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					Think, Feel and Act ASEAN:
Towards ASEAN Community 2015

 by: Erna Witoelar
 UN Special Ambassador for the Millennium
 Development Goals in Asia and the Pacific
       Millennium Declaration:
 Atthe UN Millennium Summit in Sept 2000,
 189 member states adopted the Millennium
 Declaration, to cooperate on : development
 and poverty reduction; environment; human
 rights, peace, security, democracy, good
 governance, etc
 The Declaration is translated into the
 Millennium Development Goals (MDGs)
 with specific, concrete, time-bound and
 quantitative targets for action by 2015
 the “Declaration of Interdependence”
 Millennium Development Goals
1. Eradicate                         2. Achieve universal
   extreme poverty                      primary education
   and hunger
                                     3. Promote gender equality
                                        and empower women
                                     4. Reduce child mortality
                                     5. Improve maternal health
                                     6. Combat HIV/AIDS,
 8. Develop a global                    malaria, other diseases
    partnership for                  7. Ensure environmental
    development                         sustainability

                      The MDGs are interdependent:
- for instance, eradicating poverty is the root of achieving most MDGs,
     while achieving the other Goals will catalyze eradication of poverty
   - MDGs are also interrelated with governance, human rights & peace
The Interdependence of MDGs:
 Holistic approach: working towards achieving 1
  Goal will make us closer to achievements of the
  rest & would reduce costs of achieving the
 Synergistic relationships: when a single
  intervention can achieve advances in multiple
  goals across sectors, it’s much more cost-
 Multi-stakeholder approach: none of the Goals
  are achieved by governments alone, private
  sector & civil society have been engaged in all of
  them for a long time & should continue to be so.
    Business in Global Development
 In an increasingly globalized and interconnected
  world, progress towards the MDGs depends
  heavily on sustainable economic activities at local,
  national, regional & international levels;
 The wide and overarching scope of the MDGs is
  such that they cannot be achieved without private
  sector and civil society active participation;
 Whilst governments carry primary responsibilities,
  it is increasingly in the interests of business to be
  part of the solution rather than perceived as part of
  the problem.
 The MDGs is now a widely endorsed CSR Platform
  for business’ contribution in development
    Reasons Why Business Should
  Contribute to Achievements of MDGs
Investing in Sound Business
Environment:                                                       Harnessing new business
Any entities must prefer to                                        opportunities:
operate in a stable and secure                                     Developing new products,
communities, healthy &                                             services & innovations, or
competent workforce and                                            embrace economic of scales,
prosperous consumers and                                           & other embedded oppor-
investors. Also in an environment
                                                                   tunities & competitiveness.
of open, rule-based, predictable
and non-discriminatory systems
and a non-corrupt and well-
governed economy.
                                                                   Managing Direct Costs and
                                                                   Environmental degradation,
                                                                   global climate change, ethnic
                                                                   conflict, and inadequate
                                                                   health and education
                                                                   systems, for examples, can
  Adapted from: Nelson, J and David Prescott (2003) Business and   add directly to the costs and
        the MDGs: A Framework for Action. IBLF & UNDP. London      risks of doing business.
 Business’ Influence in Efforts
Towards Achievements of MDGs
                Core Activity – The business of business must also be
                to ensure long term development and sustainability, in
                combining resources to produce value added efficiently
                and abide the norms and standards for public’s welfare.

                           Social & Philanthropic Investments –
                           Use of its resources incl. profits, expertise,
                           and its influence to advance and support social
                           agenda that have long term impact to business
                           and society at large.

                           Policy Advocacy – contribute to societal
                           change by influencing development policy
                           process, promote enabling environment for
                           further development with better equalities.

      Adapted from: : Nelson, J (1996) Business Partners in Development. IBLF. London
MDGs- based Sustainable Livelihoods
Sustainable Livelihood Business is doing business with
the poor, in ways that benefit the poor & the companies

     Foundations of Sustainable Livelihoods Business

            Doing Business with the Poor, A Field Guide, WBCSD 2004
Sustainable Livelihoods Business …cont.
 FOCUS on core competencies: with enabling to
  innovate around them; Seeing the poor as partner
  can be a radical innovation, may imply to develop
  new ways of packaging, marketing, distributing,
  advertising & pricing…same old business problems
  but new solutions;
 PARTNER across sectors: benefit from on-the-
  ground expertise & additional resources; They can
  bring financial and non-financial resources to the
  table & they have an inherent interest in helping to
  make pro-poor projects a success;
 LOCALIZE the value creation: tapping into local
  social capital, local networks & knowledge can fill
  the gaps of infrastructure and supporting systems.
What about ASEAN?
Diversity of ASEAN Countries
The region consist of countries with diverse
characteristics and levels of human development
related to achievements of the MDGs:
  Developed and high income: Singapore, Brunei.

