adidas by Stella McCartney fallwinter 07 by maclaren1

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                       Clean it Up, Pump it Up, Speed it Up!
  - Introducing the new adidas by Stella McCartney spring/summer 09 collection -

Sydney, April 2009 – The award-winning adidas by Stella McCartney collection enters the spring/summer 09 season
continuing to re-define and challenge traditional sport silhouettes and affirming once again that it is still the only
range available for women that is a true fusion of performance and style. The unique fitness fashion line for women
combines cutting-edge adidas technologies with Stella’s unique designs together with 100% organically grown cotton
apparel pieces and footwear using sustainable materials.


“Every season we try to push sportswear for women further and further. To clean it up, pump it up and speed it up!
This season we have it all: great sportswear with a great edge,” says Stella McCartney.


The spring/summer 09 collection is vivacious and energetic; featuring a bold, distinctive colour palette, innovatively
constructed garments, environmentally friendly materials, glossy prints, high-shine fabrics and stunning graphics mixed
with the latest performance technologies and Stella’s inimitable attention to detail. Highlights in the best-selling
Running range include dynamic hot zest colour pops with high-shine fabrics, feminine pleating and striking star-shaped
embossed fabric details. Also this season, the Running collection features a must-have Pack Away Jacket made from
100% recycled polyester and technical footwear using sustainable materials.


Alongside this season’s latest Running collection, the range continues to offer new styles in Tennis, Golf, Cover Ups and
Gym Studio, Gym Yoga ,Gym Dance alongside the new Pre-Summer cruise collection.


The spring/summer 09 collection hits retail in around 555 stores globally in August 2009, including selected David Jones
and adidas Sport Performance stores. Apparel prices range from around $85 for the Tennis Performance Bra Top and
Performance Hot Pant and up to $570 for the CU Golf Image Jacket. Footwear starts at around $155 for the Koiec
Ballerina and goes up to around $305 for the Ordfox boot. Accessories are from $35 for a Golf Glove and up to $350 for
the Odkrite Big Bag.
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Notes to Editors…


Successfully grown since 2005 the adidas by Stella McCartney collaboration was launched with a spring/summer
collection in February 2005 and remains a unique concept for women. The collection remains deeply rooted in sport; the

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highly functional sports range consists of apparel, footwear and accessory pieces in Golf, Running, Gym Dance, Gym
Yoga, Gym Studio, Tennis, Swim and Wintersports fusing style with top-level technology for maximum performance:
ForMotionTM and Clima365 representing the highlight technologies within apparel and the women’s specific running
technology in the Supernova Glide and Barricade V within footwear.


This season, the Gym collection is split into three segments: Studio, Dance and Yoga.
    –   The Gym Studio line features ultra lightweight ClimaLite® performance fabrics, cropped silhouettes and relaxed,
        soft, comfy Cover Ups. Degradé fabric print tees, zip-up hoodies featuring pretty gatherings and inside-out seams
        and deconstructed, high-neck collar Tracktops mix together to create Stella’s unique layered look. Highlights for
        this season include the CU Studio Padded Jacket in black and the high-performance Huske shoe which has been
        produced using sustainable materials achieving the best rating within the adidas grading guidelines for
        environmentally friendly materials.
    –   The Gym Dance and Gym Yoga collections feature sophisticated layering this season combining loose-constructed
        lightweight fabrics and cosy, quilting details for a more relaxed silhouette and greater freedom of movement.
        Highlights include the stand-out splash graphic print featured on the CU Dance Tee and the lace layered finish on
        the Dance Mesh Tank and the Dance Lace Tight. Other key seasonal looks include the layered parachute Yoga 7/8
        Pant and the striking stripy print of the Yoga A-Line Hoodie. A seasonal footwear highlight is the new Koiec shoe
        available in violet, chalk and black and the Kieree dance bag.


