FRIDAY, MARCH 27
SPACE CLOSE Wednesday, February 25 MATERIAL CLOSE Monday, March 2
Corporate
TRAVEL REWARDS
When it comes to reward programs, small business is very big indeed. Credit card companies, retailers and the travel industry in all its forms are tailoring programs to meet the needs of small business, and they’re finding that they’ve struck a chord. Corporate Travel Rewards, a feature to be published Friday, March 27th will explore this growing trend with a comprehensive survey of the latest products from major players. And experienced small business owners will describe their strategies for cashing in on points programs.
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APRIL ISSUE
Most Globe and Mail readers employed in small businesses work in the up echelon of their organizations. Almost 70% are managers/professions. Based on their influential positions, it’s not surprising that over 40% of Globe and Mail readers in small businesses are decision makers. Globe and Mail readers are more likely than the average small business employee to influence IT, finance, office equipment and business travel decisions. One insert in the Globe and Mail will reach over twice as many small business employees as Profit magazine. The Globe and Mail also reaches more influential employees than Profit, the adults most likely to have a say in business purchase decisions.
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AMONG TOPICS UNDER CONSIDERATION ARE:
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Rewards and small business: What’s new in the marketplace. The rapidly growing “unmanaged” business-travel market of small companies, independent contractors and others who can't negotiate volume discounts. Airlines and other players are sharpening their Web sites to attract these travellers, and enhancing their reward programs accordingly. Strategies: How to manage purchasing to make the most of points programs. Pros and cons: Some business owners prefer to separate business and personal cards, others consolidate their rewards in one card. Now you can make life easier--and save a few bucks--by booking packaged deals – with rewards attached – through one of the major online travel sites. Voice of experience: Tips from a cross-section of small business owners. Programs that enable small businesses to offer rewards.
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SOURCE: PMB 2007 – Age 18+, works in private sector and under 100 employees
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FOR COMPLETE ADVERTISING INFORMATION AND TO BOOK YOUR SPACE,
KEITH RYDER Project Manager t: 416.585.5691 e: kryder@globeandmail.com LIZ MASSICOTTE Project Coordinator t: 416.585.5484 e: lmassicotte@globeandmail.com
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WHY REACH SMALL BUSINESS READERS?
Corporate
Travel Rewards
APRIL ISSUE
SAMPLE ADVERTISING SIZES
2/3 VERTICAL FULL PAGE 1/2 HORIZONTAL 1/3 VERTICAL 1/3 SQUARE 1/2 HORIZONTAL (Double Page Spread) DOUBLE PAGE SPREAD
Live 71/4”w x 10”d Live 71/4”w x 415/16”d Live 45/8”w x 10”d Trim 81/8”w x 103/4”d Trim 81/8”w x 53/8”d Trim 77/8”w x 103/4”d Bleed 83/8”w x 11”d Bleed 83/8”w x 55/8”d Bleed 51/8”w x 11”d
Live 21/4”w x 10”d Live 45/8”w x 415/16”d Live 151/2”w x 415/16”d Trim 21/2”w x 103/4”d Trim 47/8”w x 53/8”d Trim 161/4”w x 53/8”d Bleed 3”w x 111/4”d Bleed 51/8”w x 55/8”d Bleed 161/2”w x 53/8”d
Live 151/2”w x 10”d Trim 161/4”w x 103/4”d Bleed 161/2”w x 11”d
$25,325
$16,985
$21,530
$11,405
$11,405
$32,260
$48,115
General Requirements for Advertising Material
General Requirements for PDF Files
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DPS ads must be set up as single pages. All disks (Zip, CD, Jaz) must be supplied with a digital halftone proof (eg. Polaproof, Kodak Approval). Non-halftone digital proofs (eg. thermal, dye sublimation or ink-jet proofs) are not recommended without calibration with our printing press. Laser proofs and colour keys are not acceptable proofs.
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Optimized PDF with thumbnail preview. Output resolution set to 2400 dpi. No compression or resampling. Embed all fonts. All embedded art or images should be high resolution in CMYK (minimum 300 dpi). No colour conversion and all colours should be defined as CMYK.
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Mechanical Specifications
Web offset printing. 133 Line Screen. Saddle Stitched.
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YOU ALSO NEED TO KNOW: Any advertising published by The Globe and Mail in the newspaper or any of its other publications may, at our discretion, be published, displayed, retained and archived by us and anyone authorized (including any form of licence) by us, as many times as we and those authorized by us wish, in or on any product, media and archive (including print, electronic and otherwise). All advertising must meet Globe and Mail terms and conditions – ask for a printed copy from your Globe and Mail advertising representative.
updated: november 26/08 • version: 07-03 • revision by: FP
All high-resolution files in CMYK (minimum 300 dpi). All TIFFS and EPS files must be placed in your document. Adobe Illustrator files must be saved with a preview and all placed art or images must be included. QuarkXPress data and hyphenation files must be included if using QuarkXpress 6.5 or earlier. All screen and printer fonts used in the document (plus all EPS files) must be supplied. All colours must be defined as CMYK with separation turned on in the edit colours dialog box. Ads with drop shadows should be layered in offset text boxes. Include a printout of the directory list of all files, fonts, EPS files, etc.
Positioning
15% on earned space rates. Covers are non-cancellable.