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2003 Q3Q4 DISH NETWORK CO-OP ADVERTISING PRE-APPROVAL FORM - DOC by hwr10459

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									                          2004 Q1/Q2 DISH NETWORK CO-OP ADVERTISING PRE-APPROVAL FORM
                         FAX proposed ad to EchoStar Retail Marketing at 303-723-1499 or send via E-mail to coopadvertising@echostar.com.
               Please fill out the Retailer portion of this form completely. Forms that do not contain a complete Retailer section will not be processed.
  Please refer to the 2004 Co-op Advertising Guidelines for complete program details. Access the Retailer Website for Co-op Guidelines: http://retailer.echostar.com.
  Please note: the number printed in the Retailer fax portion of this form must be the Retailer’s fax number and is the number where this form will be faxed.

 To be completed by Retailer:                                                                Retailer #                           State:
 DISH Network Retailer Name: _______________                                                 Ad will appear as:        1 pg         2 pgs           3 pgs
 Contact Name:            _______                                                            Media Type (please select one of the following):
                                                                                                 Print                          Billboard                     Signage
 E- Mail:         _____
                                                                                                 30 sec. Radio                  60 sec. Radio               ____ Quantity of signs
                                                                                                 30 sec. TV                     60 sec. TV
 Contact Phone:            _______
                                                                                                 Trade Show / Event             Mall Kiosk / Cart
                                                                                                 Direct Mail                    Mail Out
 Retailer Fax: _______________
                                                                                                 News Insert                    Bill Insert                    Flyers
 Ad Title / Name of Event: ________________
                                                                                             Promotion - please select one of the following (if applicable):
 Date Ad will run / Date of Event ________________                                               Digital Home Adv.              Free DISH                      Free-For-All
                                                                                                 Generic                        Programming
                                                                                                 Other
 Publication Name: ________________

 EchoStar Use Only:
        AD/ EVENT HAS BEEN APPROVED                                                                     AD / EVENT HAS BEEN DENIED
           *Please include this form when submitting Co-op Advertising Claim.                                *Please revise and resubmit for final approval.
           AD HAS BEEN APPROVED PENDING CHANGES                                                         TV script approved; please submit video for final approval.
             *No need to resubmit ad after necessary changes are made.
                                                                                                          TV script needs changes; please correct and submit video.
 Advertisement must include the following:
      Current DISH Network logo, should be proportionate to Retailer logo, in compliance with specifications outlined in 2004 Co-op Advertising Guidelines. DISH Network must be
       shown as DISH Network.
      Retailer name and contact information (phone number and/or address)
      Must explain the promotion. All elements must be in the body of the ad (except for radio ads, in which case this information can be placed in the disclaimer).
      For Trade shows and events, complete a DISH Network event application and submit with this form and the contract with an event representative’s signature.
      All Generic ads must have a call to action statement. For example, “call now to find out how you can get free installation.” See co-op guidelines for more options.
      The appropriate DISH Network disclaimer, including offer end date and applicable text for DVR, HD, local channels and SuperDISH, must be present. Disclaimers are
       available on the Retailer Website.
      Please specify length of radio or TV advertisement. 60-second radio ads must mention DISH Network 3 times; 60-second TV ads must mention DISH Network 2 times and
       show it twice. 30-second TV ads must mention DISH Network 2 times and show it once. 30-second radio ads must mention DISH Network 2 times.
      Programmers’ logos/video footage is not allowed in non-EchoStar-produced TV and Print ads. DISH Network assumes no liability for photographs used in print advertising.
   Promotional Language: The following items must be included in either the creative body, or in the bold paragraph above the disclaimer. Reference
   the Promotional Guideline for the exact language to be used. Note: the disclaimer begins with the sentence “Offer Ends…”.
                      Digital Home Advantage                                                Free DISH                                              Free-For-All
       $49.99 Activation Fee                                          $49.99 equipment cost                                  $149 for 1 receiver (301) or $199 for 2 (301/301)
       $49.99 credit on first month’s bill                            $49.99 credit on your bill                             Free Installation - up to 2 receivers
       Requires SSN and valid major credit card                       Requires SSN and valid major credit card               Requires subscription to qualifying programming to
       Participation is subject to credit approval                    Participation is subject to credit approval                receive equipment credits
       Minimum qualifying programming purchase                        Free Installation - up to 3 receivers                  Requires SSN or last 4 digits of SSN and $49.99
       If service terminated or downgraded, return equipment          Minimum qualifying programming purchase for 12             payment for identity verification
       Monthly $5 equipment fee for each receiver beyond first            consecutive months                                  $4.99/mo. programming access fee for each
       Limit of 4 tuners per account                                  Cancellation fee - $240                                    receiver beyond first
       Free Installation - up to 4 tuners                             $4.99/mo. programming access fee for each              Customer will receive a credit on their bill:
       $4.99/mo. outlet programming access fee for dual                   receiver beyond first                                    $10.00/mo. for the 1st 15 months for 1 receiver
         tuners, waived if continuously connected to phone             Monthly price point and programming package                 $10.00/mo. for the 1st 20 months for 2
       Monthly price point and programming package                    If 24-month option – add language                                receivers
       IF DVR – $4.98 DISH Video-On-Demand Service Fee                If DVR $4.98 DISH Video-On-Demand Service              Monthly price point and programming package
       If HD – DISH Network HD Pak                                        Fee                                                 If DVR $4.98 DISH Video-On-Demand Service Fee
       If using “TV for the Whole House” – add language               If HD $9.99 DISH Network HD Pak for 12 months          If HD $9.99 DISH Network HD Pak for 12 months
         “assumes installation of one dual-tuner receiver”
  EchoStar Comments:




 EchoStar Signature_________________________________________                                  Date____________                 Approval Valid Through________________



Advertising requirements subject to change without notice.                                                                                                     April 7, 2004

								
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