DIRECTOR MANAGER - SALES AND MARKETING

							Michael A. Walker
walkerenergy@hotmail.com

                        DIRECTOR / MANAGER - SALES AND MARKETING
   Account Management & Retention / Strategic Alliances / Growth Strategies / Market Analysis / B2B
        B2C/ Negotiations / Product Positioning / Startups / eCommerce / Competitive Analysis
Implemented innovative sales strategies, increasing revenue and market share. Developed my expertise in sales,
marketing, purchasing and manufacturing. Positioned companies in their respective supply chains across many different
industries under tight budget constraints. Secured funding for startup projects as a motivated entrepreneur, business
specialist and lead negotiator.
    •   Negotiated co-op group investment, making iMALL.com, Luminaries client, #2 Internet shopping mall
    •   Raised 300K in sales orders for Pro-Data Systems to make the FuelProof vehicle control device
    •   Saved $225K in annual railroad expenses for Stack Container Company, a George S. May client
    •   Developed assessment program, earning 100 initial sales orders for info2TECHNOLOGY
Key Skills: Creating and implementing strategic plans to grow revenue and margins. Skilled negotiator and
administrator. Successfully promote new ideas. Recruiting, developing and leading key personnel. Restructuring
businesses and streamlining processes, improving performance, profits and competitive position.
MBA Health Care Management, Regis University. MBA Certification, Essentials of Business Development, Regis
University. BBA, Marketing, Kent State University.
                                            SELECTED ACCOMPLISHMENTS
Negotiated co-op group investment, making iMALL.com, Luminaries client, #2 Internet shopping mall. Appointed
to develop regional marketing and promotion strategies. Developed campaign convincing iMALL.com and 300 internet
re-sellers to invest in targeted marketing campaigns. Oversaw $200K marketing budget, secured funding. Designed and
taught “How to sell internet disk space" sales workshop.
Raised 300K in sales orders for Pro-Data Systems to make the FuelProof vehicle control device. Hired as a
Consultant to secure startup capital for assembly plant to make patented automobile ignition system Wrote effective sales
letters to potential investors. Delivered successful presentation, raising $100K from investors as well.
Saved $225K in annual railroad expenses for Stack Container Company, a George S. May client. Client had
numerous terminals setup to service existing demand of transporting containers. Concerned about growth as profits were
not in line with revenue increase. Identified business faults, cut an extra route. Stopped Columbus, Ohio terminal from
deferring railroad container handling services to Cleveland terminal. Ran project to completion.
Developed assessment program, earning 100 initial sales orders for info2TECHNOLOGY. Historically, 50% of fee -
based Ohio Paramedic Training Program trainees washed out before or immediately after graduation. Pilot study
successfully identified top and bottom three Paramedics, giving decision makers occupational assessment tool. Reduced
washout rates by 40%, saving the school thousands in training revenue, and providing other health care opportunities.
                                                   CAREER SUMMARY
Senior Area Manager, International Profit Associates (IPA) (A $250M consulting company), 2009 to Present. B2B
direct marketing of business development services to C-level business executive owners and presidents. Determine what
problems are keeping a business owner from achieving maximum potential, analyze market opportunity and offer
Business Analysis service. Track progress towards marketing and sales objectives. Consistent top producer for the
Cleveland, Ohio area.
Sales Representative, Larmco Windows & Siding (A $15M home improvement company), 2007 to 2008. B2C direct
marketing of home improvement products. Negotiated and closed sales took credit information and filled in appropriate
paperwork.
Factory Sales Representative, Erie Construction (A $20M home improvement company), 2006 to 2007. In-home direct
selling of residential repair products. Determined selling price by utilizing computer pricing software. Negotiated and
closed sales, took credit information and filled in appropriate paperwork. Finished 3rd in sales production for Akron office.
Owner, info2TECHNOLOGY (A $250K Computer software company), 2000 to 2005. B2B direct marketing and sold
knowledge management software solutions. Purchased occupational assessments for resale. Developed telemarketing
program, hired sales representatives. Managed staff of three and $50K budget.
Staff Executive, George S. May International (A $50M consulting company), 2000. Designed, installed, and
implemented corrective programs. Identified cost-cutting measures. Kept projects moving to completion.