FOR RELEASE March 10_ 2005 by maclaren1


									                     FOR RELEASE: [Date]
                     [Club name] contact:
                     [Contact info here]
                     USA Swimming contact:
                     Sara Hunninghake, (719) 866-3588,

[CITY, State] – The award-winning USA Swimming water safety campaign ‘Make a Splash’ returns to [city]
with [your event and date].

[Event specifics, in one to two brief sentences.]

The ‘Make a Splash’ campaign, now in its fourth year, was initiated by USA Swimming in response to the
alarming number of drownings and near-drownings that occur every year. The initiative reaches out to children
and families across the country in an effort to educate them on the importance of proper swim instruction and
water safety.

The following statistics demonstrate the need for action:

       A swimming pool is 14 times more likely than a motor vehicle to be involved in the death of a child age
        four and under.
       70% of all preschoolers who drown are in the care of one or both parents at the time of drowning. 75%
        are missing from sight for 5 minutes or less.
       Drowning is the second leading cause of unintentional injury-related death for children between the age
        of one and 14.
       Nine people drown in the United States every day.

The ‘Make a Splash’ water safety campaign will run throughout the months of April and May, kicking off with
April Pools Day on Saturday, April 1. More than 2,800 USA Swimming member clubs nationwide will be
invited to host events ranging from Learn-to-Swim clinics to fun-filled, swimming-related games and activities.

People can also participate in the campaign by joining children and families from around the country in signing
the Water Safety Pledge at, committing to stay safe in the pools during the
summer. In 2005, more than 90,000 people signed the first-ever Water Safety Pledge.

USA Swimming has partnered with Discovery Communications, one of the most family-friendly and trusted
national brands, to develop an in-school marketing program expected to reach students in 25,000 schools, five
times more schools (and students) than 2005. All children can be involved in the campaign by signing the Water
Safety Pledge and participating in the ‘Make a Splash’ school sweepstakes. The grand prize is a celebration for
the entire school featuring a visit from an Olympic swimmer as well as an exclusive sneak peek at an upcoming
Discovery Kids show with free giveaways and a $1,000 library of Discovery Education multimedia products.

For information on the ‘Make a Splash’ campaign, visit

About USA Swimming
As the National Governing Body for competitive swimming in the United States, USA Swimming formulates
the rules, implements policies and procedures, conducts national championships, disseminates safety and sports
medicine information and selects athletes to represent the United States in international competition. USA
Swimming has more than 300,000 members nationwide and sanctions more than 7,000 events each year. For
more information, visit

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