The Bank of New York Mellon's iNautix USA Unit

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					Press Release

Contact:      Barbara Gallo
              201-413-2930
              bgallo@pershing.com


    The Bank of New York Mellon’s iNautix USA Unit Introduces Comprehensive Suite of
                             Business Consulting Services

JERSEY CITY, N.J., November 14, 2007 –iNautix (USA) LLC, an affiliate of Pershing LLC and a unit of
The Bank of New York Mellon Corporation, has launched a comprehensive suite of business consulting
services designed to help Pershing’s customers optimize the performance of their businesses.

Through iNautix USA’s business consulting services, iNautix’s highly-experienced business consulting
specialists work closely with Pershing’s LLC’s introducing broker-dealer customers and Pershing Advisor
Solutions LLC’s independent registered investment advisor customers to provide them with a broad array
of tailored strategies and solutions. Key features include:

•   Sophisticated, in-depth business process reviews that provide insightful recommendations to enhance
    efficiencies of existing processes, controls, policies and workflows;

•   Experienced project managers who oversee the development of new initiatives from concept to
    completion, determine feasibility, assess risk, provide timelines and milestones and provide structure
    needed to ensure successful implementation;

•   Thorough reengineering assistance that offers strategies to improve processes, achieve consistency,
    reduce costs and measure performance; and

•   Detailed financial analysis that offers greater transparency around the unit costs of products and
    services, and expense analysis at the regional, office, investment professional and investor level.

Suresh Kumar, chief executive officer of iNautix USA, said, “The knowledge our business consulting
specialists have acquired from analyzing many top performing broker-dealer and RIA firms has provided
us with an intimate understanding of the business, operational and organizational challenges facing these
types of firms. Our comprehensive suite of business consulting services is designed to provide broker-
dealer and RIA firms with the strategies and solutions they need to successfully grow their businesses.”

iNautix (USA) LLC is an affiliate of Pershing LLC and a leading provider of enterprise-wide business and
technology solutions to institutional and retail financial organizations and independent registered
investment advisors. Pershing LLC (member FINRA/NYSE/SIPC), a subsidiary of The Bank of New York
Mellon Corporation, is committed to service excellence and to providing dependable operational support,
robust trading services, flexible technology, an expansive array of investment solutions and practice
management support. iNautix USA draws upon a wide range of expertise and cutting-edge capabilities to
help financial organizations optimize their operating performance. Services include business consulting,
enterprise portfolio management, document imaging, data warehousing, business intelligence and custom
development. Additional information is available at inautix.com.

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Pershing Advisor Solutions LLC (member FINRA/SIPC) is an affiliate of Pershing LLC and a leading
provider of financial business solutions to independent, fee-based registered investment advisors and
dually-registered advisors working in conjunction with many of Pershing LLC’s introducing broker-dealer
customers. Additional information is available at pershingadvisorsolutions.com.

The Bank of New York Mellon Corporation is a global financial services company focused on helping
clients manage and service their financial assets, operating in 34 countries and serving more than 100
markets. The company is a leading provider of financial services for institutions, corporations and high-
net-worth individuals, providing superior asset management and wealth management, asset servicing,
issuer services, clearing services and treasury services through a worldwide client-focused team. It has
more than $20 trillion in assets under custody and administration, more than $1.1 trillion in assets under
management and services $11 trillion in outstanding debt. Additional information is available at
bnymellon.com.


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