SOLUTION-BASED MARKETING
Integrated Business Solutions
BRAND SYNERGIES WORK TOGETHER AS YOUR GATEWAY TO THE MULTI-HOUSING & COMMERCIAL REAL ESTATE MARKETS
In Print In Person
By aligning your brand with the VNU Real Estate Network, you’re not only reaching top industry professionals across all platforms—print, face-to-face and online—but also positioning your brand as a leader and supporting the advancement of the real estate community. VNU Real Estate Network Brand Extensions Extended Reach
VNU Real Estate & Design Group -Multi-Housing News -Commercial Property News -Contract -Kitchen and Bath Business -Hospitality Design VNU Database of 2.5 million names
Online
On the Internet
www.multi-housingnews.com www.cpnonline.com
E-Newsletters
M-HN Property Management E-Newsletter M-HN Multifamily Green Building E-Newsletter M-HN Multifamily Architecture & Design E-Newsletter M-HN Finance & Investment E-Newsletter M-HN Daily HTML E-Newsletter CPN Daily HTML E-Newsletter CPN Custom E-Newsletters
Recognition Programs
M-HN Capital Choice Awards
SOLUTION-BASED MARKETING
M-HN Technology Choice Awards M-HN Building Choice Awards M-HN Product Choice Awards
Face-to-Face Research Capabilities
Customized Industry Multi-Housing World CPN Conferences including: - Regional Property Opportunities - Net Lease Summit - Executive Summit - Industrial Summit Mixed-Use Development Conference M-HN/CPN Condo Summit
Custom Publishing
Print Electronic
MULTI-HOUSING WORLD
For four decades, MHW has been the premier industry conference and exposition for industry professionals to network, gain knowledge and build business. From finance, development and technology to equipping tomorrow’s units with practical product/service solutions, MHW is the forum for multifamily executives to stay connected. As official sponsor, content provider and publication of MHW, Multi-Housing News offers partners preferred opportunities to contribute and benefit from the MHW experience and associate with a powerful audience of over 1,000 industry professionals.
September, 2007 Orlando, FL
DESIGN EXCELLENCE AWARDS
An exciting new program for 2007 honors the best multi-housing project designs in each of 15 categories: • High Rise • Condo/Condo-Hotel • Green Design • Mid-Rise • Mixed Use • New Urbanism • Low Rise • Affordable Housing • Adaptive Reuse • Student Housing • Seniors Housing • Public/Private • Partnership • Urban Infill • International Developers and architects will be invited to submit any multi-housing project opened or occupied after January 1, 2006 for review by a panel of industry professionals brought together by the editors of Multi-Housing News. Judging criteria will include site plan creativity, overall architectural function and aesthetics, floorplans, common area quality, amenities, landscaping, marketing materials and more. The winning projects will be announced at Multi-Housing World 2007, and will be published in a special section that will appear in Multi-Housing News' print and online editions.
MIXED-USE DEVELOPMENT CONFERENCE
Mixed-use is one of the hottest areas of real estate today and the Mixed-Use Development Conference is the perfect opportunity to align your brand with this growing segment. This one-of-a-kind event combines the expertise of Multi-Housing News and Commercial Property News to educate both design and real estate professionals on the opportunities and challenges of mixed-use projects. Sponsors enjoy the chance to network and build brand visibility with architects, designers, builders, developers, lenders and real estate executives involved in mixed-use development.
SOLUTION-BASED MARKETING
VNU Real Estate Network Events
EXCLUSIVE NETWORKING. UNRIVALED EXPOSURE. UNSURPASSED CONTENT.
CPN Conferences
Commercial Property News, sister publication of M-HN, recognizes how precious the real estate professional’s time is. Leveraging our industry expertise, we create events that guarantee attendees, speakers and sponsors a quality experience, and the industry recognizes the difference. Our events offer the perfect opportunity to build visibility and connect with senior industry players in major markets and industry sectors.
