The Quarterly Newsletter

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					                                                                     The Quarterly Newsletter

                                                  V O L U M E        I I ,   I S S U E   I I                                 A P R I L — J U N E      2 0 0 7
         Randy Scritchfield

                                             Message from the Chair
        Randy Scritchfield, CFP
         Dr. John Compton
            GeneDx, Inc.
     Immediate Past Chairman
                                             Randy Scritchfield, Randy Scritchfield, CFP
         James G. Muir III
       Hughes Network Systems
                                             The Gaithersburg-Germantown            to the launch of a brand new      So, to all my fellow members, I
              Treasurer                      Chamber of Commerce has been           member benefit — the Member-      would like to ask EACH ONE
          Allen P. DeLeon                    representing you and your inter-       to-Member Discount Program.       to REACH ONE new member
        DeLeon & Stang CPAs                  ests as business people - both in                                        in the next 90 days. Either invite
VC, Communication, Marketing & PR            Annapolis and Rockville. We are     The balance of the year will be      them to one of our events or take
          Jerome Love
                                             helping you network your busi-      just as exciting as we get ready for them to lunch or breakfast and let
       AdCast International
      VC, Legislative Affairs
                                             ness - through events and pro-      annual events such as the Public     them know about the benefits of
         Robert Jepson                       grams and we are encouraging you    Safety Awards Breakfast in August, belonging to the Chamber (If I can
       Adventist HealthCare                  to grow personally, through the     the Business Golf Classic in Sep-    join you, I'm happy to do so and --
VC, Member Attraction & Retention            worthwhile interaction you have     tember and our Celebration Gala I'll buy.)
        Sam McNamee                          with other dynamic members of       in November.
         Signs of Progress
                                             this organization.                                                       The resulting increase, in both
     VC, Member Programs
            Trina LaPier
                                                                                 The next great significant growth    membership and vibrancy will
        The Gazette Newspapers               You’ll read on these pages all we   for our Chamber will be when we enhance our business relationships
                                             have accomplished this quarter      add more people like you.            and make our Chamber member-
                                             from exciting networking activities                                      ship work even harder for us.
        BOARD OF
                Andy Bass
                                             GGCC Launches Sponsorship Incentive Program
       United Bank-Germantown
            Henry Bernstein                  For the second half of the year, we     be seen by over 250,000 fair con-       showcase your company as we
           Scheer Partners, Inc.             are busy at the Chamber making          sumers over a concentrated period       celebrate 2007 with the entire
           Mary Ann Britton                  sure we are meeting your needs by       of one full week.                       GGCC membership.
                 Past Chair                  creating interesting programs and
              Julie Clifford                 networking events.                                                              Our sponsorship incentive pro-
   MiddleBrook Pharmaceuticals, Inc.                                                 The GGCC Annual Golf Classic
                                                                                                                             gram, lets you take advantage of
            Robert Dickman                                                           on September 14, 2007 where mem-
                                             There are three major sponsorship                                               more than one sponsorship op-
           McShea & Company                                                          bers and guests can create and en-
                                             opportunities for the second half of                                            portunity at additional savings.
              Sonya Foster                                                           hance business relationships during a
Comcast Spotlight Cable Communications                                               lively “best ball” tournament and
            Donna Gallagher                                                                                                  Spaces are filling up quickly.
                                                                                     create lasting business connections.
          Ageless Wonders, LLC               The NASCAR Simulator Attrac-                                                    Call to have your company’s name
            Chris Goldberg                   tion at the 2007 Agricultural Fair                                              added to our sponsorship list
                                                                                     The Gala Celebration Dinner on
             The Answer Inc.                 where your name and product will                                                today!
            Dawn Goldberg
                                                                                     November 30, 2007 allows you to
          Write Well University
            James A. Hyatt                                                      NASCAR SPONSORS (as of 6/30/07)
     Law Offices of James A. Hyatt
        Dr. Hercules Pinkney
                                             •    Montgomery County Employees FCU (Winner’s Circle) •      East Diamond Self Storage (Speedway)
    Past Chair, Montgomery College           •    Towne Place Suites By Marriott (Speedway)          • Gaithersburg Regional Library (Pit Stop)
              Martin Posse
     Altronics Communications, Inc.
                                                                                  GOLF SPONSORS (as of 6/30/07)
                Carol Rieg                   •    MiddleBrook Pharmaceuticals, Inc. (Dinner)    • Rodgers Consulting (Silver)
           Rieg and Associates               •    The Gazette (Scholarship, Gold, Tee)          • Lakeforest Shopping Center (Driving Range)
              Janice Sibley
                                             •    Hughes Network Systems (Golfer’s Gift, Gold)  • Lerch, Early & Brewer, Chartered (Driving Range)
       Corporate Resources, LLC
            Tony Tomasello                   •    Genesis Security Systems, LLC (Golfer’s Gift) • Moyer & Sons Moving and Storage, Inc. (Beat the Pro)
           City of Gaithersburg              •    Adventist Healthcare (Gold)                   • Fitzgerald Auto Mall (Hole in One)
            Douglas Wrenn
         Rodgers Consulting, Inc.
                                             •    DeLeon and Stang (Gold)                       • Hyatt Summerfield Suites (Beverage Cart)
             Paul Yanoshik                   •    MIE Consulting, LLC (Gold)                    • Village Settlement (Beverage Cart)
          RE/MAX Realty Group                •    Montgomery College (Gold)                     • Davis & Associates (Long Drive-Men)
             Chris Zindash
       Primerica Financial Service
                                             •    OBA Bank (Gold)                               • Mercantile Potomac/PNC (Long Drive-Women)
             Lisa Lamphier                   •    Office Paper Systems (Gold)                   • Randy Scritchfield, CFP (Closest to the Pin-Men)
Hirschel, Savitz, Parker and Hollman, P.A.                                                      • Eagle Bank (Tee)
                     Glory Days Speed Networking Lunch
       PAGE   2

