COUNCIL MEETING 6 APRIL 2010 – GENERAL BUSINESS ITEM 15. COMPANION by lindash

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									                                 COUNCIL MEETING 6 APRIL 2010 – GENERAL BUSINESS
                                                     ITEM 15. COMPANION ANIMAL AMNESTY



Report by Julie Lawson, Personal Assistant to Director Technical Services and Anthea Gregory,
Communications Officer


RECOMMENDATION

That Council support an amnesty and education campaign on unregistered animals from 3
May to 14 May 2010.



PURPOSE OF REPORT

To seek Council’s approval to hold an amnesty on unregistered animals as part of an education
campaign to promote the importance of registering dogs and cats in the community. The amnesty
negates the fine, which we envisage will encourage the owners to register and microchip their
animals.


REPORT

A significant number of dogs and cats go missing or are lost each year in the Strathfield local
government area; approximately 100 dogs and 40 cats are impounded, and 30-40 microchipped
and registered dogs (but very few cats) are returned directly to their owners each year. The
proposed amnesty and education campaign will be initiated to highlight the need for community
members to register companion animals, so that owners can be reunited with their pets if they go
astray.

To promote the amnesty and education campaign to the community, Council will implement the
following strategies:

      A series of three 1/8 size advertisements to appear in the Inner West Courier newspaper
       in the lead up to the amnesty
      Inclusion of editorial in Council’s Column that appears in the Inner West Courier
      Media release sent to local media and placed on Council’s website
      Information displayed on Council’s website
      Library display encouraging responsible ownership of companion animals and information
       about the amnesty
      Use of Council’s community notice boards to display the campaign poster

Additionally, companion animal education material will also be available at Council’s Customer
Service Centre and libraries throughout the amnesty.

It is recommended that the proposed amnesty and education campaign occur in May so that it
coincides with companion animal awareness generated as part of the RSPCA Million Paws Walk
on Sunday 16 May 2010, and in particular an event to be held at The Overflow, Sydney Olympic
Park.




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                                  COUNCIL MEETING 6 APRIL 2010 – GENERAL BUSINESS
                                                     ITEM 15. COMPANION ANIMAL AMNESTY



REFERRAL FROM OTHER DEPARTMENT

Referral was made with Corporate Services and Communications and Cultural Services.


FINANCIAL IMPLICATIONS

Proposed Expenditure: $1,000

Funding can be sourced in the current budget for this purpose as set out below:

 Program                Approved Budget          Expenditure to Date
 Community Building     $1,749,100               $1,042,644


Report approved by:

               Patrick Wong
        Director Technical Services




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