Advertiser Recruitment by skr83537

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									                          Advertiser
                         Recruitment




   Advertiser Group
the recruitment market




                         Tel: 01636 681234
                                                                                    Advertiser
When embarking on a recruitment campaign                                           Recruitment
media choice cannot be left to chance

 There is nothing more important for a company than securing the best 
people. Finding the right job makes life better for any individual.

 As the media landscape evolves, there are an increasing number of potential 
opportunities to reach jobseekers.

 Across the Newark Advertiser Group research area the job pages of the local 
newspaper remain the primary recruitment channel to which adults refer.

  Not only do adults refer to their local newspaper for information, they 
respond to the advertisements

 In fact the job pages of the Newark Advertiser Group were read by 33,000 
adults in the last 7 days. This is an unrivalled local marketplace.

  Significantly, the Newark Advertiser Group readership is highly mobile and in 
a market where other local newspapers fail to provide meaningful coverage, 
the Newark Advertiser Group is positioned to help companies looking to recruit 
and secure the best people. 
                                                                                   Tel: 01636 681234
                                                                                                                                                Advertiser
   Local newspapers the primary                                                                                                                Recruitment
   recruitment channel
     Recruitment channels referred to first /ever referred to when looking for a job

      Local newspaper / website                                                                                 45,000
                                                                                                                             61,000
                            Jobcentre                 7,000
                                                                                  32,000
             Ask friends / relatives                 6,000
                                                                           27,000
               Recruitment agency                    6,000
                                                                     23,000
             Recruitment websites                  5,000                                             Recruitment channel used first
                                                               20,000                                Recruitment channel ever used
                Employers Website                         9,000
                                                              19,000
                Local area websites               4,000
                                                          18,000
  National newspaper / website                    4,000
                                                       15,000
 Specialist recruitment agencies                  4,000
                                                     13,000
                   Trade magazines            1,000
                                                 9,000
  Internal company information                 2,000
                                              7,000
                                          0            10,000         20,000         30,000         40,000         50,000        60,000   70,000




       Local newspapers and their websites are the most 
               widely used recruitment channel
Source: ISL May – June 2007 within 10%+ circulation area of the Newark Advertiser Group, base – all expressing an opinion.                         Tel: 01636 681234
                                                                                                                                                     Advertiser
    Local newspapers a recruitment channel                                                                                                          Recruitment
    that generates response
            Total number of adults responding to positions advertised in the last 2 years 
                                   &  total number of responses 


           Local Newspaper / website                                                         22,000
                                                                                                                                      47,000
                               Job centre                             11,000
                                                                                       24,000
                    Recruitment agency                              10,000
                                                                                21,000
                  Recruitment websites                            9,000
                                                                                     23,000
                                                            7,000                                     Total number of adults responding
                     Ad in shop window
                                                                 15,000                               Total number of responces
                    National newspaper                    6,000
                                                                 15,000
                     Employers website                      7,000
                                                           11,000
  A specialist recruitment publication                    6,000
                                                              13,000
      Council or Government website                       6,000
                                                            12,000
                              Trade Press                5,000
                                                         10,000
                                             0                 10,000               20,000               30,000              40,000            50,000




                         Local newspapers generate response
Source: ISL May – June 2007 within 10%+ circulation area of the Newark Advertiser Group, base – all expressing an opinion.                              Tel: 01636 681234
                                                                                                                              Advertiser
    Newark Advertiser Group marketing area                                                                                   Recruitment

             31,000 adults are in the market for a new job




         33,000 adults read the recruitment pages of the
           Newark Advertiser Group in the last 7 days
Source: ISL May – June 2007 within 10%+ circulation area of the Newark Advertiser Group, base – all expressing an opinion.   Tel: 01636 681234
                                                                                                                                       Advertiser
    Locations to which Newark Advertiser                                                                                              Recruitment
    Group readers would travel for a new job
          Newark                                                                                                    33,000
           Lincoln                                                           21,000
     Nottingham                                            15,000
        Mansfield                                      14,000
       Southwell                                       14,000

       Grantham                                    13,000
         Bingham                             11,000
          Ollerton                         10,000

          Retford              6,000
          Sleaford       4,000
                     0             5,000          10,000          15,000           20,000          25,000          30,000    35,000