  Highly Progressing in Human Development:

   Malaysia, Thailand.
  Moderately Progressing: Philippines, Vietnam,

  Slowly Progressing: Cambodia, Myanmar, Lao

       These disparities offer great opportunities for a
    regional solidarity to enhance MDGs achievements,
 Disparities within a country need a national solidarity.
Poverty Incidence in 7 ASEAN
       Countries, 2002
        Poverty Incidence, % of Total Population below
                 $1 and $2-a-day Poverty Line


                                                       $1-a-day      $2-a-day

  Viet Nam



  Lao PDR

              0.0   10.0   20.0   30.0   40.0   50.0     60.0     70.0   80.0   90.0
 MDG Challenges in ASEAN Countries
 The most probable achievement will be halving of
  severe poverty proportions by 2015, yet targets
  need to be pulled higher,
 Malaysia, Thailand, Indonesia, Philippines &
  Vietnam made remarkable progress in poverty
  reduction, but disparities among regions / areas
  within a country are still “hidden” figures lost in
  national aggregates.
 Greater efforts required in Myanmar, Cambodia and
  Lao PDR to improve human development , as
  “pockets of poverty” still exist in many remote areas
 In primary education, including equal access of girls,
  the region will most likely achieve the Goal but will
  require significant efforts,
  MDG Challenges in ASEAN                       …. cont.
 The extent of deprivation and vulnerability are
  particularly still acute among children & women in
  poorer areas.
 Countries like Thailand and Cambodia have shown
  progress on reversing HIV/AIDS prevalence but
  sustainability of efforts remains a challenge; while
  stagnant / declining in other countries.
 On water, sanitation, reforestation & CO2 emission,
  the region is unlikely to attain the set targets at the
  present pace of unsustainable development.
 Trade barriers faced by the countries are still high;
  economic integration will be a major challenge; more
  efforts needed to boost regional solidarity & compact
    Towards ASEAN Community 2015
   Maintain a realistic balance and harmony, recognize
    ASEAN’s diversity in many aspects
   Enable ASEAN to stay relevant in present
    development challenges that are evolving & incl.
    good governance, peace & human rights
   Enable ASEAN members to build solidarity &
    partnerships to narrow development gaps and
    ensure achievements of MDGs in the region.
   Strengthen it’s competitiveness through regional
    economic integration, with a community that Think,
    Feel & Act ASEAN
 not just governments’ but also private sector’s
        & civil society’s responsibilities as well…
    Regional MDG-based CSR Initiatives
     can Enhance ASEAN Integration
    Private Public Partnerships (PPP) through CSR
     have existed with a variety of models in member
     countries, but need to be galvanized as ASEAN;
    ASEAN Secretariate and ASEAN Foundation can
     play key catalytic & facilitating roles of PPP, also
     strengthening its relevance in the challenges of
     touching livelihoods of especially the poor.
    Many MDG-based CSR areas can also become
     enabling pillars of ASEAN Integration, like: poverty
     reducing migrant workers protection, clean water
     & sanitation, ICT for job creation, affordable drugs
     & health services, alternative energy and other
     technologies for ecological sustainability, etc..
    Policies to Stimulate and Strengthen
    Regional MDG-based CSR Initiatives
    ASEAN Governments need to set progressive and
     forward-looking framework and incentives, in
     cooperation with the corporates & CSOs;
    ASEAN people-centered nature can be enhanced
     by engaging private sector, CSOs, universities,
     media, etc. in national & regional dialogues with
     the governments, to work on realistic plans of
     regional MDG-based CSR areas;
    “Think, Feel & Act ASEAN” require a process for
     mindset changes not only among business and
     political leaders but also by larger constituencies -
     including the poor - that need to be more aware of
     opportunities & consequences of an integration
 An ASEAN Regional Partnership
is needed to reach MDGs by 2015
…. to identify common & specific challenges, also
 available resources and technologies within the
 region, to address the MDGs..
…. to share good practices and lessons-learned in
 formulation and implementation of policies that
 are critical in achieving the Goals..
…. to collaborate on improving public services
 management, to build partnerships, share tools
 and experiences..
 ASEAN Community 2015 will be difficult to reach if MDGs
                              are not achieved in the region
   In South Asia there is a SAARC Development Goals ….
                                      what about ASEAN?
   There are many opportunities for business to
  enhance their CSR through closing disparities in
    the region towards ASEAN Community 2015
MDGs is widely accepted as common objectives of
 development not only by governments, but also by
  civil society, media, many private sector and their
stakeholders  it can be used as common platform
 to generate concerted actions to achieve the Goals
   We are the first generation that have a real
 opportunity to actually see poverty eradicated, and
     we should refuse to miss this opportunity.
                THANK YOU
   *) Presented at the Panel Discussion on Think, Feel and Act ASEAN,
ASEAN Forum 2007: RETHINKING ASEAN, Toward ASEAN Community 2015;
          August, 7th 2007, ASEAN Secretariat, Jakarta, Indonesia