Filmmaking.net Advertiser's Kit - PDF by skr83537

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									Filmmaking.net Advertiser's Kit
Filmmaking.net was founded in 1994 and for over 14 years has
been one of the top destinations on the Internet for new and
independent filmmakers. Today the site receives in excess of
2.2 million annual visits and delivers nearly 5 million advertising
impressions. Traffic continues to grow steadily at an average
rate of around 5% per month.

Partnering with filmmaking.net represents an extremely cost-
effective way of speaking to a niche market of highly motivated
independent filmmakers. To help you reach this audience with
your product or service, a range of advertising, sponsorship, and
product-placement options are available. We also invite you to
suggest more bespoke ways in which filmmaking.net can work
with you to help you get your message to our audience.

The following advertising options are available on
filmmaking.net:

   Banner Options
       Standard ad banners
       Skyscraper ad banner
       Feature box (site home page)
       Forum sponsorship

   Standard Options
       Text ads
       Featured film schools
       Filmstore product listing
       Advertorial features
       Film Schools Database licensing

   Additional Options
      Bespoke solutions
      Other Cinemagine properties

More information on each of these options is outlined below.
Banner Options

Standard Banners
Dimensions: 486x60 pixels

Standard banners are placed on all pages
across the site (exact placement shown in
red).

All standard banners are placed in a pool
with any other banners operating on the
site at the time and displayed across all
pages on a rotational basis.

Standard banners are sold on a CPM
basis (i.e. per 1000 impressions). We
accept a variety of formats - see the
section on Specifications for more
information.




Skyscraper Banners
Dimensions: 120x600 pixels

Skyscraper banners are placed on all
pages across the site (exact placement
shown in red).

All skyscraper banners are placed in a
pool with any other banners operating on
the site at the time and displayed across
all pages (excluding the forums) on a
rotational basis.

Skyscraper banners are sold on a CPM
basis (i.e. cost per 1000 impressions).
Feature Boxes
Dimensions: 130x220 pixels

Feature boxes (130x220 pixels) are
placed in the left column on the home
page of the site (exact placement shown
in red).

Feature boxes placement is on a tenancy
basis for the duration of the campaign
(i.e. the ad unit is always displayed in the
same position when the page is loaded).
There are three feature box positions
available on the home page and two on
the film schools landing page.




Forum Leaderboard
Dimensions: 728x90 pixels

Forum Leadboard banners (728x90
pixels) are placed at the top of all pages
in the Discussion forum on the site -
www.filmmaking.net/fnetforum. (exact
placement shown in red).

All forum leaderboard banners are
placed in a pool with any other banners
operating on the site at the time and
displayed across all pages (excluding the
forums) on a rotational basis.

Forum sponsorship banners are sold on
a CPM basis (i.e. per 1000 impressions).
Other Standard Options
In addition to banner advertising, we offer a range of other standard options on
filmmaking.net.



 Text Ads

 A text ad unit is comprised of approximately
 5-10 words, which are configured as a link
 to the advertiser's site. To differentiate
 them from links to other pages on the site,
 text ads are displayed in an alternative
 colour:
                                                Learn more production tips from the best movie
 The positioning of text ads is negotiable on   production studio!
 a page by page basis, however placement
 must be in keeping with the overall scope of
 the site content and design.

 All text ads are displayed on a tenancy
 basis (i.e. the ad unit is always displayed
 when the page is loaded) and placements
 are sold in blocks of one (1) month.




 Featured Film School

 Filmmaking.net’s Film School Directory
 (www.filmmaking.net/filmschools/) is
 the largest resource of its kind on the
 Internet and one of the most popular
 destinations for those seeking
 information about film training
 institutions.

 Featured film school listings appear at
 above the fold on all pages in the Film
 Schools Directory.

 Featured film school listings are
 displayed on a tenancy basis (i.e. the
 ad unit is always displayed when the
 page is loaded) and placements are
 sold in monthly blocks.
Advertorial Features

Each month, filmmaking.net publishes
a number of articles on a wide range of
filmmaking topics. We are able to
include "advertorial" articles which are
compatible with the site's subject
matter and audience in our monthly
publishing run.