                     On April 10, 2007, the sports           The event, while entertaining and
                     themed Glory Days Grill, in             engaging, concentrated purely on
                     Germantown, provided just the           networking and understanding
                     right atmosphere for GGCC               that businesses rely on who they
                     members and guests to make              know, their network of suppliers,
                     their “pitch” and expand their          partners and of course custom-
                     network during the 2nd annual           ers. Speed Networking is simple,
                     Speed Networking Lunch.                 effective and generates quantifi-
                                                             able results.
                     Members and guests enjoyed a
                     mouth-watering buffet lunch in-         At the close of the event Mary
                     cluding BBQ chicken, pasta, salad       Beth Harper, Marketing Coordi-
                     and items from Glory Day’s new          nator for Glory Days generously
                     menu as they warmed up for the          presented Glory Days Grill gift
                     interactive networking exercise.        certificates to the winners of the
                     Once the network building activ-        door prize drawings; inviting
                     ity began, participants engaged in      GGCC members and guests back
                     a series of efficient mini-meetings,    for more enjoyment with their
                     teaming up with a new business          friends and family.
                     leader at each ring of the bell.

                    Sovereign Bank (BNAF)
                                                                  tions set up throughout the facility,      payment processing products
                                                                  Sovereign Bank catered to every            and services.
                                                                  taste from sweet tooth to Indian
                                                                  Cuisine. As members and guests             Geeta Anand and her associates
                                                                  enjoyed socializing, Sovereign Bank        at the conclusion of the event,
                                                                  associates mingled, available to           thoughtfully presented each
                                                                  answer questions related to bank-          member and guest with a Sov-
                                                                  ing with Sovereign.                        ereign Bank gift bag.
                   As sponsor of the GGCC BNAF on
                   April 19, 2007, Geeta Anand, Branch
                                                                  A kiosk was present for demon-
                   Manger, Sovereign Bank Gaithersburg at
                                                                  strations of Sovereign Merchant
                   Lakeforest, graciously shared her branch
                                                                  Services; which offers businesses a
                   office with over 45 business leaders
                                                                  comprehensive array of electronic
                   from our community. With food sta-

