America’s leading brand in home-related content, HGTV, invites America to visit the
ultimate real estate open house, FrontDoor.com. (http://www.frontdoor.com)
FrontDoor offers a combination that homebuyers, home sellers and industry professionals alike
will find extremely compelling. FrontDoor is packed with all the listings, information and ease
expected in a real estate search site; with the added wealth of experience, content and
knowledgeable, respected experts that come from HGTV.
FrontDoor is like house hunting with an in-the-know friend. FrontDoor will continue to expand
on that concept by providing localized, in-depth information that will answer the question of what it
is really like to live in specific neighborhoods. Not only the facts and figures, but the everyday,
true-to-life aspects of what makes a house a “home” and neighborhood a place people love to live.
FrontDoor users can experience articles, videos and slideshows that serve up highly relevant
information in easily digestible bites. FrontDoor features a rich video library from HGTV and
related Scripps Networks media properties including DIY Network, Fine Living and HGTV Pro;
partnered with real estate- and home finance-centric tools and calculators that allow users to make
sense of the numbers with practical, easy-to-use results.
FrontDoor currently offers more than 1.5 million listings of homes for sale
FrontDoor is launching with premier partners including Realogy Corporation, parent
company of Century 21, Coldwell Banker, ERA and Sotheby’s International Realty; and
Leading Real Estate Companies of the World™
FrontDoor’s video library includes more than 300 videos, including new original webseries
produced for FrontDoor, featuring trusted HGTV experts along with original talent such as
Tara-Nicholle Nelson, author of The Savvy Woman’s Homebuying Handbook
“FrontDoor brings the home experience full circle for our wide audience of home enthusiasts,”
explains Vikki Neil, vice president of real estate for Scripps Networks. “Whether it is information on
decorating a home or help in actually finding one, consumers can turn to HGTV, a name they trust.”
In a Jan. 2007 survey, consumers strongly endorsed HGTV as a trusted online real estate brand.
FrontDoor, powered by HGTV, can be trusted to help consumer find not just a house but a home.
Scripps Networks is the leader in lifestyle media and home to brands including HGTV, DIY
Network, Fine Living, Food Network, Recipezaar.com and Great American Country (GAC).