FOR RELEASE: [Date] [Club name] contact: [Contact info here] USA Swimming contact: Sara Hunninghake, (719) 866-3588, email@example.com [CLUB NAME] INVITES FAMILIES TO PARTICIPATE IN FOURTH-ANNUAL USA SWIMMING WATER SAFETY CAMPAIGN [CITY, State] – The award-winning USA Swimming water safety campaign ‘Make a Splash’ returns to [city] with [your event and date]. [Event specifics, in one to two brief sentences.] The ‘Make a Splash’ campaign, now in its fourth year, was initiated by USA Swimming in response to the alarming number of drownings and near-drownings that occur every year. The initiative reaches out to children and families across the country in an effort to educate them on the importance of proper swim instruction and water safety. The following statistics demonstrate the need for action: A swimming pool is 14 times more likely than a motor vehicle to be involved in the death of a child age four and under. 70% of all preschoolers who drown are in the care of one or both parents at the time of drowning. 75% are missing from sight for 5 minutes or less. Drowning is the second leading cause of unintentional injury-related death for children between the age of one and 14. Nine people drown in the United States every day. The ‘Make a Splash’ water safety campaign will run throughout the months of April and May, kicking off with April Pools Day on Saturday, April 1. More than 2,800 USA Swimming member clubs nationwide will be invited to host events ranging from Learn-to-Swim clinics to fun-filled, swimming-related games and activities. People can also participate in the campaign by joining children and families from around the country in signing the Water Safety Pledge at www.makaspash.org/discovery, committing to stay safe in the pools during the summer. In 2005, more than 90,000 people signed the first-ever Water Safety Pledge. USA Swimming has partnered with Discovery Communications, one of the most family-friendly and trusted national brands, to develop an in-school marketing program expected to reach students in 25,000 schools, five times more schools (and students) than 2005. All children can be involved in the campaign by signing the Water Safety Pledge and participating in the ‘Make a Splash’ school sweepstakes. The grand prize is a celebration for the entire school featuring a visit from an Olympic swimmer as well as an exclusive sneak peek at an upcoming Discovery Kids show with free giveaways and a $1,000 library of Discovery Education multimedia products. For information on the ‘Make a Splash’ campaign, visit www.usaswimming.org/makeasplashmedia. About USA Swimming As the National Governing Body for competitive swimming in the United States, USA Swimming formulates the rules, implements policies and procedures, conducts national championships, disseminates safety and sports medicine information and selects athletes to represent the United States in international competition. USA Swimming has more than 300,000 members nationwide and sanctions more than 7,000 events each year. For more information, visit www.usaswimming.org.
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