                   Germantown Library (BNBN)
                   The elegant New Germantown               Pat Tyser, Sr. Vice President OBA             innovatively designed library; it’s
                   Library brought together over 40         Bank – Germantown informed mem-               ambiance, which lends itself well to
                   business leaders for “Business           bers and guests of OBA Bank’s portfo-         receptions; the high-tech features
                   Networking Before Nine” on May           lio of business services and knowledge        far removed from the days of card
                   9, 2007.                                 of the local community. OBA Bank –            catalogue and Microfiche; the play-
                                                            Germantown contributed (3) beauti-            fully inspired Children’s section;
                   OBA Bank - Germantown treated            fully abundant gift baskets, which were       and the imaginative Graphic Novel
                   members and guess to a lavish            presented to the winners of the ran-          division. Maria Pedak-Kari, along
                   breakfast catered by Chef Bryan’s        domly selected door prize drawing             with her staff invited members and
                   Kitchen and served in the stylish        following the breakfast.                      guests to tour the venue as they
                   foyer overlooking the dramatic                                                         continued to mingle with one an-
                   rotunda.                                                                               other.
                                                            Maria Pedak-Kari, Germantown Li-
                                                            brary Branch Manager, showcased the

SoccerPlex (BNAF)
                                                                                                                                     PAGE         3

                                                                                                                        Upcoming Events
At the BNAF on May 17, 2007, mem-        to; soccer, volleyball, hockey, bas-    court. One lucky door prize win-
                                                                                                                     Tuesday, July 10
bers and guests enjoyed an early         ketball, miniature golf….               ner was presented with DC United
                                                                                                                     7:30-9:00 am
evening sipping wine and enjoying                                                tickets!                            Business Networking
light tapas and Mediterranean cuisine    Celebrating their 50th Anniversary,                                         Before Nine
on a balcony overlooking the home        Rodgers Consulting donated the          We’ll return to the SoccerPlex on   United Bank
field of the DC United Soccer Team.      delicious display of food and wine      Saturday, September 29th as we      19701 Frederick Road,
They were surrounded by breath-          and Richard Parsons, Chief Oper-        sponsor a team of walkers for the   Germantown
taking views of Bermuda and Blue         ating Officer, enthusiastically         Germantown Walk for the Home-
Grass fields, the Germantown Rec-        shared highlights of the contribu-      less.                               Thursday, July 19
                                                                                                                     5:30-7:30 pm
reational Park and Surgarloaf Moun-      tions Rodgers Consulting has made
                                                                                                                     Business Networking
tain.                                    to the architectural and landscape                                          After Five
                                         design of our communities.                                                  Hyatt Summerfield Suites
Trish Heffelfinger, Executive Direc-                                                                                 200 Skidmore Boulevard,
tor, showcased the beautiful land-       Trish Heffelfinger welcomed mem-                                            Gaithersburg
scaping and architecture of the Mary-    bers and guests to walk around
land Soccer Foundation and the Dis-      and experience the venue, perhaps                                           Friday, August 10
covery Sports Center; emphasizing        watch the volleyball teams in ac-                                           7:30 am
                                                                                                                     Public Safety Awards
the various sports the facility caters   tion, or shoot baskets on the
                                                                                                                     Montgomery County Agricultural

