1 Helen of Troy Plaza El Paso Texas 79912

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					                                                                     1 Helen of Troy Plaza
                                                                     El Paso, Texas 79912
                                                                      Tel: 915-225-8000


                                                               FOR IMMEDIATE RELEASE



                            HELEN OF TROY ADDS TO
                          SALES AND MARKETING TEAM
                       FOR BRUSHES, COMBS & ACCESSORIES

       EL PASO, Texas, May 23 – Helen of Troy Limited (NASDAQ, NM: HELE), a designer,

developer and worldwide marketer of brand-name personal care products, announced the appointment of

Michael Wovna, as Senior Vice President of Sales & Marketing for the Company’s brush, comb and

accessory division. Also joining the Company’s brush, comb and accessory division, as Director of

National Accounts, is Alan Ames.

       Michael Wovna joins Helen of Troy with an extensive background in sales and marketing both

with Wilhold Hair Accessories and Goody Products, Inc., a division of Newell Rubbermaid, Inc. Most

recently, Mr. Wovna served as Vice President of Sales for PlusMark, a division of American Greetings

Corporation.

       Alan Ames joins Helen of Troy with expertise in category management and contract negotiations

specializing in supermarket, drug and mass market distribution channels. Mr. Ames was also employed

by Wilhold Hair Accessories and Goody Products, Inc., where he most recently served as National

Accounts Manager.

       Gerald J. Rubin, Helen of Troy’s Chairman and Chief Executive Officer, stated that, “These

individuals join Helen of Troy with over 28 years of combined experience in consumer products

marketing, sales and management fields. Throughout the course of their careers, both Michael and Alan

have established good working relationships with many of our important retailers. We look forward to
                                               -more-
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them joining our team and the contributions they can make to increasing the market penetration of our

brush, comb and accessory product lines.”

        Helen of Troy Limited is a leading designer, producer and marketer of brand name consumer

products. The Company’s products include hair dryers, curling irons, hair setters, women’s shavers,

brushes, combs, hair accessories, home hair clippers, mirrors, foot baths, body massagers, depilatories and

paraffin baths. The Company’s products are sold by mass merchandisers, drug chains, warehouse clubs

and grocery stores under the licensed trade names of Vidal Sassoon, licensed from Procter & Gamble Co.,

the trademark Revlon®, licensed from Revlon Consumer Products Corporation, Dr. Scholl’s®, licensed

from Schering-Plough HealthCare Products, Inc., the trademark BARBIE™, owned by and used under

license from Mattel, Inc., and Sunbeam® and Oster® brands, licensed from Sunbeam Corporation. Helen

of Troy’s owned trade names include Dazey, Caruso, Karina and DCNL. The Company also markets hair

and beauty care products under the Helen of Troy, Hot Tools, Hot Spa, Salon Edition, Gallery Series,

Wigo and Ecstasy trademarks to the professional beauty salon industry.

        This press release may contain certain forward-looking statements, which are subject to change. The actual results

may differ materially from those described in any forward-looking statements. Additional information concerning potential

factors that could affect the Company’s financial results are included in the Company’s Form 10-K for the year ended

February 28, 1999.

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