Advertising and Public Relations

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					                                                                                                             DEPARTMENT CHAIR
                                                                                                             Isabella C.M. Cunningham
                                                                                                             Ernest A. Sharpe Centennial
                                                                                                             Professor in Communication


Advertising and Public Relations                                                                             Ron Anderson
                                                                                                             Associate Professor

                                                                                                             Lucinda Atkinson
The Department of Advertising      required to make the highest         direct response, and other forms
                                                                                                             Assistant Professor
at The University of Texas at      quality advertising messages.        of integrated communications.
                                                                                                             Tamara Bell
Austin defies categorization       Students are expected to learn       It encourages students to explore
because it offers such diverse     conceptual and critical thinking     cornerstone topics related
resources. It is both a training   skills, computer design and page     to digital media, including          Neal Burns
ground for creatives, account      layout skills, and copywriting.      measurement and ROI, in              Professor

executives, media planners,        The sequence also helps students     addition to creative dimensions.     Sejung Marina Choi
account planners, interactive      develop a portfolio of creative      The program develops the             Associate Professor
specialists and researchers, as    work.                                creative and critical thinking       Vincent Cicchirillo
well as an academic institution                                         skills necessary to participate in   Assistant Professor
for the study of advertising       Texas Media Sequence                 the interactive marketplace and      Edward W. Cundiff
and public relations. Whether      This program is designed to          ultimately take leadership roles     John A. Beck Centennial
regarded as an academic research   help students develop the            within interactive agencies and      Professor Emeritus in
                                                                                                             Communication (Deceased)
institution or a professional      characteristics that define          on the client side.
school, all indications are that   success in advertising media                                              Liza S. de Lewis
Texas Advertising ranks among      planning, buying, sales and new      Bachelor of Science in Public        Lecturer
the best.                          media development. Because           Relations (BSPR)                     Lisa Dobias
                                   advertising media is a broad         Texas Public Relations is a          Senior Lecturer
About the Programs                 and quickly evolving industry,       degree plan designed to prepare
                                                                                                             Minette E. Drumwright
Undergraduate work in              the program offers a variety of      students for careers in the broad    Associate Professor
advertising and public relations   courses, allowing students to        field of public relations. In
                                                                                                             Matthew Eastin
may lead to a Bachelor of          focus their training and allowing    addition to educating students
                                                                                                             Associate Professor
Science in Advertising or a        the program itself to adapt to       in theory and research, the
Bachelor of Science in Public      industry developments.               program develops students’           Terry Hemeyer
                                                                                                             Senior Lecturer
Relations (students may not                                             writing, decision-making and
double major in advertising and                                         strategic thinking abilities,        Geraldine Henderson
public relations).                                                      enabling students to fulfill an      Associate Professor
                                                                        organizational management            Jeff Hunt
Bachelor of Science Program                                             function – whether it be in the      Lecturer
in Advertising (BSAdv)                                                  corporate, government or non-        David Junker
The University of Texas at                                              profit sector.                       Lecturer
Austin offers one of the top                                                                                 LeeAnn Kahlor
undergraduate programs in the                                           Graduate Degree Programs             Assistant Professor
nation. The program provides                                            Graduate work in advertising
                                                                                                             Gene Kincaid
various sequences to prepare the                                        at The University of Texas at
                                                                                                             Senior Lecturer
students for their future career                                        Austin may lead to the Master
                                                                                                             Wei-Na Lee
in advertising:                                                         of Arts (M.A.) or the Doctor of
                                                                        Philosophy (Ph.D.).
Texas Creative Sequence                                                                                      Bradford Love
This program is designed to                                             The graduate program at The          Assistant Professor