Advertorial articles are displayed in
blocks of one (1) month, and appear in
the same format and location as other
site articles. Advertorials also appear
permanently in the filmmaking.net
article archive (unless the advertiser
requests that the article is removed).

Advertorial articles are normally
between 500 – 750 words, and can
include images as required.
Placement fees for advertorial articles
include the page layout. Copywriting
services are also available if required.




Film Schools Database Licensing

Listing nearly 1,000 schools in over 70 countries, the
filmmaking.net Film Schools Directory
(www.filmmaking.net/filmschools) is the most
comprehensive database of contact and other
information for US and international film schools.

Licensing is available for third-party organisations to
make use of the underlying database for a variety of
purposes (e.g. marketing to film schools). Licenses
are available to cover the full database or data for
selected countries.

More information about licensing the database is
available on request.
Additional Options
Bespoke Solutions

Cinemagine offers a range of standard options for advertising on filmmaking.net.
However, we are equally open to discussing any ideas you have for a more customised
solution on the site.

We have undertaken a range of bespoke advertising arrangements in the past, so if
you have an idea for an alternative way in which you could work with filmmaking.net to
market your product or service, feel free to contact us to discuss it further.


Other Cinemagine Properties

In additional filmmaking.net, Cinemagine owns several other online and offline
properties:

 Cannes – A Festival Virgin's Guide
 www.cannesguide.com

 A popular community and destination
 guide for filmmakers and film industry
 professionals looking to attend the
 Cannes Film Festival.

 Available advertising options include,
 standard banners, text links,
 advertorials, and bespoke
 opportunities.

 370,000 annual visits
 February – May busiest months




 Cannes – A Festival Virgin's Guide (Book)
 www.cannesguide.com

 The leading guidebook for filmmakers
 and film industry professionals
 attending the Cannes Film Festival.
 Published every three years and
 distributed worldwide.

 Half and full page print advertising
 options are available in the book.
Sundance – A Festival Virgin's Guide
www.sundanceguide.net

A popular community and destination
guide for filmmakers, film fans, and
film industry professionals looking to
attend the Sundance Film Festival.

Available advertising options include,
standard banners, text links,
advertorials, and bespoke
opportunities.

220,000 annual visits
November – January busiest months




Sundance – A Festival Virgin's Guide (Book)
www.sundanceguide.net

The leading guidebook for filmmakers,
film fans, and film industry
professionals attending the Sundance
Film Festival. Published every three
years and distributed worldwide.

Half and full page print advertising
options are available in the book.




Dragonlance® Movie Site
www.dragonlance-movie.com

The official web site for movies based
on the worldwide best selling
Dragonlance novel and game series.
Major destination for consumers of
science fiction and fantasy content.

Available advertising options include,
standard banners, text links,
advertorials, and bespoke
opportunities.

1.2 million annual visits
Reporting & Placement Information
Ad Serving & Reporting

All online advertising options are served via the leading open-source ad serving
product OpenX (www.openx.org). Access to real-time statistics for ads served by
Cinemagine is available to advertisers via a password-protected URL. OpenAds is
compatible with tags supplied by leading industry servers such as DoubleClick and
Real Media.


Rate Card

Banners on filmmaking.net are billed on a CPM basis (i.e. cost per 1,000 ad
impressions). Banner placements are subject to a minimum buy of 20,000
impressions per ad unit.

                                             CPM                        CPM                    CPM
 Ad Unit Type (size)
                                      British Pounds (£)            US Dollars ($)1           Euro (€)1
 Standard (468x60)                             £5.00                     $8.00                  5.75€
 Skyscraper (120x600)                          £6.00                     $9.00                  6.75€
 Forum Leaderboard (728x90)                    £7.00                    $10.00                  7.95€


The following ad units are billed on a tenancy basis, in blocks of one (1) month. There
are no impression limits; these ads occupy their respective position to the exclusion of
all others.