Sam’s Club (BNBN)
                                                                                                                     Center Fairgrounds
                                                                                                                     16 Chestnut Street
                                                                                                                     $20 members
                                                                                                                     $30 non-members
Ron Epps, Business Manager, Sam’s        the store, which was open for busi-                                         Thursday, August 23
Club Gaithersburg, once again lived      ness, pushing shopping carts, relying                                       5:30-7:30 pm
up to his reputation by offering an      on teamwork and vigorously compet-                                          Business Networking
energetic fun-filled morning of games    ing with the other teams. The first                                         After Five
and surprises during the June 5, 2007    four teams back to the register with                                        Mid-Atlantic Federal Credit Union
Business Network Before Nine.            the correct items won a prize.                                              12820 Wisteria Drive
Members and guests indulged in a hot     The winners of the Scavenger hunt
                                                                                                                     Friday, September 14
breakfast served by Sam’s Club onsite    were rewarded with gifts of cham-                                           12:00 noon—Shot Gun Start
catering team while given an over-       pagne and chocolate fondue foun-                                            Annual Business Golf Classic
view of Sam’s Club business member-      tains.                                                                      PB Dye Golf Club
ship programs. Following breakfast,                                                                                  9526 Dr. Perry Road, Ijamsville
the group was paired off into teams      The networking carried over after                                           $175 members
and given merchandise item numbers       the 9:00 am close of the event. Sev-                                        $200 non-members
to search for throughout the store.      eral members and guest even decided
                                         to take another tour of Sam’s Club                                          Thursday, September 20
Members and guests raced through
                                                                                                                     5:30-7:30 pm
                                         and went shopping!                                                          Business Networking
                                                                                                                     After Five

 CALLING ALL NON-PROFITS                                                                                             Smokey Glen Farm Barbequers
                                                                                                                     16407 Riffle Ford Road

                                                               Ribbon Cuttings
Get ready for our 4th Annual Non-Profit Show-
case and Volunteer Appreciation on Thursday                                                                          Saturday, September 29
September 20th sponsored by Smokey Glen                                                                              5:30-7:30 pm
Farm Barbequers, Inc., 16407 Riffle Ford Road,                                                                       Walk for the Homeless
Gaithersburg, Maryland. Owners Mark & Jim                                                                            Maryland Soccer Foundation
                                                            This quarter we had two ribbon cutting events.           18031 Central Park Circle
Sweet are strong proponents of corporate vol-
                                                            We welcomed new member Alex Cyber Lounge                 Boyds
unteerism and invite GGCC non-profit mem-
bers to come out and share what they do to                  on April 26, 2007 and helped christen the new
enhance our community and how the business                  offices of DeLeon & Stang on May 16, 2007.                       BNBN and BNAF
community can help support their efforts.                   Mayor Katz was at both events to give a proclama-              Networking events are
                                                            tion from the City of Gaithersburg.                               free for members,
   This event is FREE for you as a non-profit.                                                                         $40 for returning non-members.
   To reserve a display table, please contact                                                                        Registration in advance to all events
                                                                                                                                  is requested.
   Alice Lynn O’Steen, Director of Events, at
                                                                                                                      To register call (301) 840-1400 or
           301-840-1400 ext. 14 or                                                                                             visit our website:
            PAGE          4           Communications,
                                      Marketing and PR
                                      This quarter, the Communica-          approach. Our meetings are fun
                                      tions, Marketing and PR commit-       and engaging as we exchange
                                      tee has been successful in imple-     ideas to communicate the bene-
                                                                                                                         Have you used your
                                      menting a few key programs for        fits of being a member of the
                                      the Chamber such as the market-       Chamber and all that the Cham-               discount card yet?
                                      ing behind the launch of the          ber has to offer.
                                      Member-to-Member Discount                                                           Send us your comments
                                      program, the incentive packaging      Feel free to join us on the 4th                    and be entered
                                      of sponsorship opportunities for      Thursday of the month at 9:00                   into a drawing to win
                                      the balance of 2007 as well as        am in the Chamber Annex.                             a free set of
                                                                                                                                mailing labels.
                                      ways to promote the value of
                                      coming to a networking event by       NOTE: There will not be a meet-
                                      using a more targeted message         ing in July. Happy Summer!

