with managed funds, look for ing insights on investing and the markets based on the
gives the money back with a string of losses and steady will win the race. an expense ratio of 2 percent or less. experiences of professional money managers.
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