The Running line mixes slick, sexy high-shine fabrics and prints, distinctive zest colour pops, subtle star-shaped
embossed fabric details alongside elegant pleating and rouching to create sleek and sexy silhouettes. Seasonal highlights
in apparel include the glossy, wet look Performance Long Tight in black and the cosy CU Run Jacket in black. Footwear
includes the new Nopeusrunner featuring Supernova Glide women’s specific running technology which has been produced
using sustainable materials achieving the best rating within the adidas grading guidelines for environmentally friendly
materials. A must-have piece for this season is the Pack Away Jacket, a stylish, affordable and functional, lightweight
jacket made from 100% recycled Polyester taffeta. The jacket also features ClimaProof® Rain technology and packs away
into an easy-stow pocket: ideal if you get caught in the summer rain!


Key silhouettes in the Tennis collection are inspired by bubbly college cheerleaders, featuring vibrant eighties style RaRa
skirts combined with feminine rouching and gathering and elegant draped sleeves giving a sophisticated playful feel.
Highlights include the Performance Dress in smoked pink which features ClimaLite® technology and the Skynde shoe in
white, dark grape and seed pearl based on the renowned adidas Barricade V technology.


This season’s Golf range is inspired by smart English heritage and men’s tailoring details combined with funky army
combat pants and pleating and smocking to creating a sharp but laid-back feminine look. Highlights for the season
include the new Vauhti, a high-performance golf shoe that provides waterproof technology and protection against the
elements and the CU Golf Image Jacket incorporating light, breathable ClimaLite fabric technology made from natural
cotton to be environmentally friendly.

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The Pre-Summer range is a new concept for spring/summer 09 appearing exclusively to adidas Sport Performance Stores
just before Christmas. The line features a fresh, crisp colour palette combining lightweight performance fabrics with soft
and cosy layered Cover Ups. Highlight pieces include the gathered Performance 7/8 Pant in Light Bark and the CU
Summer Hoodie in Echo Pink.


adidas Better Place
The adidas by Stella McCartney collection is part of the adidas Better Place Program. To be included within the Better
Place Program, the materials must come from a sustainable source, be produced without dangerous chemicals, and be
manufactured under the highest workplace standards with waste and energy management systems in place.


adidas is constantly reviewing this list as new information becomes available on where and how these environmentally
sensitive materials are produced. Below are listed some examples from the short list of materials we currently allow, and
why we believe these materials are preferable:


Recycling
At adidas, we source various recycled materials such as inlay soles, textiles, finishings, and rubber. Recycling is the
reprocessing of old materials into new products, which prevents the waste of useful materials, reduces the consumption
of fresh raw materials, and lowers the total amount of energy needed to extract and process virgin materials into new
products.


Organic Cotton
Growing cotton organically means returning to farming the traditional way. Farmers use no genetically modified seeds,
no synthetic fertilizers, no chemical pesticides, and no defoliants. All pest control is natural and all fertilizers are from
organic composts. Organic cotton is said to use less water than the growing of conventional cotton since the quality of
soil it is grown in is better. Growing without toxic pesticides improves life standards of farmers and protects the water
supply of the region.


Tencel®
This wood-based material, produced by Lenzing from independently certified, sustainably managed eucalyptus forests
comes from a renewable source. The wood fibre is organically farmed, and manufactured in a closed-loop process, which
means that there is no waste created during its processing. Tencel® is very biodegradable, and is seen as the best quality
rayon on the market at the moment.


Recycled Polyester
Recycled polyester turns a waste product into a useful cloth. Made from plastic bottles and post-industrial waste, this
cloth comes from chopped up and melted plastic spun into fibre, using waste that would otherwise have been burned or
buried in a landfill.

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Note: adidas offers products out of two different divisions: Sport Performance (leading technologies), Sport Style (Fashion Group and
Originals). The adidas by Stella McCartney range is part of the adidas Sport Performance division.



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For further information please contact:


Camille Sheerin/Alanna Quin – on behalf of adidas Australia
NAC-Group
P: 02 9357 3600
M: 0406 574 127/0414 961 139
E: camille@nac-group.com/alanna@nac-group.com

For a soft copy of this press release or high res imagery, please visit;
www.press.adidas.com/au




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