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Microsoft PowerPoint - 2009 Life Expo Sponsorship Package

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					                                                      2009 Life Expo

          The Cumulus Media Life Expo is the embodiment of self enhancement and
    engagement. Our Life Expo provides opportunities to get advice from professionals to
      create happier, more fulfilled and balanced lives. With the focus being on health,
      family, career and faith, there is growth opportunities for every business category
         through direct face to face marketing, product sampling, and instant sales.

                    Over 5 week mixed marketing event promotion

• In excess of $90,000 of Marketing across all Cumulus Media Platforms and 3rd Party Assets
• Attendance expectation is 5,000+
• Location: Pensacola Civic Center
• Date: Saturday, March 14, 2009
• Time: 11:00 a.m. – 6:00 p.m.
• Un-ticketed event (free admission)
                                                                    2009 Life Expo

                      Keynote Speaker
                           Dr. Ian Smith
Dr. Ian Smith is currently the medical/diet expert on VH1’s highly-rated “Celebrity Fit Club,” and the creator and founder of The 50
Million Pound Challenge. Dr. Smith is also the host of his own nationally syndicated radio show HealthWatch on American Urban Radio
Networks. He is the former medical correspondent for NBC News network and for NewsChannel 4 where he filed reports for NBC's
"Nightly News" and the "Today" show as well as WNBC's various news broadcasts. He has appeared extensively on various broadcasts
including “The View,” “The Tyra Banks Show,” “Larry King Live,” “Anderson Cooper 3600,” “Showbiz Tonight,” and “The Verdict with
Dan Abrams.” He has written for various publications including Time, Newsweek, Men’s Health, and the New York Daily News, and has
been featured in several other publications including, People, Essence, Ebony, Cosmopolitan, and University of Chicago Medicine on the
Midway.

A highly-sought after speaker, Dr. Smith's work has been honored by several organizations, including the National Academy of Television
Arts & Sciences for his coverage on the momentous events beginning on Sept. 11, 2001. Dr. Smith is very active in charitable causes,
serving on several boards including the New York City Mission Society, American Council on Exercise, and the New York Council for the
Humanities.

Dr. Smith graduated from Harvard College with an AB and received a master’s in science education from Teachers College of Columbia
University. He attended Dartmouth Medical School and completed the last two years of his medical education and graduated from the
University of Chicago Pritzker School of Medicine.

Dr. Smith is also the author of six books, the #1 New York Times Bestseller Extreme Fat Smash Diet, the #1 New York Times Bestseller
The Fat Smash Diet, the New York Times Bestseller The 4 Day Diet, the critically acclaimed The Blackbird Papers (2005 BCALA
fiction Honor Book Award winner), Dr. Ian Smith's Guide to Medical Websites, and The Take-Control Diet.
                                                              2009 Life Expo

                    Terrestrial Marketing Plan
                               Multi Platform ~ 1/27 – 3/21
                                Q100 – Magic 106.1 – WCOA Terrestrial Marketing
Phase 1- Vendor/Sponsor:
• 1/27 – 2/15 - 20 Total Days - 10x Commercials Per Day Per Brand – 600 Total Commercials
Phase 2 – Life Expo Pre-Promotion – TOMA Campaign
• 2/16 – 3/1 – 14 Total Days – 12x Commercials Per Day Per Brand – 504 Total Commercials
Phase 3 – Life Expo - Call To Action
• 3/2 – 3/13 – 12 Total Days – 24x Commercials Per Day Per Brand – 936 Total Commercials
Phase 4 – Life Expo – Day Of
• 3/14 – 12x Commercials Per Brand – 10a-2p Live On Location Road Show: Q100, Magic 106 and WCOA
Phase 5 – Life Expo – Thank You
• 3/15 – 3/21 – 7 Total Days – 10x Commercials Per Day Per Brand – 210 Total Commercials
                                                              2009 Life Expo

        Station Promotion Marketing Plan
                             Multi Platform ~ 1/27 – 3/21
                             Q100 – Magic 106.1 – WCOA Promotional Marketing
Q100:
Recorded Promotional Announcements: 2/23 – 3/14 – 20 Total Days – 5x Per Day – 100 Total
Live Promotional Announcements: 3/2 – 3/14 – 13 Total Days – 6x Per Day – 96 Total


Magic 106.1:
Recorded Promotional Announcements: 2/23 – 3/14 – 20 Total Days – 5x Per Day – 100 Total
Live Promotional Announcements: 3/2 – 3/14 – 13 Total Days – 6x Per Day – 96 Total


WCOA:
Live Promotional Announcements: 2/23 – 3/14 – 20 Total Days – 6x Per Day – 120 Total
                                                                2009 Life Expo

                 Digital & PR Marketing Plan
                              Multi Platform ~ 1/27 – 3/21
                                              Q100 – Magic 106.1 – WCOA
• Co Branded Web Page on all Cumulus Pensacola websites with Hot Link to Life Expo containing all Life Expo Information and
Vendor/Sponsor Information
• Streaming Commercials with Pre Roll Video Gateway on all Cumulus Pensacola Streams and Streaming Player 2/15 – 3/21
• Live On Air PR with Dr. Ian Smith – Q100 and WCOA Morning Shows and Midday on Magic 106.1
• Personal Invite from Dr. Ian Smith made available to all interested 3rd party media outlets
• PR delivered to all local and regional media outlets – No less than 3 PR Campaigns starting 2/2
• Non Profit partner Email blasts
• Station Email Blasts on Q100 – 3/2 and 3/9 (Dbase of over 2,000)
• Pensacola Civic Center Internal and External Marketing including Digital Boards
• Sponsor Dbase and Applicable Cross Promotion
• Cumulus Media Mobile and Ft. Walton Pending
                                                     2009 Life Expo

