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COUNCIL MEETING 6 APRIL 2010 – GENERAL BUSINESS ITEM 15. COMPANION ...
COUNCIL MEETING 6 APRIL 2010 – GENERAL BUSINESS ITEM 15. COMPANION ANIMAL AMNESTY Report by Julie Lawson, Personal Assistant to Director Technical Services and Anthea Gregory, Communications Officer RECOMMENDATION That Council support an amnesty and education campaign on unregistered animals from 3 May to 14 May 2010. PURPOSE OF REPORT To seek Council’s approval to hold an amnesty on unregistered animals as part of an education campaign to promote the importance of registering dogs and cats in the community. The amnesty negates the fine, which we envisage will encourage the owners to register and microchip their animals. REPORT A significant number of dogs and cats go missing or are lost each year in the Strathfield local government area; approximately 100 dogs and 40 cats are impounded, and 30-40 microchipped and registered dogs (but very few cats) are returned directly to their owners each year. The proposed amnesty and education campaign will be initiated to highlight the need for community members to register companion animals, so that owners can be reunited with their pets if they go astray. To promote the amnesty and education campaign to the community, Council will implement the following strategies: A series of three 1/8 size advertisements to appear in the Inner West Courier newspaper in the lead up to the amnesty Inclusion of editorial in Council’s Column that appears in the Inner West Courier Media release sent to local media and placed on Council’s website Information displayed on Council’s website Library display encouraging responsible ownership of companion animals and information about the amnesty Use of Council’s community notice boards to display the campaign poster Additionally, companion animal education material will also be available at Council’s Customer Service Centre and libraries throughout the amnesty. It is recommended that the proposed amnesty and education campaign occur in May so that it coincides with companion animal awareness generated as part of the RSPCA Million Paws Walk on Sunday 16 May 2010, and in particular an event to be held at The Overflow, Sydney Olympic Park. 15.1 COUNCIL MEETING 6 APRIL 2010 – GENERAL BUSINESS ITEM 15. COMPANION ANIMAL AMNESTY REFERRAL FROM OTHER DEPARTMENT Referral was made with Corporate Services and Communications and Cultural Services. FINANCIAL IMPLICATIONS Proposed Expenditure: $1,000 Funding can be sourced in the current budget for this purpose as set out below: Program Approved Budget Expenditure to Date Community Building $1,749,100 $1,042,644 Report approved by: Patrick Wong Director Technical Services 15.2
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