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FOR IMMEDIATE RELEASE Draft for review SCOTT RUSSELL NAMED

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FOR IMMEDIATE RELEASE Draft for review SCOTT RUSSELL NAMED Powered By Docstoc
					                                                             FOR IMMEDIATE RELEASE
                                                                       Draft for review



        SCOTT RUSSELL NAMED VICE PRESIDENT, SALES & MARKETING
                AT SANDESTIN® GOLF AND BEACH RESORT



Destin FL (June XX, 2009) – Intrawest ULC, a leader in the development and
management in destination resorts, today announced the appointment of Scott Russell
to the position of vice president of sales and marketing at Sandestin® Golf and Beach
Resort in Destin, Florida.

In his new role, Russell will oversee all sales and marketing activities for Sandestin.
He will also serve as strategic counsel for Intrawest Hospitality Management for the
Marriott Courtyard and Marriott Residence Inn, both located at Sandestin, as well as
Cottage Rental Agency in nearby Seaside.

“Russell is known as a marquis player in the sales and marketing arena and has a
proven track record for building and developing outstanding teams,” said Brian Collins,
president of Intrawest. “We look forward to the positive contributions Russell will bring to
Sandestin,” added Collins.

Russell served more than 18 years with The Ritz-Carlton Hotel Company, most recently
as vice president of sales and marketing for the company’s properties in the Caribbean
and Mexico. During his tenure with Ritz Carlton, Russell was also responsible for all
company-wide sales training initiatives. In addition, he held senior leadership roles with
the Ritz Carlton New Orleans and The Ritz Carlton Atlanta.

Prior to joining Ritz Carlton, Russell spent six years with the Le Meridien Hotel in New
Orleans, where he served as sales manager, assistant director of human resources and
director of training.

Russell received his bachelor’s degree from the University of New Orleans. He is also a
graduate of several Ritz Carlton sales training programs including Mastering Sales
Productivity, Strategy and Peak Performance programs as well as Ritz Carlton’s
renowned “Oratorio” public speaking program. He is the recipient of several awards
and recognitions including Ritz Carlton’s top sales person in 1992, 1993 and 1994. In
2003, Russell was named one of New Orleans “Top Men of Substance and Style” by
New Orleans Magazine and in 2004 he was named WHERE Magazine’s Silver Plum
Award winner as the “Marketing Director of the Year.”
Russell has been involved in several community and civic organizations including “Food
and Friends” and the “Children’s Inn” at the National Institute of Health, both based in
Washington, DC. He also serves as a guest lecturer at the University of New Orleans
and other colleges and universities.

About Sandestin® Golf and Beach Resort
Sandestin Golf and Beach Resort offers the most complete beach resort experience in
North America. Located on the popular Beaches of South Walton, Sandestin is a 2,400-
acre destination resort for all seasons and for all ages. Sandestin invites guests to enter
a world of sugar white sand beaches, 30 charming neighborhoods featuring 1,600
condominiums, villas, town homes and a wide variety of hotel accommodations. The
luxury golf resort features four championship golf courses, 15 world-class tennis courts,
19 swimming pools, a 98-slip marina, a fitness center and Spa, 65,000 square feet of
meeting space and a pedestrian village featuring a host of boutique shops, casual and
fine dining restaurants and nightlife venues. Sandestin is a unit of Intrawest, a world
leader in experiential destination resorts.

For more information about Sandestin, visit www.sandestin.com.


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Media Contacts:

Laurie Hobbs
(850) 267-8261 or (612) 220-1176 lauriehobbs@sandestin.com

Lela Coker
(850) 267-8269 lelacoker@sandestin.com

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