       Marketing Recap and Investment

2,286 Total Terrestrial Commercial Messages
200 Recorded Promotional Messages
232 Live Promotional Messages
Minimum 600 Streaming Commercial Messages
Minimum 7,500 Streaming Pre Roll Video Commercial Messages
Multiple PR through various access points
Live Endorsement from Dr. Ian Smith
Pensacola Civic Center Internal and External Marketing
Applicable 3rd Party/Vendor/Sponsorship Marketing


Minimum Marketing Investment:     $96,000
                    2009 Life Expo

Booth Layout – Center Stage
       *Layout Subject To Change*
                                                    2009 Life Expo

                   Name In/Title Sponsor
                    Only One Opportunity Available
Name In/Title Sponsor will receive category exclusivity, as well as:
• Inclusion in 100% of all media and marketing effective no later than 3 days after contract signing.
Name In Title Sponsor may be presented as: “Cumulus Media Life Expo 2009, Presented by Title Sponsor”
or “Cumulus Media Title Sponsor Life Expo 2009”
• Company name, logo and information on all press releases and media kits. These may be marketed by
3rd party partners
• Two 10’ wide x 8’ deep booth at the show with complete pipe and drape, 4 power outlets, wireless
internet access, and all needed credentials
• Banner Signage at Life Expo 2009
• On Site Name Recognition and Presenting Introduction for Keynote Speaker (pending approval)
• Company name, logo and hyperlink on Expo website
                              Exclusive Sponsorship Investment: $7,500
                                                     2009 Life Expo

                             Premier Sponsor
                  Only Four Opportunities Available
As one of four Premier Sponsors you will receive:
• Inclusion in no less than 50% of all media and marketing effective no later than 3 days after contract
signing.
• Company name, logo and information on all press releases and media kits. These may be marketed by
3rd party partners
• One 10’ wide x 8’ deep booth at the show with complete pipe and drape, 2 power outlets, wireless
internet access, and all needed credentials
• Stage Banner Signage at Life Expo 2009
• On Site Name Recognition
• Company name, logo and hyperlink on Expo website
                                     Sponsorship Investment: $5,000
                                                     2009 Life Expo

                                Stage Sponsor
                     Only One Opportunity Available
As Stage Sponsor you will receive:
• Inclusion in no less than 25% of all media and marketing effective no later than 3 days after contract
signing. Stage Sponsor will be referred to as: “Appearing on the Stage Sponsor Name Stage”
• Company name, logo and information on all press releases and media kits as it refers to Keynote
speaker and stage. These may be marketed by 3rd party partners
• One 10’ wide x 8’ deep booth at the show with complete pipe and drape, 2 power outlets, wireless
internet access, and all needed credentials
• Stage Banner Signage at Life Expo 2009
• On Site Name Recognition
• Company name, logo and hyperlink on Expo website
                                     Sponsorship Investment: $3,500
                                                    2009 Life Expo

            Automotive/Safety Sponsor
                   Only Two Opportunities Available
As Automotive/Safety Sponsor you will receive:
• One 10’ wide x 8’ deep booth at the show with complete pipe and drape, 2 power outlets, wireless
internet access, and all needed credentials
• Expo Entrance Stage with opportunity for no more than 3 automobiles
• Meet and Greet Access to all Expo participants and outside safety demonstration
• Banner Signage at Life Expo 2009
• On Site Name Recognition
• Company name, logo and hyperlink on Expo website
                                     Sponsorship Investment: $2,750
                                                     2009 Life Expo

                           Expo Bag Sponsor
                      Only 3 Opportunities Available
As Expo Bag Sponsor you will receive:
• One 10’ wide x 8’ deep booth at the show with complete pipe and drape, 2 power outlets, wireless
internet access, and all needed credentials
• Expo Entrance and Staffing for handing out no less than 1,000 bags
• Meet and Greet Access to all Expo participants
• 20 minutes stage presentation time (exact time TBD)
• Banner Signage at Life Expo 2009
• On Site Name Recognition
• Company name, logo and hyperlink on Expo website
• Premier booth space choice based on finalized floor plan
                                     Sponsorship Investment: $2,100
                                                    2009 Life Expo

 Exhibitor Booth Plus Stage Speaker/Performance
                      Only 9 Opportunities Available

As an Stage Speaker/Performance Sponsor you will receive:
• One 10’ wide x 8’ deep booth at the show with complete pipe and drape, 2 power outlets, wireless
internet access (based on availability), and all needed credentials
• On Site Name Recognition
• Company name, logo and hyperlink on Expo website
• 20 Minute Speaking or Performance Opportunity (30 minutes total - 20 Minute Max Performance – 5
Minutes Set Up – 5 Minutes Tear Down)
• Print listing on Expo Schedule
                                      Exhibitor Investment: $800
                                                    2009 Life Expo

                               Exhibitor Booth

As an Exhibitor you will receive:
• One 10’ wide x 8’ deep booth at the show with complete pipe and drape, 2 power outlets, wireless
internet access (based on availability), and all needed credentials
• On Site Name Recognition
• Company name, logo and hyperlink on Expo website
                                      Exhibitor Investment: $500

				
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