            Newark Advertiser Group readers are willing to travel to 
               neighbouring commercial centres for a new job
Source: ISL May – June 2007 within 10%+ circulation area of the Newark Advertiser Group, base – all expressing an opinion.            Tel: 01636 681234
                                                                                                                                             Advertiser
    Newark Advertiser Group unrivalled                                                                                                      Recruitment
    coverage of this valuable market…
      70,000
                   64,000
                                                                                             Base: Average issue readership
      60,000



      50,000



      40,000



      30,000



      20,000


                                         9,000                 8,000
      10,000                                                                        6,000
                                                                                                         1,000                 1,000
           0
                   Newark       Lincolnshire Echo Grantham Journal                Nottingham           Nottingham            Nottingham &
               Advertiser Group                                                   Evening Post          Recorder              Long Eaton
                                                                                                                                Topper

                        Newark Advertiser Group 
    no other local newspaper provides effective coverage of this market
Source: ISL May – June 2007 within 10%+ circulation area of the Newark Advertiser Group, base – all expressing an opinion.                  Tel: 01636 681234
                                                                                                                                                Advertiser
    Newark Advertiser Group aiding employers                                                                                                   Recruitment
    across a multitude of employment sectors
                   Would consider working in sector                                     Currently work in sector
                           Retail                                   5,000
                                                                                                                                  16,000
                       Education                                                 7,000
                                                                                                                                  16,000
                           Health                                   5,000
                                                                                                                    14,000
                Leisure / tourism               2,000
                                                                                        10,000
                     Social / Care                   3,000
                                                                                        10,000
                         Catering                        4,000
                                                                                     9,000
                    Construction                                          6,000
                                                                                     9,000
                     Civil Service           2,000
                                                                                     9,000
               Customer Services         1,000
                                                                                     9,000
              Professional serices                3,000
                                                                                  9,000
                         Finance         1,000
                                                                              8,000
         Wholesale / distribution            2,000
                                                                              8,000
                       Enginering        1,000
                                                                              8,000
                  IT / technology            2,000
                                                                              8,000
                  Post / telecoms        1,000
                                                     5,000
                  Manufacturing                        4,000
                                                              7,000
          Armed services / police                 3,000
                                                              7,000
             Maintainace / repair            2,000
                                                              7,000
                        Transport        1,000
                                                          6,000
                                     0      2,000        4,000        6,000        8,000        10,000       12,000          14,000   16,000


Source: ISL May – June 2007 within 10%+ circulation area of the Newark Advertiser Group, base – all expressing an opinion.                     Tel: 01636 681234
                                             Advertiser
By placing your recruitment activity in     Recruitment
the Newark Advertiser Group you’ll be in 
good company




                                            Tel: 01636 681234
                                                                        Advertiser
In summary                                                             Recruitment

 31,000 adults are in the market for a new job.

 Local newspapers & their websites are the primary recruitment 
channel.

 Local newspapers generate response; 68,000 responses were 
generated by local newspapers in the last 2 years.

 33,000 adults read the recruitment pages of the Newark Advertiser 
Group in the last 7 days

  Newark Advertiser Group readers are willing to travel to 
neighbouring commercial centres for a new job – 21,000 are prepared 
to travel to Lincoln & 15,000 to Nottingham

  The Newark Advertiser Group provides meaningful coverage in an 
area where no other local newspaper is positioned to help companies 
looking to recruit the best people

                                                                       Tel: 01636 681234
                                                                        Advertiser
Market Research                                                        Recruitment

Communications Clinic commissioned in the Spring of 2007.

Interviews conducted by Interviewing Services Limited

453 interviews to Jicreg standards

Interviews 25 minute face to face plus an additional self‐completed 
questionnaire.

Field work 7th May to 10th June 2007. 

The survey was conducted across an area where the Newark  
Advertiser Series has 10%+ household penetration. 

The survey area consisted of the following postcodes;           
LN5.0; LN6.9; NG13.8,9,0; NG174.7; NG22.8,0 NG23.5,6,7; 
NG24.1,2,3,4; NG25.0; NG32.2.


                                                                       Tel: 01636 681234
                                                Advertiser
Market research area                           Recruitment




                       Outside research area

                       Research area




                                               Tel: 01636 681234

								
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