                              Small Office Home Office                                                                  VOLUNTEERS
                              The Small Office Home Of-
                              fice (SOHO) Committee
                                                                 held the 1st Wednesday of
                                                                 every month from 8:00-9:00 am
                              focuses its efforts on mem-        at the Annex. Come network
                              bers with 10 employees or          with other Small Business own-                                We are looking
                              less. The SOHO Committee           ers and bounce your concerns                           for volunteers to help “man”
                              understands that the small         or questions off of each other.                              the GGCC booth
                              business owner’s schedule of                                                               at the 2007 Agricultural Fair
                              activities is dictated by issues   The SOHO Committee is in the                                 on August 10-18.
                              or problems that just re-          process of putting together the
                              cently emerged. SOHO               criteria for an annual Business                       You may bring your company’s
                              through committee meetings         of the Year recognition award                        flyers, brochures or coupons to
                              and the monthly Business           program to be presented at the                                distribute while
                              Solutions Roundtable focuses       annual dinner. Come out to a                               you are in the booth.
                              on how to spend time on the        committee meeting and help
                                                                                                                       If you can give us two hours of
                              business instead of in the         shape this award program.
                                                                                                                           your time, please contact
                              business. The SOHO Busi-                                                                            John Schlegel
                              ness Solutions Roundtable is                                                       
                                                                                                                             (301) 840-1400 ext. 17

Community Service
Our non-profit members rely on
the efforts of volunteers and the
local businesses who support
                                      Up Day to benefit St. Luke’s House
                                      where member volunteers spent a
                                      Saturday morning mulching, weed-
                                                                                                      Did You Know
them.                                 ing and pruning.                                                                             GGCC members can
                                                                                                                                   take advantage of a
The GGCC Community Service            This fall, the committee will be                                                             new service called
Committee works to involve all        involved in the non-profit show-                                                             Capital Region Ca-
Chamber members in programs           case at Smokey Glen Farm Barbe-                                                              reers, a regional job
supporting our non-profit mem-        quers on September 20, the Walk                                                              bank that allows you
bers.                                 for the Homeless at the Maryland                              to reach a targeted demographic of professionals,
                                      SoccerPlex on September 29 and                                use specific criteria to search resumes and receive
This spring, the Community Ser-       will end the year with a collection                           e-mail updates and post resumes and receive e-
vice committee held its 2nd Spruce    project.                                                      mail notifications of jobs with matching criteria.
                                                                                                    Cost is $250 per job listing. For more informa-
                                                                                                    tion, visit
    THE      QUARTERLY               NEWSLETTER
     Membership Attraction and Retention                                                                                                PAGE     5

     The first half of 2007 has been     own business neighbors and          sary business expenses such as    Whether you have one em-
     an exciting time for Gaithers-      invite them to a GGCC net-          accounting, legal, payroll,       ployee or 1,000 employees,
     burg-Germantown Chamber             working event.                      equipment, vending, and even      pass this free benefit along to
     of Commerce members and                                                 signage. Meanwhile their em-      them, you might be surprised
     especially the Membership           But by far the most exciting and    ployees and families save on      how your employees feel.
     Attraction and Retention            exhilarating project of the         everything from home im-          One member reported “We
     Committee. Committee                Membership Attraction and           provements, travel, vision and    distributed the Member to
     members have welcomed               Retention Committee was the         dental services, ice cream, and   Member discount information
     more than 35 new members            rollout of the newest member-       dining, to name just a few.       to our employees this morn-
     and have gotten the opportu-        ship benefit, the Member-to-        Best of all, the cost; nada,      ing, and I am already hearing
     nity through the MAR Com-           Member Discount Program.            zero, not a dime! Sure if you     how wonderful they believe
     mittee to introduce them-           More than 3,000 membership          choose to provide a discount      this benefit is.”
     selves to nearly one half of        cards have already been distrib-    on your services or merchan-
     the GGCC membership by              uted to identify GGCC member        dise to other GGCC mem-
                                                                                                               Do you need more member-
     making “staying in touch”           company employees. The list of      bers, it will cost you the
                                                                                                               ship cards for your employees?
     calls. The Committee also           GGCC member companies               amount of the discount; how-
                                                                                                               Just let us know.
     conducted four separate walk-       who provide a discount is grow-     ever, the potential for new
     around campaigns where              ing and now includes nearly 100     customers and patrons more
     Committee members had the           companies. GGCC member              than offsets the discount you
     opportunity to meet their           companies can save on neces-        provide.