                                      Per Month                      Per Month               Per Month
 Ad Unit Type                                                                     1
                                  British Pounds (£)                US Dollars ($)           Euro (€) 1
 Feature Box (130x220)                   £200                           $295                    225€
 Text Ad (Home Page)                         £50                         $75                     55€
 Text Ad (Film Schools)                      £50                         $75                     55€
 Text Ad (Other Pages)                       £25                         $36                     28€
 Featured Film School                        £65                         $95                     73€
 Advertorial Article                     £200                           $295                    225€


Additional services:

 Service                                           British Pounds       US Dollars1            Euro1
 Advertorial copywriting service (per day)             £175                $250                 197€


Notes

    1.   The base rate for all advertising placements is in British Pounds (GBP). If required, invoices can
         also be denominated in US Dollars or Euro, in which case the British Pounds total will be
         converted at the prevailing rate from www.oanda.com ("Typical credit card rate: +2%") on the
         date of the invoice.

    2.   Media Buyers – Cinemagine will pay commission to approved media buying agencies at a rate of
         15% of the total placement value.
   3.   All placements are subject to receipt of a signed Advertising Insertion Order. This agreement
        outlines the full terms and conditions of advertising with Cinemagine.

   4.   Rates are current as of 1 February 2009 and are subject to change without notice.




Further Information & Bookings
To discuss your advertising requirements in more detail or to arrange a booking, please
contact:

        Benjamin Craig
        Cinemagine Media Limited
        Tel. +44 870 042 1364 (UK business hours)

Email contact should be directed to info at cinemagine dot com (email address
formatting removed to prevent spam).




Appendix I - Specifications
Specifications
The specifications for advertisements placed on filmmaking.net are as follows:

 Unit Type                 Dimensions (w x h)         Acceptable Formats (see notes)             Restrictions


                                                      GIF, JPG, PNG, Flash
                                                                                                 Maximum file size
 Standard Banner               468x60 pixels          XHTML, JavaScript, 3rd Party Ad
                                                                                                 50K
                                                      Server Tags



                                                      GIF, JPG, PNG, Flash
                                                                                                 Maximum file size
 Skyscraper Banners           120x600 pixels          XHTML, JavaScript, 3rd Party Ad
                                                                                                 75K
                                                      Server Tags



                                                      GIF, JPG, PNG, Flash
                                                                                                 Maximum file size
 Leaderboard Banner            728x90 pixels          XHTML, JavaScript, 3rd Party Ad
                                                                                                 75K
                                                      Server Tags



                                                      GIF, JPG, PNG, Flash
                                                                                                 Maximum file size
 Feature Box                  130x220 pixels          XHTML, JavaScript, 3rd Party Ad
                                                                                                 50K
                                                      Server Tags

                                                                                                 Site title plus
                                                      Plain text
 Text Ad                             N/A               rd                                        approximately 5-10
                                                      3 Party Ad Server Tags
                                                                                                 words
                                                                                                 School title plus a
 Featured Film                                        Plain text
                                     N/A               rd                                        one (1) sentence
 School                                               3 Party Ad Server Tags
                                                                                                 description
                                                                                                 Can incorporate
                                                      500-750 words plus images as
 Advertorial Article                 N/A                                                         images or rich
                                                      required.
                                                                                                 media elements.

Notes

    1.   Ad units in Flash format must be constructed with an industry standard clickTAG variable built into the movie
         itself. Please contact Cinemagine for more information.

    2.   Ad units which incorporate HTML elements must be valid XHTML 1.0 (Transitional) and must pass the W3C's
         validation service (http://validator.w3.org)

    3.   Ad units which incorporate JavaScript, AJAX, or other dynamic functions will be published at Cinemagine's
         discretion. Such functions should be fully cross-platform and cross-browser compatible and support the two
         most recent major versions of the following browsers: Microsoft Internet Explorer, Mozilla Firefox, Apple
         Safari, and Google Chrome.

    4.   Any audio contained within an ad unit must be user-initiated and must incorporate a “mute” function.

    5.   Cinemagine reserves the right to refuse advertising units which adversely affect the user experience on the
         site. If you are planning to supply non-standard ad units (for example, expanding banners, floating or moving
         ads etc), you will need to obtain "concept approval" from Cinemagine before delivering final creative.

    6.   Pop-up or pop-under ad units which open a new browser window, or ad units which incorporate Java applets,
         will not be accepted.

    7.   All ads served from third-party systems must also meet the above-mentioned specifications for their
         respective unit type.

								
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