Align Your Brand with a Market Leader
CPN Property Opportunities
Connect with your local market at CPN’s half-day regional Property Opportunities. Featuring hot topics and issues relevant to each region, CPN Property Opportunities foster excellent networking & discussion with local industry leaders. 2007 Property Opportunities:* Seattle Atlanta New York Houston Dallas Las Vegas
* as of Sept. 2006
Philadelphia Boston
CPN Summits
CPN Summits provide topical assessments of specific segments in commercial real estate. These national think tanks for industry professionals address emerging issues in the market and provide unsurpassed value, insight and networking opportunities. 2007 Summits Include: Industrial Property Summit Net Lease Summit Condo Summit Mixed-Use Development
CPN Sponsorship Highlights
Face-to-face presence including premium booth space Ten event registrations for company executives Print exposure on all conference marketing materials & programs Online exposure on event Web site and e-mail promotion including logo & link Post-conference attendee profiles For sponsorship information, contact: Robert J.Christiaanse, 646.654.4566, rchristiaanse@cpngroup.com Paul Hayes, 646.654.4588, phayes@cpngroup.com
MARKET INTELLIGENCE HELPS YOU TARGET AND SELL TO TOP INDUSTRY PLAYERS
Custom Market Research
Stay on top of industry trends, customer perceptions of your brand, your competitors and much more through our proprietary surveys. Using our editorial and database resources we can create, execute and analyze responses giving you exclusive marketing information to help you better develop your sales strategies. Proprietary Research Options Include: Types of Studies Include: Advertising Tracking & Effectiveness Telephone Surveys Brand/Product Awareness, Usage & Perception E-mail/Internet Surveys Customer Satisfaction Focus Groups Purchasing Behavior/Decision Factors Roundtables Creative Testing Direct Mail
Custom Publishing
Available in print, in person and online, our custom publishing team will work with you to write, design, publish and distribute your marketing materials for maximum impact while positioning your company as the preferred choice. Examples: Newsletters Sponsored Supplements Postcards Guidebooks Customized Brochures Advertorials Educational Material Direct Mail Online Webinars
VNU Database
Extend your reach and tap into the power of VNU’s database of over 2.5 million names, including 850,000 e-mail addresses, sorted by a host of qualifying demographics such as market, title and company size.
Custom Printing/Production
Take advantage of our printing economies and expertise. Our dynamic team can help you augment your current advertising materials and make your brand truly stand out. Examples: Tip-Ins Printed Polybags Cover-Wraps BRCs Ride-Alongs
DIGITAL ADVERTISING REQUIREMENTS
Digital data prepared to SWOP standards is required for ad submissions. Preferred file format is PDF/X-1a. To match the color expectations of our advertisers, VNU Business Publications requires the PDF/X-1a file format and a SWOP proof for each ad submitted. Advertiser/agency accepts full responsibility for reproduction variations between the digital file and the printed image for ads submitted in non-preferred formats. Non-adherence to the preferred format – such as native application formats – may also necessitate production fees. VNU is not responsible for making corrections to supplied files. Customer supplied digital data, supplied media and ad proofs will be retained for up to three months following publication date and then destroyed unless otherwise requested in writing. PDF/X-1a File Preparation A PDF/X-1a workflow eliminates common errors in file preparation, such as missing images or incorrect color space. To create a PDF/X-1a file, the native application file is converted to a Postscript file, which is then distilled using a PDF/X-1a compliant plug-in or application such as Apago’s X-Checkup or Adobe Acrobat version 6 or higher. (Visit www.ddap.org for a list of PDF/X-1a implementers and products.) Adherence to the following guidelines in file preparation will aid in successful file conversion: • PDF/X-1A files must be submitted as a single page files. Spreads must be submitted as two single PDF/X-1A files. • Include all high-resolution images and fonts in the native application file before conversion to Postscript. OPI selections should be turned off. • Use only PostScript Type 1 fonts. (No TrueType or Composite fonts.) Avoid the use of type styling for font attributes such as italic, bold, etc. • Use only SWOP-standard images in CMYK at 300 dpi with a total area density of 300%. (No RGB, PDF or JPEG images.) Do not embed ICC profiles within images. • Set native application files in portrait mode at 100% of size with no rotations. • Trim, bleed and center marks should be included in the file but kept outside the “live” area. Bleed