     Germantown Task Force
                                                                                                                  Committee Meeting
                                                                             160,000 square feet of office
                                                                             space with easy access to          All meetings take place at the
     The Germantown Task Force            Members of the Task Force          from I-270 at Father Hurley                GGCC Annex
     continues to participate in the      are also active in the County      Boulevard. The German-                (unless otherwise noted)
     Germantown Master Plan               Council’s review of the Annual     town Task Force meets each
                                                                             month to discuss issues im-          SOHO Business Solutions
     process. A Park and Planning         Growth Plan. See more de-
                                                                             pacting Germantown. The                    Roundtable
     staff draft is due to the Plan-      tails under the Legislative re-                                         1st Wednesday of the month
     ning Board by September              port.                              meetings are held on the 3rd
                                                                                                                           8:00 am
     2007. The draft will then be                                            Thursday of the month at
     reviewed by the Planning             At the May meeting, the Task       8:00 AM at the Upcounty              Legislative Speaker Series
     Board and the County Council         Force received a presentation      Regional Services Center.            2nd Wednesday of the month
     prior to the final Sectional Map     on the Milestone Business          Note – there is no meeting in                  8:00 am
     Amendment in June of 2009.           Park. The new building offers      August.
                                                                                                                      SOHO Committee
                                                                                                                  3rd Wednesday of the month

                                                                                                                          8:00 am

                                                                                                                   Membership Attraction
                                                                                                                        & Retention
                                                                                                                  4th Wednesday of the month
                                                                                                                          8:30 am
Summer is typically a slow time        Council who have the respon-
for legislative matters. That is       sibility of reviewing and ap-      planning/index.shtm                               Events
not the case this summer. At the       proving the plan. The recom-                                                2nd Thursday of the month
                                                                          The Legislative Speaker Series
County level, the County Coun-         mended Growth Policy in-                                                            12 noon
                                                                          continues on the 2nd
cil is currently reviewing the         cludes APFO tests for trans-
                                                                          Wednesday of each month.
Annual Growth Plan for the             portation, schools, water and                                              Germantown Task Force
                                                                          This quarter we hosted City             3rd Thursday of the month
County and at the State level,         sewer, and police, fire, and
                                                                          of Gaithersburg Mayor Sidney                     8:00 am
our legislators are seriously          health. The Planning Board has
                                                                          Katz and the State Delegates             12900 Middlebrook Road
considering a special fall session     made recommendations to
                                                                          for Districts 15 and 39. We                   Germantown
to resolve the State’s budgetary       change the standard for testing
                                                                          also hosted an Upcounty Busi-
deficit.                               as well as increasing the impact                                         Communications, Marketing
                                                                          ness Breakfast Briefing with
                                       tax rates. GGCC testified at                                                         & PR
                                                                          Senators Rob Garagiola and PJ
                                       the County Council’s public                                                4th Thursday of the month
The Montgomery County                                                     Hogan; Councilmembers Mike
                                       hearing on June 26th to request                                                     9:00 am
Growth Plan implements a 1973                                             Knapp and Nancy Floreen;
                                       a reasonable congestion stan-
law, called the Adequate Public                                           and Assistant City Manager               Committees that meet
                                       dard for Germantown and to
Facilities Ordinance (APFO),                                              Tony Tomasello. On July 11th                  as needed:
                                       recommend that the areas
which directs development to                                              we will host our State Legisla-            Community Service
                                       around the Corridor Cities                                                           Golf
areas where public services are                                           tors from District 17 and in
                                       Transitway be considered tran-                                                Celebration Dinner
in place. The current policy was                                          September we host Council-
                                       sit-oriented development. To
last updated in 2003. The Plan-                                           member Mike Knapp. We
                                       review the Planning Board
ning Board has provided recom-                                            take a break in August – so
                                       recommendations go to
mendations to the County                                                  should you!
         PAGE       6

