Understand the form and function of business
Define and examine business reports;
Write an abstract on a business report.
1. Types of Reports
I. Long (more than 10 pages) / Short
II. Informal (presentation) / Formal (writing)
III. Informative (facts) / Analytical (analysis
IV. Routine (set, regular) / Task (specific)
2. Common Business Reports
I. Memo reports;
II. Letter reports;
III. Agenda, minutes, and itinerary (旅程安排）;
IV. Expense reports;
V. Personnel evaluations;
VI. Progress reports;
VII. Feasibility reports.
I. Identify statements of fact, inference based on
fact, and value judgment;
II. Use accurate, reliable and objective sources;
III. Use analogies and comparison to explain
and illustrate, but not to prove;
IV. Examine all cause-effect statements for
completeness and accuracy;
V. Provide adequate documentation;
VI. Be specific.
4. General Structures of Formal
I. Prefatory Parts (前言）
Letter of Authorization
Letter of Acceptance
Letter of Transmittal
III. Supplemental Parts
5. Writing Procedures
I. Defining the problem
II. Gathering information
Secondary sources: libraries, online database,
and online search engines;
Primary sources: experimentation,
observation, survey, questionnaires, interview.
III. Documentation information: within the
text; footnote; endnote; bibliographic entry;
IV. Interpreting Data;
V. Drawing conclusion;
VI. Making recommendations.
6. Case Study
Johnson Electrical Appliances has been
increasing its market share in the far east since
it entered the market. Mr. Smith, Director of
Sales of the Far East Branch, proposed a
promotion report to the head office, suggesting
that the company attend the annual NEWTECH
Exhibit in the far east thus to further promote
their products and enlarge their business in the
far east market. Here are the title page and
abstract of the report.
I. Here are some proposals on product /
service for self-employment business:
A. English Newspaper
You need to finance the first edition and
launch of a newspaper. Amount required:
$2.5 million, to finance production, editorial,
office administration, distribution cost and
B. Health Club
At these clubs, stressed business people can
relax. Other services will include advice about
diet and skin care, a solarium, and sub beds,
etc. Amount required: $ 2 million, to finance
premises, equipment, staff and promotion.
C. Bilingual Kindergarten
You have background in English teaching.
You want to set up a bilingual kindergarten to
meet the needs of the consumers who hope
that there is a place for their kids to have
better care and education. Amount required:
$ 5 million, to finance premises, equipment,
staff and promotion.
Your own idea for a product or service
You have an idea for a product or service.
Amount required: at least $ 2 million, to
finance development, production, personnel,
equipment, launch and marketing costs.
II. You are now an entrepreneur who needs
finance for a new project. Choose one of these
proposals or present your own idea for a product
or service. Prepare a presentation to persuade
your investor to give you the money you need,
using the key points as a guide for structuring
the presentation. Work in teams with each team
consisting of no more than three members.