mold talented students into        Texas Interactive Sequence           University of Texas at Austin is     Michael S. Mackert
skilled advertising copywriters    This program is designed to give     one of the largest in the country    Assistant Professor
and art directors. To achieve      students a better understanding      and the only program that
                                                                                                             Matthew McCutchin
that goal, it focuses on the       of interactive communication         grants a Ph.D. specifically in       Lecturer
creative and strategic thinking    within the context of advertising,   advertising.
Resources                           Business Foundations Program         Internships
Special resources on campus         The Business Foundations             The Advertising and PR                  FACULTY (Continued…)
provide unique support              Program is a special certificate     Programs require that students
for undergraduate work in           option for non-business majors       complete an internship in               John H. Murphy
advertising and public relations.   that can be used to complement       their field of interest, and offer      Joe C. Thompson Centennial
                                                                                                                 Professor of Advertising
The University of Texas at          an advertising or public relations   coursework in preparation for
Austin has some of the finest       degree. A certificate is awarded     that experience. Students are           Jef I. Richards
computation facilities of any       to students who successfully         encouraged to select carefully
school in the nation. Within        complete 12 hours of upper-          from a wide range of options            Maria Rivera
the college, there are 17 labs      division coursework in the           that are made available                 Lecturer
for student use, in addition        McCombs School of Business,          though the department and               William S. Smith
to an Instructional Media           preferably in marketing and          Communication Career                    Lecturer
Center, which provides support      management.                          Services.                               Patricia A. Stout
for teaching, learning and                                                                                       Professor and John P.
research with three integrated      Senior Fellows Program               Career Possibilities                    McGovern Regents Professor
                                                                                                                 in Health and Medical Science
components: audio, video and        The College’s honor program          Account executives, account             Communication
computer.                           is a broad, interdisciplinary        representatives, copywriters,           Ye Sun
                                    supplement to the various            advertising teachers, media             Assistant Professor
Departmental Labs                   departmental majors. Thirty          buyers, media planners, media
                                                                                                                 Yongjun Sung
The Department of Advertising       senior fellows are selected each     representatives, media sales, art
                                                                                                                 Assistant Professor
has two labs reserved exclusively   year. Graduates of the program       directors, market researchers,
                                                                                                                 Sean Thompson
for the use of advertising          are among some of the top            media relations coordinator,
and PR students: the Texas          students in their chosen fields.     publicist, traffic managers, art
Creative Lab, a production                                               directors, public information           Jeff Ward
lab for projects and portfolio      The New York City Seminar            officers, public affairs specialists,   Lecturer

classes; and a state-of-the-art     The NYC Seminar offers               community relations managers,           Gary B. Wilcox
Interactive Lab for integrated,     students the opportunity to visit    event coordinators, graphic             John A. Beck Centennial
                                                                                                                 Professor in Communication
interactive advertising, digital    New York City over a two-week        designers, promotion specialists.
communications and online           period in order to meet and                                                  Jerome Williams
direct response.                    interact with key professionals      The Advertising and Public              F.J. Heyne Centennial
                                                                                                                 Professor in Communication
                                    and alumni in advertising, public    Relations Community
The Center for Interactive          relations, journalism, publishing,   (Spring 2010)                           UNDERGRADUATE
Advertising (ciAd)                  investment banking marketing         Number of Undergraduate                 ACADEMIC ADVISORS
The purpose of the Center           and media management.                Advertising Students: 726               Ronda Barnett
for Interactive Advertising                                              Number of Undergraduate                 Advertising/Public Relations
is to advance knowledge             Student Involvement                  Students in the Public Relations        Laura Luthy
and understanding of                There are nearly 900 registered      Program: 495                            Public Relations
advertising and other               student organizations to choose      Number of M.A. Students: 144            Damon O’Brien
persuasive communication            from on campus, including            Number of Ph.D. Students: 35            Advertising
by pursuing a research              leadership, service, social and                                              Cindy Patiño
agenda to examine critical          professional organizations.                                                  Advertising
issues related to interactive       Many advertising and public
advertising, computer-mediated      relations students choose to be                                              GRADUATE PROGRAM
communication and electronic        involved with Texas Advertising                                              COORDINATOR

commerce.                           Group (TAG), the university                                                  Robin Dusek

                                    chapter of the American
The Center for Brand Research       Advertising Federation, the                                                  Department of Advertising
The Center for Brand Research       College Communication                                                        College of Communication
integrates academic and             Council, the Public Relations                                                The University of Texas at
practical knowledge of the          Student Society of America
                                                                                                                 1 University Station A1200
branding paradigm by providing      (PRSSA), the Association of
                                                                                                                 Austin, TX 78712
research opportunities that deal    Women in Communications
                                                                                                                 Telephone: 512 471 1101
with both the development           (AWC) UT Student Chapter,                                                    Fax: 512 471 7018
of branding theory and the          and Tower PR, a student-run                                        
practice of branding.               PR firm.