   Welcome New Members
American Custom Contractors                  MCT Federal Credit Union            Nauticon Imaging Systems
15728 Crabbs Branch Way                      23225 Stringtown Road               15878 Gaither Drive
Rockville, MD 20855                          Clarksburg, MD 20871                Gaithersburg, MD 20877              
Mr. William Giakoumatos                      Ms. Mary Orlina
(301) 417-1000                               (240) 599-7410                      Mr. Larry Grier                    (301) 279-0123
Comcast Spotlight                            MCT Federal Credit Union
40 West Gude Drive                           19777 Frederick Road                Mr. Peter Moor
Suite 110                                    Fox Chapel Shopping Center          (301) 279-0123
Rockville, MD 20850                          Germantown, MD 20876      
Mr. Travis Miller                            Ms. Loretta Griffin                 OBA Bank
(301) 309-5117                               (240) 599-7552                      18523 North Frederick Avenue              Gaithersburg, MD 20879
Community Today                              Mid-Atlantic Federal Credit Union   Mr. Michael McSpadden
A Division of Trent Eric Associates          555 Quince Orchard Road             (301) 921-2500
18210 Contour Road, Unit 214                 Gaithersburg, MD 20878    
Montgomery Village, MD 20877        &   Mr. Sergio Gagliardi                Provident Bank
Mr. Felix Speight                            (301) 944-1767                      12110 Darnestown Road
(301) 204-2219                                        Gaithersburg, MD 20878                                                 
                                             Mid-Atlantic Federal Credit Union   Ms. Nse Anom
ezStorage                                    15245 Shady Grove Road              (301) 977-8313
807 South Frederick Avenue                   Gaithersburg, MD 20850    
Gaithersburg, MD 20877                                         Mr. Kevin Plater                    Provident Bank
Mr. Grey Williams                            (301) 944-1767                      18261 Flower Hill Way
(240) 683-8060                                         Gaithersburg, MD 20879
Ms. Kate Mc Phee                             MIE Consulting, LLC                 Ms. Kayonta Brown
(240) 683-8060                               PO Box 83568                        (301) 840-5600
                                             Gaithersburg, MD 20833    
High Point Farm & Catering         
PO Box 178                                   Mr. Jason Lucas                     Provident Bank
Clarksburg, MD 20871                         (301) 947-1001                      18066 Mateny Road                          Germantown, MD 20874
Mr. Robert Egan                              Mouse on House, Inc.                Ms. Gladine Azomme
(301) 428-0650                               13534 Sanderling Place              (301) 916-5220                        Germantown, MD 20874      
Mr. Geoffrey Barker                                                              Shop in U.S. Cities
(301) 428-0650 x102                          Ms. Suzi Cusack                     13017 Wisteria Drive, Suite 271                      (301) 972-3201                      Germantown, MD 20874
Make It Remarkable, LLC                                                          Mr. Christopher Daley
PO Box 243                                   Ms. Elisha Ehnes                    (866) 896-1816
Germantown, MD 20874-0243                    (240) 277-6226                          
Mr. Bruce Johnson                                                                Verizon Wireless
(301) 602-0448                                                                   21040 G Frederick Avenue                                                          Germantown, MD 20876
                                                                                 Mr. Brian Tubbs
                                                                                 (301) 515-2300

  THE     QUARTERLY               NEWSLETTER
                                                                                                                                                   PAGE     7

