Facebook vs. Twitter Which is Better: Social Media Marketing Analysis

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					Facebook vs. Twitter Which is Better: Social Media
Marketing Analysis

Comparison study of the Social Media marketing strategy benefits of Facebook verse Twitter for business. A
comparison of the effectiveness of Facebook vs. Twitter when used for business to business (B2B) and
business to consumer (B2C) Social Media marketing strategies.

The following is a summary of a much broader Twitter verse Facebook study that was performed by Irbtrax
SEO Social Media marketing and took several months to complete. To read a release that contains an
analysis of parts one, two and three see:

Facebook-vs-twitter-social-media-marketing-analysis

For additional information and resources on Social Media Marketing and SEO view the Irbtrax website
displayed below the 'Media' section of this release or visit:

http://www.Irbtrax.com

Summary of Business to Business marketing advantages:

Twitter benefits- Twitter performed better in the general business to business marketing category due to its
viral marketing and expediency benefits. Viral Marketing is a key business to business social media
application for rapid and wide Internet exposure. The 140 character Twitter Re-Tweets (RT’s) that include
links to popular or relevant business content can increase branding, drive website traffic and multiply rapidly
outside of the Twitter network. This is largely contributable to Google’s real time Search Engine Results
Pages (SERP’s) that often stream live Twitter feeds for popular search phrases. Additionally, content rich
Tweets can find their way onto third party Twitter news resources as well as in Blogs and other platforms that
feature the news or subject involved. The study also concluded that it's not even necessary to have a large
group of followers to benefit from Twitter's viral marketing advantages for reasons outlined above.

Facebook benefits- Facebook performed better in the business to business marketing category for specific
companies that are 'personalities'. These are companies that are already universally recognized by their
name, product or service. As such they naturally attract large followings. Relevant and content rich Facebook
updates added by these well known companies were often shared by their followers creating an internal viral
marketing atmosphere. Additionally, Facebook also performed better in the B2B industry for companies who’s
products or services require the use of videos or advanced image sharing devices for marketing purposes.
However, this also represents a smaller niche.

Summary of Business to Consumer marketing advantages:

Facebook benefits- Facebook performed better in the majority of Business to Consumer marketing categories
due to its format. A format that allows for the inclusion of photos, multiple outbound links, videos, surveys,
promotions, direct engagement and other business to consumer applications. Facebook also facilitates the
building of a large network of followers in the shortest amount of time to help market a consumer product or
service. Facebook also is a much more interactive community which is important to consumers. It allows for
direct feedback and image building. The addition of the Facebook 'Like' button has shown to be popular and




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effective Business to Consumer marketing feature and a valuable market research application.

Twitter benefits- Twitter performed very well in the Business to Consumer marketing category where mobile
real time applications were essential. Mobile real time applications involve announcements that are created
with a wireless Internet connected device and distributed 'outside the office'. They include extremely time
sensitive information intended for your target audience. Announcements of a spontaneous nature involving
special offers, breaking news or notification of sudden public appearances. This represents a small but
growing niche of companies that are very mobile in nature and engage in continuous travel.

To read a release that focuses on the growing Mobile Media marketing field visit:

Mobile-media-marketing-twitter-and-facebook-benefits-analysis

Conclusion- The larger study indicates that in order to maximize your Social Media Internet marketing results
it's best to create a presence on both. However, if trying to decide which one to engage first or where to
spend the most amount of your available time- It's important to perform basic Internet Market research, apply
the findings to your target audience and weigh the benefits of each platform. This study also concluded that
SEO combined with Social Media Marketing will yield greater potential results.

For unique and original SEO Social Media Internet Marketing content follow Irbtrax on Twitter:
http://Twitter.com/IrbtraxSEO

For current and high quality news announcements from businesses worldwide, follow Online PR News on
Twitter: http://twitter.com/onlineprnews

About: See the Irbtrax website attached below the 'Media' section of the release for Social Media Internet
Marketing, Search Engine Optimization and Market Research Solutions for businesses seeking a competitive
advantage. Including optimizing your on and offsite marketing efforts for Google Caffeine and using traditional
methods in non traditional results oriented ways.

This release was SEO, Social Media and Google Caffeine enhanced by Irbtrax in cooperation with Online PR
News




View the article here Facebook vs. Twitter Which is Better: Social Media Marketing Analysis
Courtesy of Press Release Distribution Site Online PR News




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posted:5/3/2010
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