must extend 1/8" beyond trim. Keep live matter 1/2" from trim edge. • Color: 4/C ad files should be set as CMYK process colors. Spot colors (Pantone) not intended to run as such, must be converted to CMYK process prior to PDF creation. With the use of a spot color, be sure it is set as such consistently. Pantone 165C is different from 165U. Proofing Requirements A SWOP certified proof – such as Kodak Polychrome Graphics’ Digital Approval Proof – is required for all color ads. Proofs must be representative of the supplied file at actual size and display a printer’s color control bar. Alternative proofing formats will be used as content proofs only. Visit www.swop.org for a complete and current list of certified proofing formats. When calling for spot color usage on press, clearly indicate such on the supplied proof. Media requirements Submit a single PDF/X-1a file per advertisement on CD-ROM or DVD media in Macintosh format. Do not include multiple file formats of a single ad. Enclose a copy of the insertion order and label the media with the following: • Magazine name • Issue date • Advertiser and agency name • Production contact (name and phone number) • File name/number Electronic ad submissions We will accept electronic file transmission via FTP, provided a SWOP proof is shipped simultaneously. (Contact production manager for site access.) E-mailed ad submissions are NOT acceptable. More info For more information regarding the above specifications, contact the production manager at 646-654-7298.
ADVERTISING CONDITIONS
1. All advertising is subject to Publisher’s approval. Rates, conditions and space units are subject to change without notice. Positioning requests that are not paid for are not guaranteed. Publisher may reject advertisements without liability, for any reason or no reason, including those that Publisher deems inappropriate or incompatible with its standards and those that have been previously acknowledged or accepted. Publisher may place the word “advertisement” or otherwise add or delete text to or from ads, which, in Publisher’s opinion, resemble editorial matter. Publisher does not accept cancellations after the publication closing date. Publisher may print any advertisement received before then and collect the full amount shown on the insertion order. A 15% commission will be paid to advertising agencies recognized by Publisher. No commissions will be paid on production and mechanical charges. 2. Payment terms are net 30 days after date of invoice. Publisher may apply payments from Advertiser or its affiliates to any other debt owed to Publisher or its affiliates. Advertiser and its affiliates shall remain liable for all outstanding sums owed to Publisher and its affiliates. Advertiser will be charged interest on all past due payments at the rate of 18% per year or the highest legal rate, whichever is lower. Advertiser, its affiliates and any applicable agency are jointly and severally liable for all payments to Publisher and its affiliates. Publisher is not bound by any terms or conditions that are unwritten or that appear on order forms or copy instructions when those terms or conditions conflict with or alter any provision contained in Publisher’s rate card or its policies. 3. Advertiser and any applicable agency jointly and severally represent that they are fully authorized and licensed to use and publish (i) the names, portraits and pictures of living and dead persons, (ii) all intellectual, private and proprietary property, and (iii) all testimonials and other matter contained in any advertisement submitted by or on behalf of Advertiser, and that the advertisement is not libelous, an invasion of privacy or otherwise unlawful. 4. As part of the consideration to induce Publisher to publish advertisements, Advertiser, any applicable agency and their affiliates agree to and shall indemnify, defend and hold harmless Publisher and its affiliates from and against any and all losses, damages (including consequential, incidental, special and punitive damages), liabilities, costs, fees and expenses (including court, collection and legal fees and expenses) incurred, arising out of or related to (i) the content and publication of the advertisements and (ii) the failure of any contest related to the advertisements to comply and conform to all applicable laws, ordinances, statutes and rules. 5. Publisher’s aggregate liability to Advertiser and any third parties for any and all reasons shall not exceed the amount paid by Advertiser to Publisher for the applicable advertisement. Publisher shall have no liability in all cases resulting from events that are beyond its reasonable control. In no event shall Publisher be liable to Advertiser or any other party for consequential, incidental, special or punitive damages. Publisher is not liable for errors in pubset reader service numbers, booth lines or ad indexes.