     Business Notes
                                                                                             1. Make an Attribution Chart.
                                                                                             On the left hand side of a piece of paper,
                                                                                             list the decisions potential customers
                                                                                             might use to choose whether to buy
                                                                                             from you or a competitor (ex. price).
                                                                                             Then create a scale (ex. low to high).
                                               is why senior centers are now using the
Accelerating Your Business Growth              Nintendo Wii for activities like bowling.
                                                                                             Next display your five major competi-
By Bruce D. Johnson, Make It Remarkable, LLC                                                 tor’s positions on your chart. Finally, look
                                               Whenever a business experiences rapid         for the open areas where no one’s posi-
                                               growth it’s almost always because it’s        tioned. That could be your path to rapid
ARE YOU POSITIONED FOR                         been positioned to be different than its      growth.
RAPID GROWTH?                                  competition. On the other hand, most
                                               small businesses struggle because they        2. Ask the Value Question. What’s
If asked to define how your business is        have no discernable difference (which         the perceived value of your position? Is
different from every other business in         matters to their potential customers). To     this something your target market would
your field, how would you respond? If          most consumers a Chinese restaurant is        perceive to be worth paying for--at a
your customers were asked the same             a Chinese restaurant, a remodeler is a        price that would make you happy?
question, how would they respond? More         remodeler, a realtor is a realtor, and a
importantly, how would your potential          car repairer is a car repairer. In other      3. Look for Dramatically Different.
customers respond? If you or they can’t        words, most customers see the vast            Being a little bit better or different isn’t
clearly articulate a difference that matters   majority of businesses as mere commodi-       enough. Consumers need to clearly know
to them, then it’s probably time to repo-      ties. And whenever a business is per-         how you’re different (i.e. no one con-
sition yourself.                               ceived to be a commodity, price is the        fuses Cirque du Soleil with Ringling
                                               only issue.                                   Brothers).
Cirque du Soleil has grown rapidly be-
cause they positioned themselves as a          However, when a business positions itself     If you want to get out of the commodity
circus for adults with a theme and no          to be different in a way that their target    price-sensitive competitive environment,
animals. Curves has grown rapidly be-          market perceives to be positive (Apple,       then make sure you’ve clearly identified a
cause they positioned themselves as a          OXO, BMW), then they’re not compet-           position for your business that is so dra-
different kind of “athletic club”—a small      ing on price but on perceived value. And,     matically different than your competitors
facility for women only, with one circuit      more importantly, their customers are         that everyone knows it and can’t wait to
in a circle. The Nintendo Wii has grown        then moved to remark to their friends,        tell someone about it. Then you’ll be on
rapidly because Nintendo positioned it as      “You’ve got to check this out!” (i.e. buzz    your way toward rapid growth.
the low cost alternative to the PlaySta-       happens). So, if you’d like to better posi-
                                                                                             Bruce D. Johnson is the President of Make it Remarkable
tion3 and Xbox—but more importantly,           tion your business for growth, try these      LLC, a consulting, speaking and executive coaching firm that
they positioned it for non-gamers, which       ideas.                                        helps companies and organizations accelerate growth. He
                                                                                             can be reached at
                                                                                             Make it Remarkable LLC is a new GGCC Member.

                                                                                                                GGCC STAFF

   Member Notes
                                                                                                                 Marilyn Balcombe
                                                                                                                 Director of Events
                                                                                                                 Alice Lynn O’Steen
                              In honor of their 20th Anniversary, Allentuck Landscaping Co.
                                                                                                         Director of Member Services
                              is celebrating with “Giving Tree 2007 – Doing 20 Good Things for
                              our Community”. A sample of the projects completed or under                            John Schlegel
                              way include: biweekly Mowing the Silver Spring Armory grounds         
                              while our troops are serving overseas; new Library Book donations        Marketing and Communications
                              to Strawberry Knoll and Jones Lane Elementary Schools in honor                      Specialist
                              of two long time employees, a Spring Garden Cleanup & Planting                      Jill Melnick
  project at a Jubilee Group Home for adults with developmental disabilities; participating with    
  GGCC in the St. Luke’s Spring Garden Cleanup; Garden Planting as well as Bingo Prize dona-
  tions for elderly residents of Raphael House. Several more projects are coming soon.
  Throughout the year, all employees are given opportunities to participate in making 2007 a                         Eileen Miller
  bonanza year for our wonderful community and to say thank you for the success of Allentuck         
  Landscaping!                                                                                                  Administrative Aide
                                                                                                                  Nicolette Fahs
                    If you have any Member Notes that you would like to share,                        
                            please forward to
Corporate Sponsors

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